AACD Advertising Kit 2012

ADVERTISING KIT 2012 Your direct connection to dentistry’s most passionate practitioners

Dear Corporate Partner: If you’re looking to reach the most progressive minds in the cosmetic dentistry profession, you’ve come to the right place.

The AACD has more than 6,000 members in more than 70 countries, and AACD members view the Academy as their premier global resource. As an AACD corporate partner, we can provide you with a direct route to influence key decision makers and buyers in the cosmetic dentistry profession.

The AACD has multiple channels for generating exposure to members while increasing revenue for your business: Journal of Cosmetic Dentistry—Showcase your business in the newly redesigned, #1 publication for clinical excellence in cosmetic dentistry.

AACD Scientific Session­—Sponsor an event, symposium, or corporate hands-on workshop, exhibit in the hall or advertise in the Annual AACD Scientific Session Program Book at the world’s premier continuing education event focused on cosmetic dentistry that draws more than 2,000 attendees each year.

Academy Connection eNewsletter—Receive exposure for your business in AACD’s online bi-monthly magazine.

AACD eUpdate—Promote your business on a weekly or monthly basis with AACD’s e-mail member newsletter. eUpdate is delivered to members’ inboxes every Thursday, with upcoming cosmetic dentistry news and events, media hits, and other important member information.

Additional Partnership Opportunities—Take advantage of exclusive discounts and benefits through the AACD Corporate Gold Membership. We can also tailor a partnership program to specifically meet your marketing needs.

Enclosed is your copy of the 2012 AACD Advertising Kit, which provides detailed information, costs and specifications about all of the promotional opportunities available to your business. Please contact the AACD Executive Office at 800.543.9220 to discuss your options or send an e-mail to advertising@aacd.com.

On behalf of the AACD, I look forward to helping you build your business by connecting you with the world’s leading cosmetic dental professionals.

Wishing you success and prosperity,

John K. Sullivan, DDS AACD President, 2011-2012

THE SMILE:

Our members’ field of expertise

The AACD comprises the most progressive, passionate minds in cosmetic dentistry including leading cosmetic dentists, laboratory technicians, hygienists, dental assistants, educators, researchers, manufacturers, and students. The smile is their field of expertise, chosen avocation, and life’s work.

Our Mission: Striving for a smile that connects

The AACD believes that responsible esthetics means dealing with beauty that’s more than skin-deep. The AACD was formed in 1984 by Drs. Jack Kammer and Jeff Morley. Now with more than 6,000 members in 70 countries, it aims to create exciting learning and social environments where the confluence of health, beauty and function inspire excellence in cosmetic dentistry.

AACD complements and perpetuates the education process by offering superior educational opportunities; promoting and supporting a respected Accreditation credential; serving as a user friendly and inviting forum for the creative exchange of knowledge and ideas; and providing accurate and useful information to the public and the profession.

What we believe

The AACD will: • Demonstrate that the Academy unequivocally stands for the practice of responsible esthetics.

• Be the primary dental resource for patients as they maintain their health, function and appearance for their lifetime.

• Clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm.

• Strongly encourage that treatment decisions are based on the foundation of evidence-based protocols combined with sound clinical judgment.

• Strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue.

• Champion and provide minimally invasive treatment protocols, when and where appropriate, that are consistent with the long-term health and needs of the patient.

• Encourage the use of innovation in technology and materials to deliver dentistry that is predictable and long lasting.

American Academy of Cosmetic Dentistry ® | www.aacd.com

Membership Profile

Since 2003, the AACD membership has nearly doubled in size. Currently, more than 6,000 dental professionals call the AACD their professional home, making the Academy the world’s largest cosmetic dental organization focused on advancing excellence in the art and science of cosmetic dentistry and ethical patient care.

84% 4 4

92% 5 2 0.6 0.4

Worldwide Membership Base

AACD supports members in more than 70 countries worldwide. In fact, more than 1,100 AACD members are located outside of the United States, creating a global marketplace for your business.

JOURNAL OF COSMETIC DENTISTRY

Readership

Journal of Cosmetic Dentistry (jCD) readers are focused on cutting-edge clinical content. By exploring the latest technological advancements, products, and services in dentistry, their keen eyes for new developments, modern technologies, and innovative products make them a leading target your business cannot afford to miss.

Worldwide Circulation

The jCD reaches more than 6,000 AACD dental professionals in more than 70 countries worldwide. The special issue of the jCD reaches nearly 10,000 dentists worldwide.

