D10Summit Program

South Padre Island Sept. 26-28, 2024

D10

SUMMIT Trending Tides

Dear Attendees, It’s an honor to welcome you to our first District event of the year - AAF D10 Summit “Trending Tides” – an exhilarating gathering of the brightest minds in advertising, marketing, and creative industries, set against the beautiful tropical backdrop of South Padre Island, Texas!

I’m thrilled to have you join us for what promises to be an inspiring and dynamic event. Over the next few days, you’ll have the opportunity to connect, collaborate, and exchange ideas with industry leaders, innovators, and fellow professionals from over eighteen AAF Chapter Clubs who are pushing the boundaries of creativity and strategy.

The AAF D10 Summit is all about fostering a spirit of innovation and growth. From in-depth workshops and panel discussions to keynote presentations from top experts in our field, you’ll gain insights into the latest trends, emerging technologies, and best practices that are reshaping the advertising and marketing landscape. Whether you’re here to learn, network, or ignite new ideas, I know you’ll find this summit both valuable and energizing.

Beyond the sessions, I hope you take time to enjoy the beauty and charm of South Padre Island. It’s a perfect setting to unwind, reflect, and sip a few adult libations. Whether you're walking along the beach or catching an amazing South Texas sunset, the island provides the perfect balance of relaxation and recharging as we dive into the future of our industry.

Thank you for being part of this year’s summit. Your passion, creativity, and dedication to AAF and our field are what make District 10 so special. I look forward to an unforgettable experience together and an opportunity to engage, embrace, and elevate District 10.

Yours truly in Advertising, A.B. Barrera Governor, AAF District 10

#EngageEmbraceElevate

AAF D10 Executive Committee

2024-2025 District Committee Chairs Kevin Dobbs – Executive Director Madison McQuary – Ad2 Representative Sabrina Sturtevant – Arkansas State Rep. Michael Halbrook – Louisiana State Rep. Hannah Landry – Oklahoma State Rep. Larry Tucker – Texas State Rep. Conferences/Conventions: Candy Pittman

Programs/Speakers Bureau: Tracey Steele

American Advertising Awards: Sophie Rogers

GAP Fund: Michael Halbrook

S.W. Advertising Hall of Fame: Jimmy Asa

Scholarships: Roby McEuen

Mosaic Awards: Jimmy Asa

Communications/Website: Angelo Antoline

Finance & Audit: Blake Goldston

Social Media: Candy Pittman

ILA Awards: Laurel McEuen

AdTENtion Podcast: Ray Schilens

Ways & Means: Scott Latham

District Awards/Nominating: Kevin Dobbs

Club Achievement: Haley Matlack

Bylaws & Policies/Procedures: Laurel McEuen

National Student Advertising Competition: Zivorad Filipovic

Legislative/Government Relations: Arkansas – Tracey Steele Louisiana – TBD Oklahoma – Sean Rose Texas – Jonathan Hunt

AAF Rio Grande Valley Board of Directors and AAF D10 Summit Committee

PRESIDENT Sally Fraustro Guerra

PRESIDENT ELECT Dr. Kimberly Selber

PAST PRESIDENT Maria Alvarez

Executive Director Lucy garcia

A. B. Barrera

Karla Castillo-Hurtado

R.C. Cepeda

Jacqueline Folacci

Flower Guerrero

Steve Jennings

Arlina Larson

Rosangela Mancillas

Colleen Willis

Stephan Wingert

Lili Rodriguez

Camila Sobrevilla

Pollux Castor Creative Team

AAF District 10 Club Map

ARKANSAS

AAF N.E. Arkansas

LOUISIANA

AAF Shreveport/Bossier

OKLAHOMA

AAF Oklahoma City AD2 Oklahoma City

TEXAS

AAF Amarillo AAF Austin AAF Coastal Bend AAF Dallas AAF East Texas AAF Fort Worth AAF Houston AAF Lubbock AAF Rio Grande Valley AAF San Antonio

