ASW - Visual Reflective Report - Placement Year

Ayanna Wilson’s Reflective Report N0728095 Word count: 2691

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CONTENTS PAGE.

TITLE PAGE. CONTENTS PAGE.

02 REG.

GMS.

INTRODUCTION: LEARNING OUTCOMES. ABOUT THE COMPANY PRESENTS

04-05

16-19

PRODUCT AND SERVICES OF

06-07

20

HISTORY, MARKET AND STATUS OF

08-09

COMPETITORS, SUPPLIERS & CUSTOMERS OF

10-11

22-23

STRUCTURE OF

12-13

24-25

AYANNA WILSON’S ROLE WITHIN

14-15

26-31

X

21

CONCLUSION.

32-39

APPENDIX:

40-41

EMPLOYERS REPORT

42-45

FIGURE LIST

46-48

REFERENCE LIST

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03

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INTRODUCTION PRESENTS: LEARNING OUTCOMES.

X

Within July 2019 and January to March 2020, Ms Wilson was employed by two successful design companies that taught Ms Wilson various design strategies. Within the 13 weeks of being on placement and the internship. Ms Wilson was exposed to commanding applications such as Adobe Suite and CAD, which in the end; improved the set-skills that Ms Wilson had. Ms Wilson’s experience, paved from leading self-projects, was confident within presentations, design-developments and implementing strategies that were used to develop her skills.

Collaborating at Giles Miller Studio was an eye-awakening experience. Ms Wilson had learnt the developmental processes of showcasing how a 3D design would be crafted and designed to achieve the company’s design ethos. Within the process, Ms Wilson took part in designing many variations of 2D colour and pattern concepts, which were used as a guideline to create CAD profiles. Ms Wilson targeted the business’s objective, which is to design “…the relationship between material and light.”

– Miller. G (2020) within her internship.

During any design stage, it was essential for any concept development to transform into another medium, such as model-making. Ms Wilson thrived on constructing and allocating parts of a design, which would keep towards a design intent. Model-making developed the design stage, as it allowed more opinions and ideas to blossom, which formed a visual guide of what our aim was heading towards.

The most important learning outcome for Ms Wilson became the research and the association of mood boards. This route propelled ideas from gathering trends, themes, and details; which was influenced from. This unified task had directed Ms Wilson to utilise this method within all projects throughout her experience, which helped Ms Wilson allocate the design intention towards the client’s needs.

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ABOUT GILES MILLER.

//4 Figure 1: the GMS “...design team installing ‘Lotus’ last year in Guilin City, China.” - 2019, Youngman

Giles Miller Studio was born in 2010 in South London: Deptford, which is formed of a small team. The distinctive designs are revealed in the form of geometric shapes, that are worked upon sculptures, surfaces, and architecture. The company creates a focus on the art of manipulation when creating a spectacle of movement. Initially, the designs are brought to life by embodying and enriching the essence of ‘material meets movement’ and the binding relationship between material and light.

Figure 2: Monument - Architecture

Figure 4: Billboards 2016 - Sculpture

Figure 3: Sieve Screens - Surface

Figure 5: Timber Alexander - Surface

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PRODUCTS AND SERVICES.

Within the week of the internship, Ellie Youngman taught; the studio specialises in three areas of design: Surfaces, Architecture and Sculptures. Depending on the client’s requirements and style, Miller’s designer Ellie would consult and present, past projects, showcasing the three-set shapes used within their design guidelines.

Samples of passed design sequences, styles and colours are also brought to meetings, so that clients can visualise what approach they would like to purchase.

Working with the team, Ms Wilson contributed on a Vineyard Bar surface brief, where the owner Olivier Leflaive, who owns an Italian vineyard company, wanted an organic vineyard inspired sequence.

From the customer’s requirements, the team and Ms Wilson took inspiration and came together to compile a series of images, which embodied the element of nature and symmetry.

Assisting with Giles Miller himself; on his first-ever architectural sub-sector design, was very exciting. The design incorporated a mechanism, which was tested; to reveal light and shadow. This style was different from his original past pieces, but the system expressed the notion of light and movement working together.

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Figure 6: Giles Miller Studio Samples 2019

Figure 7: Cast metal silver Harper tile 2018

GILES MILLER STUDIO’S THREE SIGNITURE SHAPES.

Figure 8 : Ms Wilson’s GMS shape diagram. 2020 Figure 9: Ms Wilson’s Olivier Leflaive concept design. 2019 Figure 10: GMS_MARSDEN_2

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HISTORY, MARKET AND STATUS OF GILES MILLER STUDIO.

The company has been designing for the world’s most prestigious brand-names across a variety of industries, such as Dior, Omega, V&A, Westfield Stratford and others. Within the year of 2020, the studio has completed ten projects, which currently live in the UK, Belgium, India, USA & Sweden. The company predominantly produced surfaces than their other design-services, due to the unlimited range of individuality that can be adapted to each clientele’s requirements.