Editorial Content

American Academy of Cosmetic Dentistry ® | www.aacd.com

New enhancements that include: • Tip articles from prominent educators in the field.

• Visual essays that highlight an outstanding or an informative clinical case, technique, or approach from both leading clinicians and laboratory technicians.

• Quick reads including: Guest Editorials and interviews.

Main Features Well-renowned dental clinicians share their expertise and findings in the rapidly evolving field of cosmetic dentistry.

Accreditation Essentials Clinical cases are intricately explored to enhance, focus, and develop core skills required to pass the AACD Accreditation process.

Annual AACD Scientific Session A glimpse of innovative topics that will be presented at the next annual AACD scientific session and a closer look into the minds of some of dentistry’s premier educators.

Give Back A Smile Give Back A Smile cases are highlighted, sharing in the triumphs and life-changing effects of the AACD Charitable Foundation’s primary program.

jCD Advertising RATES (all rates listed in USD)

Four Color

1x Regular Issue

4x Regular Issue

Full-Page Half-Page Third-Page Quarter-Page

$2,675 $2,114 $1,788 $1,353

$2,499 $1,957 $1,640 $1,217

Black & White

1x Regular Issue

4x Regular Issue

Full-Page Half-Page Third-Page Quarter-Page

$2,059 $1,493 $1,158 $682

$1,915 $1,363 $1,022 $569

Cover Rates

1x Regular Issue

4x Regular Issue

Inside Front Cover $3,388 Inside Back Cover $3,249 Back Cover $3,611

$3,309 $3,121 $3,496

*4X regular issue rate includes the Fall 2012 Special Issue

Inserts • Two-page insert: 2x black & white earned rate • Four-page insert: 4x black & white earned rate Additional Pricing Information • No agency discounts accepted • Add 10% to guaranteed ad positions • Ride-alongs, BRCs, CD-ROMs, supplements, and bellybands available upon request • Value-added services available for multiple insertions Questions?

Please call 800.543.9220 or e-mail advertising@aacd.com with questions.

10% Discount for AACD

Corporate Members

jCD Advertising Deadlines

Spring 2012

Deadline

Space Reservation Ad Material Release Date

January 9, 2012 January 23, 2012 March/April 2012

Summer 2012

Deadline

Space Reservation Ad Material Release Date

April 17, 2012 May 1, 2012 July/August 2012

Fall 2012

Deadline

Space Reservation Ad Material Release Date

June 18, 2012 July 2, 2012 October/November 2012

Winter 2013

Deadline

Space Reservation Ad Material Release Date

September 10, 2012 September 24, 2012 December/January 2012

jCD Mechanical Requirements Ad Specs

Two-Page Spread (1)

Width

Height

Bleed* Trim Live Area

17.25” 16.75” 15.5”

11.375” 10.875” 10”

Full-Page (2 & 3)

Width

Height

Bleed* Trim Live Area No Bleed

8.875” 8.375” 7.5” 7”

11.375” 10.875” 10” 9”

Half-Page (4 & 5)

Width

Height

Vertical Horizontal

3.5” 7”

9” 4.5”

Third-Page (6 & 7)

Width

Height

Vertical Horizontal

2” 4.5”

9” 4.5”

Quarter-Page (8, 9, & 10)

Width

Height

Vertical 8 Vertical 9 Horizontal

2” 3.25” 7”

7” 4.5” 2”

1

jCD Two-Page Spread Trim: 16.75” x 10.875” Gutter allowance: total of .5” or .25” per page

2

3

Full-Page with Bleed* Trim: 8.375” x 10.875”

Full-Page no Bleed* 7” x 9”

4 5

American Academy of Cosmetic Dentistry ® | www.aacd.com

Bellybands and Bookmarks Please contact the AACD Executive Office at 800.543.9220 for further information.