AD2 Amarillo AD2 Austin AD2 Dallas AD2 Houston

CHEERS THURSDAY, SEPT. 26TH 7-9 PM

Welcome Reception South Padre Island Birding, Nature Center & Aligator Sanctuary Sponsored by Richmond & Garcia

FRIDAY, SEPT. 27TH 6-9 PM

Beach Bash Bar Louie Beach Bar at the Marriott Sponsored by SOCIALIFE

SATURDAY SEPT. 28TH 6-9 PM

So Long Bayside Longboard Bar and Grill

*Shuttle leaves at 6 PM from the Marriott; Returns at 9 PM Sponsored by AAF District 10 & District Governor, A. B. Barrera

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Daily Overview

SUMMIT

27

28

Friday

Trending Tides

saturday

8:30-9:30 AM

BREAKFAST SERVED

BREAKFAST SERVED

9:15 AM

Welcome to Friday

Welcome to Saturday

9:30 AM

Keynote: Wendy Knight

Keynote: Aldo Quevedo

10:30-11:15 AM

Breakout Sessions

Keynote: Francisco CÁrdenas

11:30-12:15 AM

Breakout Sessions

Breakout Sessions

Lunch Served

Lunch Served

Keynote: Travel & Tourism Hernanez, Price & Patel

Keynote: Ben James

2-2:45 PM

Breakout Session

Breakout Sessions

3-3:45 PM

Ask The Experts Round Tables

Breakout Sessions

12 - 1 PM 1 PM

3-7 PM

Local Artist Exhibit Conference Lobby Hosted by: Texas Monthly

4 PM

AAF D10 Business Meeting All AAF Members Welcome Be Ready When Luck Hits: A Panel For Students

6-9 PM

Beach Bash Bar Louie Beachside Marriott Courtyard

So Long Longboard Bar & Grill Shuttle Leaves at 6 & Returns at 9.

FRIDAY MORNING Sponsored by

FRIDAY AFTERNOON Sponsored by

Stephanie Price Historic Hotel s of America

Wendy Knight CEO Sea Turtle, Inc.

andez Brenda Hern Ameria Airbnb, Latin

Hershal Patel Ruby Red Hospitality

From “Sea” Grass Roots to International Stage Nothing tests your skills like a once-ina-hundred-year weather phenomenon, coupled with a power outage of statewide proportion, a fuel shortage, and more than 5,300 cold stun sea turtles during an international pandemic.

With the world watching, Wendy and her team brought the South Padre Island non-profit Sea Turtle, Inc., and their mission into the spotlight.

Travelers, Dreamers & Want-to-get-awayers Discover how to create meaningful tourism campaigns that authentically highlight cultural richness, champion sustainability, and embrace cutting-edge technology. Our panelists will share their insights on balancing aspirational travel with responsible messaging and delivering immersive, personalized experiences that resonate with today’s travelers. Learn what’s shaping the future of tourism marketing.

Read all Speaker Bios

SATURDAY MORNING

SATURDAY MID-MORNING

Sponsored by

Sponsored by

Francisco Cárdenas

Aldo Qu edo CEO, CreativeevCh airman BeautifulBeas t

Principal of Digital Strategy & Integration

LERMA/

Unleashing the Omnicultural Superpower: The Key to Inclusive Advertising We'll explore how brands can tap into the power of an Omnicultural mindset to connect with today’s diverse and interconnected audiences. Embracing cultural fluidity and moving beyond traditional demographic categories can drive more authentic and inclusive marketing strategies.

Curating Connections: Algorithms & Consumer Choices Shape the Future of Brand Engagement Algorithms, personalization, and the rise of subscription-based, ad-free platforms are transforming the way brands engage with consumers. This chat will challenge marketers and agencies into this shift, and reflect on delivering value in a world where consumers control the narrative and curate their own brand journeys.

Sponsored by

Ben James Chief Innovation Officer GALE

The revolution is that creativity does not belong to one department and it is not entirely about crafting assets.

