We provide opportunities to families and communities to energize creativity, cultivate learning, and improve collaboration.
Milton Bradley will continue to keep values of empowerment, self-acceptance, and creative self-expression, make more products for family and community. In line with the development of technology, they will transform their concepts to make a virtual version by technology, to evolve their line to games in mobile and virtual reality devices. Also, Bradley go back to old business—print, models, toys, and even souvenirs for collection. These by-products sell the sentiment to the original grown-up audiences, and also through the distinctive appearance of the products attract young audiences. What’s more, Milton Bradley will continue focus on children’s education and the relationship in family and community, and set some museums or entertainment centers.
Symbol Logotype
Milton Bradley focuses on their brand soul, new mission, and keywords, and then combines them into a new logo. The new logo is inspired by the Disney logo, and it incorporates three elements, stars, a part of a circle, the specific letter shape which is created by Milton Bradley’s name, an “M” and a “B.”
There is a larger star with a tail like a comet on the top of the logo, and another smaller star around the larger one on the same ring space between the two circles. At the bottom of the logo, there is an arc like the tracking of the star to combine the circle. The stars show a magic feeling on the logo, and help to show creativity as well. The “M” and the “B” are also designed with grids, follow the circle shape, and have a smooth outline.
For the wordmark, the letters are created as the Black typeface, but they only have a part of Black and improve the outline smoother than the original type, which makes sure Milton Bradley has a friendly face to audiences.
The “M” and the “Y” are designed as the star of the logo, and the angle is the same as it is in the star. The “l” is designed from the “t,” the “e” is designed from the “o,” the “r” is half of the “n,” and the “B” is changed two arcs by the shape of the “o,” and the “a” is a part of the “d.”
Milton Bradley will continue to keep the values of empowerment, self-acceptance, and creative self-expression, making more products for families and communities. The colors are inspired by a rainbow, symbolizing the colorful life in the future.
PANTONE: 16-1460TCX
C:0 M:78 Y:98 K:0
R: 241 G:85 B:36
PANTONE: 102CP
C:0 M:10 Y:100 K:0
R: 253 G:221 B:0
PANTONE:
Red logo is used in Milton Bradley experience. Pink logo is used in Milton Bradley services.
Green logo is used in Milton Bradley environment.
Cyan logo is used in Milton Bradley products.
Blue logo is used in Milton Bradley education.
Purple logo is used in Milton Bradley events.
Do not use outline on the logo.
Do not take the text under the logo.
Do not add shadow effects.
Do not distort, stretch or wrap the proportion of the logo.
Do not rotate and change the angle of the logo.
Do not change the typeface though looks similar.
Improve Collaboration [SER-03] [EDU-03] [PRO-02] [PRO-03] [ENV-02] [EXP-02] [EDU-02] [EVE-01]
[SER-01] [SER-02] [EXP-01] [EXP-03] [EDU-01] [EVE-02]
[PRO-01] [ENV-01] [ENV-03] [EVE-03]
Cultivate Learning Energize Creativity
[PRO-01] Milton Bradley Hand-making Craft Tool Kit [PRO-02] Milton Bradley Journal [PRO-03] Milton Bradley Desk Lamp
[SER-01] Milton Bradley House [SER-02] Milton Bradley Renting [SER-03] Milton Bradley Customization
[ENV-01] Milton Bradley Theme Museum [ENV-02] Milton Bradley Studio [ENV-03] Milton Bradley Book Store
[EXP-01] Spark Innovation and Entrepreneurship Competition [EXP-02] Lighting Debate Tournament [EXP-03] Your Stage Performance Competition
[EDU-01] Milton Bradley Creativity scholarship [EDU-02] Milton Bradley Summer Camp [EDU-03] Board Tug-of-war
[EVE-01] Board Game Expo [EVE-02] Creativity Workshop [EVE-03] Milton Bradley Speech Contest
[PRO-01] PRODUCT 01
Improve skills and creativity in hand-making process.
Milton Bradley will continue to create educational tools that can stimulate creativity.
Mission-focus
Milton Bradley Hand-making craft Kit enhances the mission to energize creativity, cultivate learning, and improve collaboration by making crafts because handcrafts are helpful to train patience and imagination.