Half-Page Vertical 3.5” x 9”

Ad Submission Requirements See Advertising Policies and Submission Requirements Shipping Information Ship a press quality PDF of your advertisement and color proof showing crop marks and bleed on CD or DVD to: American Academy of Cosmetic Dentistry Attention: Jeff Roach 402 West Wilson Street Madison, WI 53703

7 6

Third-Page Vertical 2” x 9”

Third-Page Horizontal 4.5” x 4.5”

9 8 10

OR E-mail advertising@aacd.com

Half-Page Horizontal 7” x 4.5”

Quarter-Page Vertical 2” x 7”

Quarter-Page Vertical 3.25” x 4.5”

Quarter-Page Horizontal 7” x 2”

JOURNAL OF COSMETIC DENTISTRY—DIGITAL EDITION

In addition to the Journal of Cosmetic Dentistry print publication, the AACD has introduced a new digital edition for cosmetic dentistry’s premier publication. As an advertiser, this allows for expanded multimedia enhancements that can make your advertisements come alive. You will also receive the following value-added services within the digital edition for free with your print advertisement: • Hyperlink to advertiser URL and email links • Advertiser placement in pull down menu on the tool bar • Presence in Journal of Cosmetic Dentistry digital library for increased viewing opportunities DIGITAL MEDIA ENHANCEMENTS

Rates

(all rates listed in USD)

Premium Position Video Overlay Flash (Full) Flash (Partial) Slide Show Digital Insert

Per Advertisement $1,000 $1,000 $750 $500 $750 $1,000

Premium Position–Full-Page advertisement located opposite the Back Cover. Available in digital edition only. Only valid with purchase of print advertisement.

AACD’s Journal of Cosmetic Dentistry is published as both print and an interactive digital edition.

ADVERTISING DEADLINES

Issue

Deadline

Spring 2012 Summer 2012 Fall 2012 Winter 2013

2/24/2012 5/25/2012 8/3/2012 11/2/2012

10% Discount for AACD

Corporate Members

Video Overlay–An integrated video that can include audio, which plays automatically with an option to have to hit “Play” on page.

Flash–Make your ad come alive with Flash media animation, which can also include audio.

Slide Show–Enables the reader to view an interactive slide show of photos and images.

Digital Insert–(equivalent to a bind-in card in the print edition) Utilize this unique half-page, 2-sided position to maximize your exposure.

For more information about digital enhancements and other AACD advertising opportunities, please contact Jeff Roach at 800.543.9220 or E-mail jeffr@aacd.com.

ACADEMY CONNECTION Connect with dentistry’s most committed and passionate practitioners! The information-packed Academy Connection is published bi-monthly and keeps members up-to-date on the latest developments inside the AACD and the cosmetic dental community. Advertising in the Academy Connection is an incredibly affordable way to reach the entire AACD membership and online visitors. Additionally, the new, all-digital format features more engaging and interactive content, and reader enhancements, including: • Direct access to advertisers and sponsors by clicking on advertisements • Ability for readers to easily share the Academy Connection with colleagues • Open access to the digital edition to all visitors, including non-member dentists, on AACD.com • Potential multi-media video and audio options embedded within related articles and advertisements.

• An eco-friendly, easy-to-read format

American Academy of Cosmetic Dentistry ® | www.aacd.com

SPECIAL VALUE-ADDED SERVICES (included in ad pricing):

• Hyperlink to advertiser URL and email links • Advertiser placement in the pull down menu on the tool bar • Placement of logo on article text boxes and viewer tool bar • Presence in Academy Connection digital library for increased viewing opportunities

RICH MEDIA INTEGRATION

Contact AACD Advertising about multimedia enhancements to ads including audio, video, and Flash options.

• Video Overlay – An Integrated video that can include audio, which plays automatically with an option to hit “Play” on page. $500 • Flash – Make your ad come alive with Flash media, can include audio. $200 partial; $300 full • Slide Show – Enables the reader to view an interactive slide show of photos and images. $400

Rates

(all rates listed in USD)

1-2 3-5 6 Issues Issues Issues

Quarter Page Half Page Full-Page Back Cover Inside Back Cover Inside Front Cover

$500 $400 $300 $800 $700 $600 $1,200 $1,000 $850 $1,380 $1,150 $975 $1,440 $1,200 $1,020 $1,500 $1,250 $1,060

For advertising rates combined with the Journal of Cosmetic Dentistry print publication, please contact Jeff Roach at jeffr@aacd.com.

ADVERTISING DEADLINES

Issue

Deadline

March/April 2012 May/June 2012 July/August 2012 Sept./Oct. 2012 Nov./Dec. 2012 Jan./Feb. 2013

2/17/2012 4/20/2012 6/14/2012 8/16/2012 11/18/2012 12/20/2012

AACD’s Academy Connection is published as an interactive, digital edition.

