7-8 MAY 2027, ADELAIDE CONVENTION CENTRE, SOUTH AUSTRALIA
EVENT PARTNER OPPORTUNITIES Australia’s Premier Automotive Convention for Parts, Modification, Service and Repair Professionals.
AUTOCARE.ORG.AU
BROUGHT TO YOU BY
WELCOME TO AUTOCARE 2027 On behalf of the Australian Automotive Aftermarket Association (AAAA), it is my pleasure to welcome you to Autocare 2027. Taking place from 7–8 May 2027 at the Adelaide Convention Centre, Autocare is Australia’s premier training convention for the automotive aftermarket. Bringing together workshop owners, technicians, apprentices, parts professionals, suppliers and industry leaders from across the country, the event is dedicated to advancing technical capability, business performance and industry collaboration. Training sits at the heart of Autocare. The convention features an extensive program of world-class technical, diagnostic and business training delivered by leading Australian and international presenters, ensuring attendees leave with practical knowledge they can immediately apply in their workplaces. Complementing the training programs is a spectacular exhibition of leading brands, showcasing the latest products, equipment, technologies and services supporting Australia’s automotive aftermarket. The exhibition is built around a highly engaged audience that has travelled specifically to invest in professional development and discover solutions that will improve their businesses.
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For exhibitors and event partners, this creates a unique opportunity to connect directly with qualified decision-makers, demonstrate new products, strengthen customer relationships and generate valuable business opportunities in an environment focused on learning and innovation. Building on the success of previous conventions and the industry’s pursuit of world-class training, innovation and business excellence, Autocare 2027 will once again bring together industry professionals from every Australian state and territory, reinforcing its position as Australia’s leading automotive training convention. Hosting the convention in Adelaide provides an accessible location for attendees from across Australia, while the Adelaide Convention Centre offers world-class facilities in the heart of one of the country’s most vibrant event destinations. We invite you to partner with us as an exhibitor or event sponsor and become part of Australia’s leading automotive training convention. Together, we can continue to strengthen the skills, capability and future success of our industry while showcasing the products, services and technologies driving it forward. I look forward to welcoming you to Adelaide in May 2027.
Wayne Bryant, Chairman, Australian Automotive Aftermarket Association
WHY BE INVOLVED Australia’s premier automotive convention for parts, service and repair professionals is part of a long term AAAA strategy to support growth across all sectors of the automotive aftermarket industry. Autocare 2027 will provide industry suppliers with an unrivalled business development opportunity in the large and important Queensland market. The AAAA is committed to providing all businesses in our
industry with the information exchange, educational programs and business opportunities they need to ensure strong growth and a sustainable future. The convention program has been designed to maximise opportunity for delegates to visit the show. All refreshment breaks will be located within the show area, providing you with the maximum opportunity to interact with the delegates.
2025 OVERVIEW 3,507
1,729
1,578
OVERALL ATTENDEES
FRIDAY
SATURDAY
ORIGINS - ATTENDANCE BY STATE The majority of visitors were from Queensland, making up 59.5% of attendees, followed by New South Wales with 16.6% and Victoria with 14.2%. The remaining percentage is made up mostly of interstate delegates (SA 3.1%, WA 1.8%, ACT1.4%, TAS 1%, NT 0.6%) with some international visitors (1.9%) mostly from New Zealand.
DEMOGRAPHICS - ATTENDANCE BY AGE AND INDUSTRY SECTORS
The mix of age groups in attendance was a highlight of Autocare. It was fantastic to attract younger participants, with 30.2% of attendees being under 35. Majority of attendees were in the age bracket of 35 - 54(50.1%), followed by 18 - 34 year olds(29.3%), 55 - 74 year olds (19.7%), and those Under 18 (0.9%).s
The highest represented industries were Auto Mechanical Service and Repair(52.1%), Other (13.3%), Auto Electrical (7.2%), and Manufacturer / Exporter (7.2%).It is interesting to note that 13.3% of attendees indicated ‘Other’ as their IndustrySector, indicating lots of diversity and that visitors came from a wide range ofindustries throughout the event. AUTOCARE 2027 | 3
WHY BE INVOLVED SIX REASONS TO EXHIBIT AT AUTOCARE 2027 1.