Differentiators
Language will provide more imagination space than images. The kits will mention a topic and includes many kinds of materials as much as it can.
Olly Kids, Whatever Is Lovely
Links to Milton Bradley Studio
[PRO-02] PRODUCT 02
Milton Bradley Journal
Record the moments everyday.
Writing and noting the interesting things in life, find the growth process by recording everyday.
Mission-focus
Milton Bradley Journal enhances the mission to energize creativity, cultivate learning, and improve collaboration by noting life on the journey because learning from memory is an important experience in growth.
Differentiators
There are many blank space and some dots on the edge of pages, so that people can draw and write freely.
Similarity
Ciak, Iconic
Links to Milton Bradley Studio
[PRO-03] PRODUCT 03
Learning is not a lonely thing. Share the light and desk to a friend, record the learning process and learn together.
Mission-focus
Milton Bradley Desk Lamp enhances the mission to energize creativity, cultivate learning, and improve collaboration by studying together and helping with each other so that encourage people to share and cooperate.
Differentiators
Together Desk Lamp is designed for two people, focus on functions for two.
Similarity
KSUNUN, NOEVSBIG
Links to
Milton Bradley Studio
Milton Bradley Book Store
[SER-01] SERVICE 01
Enjoy to communicate with others in anywhere and anytime.
Use modern technology to help family and community to meet and communicate with members.
Mission-focus
Milton Bradley House Online follows the mission to energize creativity, cultivate learning, and improve collaboration by getting along with others on-line because Internet is easy to bring relationship together today.
Differentiators
It is not only a game or chat app, people can meet each other.
Similarity
Steam, Board Game Arena
Links to
Milton Bradley Hand-making Craft Kits
Milton Bradley Customization
Provide a short time using permission for people who want.
Provide rental service for audiences who do not want to use the products for a long time, for example, in team bondings.
Mission-focus
Milton Bradley Rental enhances the new mission to energize creativity, cultivate learning, and improve collaboration by making products temporarily available for using at any time because creativity and collaboration should not be limited.
Differentiators
Timely and convenient services is possible, and the rental period will be few days.
Similarity
GameFly, GM2P
Links to Creativity Workshop
Milton Bradley Studio
[SER-03] SERVICE 03
Design and create your personal products.
People can update the products personally based on the original version, and make sure they can have a better using experience.
Mission-focus
Milton Bradley Customization follows the mission to energize creativity, cultivate learning, and improve collaboration by encouraging to find personal concepts so that help people to come true their creative thoughts.
Differentiators
Not only to redesign basic game settings or the using methods of products, people can also change rules and more.
Similarity
Board Games Maker, Bundle
Links to Creativity Workshop Board Game EXPO
Tell the story and tracks of Milton Bradley in interactive equipments.
Milton Bradley has a museum to follow and learn from their insights and experience of their development process.
Mission-focus
Milton Bradley Theme Museum enhances the mission to energize creativity, cultivate learning, and improve collaboration by traveling and learning in the museum so that develop relationship and gain new knowledge.
Differentiators
The museum provides interactive equipments based on their history.
Similarity
Bishop Museum, ArtScience Museum
Links to Milton Bradley Summer Camp
Milton Bradley Studio
An event center to experience all of Milton Bradley’s products.
Transform Milton Bradley’s games off the board, combining modern activities and sports for teenagers and young people.
Mission-focus
Milton Bradley Studio enhances the mission to energize creativity, cultivate learning, and improve collaboration by playing with others because learning is an enjoyable activity.
Differentiators
Based on the products of Milton Bradley to design special playing method.
Similarity Ridge, Game of 1000 Boxes
Links to Creativity workshop
Learn, grow and share ideas in the most simple way.
Reading is a way to learn, and discussing is a way to communicate with others.
Mission-focus
Milton Bradley Book Store enhances the new mission to cultivate learning and improve communication by getting knowledge from reading so that share thoughts with others.
Differentiators
Readers can share their points about the books, and others also can read it.
Similarity Borders, Barnes & Noble
Links to
Milton Bradley Desk Lamp
[EXP-01] EXPERIENCE 01
Innovation and entrepreneurship are another ability performance.