Creativity is an approach.

SATURDAY AFTERNOON

What do we do with all this talk of a creative revolution?

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BREAKOUT SCHEDULE

SUMMIT

27

28

SMALL BUDGET, BIG RESULTS NO EXPERIENCE NEEDED.

SECOND MORNING KEYNOTE IN MAIN BALLROOM

Osprey Room 10:30 AM

Friday

Trending Tides

saturday

Sabrina Walker-Hernandez CEO, Supporting World Hope 11:30 AM

We Trust You Jimmy Asa Director of Advertising Review Better Business Bureau

2:00 PM

Digital Marketing: What Questions Should You Be Asking?

Katelynn Martin Senior Account Executive MiQ Digital

PRECISIONS PIXELS: MASTERING THE ART OF DIGITAL TARGETING Ray Cantu Digital Sales Manager Nexstar Digital

BRIDGING CULTURES Pollux Castor Dr. Lynda Laurin, CEO Adan Garcia, Dir. of Brand Strategy AV Garcia, Creative Director

Scott Robbins Sales Director MiQ Digital 3:00 PM

4:00 PM

ASK THE EXPERTS IN MAIN BALLROOM

CONSUMER CULTURE BJ Gerjes, CEO Creative Consumer Research

AAF D10 Business Meeting All AAF Members Welcome

D10

SUMMIT

BREAKOUT SCHEDULE

27

28

DOES AI HAVE A PLACE IN YOUR BUSINESS?

SECOND MORNING KEYNOTE IN MAIN BALLROOM

Trending Tides

Sandpiper Room 10:30 AM

Friday

saturday

Alex Garrido Dir. of Digital Mktg & Analytics UT Rio Grande Valley 11:30 AM

2:00 PM

augmented Reality for Advertisers

BALANCE BEFORE BURNOUT: BUILDING A LIFE YOU LOVE

Nate Essin Founder & Author N Squared Newsletter

Dr. Barbara Bagerly-Hinojosa CEO, Leadership Empowerment Group

THE AGONY AND ECSTASY OF AI IN CREATIVE PRODUCTION

GOVERNMENT UPDATE: WHAT YOU NEED TO KNOW

Wilson Lemieux CD/Executive Producer Lemieux Company

Jonathan Hunt SEO Principal, PMG Vice President, AAF Austin

Alex Garrido Dir. of Digital Mktg & Analytics UT Rio Grande Valley Nate Essin Founder & Author N Squared Newsletter 3:00 PM

4:00 PM

ASK THE EXPERTS IN MAIN BALLROOM

PREPARING YOUR CLUB BOOK Stephanie Price Chair, AAF Council of Governors

Be Ready When Luck Hits: A Panel For Students

Breakout Speakers

D10

SUMMIT Trending Tides

MC - Daniella Banda NBC 23 Lifestyle Reporter

MC - Brian Hale CBS 4 Chief meteorologist

Jimmy Asa Dir. of Advertising Review, BBB

Dr. Barbara Baggerly-Hinojosa CEO, Leadership Empowerment Grp.

Ray Cantu Digital Sales Mgr, Nexstar Media

Nate Essin Founder N Squared Newsletter

Adan Garcia Dir. Brand Strategy, Pollux Castor

AV Garcia Creative Director, Pollux Castor

Breakout Speakers

Alex Garrido Dir. Digital Mktg, UTRGV

Jonathan Hunt SEO Principal, PMG

BJ Gerjes CEO, Creative Consumer Research

Dr. Lynda Laurin CEO, Pollux Castor Creative

Wilson Lemieux CD/Exec Producer, Lemieux Co.

Katelynn Martin Sr. Account Exec., MiQ Digital

Scott Robbins Sales Dir., MiQ Digital

Sabrina Walker-Hernandez Pres/CEO, Supporting World Hope

MAX President, South Padre Island Fun

Thank you Sponsors

D10

SUMMIT Trending Tides