Promote your business to around 3,500 trade visitors
2. Showcase your latest products to a highly targeted audience 3. Accelerate the buying process by answering questions face-to-face 4. Raise your profile in the industry and add value to your brand 5. Consolidate your position in the industry and reinforce customer loyalty 6. Network within your industry and opportunity to grow your existing business relationships
EXHIBITORS 86 EXHIBITORS PARTICIPATED IN AUTOCARE 2025, REPRESENTING OVER 100 BRANDS Companies from Queensland had the highest representation taking up 39.7% of total exhibitors, followed by VIC (28.6%) and NSW (23.8%). The remaining percentage is comprised of SA & WA making a combined total of 4.8%. There were no exhibitors from TAS, NT or ACT. Furthermore, 3.2% of exhibitors were International.
VISITOR FEEDBACK 87.2% of attendees rated their satisfaction as Satisfied or Very Satisfied, 92.5% said they are likely or very likely to attend the next Autocare event, and 85.6% said they are likely to recommend Autocare to a friend or colleague How would you rate your satisfaction of your visit to Autocare?
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How likely are you to attend the next Autocare event?
How likely are you to recommend Autocare?
EVENT PARTNER OPPORTUNITIES PLATINUM PARTNER INVESTMENT - $44,000 (plus GST)
DIAMOND PARTNER INVESTMENT - $32,000 (plus GST)
EXCLUSIVE OPPORTUNITY (ONE ONLY PLATINUM PARTNER)
LIMITED OPPORTUNITY (ONLY TWO DIAMOND PARTNERS)
For your investment, Platinum Partner will provide you with the following:
For your investment, Diamond Partner will provide you with the following including a Keynote sponsor:
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One (1) 6x6 – 36sqm pre-built stand – walls, carpet, 4 x 120w spotlights, power and exhibitor name is provided.
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One (1) 6x6 – 36sqm pre-built stand – walls, carpet, 4 120w spotlights, power and exhibitor name is provided
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Verbal acknowledgement at the official opening of the convention each day
The opportunity to introduce & chair the Keynote Speaker within the convention program (1 x session)
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Platinum level recognition on convention signage including on the presentation holding slides
Eligible to display fliers, products and free standing banner in the keynote session (max 2m high x 1m wide)
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Polo tops with your company brand to be worn by all registration staff onsite (polo tops to be provided by the Platinum Partner and must be approved by the Event Organiser)
Diamond level recognition on convention signage including on the presentation holding slides
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Acknowledgement on the homepage of the Autocare website as a Diamond Partner
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One (1) satchel insert provided by sponsor
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Two (2) complimentary passes to the convention, including access to the exhibition hall for the duration of the convention
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Two (2) 1m x 1m carpet tiles to be printed with the Diamond Partner’s logo and acknowledgement as a Diamond Partner. These tiles will be positioned in areas of the exhibition to be selected by the event organiser
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Logo to be included on visitor marketing collateral as the Diamond Partner.
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Logo to be included on the entrance feature as Diamond Partner
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One (1) full page advertisement in the Autocare Convention Program & Trade Show Guide
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Acknowledgement as a Diamond Partner in the Convention Program & Trade Show Guide
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Acknowledgement on the home page of the Autocare website as the Platinum Partner
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Two (2) satchel inserts provided by sponsor
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Three (3) complimentary passes to the convention, including access to the exhibition hall for the duration of the convention
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Five (5) 1m x 1m carpet tiles to be printed with the Platinum Partner’s logo and acknowledgement as the Platinum Partner. These tiles will be positioned in areas of the exhibition to be selected by the event organiser
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Logo to be included on visitor marketing collateral as the Platinum Partner.