Entrepreneurial skills are highly prized by top universities and add weight to a student’s career development.
Mission-focus
Spark Competition enhances the mission to energize creativity, cultivate learning, and improve collaboration by encouraging young people to work in groups because cooperation is a necessary skill.
Differentiators
Group working process is the main part in the competition.
Similarity
YEPex Youth Summit, MCLA Innovation & Entrepreneurship Challenge
Links to Milton Bradley Studio
Milton Bradley Scholarship
Lighting Debate Tournament
Show the collective wisdom of the team by competition.
Debate is also a kind of communication method and learning path. Mission-focus
Lighting Debate Tournament enhances the mission to energize creativity, cultivate learning, and improve collaboration by discussing and defending various insights because it can train expression skills in the process.
Differentiators
Debate is a competition and confrontation, but at the same time it is also an exchange of ideas.
Similarity
Public forum debate, NSDA(NationalSpeech & Debate Association)
Links to Milton Bradley Studio
Milton Bradley Scholarship
Creativity Workshop
[EXP-03] EXPERIENCE 03
Write a story by yourself and perform it with friends.
Train writing and organization skills, and improve confidence on the stage.
Mission-focus
Your Stage Performance Competition enhances the mission energize creativity, cultivate learning, and improve collaboration by showcasing yourself because people can practice their writing, performing, organization, and team working skills.
The story will be related to Milton Bradley’s mission and soul.
Similarity
Music Teachers National Association
MIGF Virtual Concert Artist Performance Competition
Links to Milton Bradley Scholarship Creativity Workshop
Setting scholarship to encourage students to learn and create.
Taking part in any Milton Bradley’s activities and getting rewards, the student can have an opportunity to apply scholarship.
Mission-focus
Milton Bradley Scholarship enhances the mission to energize creativity, cultivate learning, and improve collaboration by using rewards to encourage students to learn and improve themselves because rewards is a certificate to confirm ability.
Differentiators
Encouraging students to take part in Milton Bradley’s activities.
Similarity
Go Skills Scholarship
Spirit of Giving Scholarship
Links to
Milton Bradley Summer Camp
SPARK Competition
LIGHTING Debate Tournament
Improving skills, train yourself, make more friends in the camp.
Summer camps is a good way to allow children to imagine and work together.
Mission-focus
Milton Bradley Summer Camp enhances the mission energize creativity, cultivate learning, and improve collaboration by enjoying great group cooperation because children can think and corporate in activities.
Differentiators
Children not only train their communication skill, but also learn how to solve challenges.
Similarity
Camp Boggy Creek American Camp Association
Links to Milton Bradley Scholarship
Opportunity, knowledge, and reaction speed coexist in the team competition activities.
Tug of war exercises the athletes’ solidarity, endurance, and positive attitude of encouraging each other.
Mission-focus Board Tug-of-war focuses on the mission to energize creativity, cultivate learning, and improve collaboration by working and trying hard in a team because group activity will get closer with others.
Differentiators
The pieces place on the board decides members’ position.
Similarity
U.S.A. Tug of War Association
Toys”R”Us
Links to Milton Bradley Scholarship Creativity Workshop
Exhibit all kinds of board games and provide opportunities for people to experience.
In the exhibition, people have opportunities to communicate with others and learn in playing.
Mission-focus
Milton Bradley Board Game EXPO enhances the mission to energize creativity, cultivate learning, and improve collaboration by training ability to think strategies and solve problems because people will get along and play games with strangers.
Differentiators
We accept other board games, here only to exhibition and experience.
Similarity
Nashville Tabletop Day
SaltCON Bryce
Links to Milton Bradley Summer Camp Creativity Workshop
Tell creativity stories, make more inspiration, train communication skill.
Workshops reflect interaction and the exchange of information between a group of participants, through which knowledge and experience are gained.
Mission-focus
Creativity Workshop enhances the mission energize creativity, cultivate learning, and improve collaboration by learning, creating, and sharing personal concepts because talk in front of others can improve confidence.
Differentiators
In the workshop, speakers will tell Milton Bradley’s creativity stories.