Ad Specs

Width

Height

Full Page Bleed Full Page Trim Full Page Live Area Full Page No Bleed Half Page Vertical Half Page Horizontal Quarter Page Quarter Page Vertical Quarter Page Horizontal

8.875” 8.375” 7.5” 7” 3.5” 7” 3.25” 2” 7”

11.375” 10.875” 10” 9” 9” 4.5” 4.5” 7” 2”

CLASSIFIED ADVERTISING

Classified advertising in the Academy Connection allows members to make announcements, solicit sales, and/or service needs related to dentistry.

Examples of classified ads include, but are not limited to, sale of a practice, laboratory, and/or equipment, and dental professionals seeking employees or employment.

CLASSIFIED ADVERTISING RATES (all rates listed in USD) per issue • $2 per word • $50 per image

MATERIAL SPECIFICATIONS

• Press quality PDF, with all fonts fully embedded • Color proofs preferred; the AACD is not liable for any variations of an ad if a proof is not provided • CMYK files only; 300 dpi for all art

CONTACT

For more information about digital enhancements like blow-in cards, bellybands, bookmarks, etc., contact Jeff Roach at 800.543.9220 or E-mail jeffr@aacd.com.

Ship a press quality PDF and color proof of the advertisement on CD or DVD to the following: American Academy of Cosmetic Dentistry Attention: Jeff Roach 402 West Wilson Street Madison, WI 53703

MECHANICAL IMAGE REQUIREMENTS Width = 1” x Height =1” Resolution = 300 dpi (or 300 x 300 pixels)

ADDITIONAL INFORMATION

• Classified ads are available only to AACD members • The AACD has the right to refuse any classified ad if it contains inappropriate content • $30 minimum per ad • All classified ads will be placed online for 60 days.

• Free email and/or web site link.

AACD eUPDATE Reach the world’s largest organization of cosmetic dentists on a weekly basis! The American Academy of Cosmetic Dentistry’s eUpdate highlights industry news, Academy happenings, recent trends, product innovations, and educational updates.

And advertising in the AACD eUpdate is an easy and affordable way to reach dentistry’s most passionate and committed practitioners.

RATES (4 ISSUES PER MONTH):

Frequency Skyscraper Block

Monthly

Quarterly

$500 $300

$1,250 $750

* Includes hyperlink to advertiser URL and/or e-mail

MATERIAL SPECIFICATIONS

Skyscraper: 125 pixels wide x 300 pixels tall Block: 125 pixels wide x 150 pixels tall Static ads only; no animation. File must be in GIF or JPG format, and no larger than 90KB. E-mail materials to jeffr@aacd.com.

American Academy of Cosmetic Dentistry ® | www.aacd.com

ADVERTISING DEADLINES

eUpdate is distributed each Thursday. Materials are due a week before scheduled start date.

For advertising rates combined with the Journal of Cosmetic Dentistry print publication or the AACD Academy Connection digital edition, please contact Jeff Roach at jeffr@aacd.com.

See some dramatic transformations by viewing select cases from the Class of 2011, which are now available online! The cases demonstrate high-level dental skill and artistry. Take a look and be inspired to repeat some of these skills in your own cases!

Click here to view the cases now!

AACD CONFERENCE PREliminary Guide 2013 REACH MORE THAN 80,000 DENTAL PROFESSIONALS WORLDWIDE!

The AACD annual scientific session is the world’s premier continuing education event focused on cosmetic dentistry. Attendees come from around the world to network and learn about the latest advancements in the rapidly evolving field of dentistry. Leading dentists and laboratory technicians attend the annual AACD scientific session each year, along with team, guest, and spouse attendees. Recipients of the printed Preliminary Guide include 12,000 dental professionals including all members of the AACD, as well as prospective members. The digital edition of the Preliminary Guide will be distributed to more than 70,000 dental professional worldwide and available online at www.aacd.com. This highly anticipated guide is a great way to connect your business with the quality education AACD is known for.

Rates (all rates listed in USD)

Digital Media Enhancements

Inside Front Cover Inside Back Cover Back Cover

$4,300 $4,200 $3,700

Daily Schedule Pages

$3,300

Facing Pages

$3,000

(1/2 Page Print, Full-Page Digital) (Wednesday, Thursday, Friday, Saturday & Exhibitor) (Recommended Courses, Wednesday, Thursday, Friday, Saturday & Exhibitor)

*Daily Schedule pages to feature tabs on digital edition only Preliminary Guide prices in effect for 29th Annual AACD Scientific Session taking place in Seattle, WA from Wednesday, April 24 – Saturday, April 27, 2013.

