THE BEAUTIFUL TRUTH

BEST DENTAL SPAS OF AUSTRALIA

WITH AN EYE FOR AESTHETICS AND A FOCUS ON FACTS, DR LUKE DUNN IS NOT ONLY PASSIONATE ABOUT SEAMLESSLY UNITING THE ART AND SCIENCE OF DENTO-FACIAL AESTHETICS, HE’S ALSO DEDICATED TO EDUCATING AND EMPOWERING HIS PATIENTS, AND THAT’S THE BEAUTIFUL TRUTH ABOUT LUKE DUNN DENTAL.

We chat to Josie Dunn; Managing Director and Co-Owner of Luke Dunn Dental in Cairns, Far North Queensland about how her and Dr Luke have created an incredibly successful "dental spa" practice. As a business and as a team, Josie and Luke continue to grow and evolve, and with their recent surgery renovation and extension, this power couple have so much to be proud of! Josie and Luke are shaking things up after introducing their "FACE FACTS" live demonstration evenings, and we are excited to hear all about it and follow their incredible journey!

Congratulations on being nominated as one of Australia's Best Dental Spas in Queensland! We want to know, how did your Aesthetic & Facial Rejuvenation journey start?

With the frightening lack of regulation throughout the cosmetic and beauty industry, facial aesthetic and rejuvenation treatments commonly fall into poorly trained, un-qualified hands. For the patient, this can mean undesirable results at best and adverse reactions / health complications at

worst. As highly trained medical practitioners with an in-depth knowledge of head and neck anatomy, dentists are uniquely placed to provide a wide range of facial aesthetic and rejuvenation treatments. AADFA is the only organisation of its kind in Australasia and has driven these regulatory changes, resulting in more and more dentists offering a range of facial aesthetic and rejuvenation treatments in conjunction with dental treatment.

It is for these reasons that, in 2017, Dr Dunn decided to undertake advanced training through AADFA, he has since completed the entire AADFA training pathway and he was among the first AADFA Practitioners to receive his Honorary International Fellowship with AADFA in New York in December 2019.

What facial aesthetic treatments do you offer?

Anti-wrinkle injections Dermal filler PDO thread lifting Injection lipolysis

What are some of the facial rejuvenation treatments available at Luke Dunn Dental?

Chemical peels CGF micro-needling LED light therapy PDO Mono threads

What's your go to treatment for yourself?

We absolutely love CGF micro-needling and can’t live without our anti-wrinkle injections!

What is one of the most popular treatments at your Practice?

Anti-wrinkle injections Dermal filler CGF micro-needling

How did you go about implementing the Dental Spa concept into your existing Dental Practice?

Dr Dunn introduced facial aesthetics and skin rejuvenation into our practice over a period of time. Gradually introducing these new services allowed us time to ensure our patients understood why Dr Dunn was incorporating facial aesthetics into Luke Dunn Dental and the subsequent benefits this presented to them. Dr Dunn and our team spent (and still spend) time educating patients about these various procedures, and, as a result, we're finding they've not only embraced the collaboration of facial aesthetics and dentistry, but that they're becoming more aware of potential risks where these treatments are offered by unskilled, unqualified practitioners. This was how the concept for our FACE FACTS live demonstration evenings was born; out of our sheer frustration with a widely unregulated “beauty” industry. Due to the lack of transparent, unbiased, scientific facts available to the public, all too often, we were (and sadly still are) coming across patients who’ve been misled and grossly misinformed about various treatments, results and products. In a bid to educate and empower our patients and the wider public, FACE FACTS was born. FACE FACTS guests are given the rare opportunity to watch Dr Dunn perform live facial aesthetic and rejuvenation procedures, ask him questions and receive his informed, unbiased answers based on actual scientific facts. Our continuing endeavour through FACE FACTS is to completely change the public’s perception of these procedures, how - and by whom - these procedures should be performed, and, most importantly, why.

How did you initially hear about AADFA?

When Dr Dunn decided he wanted to branch out into the world of facial aesthetics and rejuvenation, he began researching online and learned that AADFA is the most comprehensive and widelyrecognised training organisation specifically for dentists.

How have the AADFA teachings changed the way you practice?

AADFA teachings have changed the way Dr Dunn practices as he now sees the face as a whole, therefore he now diagnoses and treatment plans the face as a whole instead of stopping at the oral cavity and ignoring the rest of the face. This allows us to provide more comprehensive results to our patients.

Tell us, how did completing the AADFA "FACE" module benefit Luke Dunn Dental?

The AADFA “FACE” module was extremely helpful

and informative. It tied together all the previous training modules and aided us in incorporating the concept of complete dento-facial rejuvenation into our practice. “FACE” was the last module Dr Dunn completed, although he feels, in hindsight, that he would have benefited by attending “FACE” earlier in the progression of his AADFA training!

Would you say implementing Aesthetic & Facial Rejuvenation treatments at Luke Dunn Dental has grown your practice? What would be the uptake percentage for Aesthetic & Facial Rejuvenation services?

Implementing facial aesthetics and rejuvenation treatments into Luke Dunn Dental has undoubtedly grown our practice, both with existing dental patients and also by attracting new patients who come to us specifically for facial treatments performed by a high calibre dentist. The vast majority of those new patients now also see us for dental treatment. The uptake percentage would be about twenty percent of our annual turnover and is continually climbing.