Similarity
Akimbo, Art From Ashes
Links to Milton Bradley Summer Camp
Milton Bradley Studio
An experiment to confidently demonstrate personal views.
Although the speech is a one-sided language output, it requires the speaker to understand his audience, grasp the topic of interest and use humorous expressions to convey it.
Mission-focus
Milton Bradley Speech Contest enhances the mission to energize creativity, cultivate learning, and improve collaboration by promoting personal views to audiences because speech can provide a platform to create a great communication bridge.
Because of the particularity of products, the rental period will be few days.
Similarity
TED, Toastmasters International
Links to Milton Bradley Scholarship Creativity Workshop
Milton Bradley Hand-making Craft Kit
Improve skills and creativity in hand-making process. Milton Bradley will continue to create educational tools that can stimulate creativity.
Mission-focus
Milton Bradley Hand-making craft Kit enhances the mission to energize creativity, cultivate learning, and improve collaboration by making crafts because handcrafts are helpful to train patience and imagination.
Differentiators
Language will provide more imagination space than images. The kits will mention a topic and include many kinds of materials as much as it can.
Similarity
Olly Kids, Whatever Is Lovely
Links to
Milton Bradley Studio
A. Milton Bradley will add cohesiveness to the group in making crafts.
B. Milton Bradley is a good friend when you are alone.
C. Milton Bradley will be with you since childhood.
Milton Bradley Journal
Record the moments everyday.
Writing and noting the interesting things in life, find the growth process by recording everyday.
Mission-focus
Milton Bradley Journal enhances the mission to cultivate learning by noting life on the journal and learning from memory and growth process.
There are many blank space and some dots on the edge of pages, so that people can draw and write freely.
Similarity Ciak, Iconic Links to Milton Bradley Studio
A. Milton Bradley will remember your growth process.
B. Milton Bradley encourages you to record journey in life.
C. Milton Bradley can also improve parent-child relationship by writing journal.
Milton Bradley Desk Lamp
Learning is not a lonely thing. Share the light and desk with a friend, put phones on the lamp, and record the learning process with our App.
Mission-focus
Milton Bradley Desk Lamp enhances the mission to energize creativity, cultivate learning, and improve collaboration by studying together and helping each other to encourage people to share and cooperate.
Differentiators
Together Desk Lamp is designed for two people, focusing on functions for two.
Similarity
KSUNUN, NOEVSBIG
Links to
Milton Bradley House
Milton Bradley Studio
Milton Bradley Book Store
A. Milton Bradley enhances collaboration at home.
B. Milton Bradley provides lights in office.
C. Milton Bradley encourages collaboration in library.
Milton Bradley House
Enjoy communicating with others anywhere and anytime.
Use modern technology to help family and community to meet and communicate with members.
Mission-focus
Milton Bradley House Online follows the mission to energize creativity, cultivate learning, and improve collaboration by getting along with others online because the Internet is easy to bring relationship together today.
Differentiators
It is not only a game or chat app, people can meet each other.
Similarity
Steam, Board Game Arena
Links to
Milton Bradley Hand-making Craft Kits
Milton Bradley Customization
A. Milton Bradley provides service for friends.
B. Milton Bradley also provides mobile service for one person.
C. Milton Bradley can provides online service for community.
Provide a short time using permission for people who want.
Provide rental service for audiences who do not want to use the products for a long time, for example, in team bonding.
Mission-focus
Milton Bradley Rental enhances the new mission to energize creativity, cultivate learning, and improve collaboration by making products temporarily available for use at any time because creativity and collaboration should not be limited.
Timely and convenient services is possible, and the rental period will be a few days.
GameFly, GM2P
Links to Creativity Workshop
A. Milton Bradley provides renting service for community activity.
B. Milton Bradley has contracts for confirming renting.
C. People can rent and take the products home.
Bradley Customization
Design and create your personal products.
People can update the products personally based on the original version, and make sure they can have a better using experience.
Mission-focus
Milton Bradley Customization follows the mission to energize creativity, cultivate learning, and improve collaboration by encouraging to find personal concepts so that help people to come true their creative thoughts.
Differentiators
Not only redesign basic game settings or the using methods of products, but people can also change rules and more.