Advertising Deadlines Space Reservation Ad Material Release Date

September 7, 2012 September 7, 2012 Fall 2012

(all rates listed in USD)

Video Overlay

$1,000

Flash (partial)

$350 (partial)

Flash (full)

$500 (full)

Slide Show

$750

*Special Bonus Ad

$3,000

Digital Edition only • Full-Page Opposite Front Cover

ADDITIONAL INFORMATION

• Preliminary Guide is saddle stitched • All ads are four-color • Due to the limited number of advertisements available, reservations are taken on a firstcome, first-served basis • Ask about multimedia and interactivity options available in the digital edition

SHIPPING INFORMATION

Ad Specs

Width

Height

Bleed Trim Live Area

9” 8.5” 7.5”

11.5” 11” 10”

10% Discount for AACD

Corporate Members

Ship a press quality PDF and color proof of the advertisement/showing bleed on CD or DVD to the following: American Academy of Cosmetic Dentistry Attention: Jeff Roach, Director of Strategic Partnerships 402 West Wilson Street Madison, WI 53703 OR E-mail jeffr@aacd.com

CoNFERENCE BUZZ Reach attendees of the AACD annual meeting directly with the AACD’s Conference Buzz an e-newsletter for conference goers. The Conference Buzz will keep attendees abreast of the news, events and updates surrounding the AACD meeting on a monthly basis.

Last year’s Buzz averaged an open rate of more than 50%!

Advertising in the Conference Buzz is an easy and affordable way to reach dentistry’s most passionate and committed practitioners. Two In-Context Story ad positions and three Skyscraper ad positions are available in each issue. Don’t miss this opportunity to promote your presence at this year’s meeting. The Conference Buzz is published approximately 10 times throughout the year.

Our Story Here

RATES FOR ALL 10 ISSUES:

Your Headline Here

Type

Cost

In-Context Story Ad Skyscraper Ad

$2,000 $1,500

Illupta nemquata si blates estius ex etur audae. Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? Numquaepra cum sequi dis audant est, que ped quuntiunt, ut adicidem repe rem verum, abo. Cone sit accabor ehentur ionsectur? Lut inctiam volum nonsequi quam consedit, quam faceri cus ne ommodia volupti busaper itatem volestem

Image 100 px x 100 px

Image

Illupta nemquata si blates estius ex etur audae.

Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur?

Numquaepra cum sequi dis audant est, que ped

* Includes hyperlink to advertiser URL and/or e-mail Our Story Here

MATERIAL SPECIFICATIONS

American Academy of Cosmetic Dentistry ® | www.aacd.com

Skyscraper Ad: 125 pixels wide x 300 pixels tall In-Context Story Ad: 75 words and an image (100 pixels wide x 100 pixels tall) Static ads only; no animation. File must be in GIF or JPG format, and no larger than 90KB. E-mail materials to jeffr@aacd.com.

ADVERTISING DEADLINES

Issues

Deadline

1-10

October 1, 2012

*Ad content may be changed on an on-going basis.

Illupta nemquata si blates estius ex etur audae. Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? Numquaepra cum sequi dis audant est, que ped quuntiunt, ut adicidem repe rem verum, abo. Cone sit accabor ehentur ionsectur? Lut inctiam volum

Image

Your Headline Here Image 100 px x 100 px

Illupta nemquata si blates estius ex etur audae.

Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.

Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur?

Numquaepra cum sequi dis audant est, que ped

Corporate Membership Corporate Member Cost

$2,500

The AACD has long enjoyed the support of corporate partners in the dental profession who share our mission of advancing the art and science of cosmetic dentistry and encouraging the highest standards of ethical conduct and responsible patient care. Take advantage of AACD’s Corporate Membership program and have access to a wide array of exclusive benefits and cost savings including: • 10% discounted booth rental at the annual AACD scientific session • 10% discount on advertising in the Journal of Cosmetic Dentistry and the annual AACD scientific session program guide • Your logo displayed on the AACD Web site’s Corporate Member page, including a hyperlink to your Web site • Free AACD membership mailing list once per year • Free Web site link if exhibiting from exhibitor’s page