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Logo to be included on the entrance feature as Platinum Partner
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One (1) full page advertisement in the Autocare Convention Program & Trade Show Guide
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Acknowledgement as the Platinum Partner in the Convention Program & Trade Show Guide
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Sponsors address during Networking Dinner Event on training stage
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SEMINAR SPONSOR OPPORTUNITIES (SPONSORSHIP OPPORTUNITIES AVAILABLE TO EXHIBITORS ONLY)
VEHICLE MODIFICATION STREAM INVESTMENT - $3,300 (plus GST) Autocare 2027 will feature a dedicated Modifications Stream for businesses involved in vehicle modification, certification, engineering and compliance. Building on the success of the 2025 Modifications Summit, the stream will bring industry together with the regulators, technical specialists and certifying engineers responsible for the rules that shape modification work across Australia. The focus will be firmly practical: clear information, working-level expertise and direct answers to the technical and regulatory questions affecting businesses every day. For your investment, the Vehicle Modification Program Sponsorship will provide you with the following: •
Logo on Vehicle Modification Communications & Media Releases
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Logo on directional signage
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Acknowledgement on the Autocare website
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Acknowledgment over PA system as seminars are announced
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
TECHNICAL TRAINING STREAM INVESTMENT - $3,300 (plus GST)
WORKSHOP IMPROVEMENT STREAM INVESTMENT - $3,300 (plus GST)
Autocare 2027 will feature a dedicated Technical Training Stream with a comprehensive line up of current topics. Two international trainers and a cast of industry experts will help up skill your staff and deliver the latest technical insights.
Autocare 2027 will feature a dedicated Workshop Improvement Stream with a focus on innovation, best practice procedures, and future planning, all with a focus on the adoption of newly available technology.
Building on the success of the 2025 Technical Training Stream, it will bring industry together with the regulators, technical specialists and certifying engineers responsible for the rules that shape modification work across Australia.
Building on the success of the 2025 Workshop Improvement Stream, it will bring industry together with the regulators, technical specialists and certifying engineers responsible for the rules that shape modification work across Australia.
For your investment, the Technical Training Stream Sponsorship will provide you with the following:
For your investment, the Workshop Improvement Stream Sponsorship will provide you with the following:
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Logo on Seminar Stream Communications & Media Releases
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Logo on Seminar Stream Communications & Media Releases
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Logo on directional signage
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Logo on directional signage
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Acknowledgement on seminar section of the Autocare website
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Acknowledgement on seminar section of the Autocare website
• Acknowledgment over PA system as stream is announced
• Acknowledgment over PA system as stream is announced
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• Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
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EVENT SPONSORSHIP OPPORTUNITIES (SPONSORSHIP OPPORTUNITIES AVAILABLE TO EXHIBITORS ONLY)
AUTOCARE NETWORKING EVENT DINNER SPONSOR INVESTMENT - $6,600 (plus GST) For your investment, the Networking Event Sponsorship will provide you with the following: •
Exclusive naming rights to the Networking event
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Signage displayed in bar areas & throughout the exhibition during Networking
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One (1) complimentary pass to the convention, including access to the exhibition hall for the duration of the convention
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Acknowledgement on the Autocare website
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Logo included on Networking Event marketing collateral
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
PRODUCT SHOWCASE STAGE SPONSOR INVESTMENT - $3,850 (plus GST) Located on the convention floor, this stage will present a line-up of speakers and training over the two days of Autocare. The Product Showcase Stage Sponsorship will provide you with the following: •
Company logo prominently displayed on Stage signage
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Sponsor name and company logo to appear where the Stage is mentioned in pre-event marketing collateral & promotion
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Sponsor name and company logo to appear in selected digital marketing, where the brand can be practically applied
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Company verbally acknowledged throughout the day on venue PA and by MC at the start of each session
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Opportunity to have your company involved in a presentation/seminar on the Stage
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Company logo & hyperlink on the official Autocare website under the dedicated Sponsor page
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
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EVENT SPONSORSHIP OPPORTUNITIES (SPONSORSHIP OPPORTUNITIES AVAILABLE TO EXHIBITORS ONLY)
WATER BOTTLE SPONSOR INVESTMENT - $4,000 (plus GST) Sponsor the bottled water handed out to all delegates attending the show. We will arrange for your branding to be printed on disposable water bottles and handed out to all delegates attending the expo. Acknowledgement and Brand Awareness: •
Company branding/logo on 3,000 units of water. Water will be handed out at the entry of the expo and made available in the lounge of the AAAA stand.