Similarity
Board Games Maker, Bundle Links to Creativity Workshop Board Game EXPO
A. People can design personal board game staff by Milton Bradley Customization.
B. Milton Bradley treats every custom product carefully.
C. A family can design their unique board game by Milton Bradley Customization.
Milton Bradley Theme Museum
Tell the story and tracks of Milton Bradley in interactive equipment.
Milton Bradley has a museum to follow and learn from their insights and experience of their development process.
Mission-focus
Milton Bradley Theme Museum enhances the mission to energize creativity, cultivate learning, and improve collaboration by traveling and learning in the museum so that develop relationship and gain new knowledge.
The museum provides interactive equipments based on their history.
Similarity
Bishop Museum, ArtScience Museum
Links to Milton Bradley Summer Camp
Milton Bradley Studio
A. Milton Bradley focuses on improve family relationship in the theme museum.
B. Milton Bradley supports people to explore by themselves.
C. Milton Bradley Theme Museum welcomes student groups to visit and learn.
An event center to experience all of Milton Bradley’s products.
Transform Milton Bradley’s games off the board, combining modern activities and sports for teenagers and young people.
Mission-focus
Milton Bradley Studio enhances the mission to energize creativity, cultivate learning, and improve collaboration by playing with others because learning is an enjoyable activity.
Differentiators
Based on the products of Milton Bradley to design special playing method.
Similarity
Ridge, Game of 1000 Boxes
Links to Creativity workshop
A. Milton Bradley companies with children’s growth.
B. Milton Bradley will inspire children’s creativity.
C. Milton Bradley focuses on community collaboration.
Milton Bradley Book Store
Learn, grow and share ideas in the most simple way.
Reading is a way to learn, and discussing is a way to communicate with others.
Mission-focus
Milton Bradley Book Store enhances the new mission to cultivate learning and improve communication by getting knowledge from reading so that share thoughts with others.
Readers can share their points about the books, and others also can read it.
Borders, Barnes & Noble
Links to Milton Bradley Desk Lamp
A. Milton Bradley also focused on getting knowledge.
B. Milton Bradley provided a wealth of resources for inspiring creativity and cultivating learning.
C. Milton Bradley welcomes people discuss with others when they are learning.
Innovation and entrepreneurship are other ability performances.
Entrepreneurial skills are highly prized by top universities and add weight to a student’s career development.
Mission-focus
Spark Competition enhances the mission to energize creativity, cultivate learning, and improve collaboration by encouraging young people to work in groups because cooperation is a necessary skill.
The group working process is the main part in the competition.
YEPex Youth Summit, MCLA Innovation & Entrepreneurship Challenge
A. Milton Bradley encourages young people to show themselves confidently.
B. People can get useful advices during the competition.
C. People will realize their value from the competition.
Lighting Debate Tournament
Show the collective wisdom of the team through competition.
Debate is also a kind of communication method and learning path.
Mission-focus
Lighting Debate Tournament enhances the mission to energize creativity, cultivate learning, and improve collaboration by discussing and defending various insights because it can train expression skills in the process.
Differentiators
Debate is a competition and confrontation, but at the same time it is also an exchange of ideas.
Similarity
Public forum debate, NSDA (NationalSpeech&Debate Association)
Links to Milton Bradley Studio
Milton Bradley Scholarship
Creativity Workshop
A. Milton Bradley provides equal opportunities to everyone to debate their points..
B. A team can have fun in preparing a debate tournament.
C. Milton Bradley will become an important part in life.
Your Stage Performance Competition
Write a story by yourself and perform it with friends.
Train writing and organization skills, and improve confidence on the stage.
Mission-focus
Your Stage Performance Competition enhances the mission to energize creativity, cultivate learning, and improve collaboration by showcasing yourself because people can practice their writing, performing, organization, and team working skills. Differentiators
The story will be related to Milton Bradley’s mission and soul.
Similarity
Music Teachers National Association
MIGF Virtual Concert Artist Performance Competition
Links to Milton Bradley Scholarship
Creativity Workshop
A. Milton Bradley would like to help everyone to make their dream come true.
B. Milton Bradley is willing to see people show their creativity on a stage.
C. Milton Bradley provides a stage for people to show their skills.
Setting scholarship to encourage students to learn and create.
