ELRICO BELLINGAN FASHION DESIGNER

ELRICO ZARR is an up-and-coming luxury fashion label based in Cape Town, South Africa. They offer accessible luxury that’s modern and sophisticated. Every item of ELRICO ZARR clothing offers quality fabrications and finishes, each intended for a woman who has bold, confident style.

“I was always interested in fashion and the latest trends, but I wanted to do something different. I wanted the pieces I design to be versatile enough to fit any mood or occasion and that looked good on everyone. After seeing how influential clothing can be for women first-hand, I want every woman who wears ELRICO ZARR to feel as beautiful as they are.”

Elrico Bellingan started his fashion career in 2010 in Cape Town. Almost immediately, he discovered that Cape Town was the perfect environment to develop a passion and expertise in the fashion industry. He eventually became a fashion journalist, blogger, and stylist for celebrities.

Elrico has had over a decade of experience in the fashion industry and has gained valuable insight into the Islamic Fashion Council in Dubai, as well as designers like Roberto Cavalli and Vivienne Westwood. When he returned to Cape Town, Elrico finally launched his label ELRICO ZARR with a capsule collection with ONLYOco. The brand has grown exponentially ever since.

Photographer: Megan Davies

Photography

Model: Tanya Clark

Designer: ELRICO ZARR

Photographer: Megan Davies

Photography

Model: Tanya Clark

Designer: ELRICO ZARR