• Full contact information listing in the special Corporate Member section of the online membership directory • One designated company representative will receive all membership publications (Journal of Cosmetic Dentistry, the Academy Connection, and the AACD eUpdate) and will have the right to vote and serve on the AACD Board of Directors • Up to three full-time employees of Corporate Members shall be allowed to register for the annual AACD scientific session at the full-member rate • The right to advertise that your business is a “Corporate Member of the American Academy of Cosmetic Dentistry” and use the AACD Corporate logo in your marketing materials • Membership plaque to display in your office • Two exhibitor points received for annual dues payment

Corporate Membership Savings

Standard Rate

(all rates listed in USD)

1 Prime Corner Booth at annual AACD scientific session 4 Full-Page, four-color ads in the Journal of Cosmetic Dentistry 1 Full Tab-Page ad, four-color ad in Scientific Session Program Guide 1 AACD membership mailing list

Standard Price

Corporate

Savings

$3,000

$2,700

$300

$9,996

$8,996

$1,000

$2,500

$2,250

$250

$2,100

FREE

$2,100

Total Savings = $3,650 For more information contact Jeff Roach, Director of Strategic Partnerships, at 800.543.9220 or jeffr@aacd.com.

Advertising Policy & SUBMISSION REQUIREMENTS Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Website, including any claims arising there from. The AACD reserves the right to reject any advertisement considered unsuitable according to AACD policy.

The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Website. An example of a “competing meeting” is one taking place within 30 days of the start or finish of the annual AACD scientific session or regional meeting.

American Academy of Cosmetic Dentistry ® | www.aacd.com

Payment Terms and Cancellation Policy

Invoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted less than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee.

Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at the annual AACD scientific session or regional meeting.

Production Charges

The AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

Ad Submission Requirements

Please use the following specifications for Macintosh and PC Platforms when creating ads for print and web.

Preferred Software for Ad Submissions

• Press quality PDF, with all fonts fully embeded, show crop marks and bleed • Adobe Illustrator ® Photoshop® InDesign® CS4 • QuarkXPress™ (Native Quark files will NOT be accepted, as Adobe InDesign is used for layout of our publications. All Quark files must be sent as press quality PDF showing crop marks and bleed.)

Fonts

• Postscript fonts only; no True Type or Multimaster fonts • Include all printer and screen fonts • No applied styles for bold or italic • Change fonts to outlines in Illustrator ®, InDesign, and all applicable programs.

• Flatten all Photoshop® files

Proofs for Print

• Color proofs must be provided • The AACD is not liable for any variations of an ad if a proof is not provided

Saving Files for Print

• Include all high-resolution support files • Ad size is correct; CMYK files only; 300 dpi for all art • Save as PDF, TIF, EPS or AI (JPG or LZW not accepted) • Disk directory must be included • Indicate the issue date and publication name

Printing Specifications

• Direct to plate; Four-color • Perfect binding (JCD) • Spiral bound (Scientific Session Program Guide) • Saddle Stitched (Scientific Session Preliminary Guide and other program books)

Website Requirements

• Ad size is correct; RGB files; 72 dpi for all art • Save as JPG, GIF or PNG • Contact AACD for size and file specifications

Contact

• Director of Strategic Partnerships, Jeff Roach jeffr@aacd.com, advertising@aacd.com, or 800.543.9220 • Art Director, Lynnette Rogers and Graphic Designer, Elizabeth Kiracofe lynnetter@aacd.com, elizabethk@aacd.com, or 800.543.9220

Insertion Order American Academy of Cosmetic Dentistry 402 West Wilson Street Madison, WI 53703

Tel: 608.222.8583 Date: Fax: 608.222.9540 e-mail: advertising@aacd.com

From:

www.aacd.com

Client Information: Advertiser

Agency

Name

Name

Address

Address

City / State / Zip

City / State / Zip

Phone

Phone

Fax

Fax

Contact

Contact

E-mail

E-mail

Re: Insertion Order

P.O. No:

This will confirm our space reservation for: Journal of Cosmetic Dentistry

Issue Date:

Ad Size:

Academy Connection eNewsletter

Issue Date:

Color:

AACD eUpdate

Issue Date:

Headline:

Annual Session Preliminary Guide

Issue Date:

Cost: Gross $

Annual Session Program Guide

Issue Date:

Comments:

Other Meeting Program Books

Issue Date:

Conference Buzz

Issue Date:

Net $

This advertisement will be a repeat of

Please sign below and return to the address listed above.

Signature

We appreciate your interest in AACD Publications.

Date

AACD INSERTION ORDER 2012

This advertisement will be new material, which will arrive no later than