Taking part in any Milton Bradley’s activities and getting rewards, the student can have an opportunity to apply scholarship.
Mission-focus
Milton Bradley Scholarship enhances the mission to energize creativity, cultivate learning, and improve collaboration by using rewards to encourage students to learn and improve themselves because rewards is a certificate to confirm ability.
Encouraging students to take part in Milton Bradley’s activities.
Similarity
Go Skills Scholarship
Spirit of Giving Scholarship
Links to
Milton Bradley Summer Camp
SPARK Competition
LIGHTING Debate Tournament
A. Milton Bradley has rewards to encourage young people.
B. Milton Bradley make happy to young people.
C. Milton Bradley make happy to groups.
Milton Bradley Summer Camp
Improve skills, train yourself, make more friends in the camp.
Summer camps is a good way to allow children to imagine and work together.
Mission-focus
Milton Bradley Summer Camp enhances the mission energize creativity, cultivate learning, and improve collaboration by enjoying great group cooperation because children can think and corporate in activities.
Differentiators
Children not only train their communication skill, but also learn how to solve challenges.
Similarity
Camp Boggy Creek American Camp Association
Links to Milton Bradley Scholarship
A. Collaborate and have fun in Milton Bradley Summer Camp.
B. Enjoy collaboration in Milton Bradley Summer Camp.
C. Get more friends in Milton Bradley Summer Camp.
Board Tug-of-war
Opportunity, knowledge, and reaction speed coexist in team competition activities.
Tug of war exercises the athletes’ solidarity, endurance, and positive attitude of encouraging each other.
Mission-focus
Board Tug-of-war focuses on the mission to energize creativity, cultivate learning, and improve collaboration by working and trying hard in a team because group activity will get closer to others.
The pieces place on the board decides members’ position.
Similarity
U.S.A. Tug of War Association
Toys”R”Us
Links to Milton Bradley Scholarship
Creativity Workshop
A. Celebrate together in Board Tug-of-war.
B. Face challenges in the Board Tug-of-war.
C. Enjoy and have fun in the Board Tug-of-war.
Board Game EXPO
Exhibit all kinds of board games and provide opportunities for people to experience.
In the exhibition, people have opportunities to communicate with others and learn by playing.
Mission-focus
Milton Bradley Board Game EXPO enhances the mission to energize creativity, cultivate learning, and improve collaboration by training the ability to think of strategies and solve problems because people will get along and play games with strangers.
We accept other board games, here only to exhibition and experience.
Similarity
Nashville Tabletop Day
SaltCON Bryce Links to
Milton Bradley Summer Camp Creativity Workshop
A. Enjoy the game experience on the EXPO.
B. Meet more people on the EXPO.
C. Milton Bradley would like to see people all of the world take part in their EXPO.
Tell creativity stories, make more inspiration, train communication skill.
Workshops reflect interaction and the exchange of information between a group of participants, through which knowledge and experience are gained.
Creativity Workshop enhances the mission to energize creativity, cultivate learning, and improve collaboration by learning, creating, and sharing personal concepts because talking in front of others can improve confidence.
In the workshop, speakers will tell Milton Bradley’s creativity stories.
Akimbo, Art From Ashes
Links to
Milton Bradley Summer Camp
Milton Bradley Studio
A. Everyone can as a speaker in Milton Bradley Workshop.
B. People can discuss in the Creativity Workshop.
C. People can have fun in creative learning process.
An experiment to confidently demonstrate personal views.
Although the speech is a one-sided language output, it requires the speaker to understand his audience, grasp the topic of interest and use humorous expressions to convey it.
Mission-focus
Milton Bradley Speech Contest enhances the mission to energize creativity, cultivate learning, and improve collaboration by promoting personal views to audiences because speech can provide a platform to create a great communication bridge.
Because of the particularity of products, the rental period will be few days.
Similarity
TED, Toastmasters International Links to
A. Milton Bradley supports people promote their thoughts to get more agreement.
B. Milton Bradley provides growth opportunities in any ages.
C. Milton Bradley encourages people to show their concepts in the public.
