Rowse Honey Shows a World Without Bees

To raise awareness of the importance of bees, Rowse Honey has launched a visual of a pollinator-free picnic and an apprenticeship scheme to train the next generation of bee farmers.

The thought-provoking picture shows how beige and bland our plates would be without bees, as three-quarters of crops that produce food are reliant on pollinators. The number of British beehives has declined by nearly 75% over the last century and the UK is missing 40% of beehives needed to future-proof honey sustainability.

Rowse have estimated that the UK needs to increase bee farmer counts by a minimum of 33% - 1,000 farmers – in the next decade. Developed in partnership with the Bee Farmers Association, they have launched their ‘Bee a Bee Farmer’ apprenticeship scheme to inspire, recruit and train the next generation of young British bee farmers. It’s part of their wider mission to help protect honeybees through their Hives for Lives programme, which also includes funding research and regenerating over 50 acres of pollinator

“THE THOUGHT-PROVOKING PICTURE SHOWS HOW BEIGE AND BLAND OUR PLATES WOULD BE WITHOUT BEES, AS THREE-QUARTERS OF CROPS THAT PRODUCE FOOD ARE RELIANT ON POLLINATORS.” habitat at Blenheim Palace and offering beekeeping as a sustainable pathway out of poverty in Ethiopia.