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As an official sponsor in the Australian Auto Aftermarket Magazine
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Company logo and link on the official Autocare website under the dedicated Sponsor page.
DELEGATE SATCHEL SPONSOR INVESTMENT - $4,400 (plus GST) For your investment, the Delegate Satchel Sponsorship will provide you with the following: •
Logo included on the convention Satchel
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Acknowledgement on the Autocare website
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Logo included on convention visitor marketing collateral
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
DELEGATE PAD & PEN SPONSOR INVESTMENT - $2,750 (plus GST) For your investment, the Delegate Pad Sponsorship will provide you with the following: •
Full colour logo to be included on writing pad and pen provided to every delegate
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Acknowledgement on the Autocare website
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Company name included on convention visitor marketing collateral
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
DELEGATE LANYARD SPONSOR INVESTMENT - $5,000 (plus GST) For your investment, the Delegate Lanyard Sponsorship will provide you with the following: •
One colour logo included on the lanyard
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Acknowledgement on Autocare website
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Logo included on convention visitor marketing collateral
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Acknowledgement as an official sponsor in the Convention Program & Trade Show Guide
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APPLICATION TO SPONSOR PLEASE TICK WHICH PACKAGE INTERESTS YOUR BUSINESS. NOTE: ALL PRICES + GST Sponsorship packages are first offered to previous sponsors then to all members of the AAAA. Sponsorship packages are available strictly on a first-come first-served basis by written confirmation and the payment of a 10% non-refundable deposit*. Please ensure you complete all fields.
EVENT PARTNER OPPORTUNITIES Platinum Partner
$44,000
Diamond Partner
$33,000
SEMINAR SPONSORSHIP OPPORTUNITIES Vehicle Modification Stream
$3,300
Technical Training Stream Sponsor
$3,300
Workshop Improvement Stream Sponsor $3,300
EVENT SPONSORSHIP OPPORTUNITIES Networking Event Sponsor $6,600
Water Bottle Sponsor
$4,000
Delegate Pad & Pen Sponsor $2,750
Product Showcase Stage Sponsor
Delegate Satchel Sponsor
$4,400
Delegate Lanyard Sponsor
$4,400
$3,850
PERSONAL DETAILS
TOTAL $
We realise our sponsorship is not secured until payment of a non-refundable deposit equal to 10% of the value of the sponsorship is received. A further 50% of the value of the sponsorship must be paid no later than 30 October 2026 with the remaining 40% of the sponsorship to be paid no later than 29 January 2027. * Major Corporate Sponsor 50% deposit due upon confirmation with remaining 50% invoiced, due 29 January 2027.
First Name: _________________________________________ Surname: ________________________________________________ Company: ___________________________________________________________________________________________________ Position: ____________________________________________________________________________________________________ Address: ____________________________________________________________________________________________________ Suburb: ____________________________________________ State: ___________________
Postcode: _____________________
Email: ______________________________________________________________________________________________________ Phone: _____________________________________________
Signature: __________________________________________
COMPLETE AND RETURN Email: events@aaaa.com.au Post to: 7-8 Bastow Place Mulgrave VIC 3170 For more information contact Cameron McLachlan M: 0419 944 788 email: cameron@aaaa.com.au