Digital Marketing Proposal for Vineeta Hospital
Index
SEO Campaign Plan of Action for SEO Activities we covered in SEO Off Page Activities Social Media Strategy How we Target your Audience on Social Media Platforms Some of the Creative Pricing About Digital Prabhu
SEO Campaign •
An SEO campaign is a long-term proposition*. While your new website instantly reflects your brand and describes your business, attracting visitors to the site through organic search takes time. It will probably be 2 months before we can start to see increased visitor counts, and a full 4 months before you begin to rank close to established businesses in your area, and we can then make sense of seasonal variations in numbers.
•
I will send you a link to an online form that we ask you to complete. There are about a dozen questions requesting information about your current business site, if you have one, that will help me to web design and SEO get to work on your campaign. For example I will need the current hosting and email records, as well as an idea about your preferred geographic service areas and product offering.
Plan of Action for SEO Full Site Audit We perform a complete audit of your website’s onsite SEO, offsite SEO, and technical SEO.
Keyword Research We research up to find the best opportunities for connecting with your target audience and appearing in search.
Competitor Research We assess your client’s competitors to see how they are performing and what you need to do to top them.
Technical Optimization We implement technical upgrades that help your site meet the requirements and best practices set by Google.
Content Strategy We expand site depth and build additional on-site content through a blog and targeted landing pages
Activities we covered in SEO
• • • • • • • • • • • • • • • • •
Canonicalization(Canonical Issues URL) • Header Tags Optimization • Internal Link Structuring & Optimization • Existing Content Optimization • Robots.Txt Creation/Analysis • Xml Sitemap/Analysis • Google Webmaster Tools Set Up (if not set up) • Google Analytics Set Up (if not setup) • Page Speed Optimization Analysis • Google Analytics setup with conversion tracking, Create Goal • Title, Meta Description & Meta Tags Optimization • Check Keyword Density • Image & Hyperlink Optimization • Bing Webmaster Tools Set Up (if not set up) • HTML Site Map Creation • Check External Linking • Website Page Load Optimization •
Optimization of robots.txt & Google Bot crawls Pagination Tags on Site Proper URL structure analysis Resolve Webmaster Crawl Errors No Follow on External Links Footer Optimization Website usability analysis Html Code Cleanup & Optimization Check Header Status, Meta Robots, Google Cache of Pages Check Mobility Issues URL Parameter Handling Custom 404 Page Check Permanently Redirect 301 Content writing for the each category page* Content writing for each Sub-category page* Descriptive content for the product page* Content posting at Internal blog*
Off Page Activities S.no.
Activities
1
Blog Posting
2
Company Profile Listing
3
2020
Per Month 2-4 5
Power Point Online Diagnosis Classified Submissions
10
Social Bookmarking
60
PDF/Doc Creation
1-2
PDF/Doc Submission
1-2
7
Video Promotion [Client Given videos]
4-6 sites
8
Info-graphics Creation
3-5
9
Info-graphics Submissions
4 5 6
10 11 12 13 14 15 16 17 18 19
Power PowerPoint Presentation 3-5
2 here 2008 ~ 2011 Text Example Text : Get a modern PowerPoint Presentation that is PPT Submission 2 beautifully designed. PPT Creation
Blog Commenting
60
2011 ~ 2015 Text here Forum Posting 10 Example Text : Get a modern PowerPoint Presentation that is Business Listing 5 beautifully designed. Search engine Submission
5
Directory Submission
100
2015~ 2018 Text here Example Text : Get modern PowerPoint Presentation Ping Submission foraBlogs 5 that is beautifully designed. 2018 ~ 2020 Text 5 here Example Text : Get a modern PowerPoint Presentation that is Content marketing for lead generation 3 beautifully designed. Social Media Blog posting
20
Keywords ranking report (we work on 6-10)
1
21
Work Reports
1
Social Media Strategy We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes: Social Strategy Development Social Media Consulting Social Media Advertising Community Engagement Our data driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.
How we Target your Audience on Social Media Platforms
Custom Audience Using your customer database, we will upload phone numbers, email Addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible. Custom Audience
Location This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Lookalike
Lookalike Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Location
Age, Gender, Language Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Age, Gender, Language
Detailed Targeting
Detailed Targeting This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories. Facebook marketing campaigns are an ongoing process. We respond to what works and move.
Some of the Creative 05 04 03 01
Pricing For Search Engine Optimization & Social Media Marketing – 15,000INR For Email Marketing Services – 10,000 INR For SMS Marketing – 10,000 for 70000 SMS For Whatsapp Marketing - 10,000 INR
About Digital Prabhu Digital Prabhu is a the Best Digital Marketing Company in India and providing SEO Solutions to countries like US, Europe and Australia and India as well. Digital Prabhu has spent 7 years providing the excellent Marketing and Development Services and it is having the best team of Designer, Developers and SEOs on the floor who are ready to deliver quality services at required time.
Our Website www.digitalprabhu.com
Address 112q, 8y/9y, Mundera Rd, Dwarika Puri, Old Katra, Prayagraj, Uttar Pradesh 211011
Mail Us info@Digitalprabhu.com
Thank You