The Giles Miller Studio is a very successful design business that is grasping many clients internationally as well as UK companies. The company has been in high demand for the past ten years, as records showcases interviews and exposure of the company’s work on design sites, such as Dezeen, It’sNiceThat.com and Materialsource.com

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Figure 11: Duality Series - 2020 USA

Figure 12: BBC Pavilion - 2019 Cannes

Figure 13: Strömstad Spa & Resort Bar - 2020 Sweden

Figure 14: The Clarion Hotel: The Hub 2020 Norway

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COMPETITORS, SUPPLIERS, CUSTOMERS.

Giles Miller’s top supplier is the Material Lab; based in London. The Material Lab is a design resource and materials library, which holds various surfaces for commercial design purposes. Ms Wilson had the opportunity to visit the Material Lab and gather samples of materials and finishes for ideas, that the company could implement during the internship.

As Giles Miller is an established luxury surface design company, Ms Youngman, explains that “our work is so unique, it is hard to name competitors.” The latest award that Giles Miller Studio won was the surface design award in 2016, at the Clerkenwell design show. As there were other competitors for the award, company’s such as Bogle Architects, Shellshock Designs & IBI Group can be claimed as the competitors of Giles Miller Studio.

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Figure 15: Picture by Ms Wilson of Material Lab’s samples.

Figure 16: 140 Fenchurch Street building. - 2016

Figure 17: Morriston Hospital - 2016

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STRUCTURE OF GILES MILLER STUDIO.

The studio has a small operational team that consists of designers, admin workers and tech workers. Giles Miller is the head of the company, followed by the two CAD technicians that handle the details of the design. This can vary from CAD designs, Adobe Illustrator visuals, contacting the design team/assemblers on the client’s behalf, material-research and designing the company’s own sequence key. Ellie Youngman is the sales and design consultant who would strategies both the social media platform, the website of the business, and would meet with clients internationally and locally.

The company also has a product designer that would design the shape of the materials, create the branding: logos, renders, portfolios, and Illustrator visuals. Tim, who is the IT operator, whose job is to calculate the practicality of any design that the company produces. Calculations shown from advanced CAD software’s, would measure the weight, the scale of each shaped slab and the type of material. This would calculate its shelf-life in specific environments that the piece would live in. To help assemble some of the work, the software operator, Miller and paid helpers would help build the design.

Figure 18: Screenshot of The Bolt video - 2017 Figure 19: Production - 2019

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MY ROLE AT GILES MILLER STUDIO.

My role was to create and assist in the sign activities. The activities would tran of experimental pattern sequences and of images that would become an intera These activities would then transform t materials and finishes for the business. a surface piece, which was prepared to s

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different regions of the company’s densform from, creating 2D Illustrations creating, editing, and designing a series active piece on their social media page. to going on trips and finding new trends, . Ms Wilson also assisted on assembling ship to China.

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Figure 20: Regenerate blueprint - 2018

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ABOUT LINNEY: REGENERATE. Regenerate is an environmental design start-up business, which is grown in an established printing and marketing company: Linney. Regenerate focuses on three aims, which promote the renewability of eco-friendly designs, business outcomes and valuable retrading. The business creates endless support from their products, which is donated back to the community and endorsing new exercises for companies to be more green-friendly.

Repurpose: Re-selling used equipment and surplus stock to raise funds for charities and community groups, Retrade: Creating unique upscale furniture, art and practical designs from industrial waste and, Rethink: Advising and planning to help businesses (including our own) become more sustainable.

The successful printing and marketing company has been established since 1805, which has generated a high amount of waste from the company. The CEO of Linney had recognised this and strategically planned to set up an environmental design company that will promote, make, and showcase new ideas and ways on how to reuse waste. Regenerate was born in 2018 and since then, the company has produced a platform, of designing, interior design spaces, furniture and light fixtures made from cardboard and re-soled recycled equipment. This cycle has created a profit for the business to design more eco-friendly design/solutions.

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Figure 21: Shell Pendant Light - 2020.

Figure 22: Engline Part light - 2018

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PRODUCTS AND SERVICES OF REGENERATE.

Regenerate has created a range of products and services that has also contributed to big company names such as Loreal, Sleek Makeup & Alphalete. The products that the company has produced have a range of products from furniture pieces to accessories such as books, cup holders and seasonal décor.

Our primary material that is used within the range is cardboard. The material has many benefits and can be manipulated into various design pieces such as light fixtures, seating, room-dividers and desk organisation equipment.

By collaborating with big company names, the products that are made or found are sold online to create a profit for the business. The benefits of the company’s online store, have brought new exposure to new interested parties, have contributed to design new projects and to fund designed giveaways.

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Figure 23: MEET REG Mascot - 2020

HISTORY, CURRENT STATUS AND PLACE IN THE MARKET.

As Regenerate is two years old, the company is not as established as the company aims to be. Due to the alliances that the company has worked with, the business is slowly gaining more exposure and will aim to achieve more success with the current design outcomes that has been planned to be showcased to internal and external business parties; constructed by Ms Wilson. The business’s aim in 1 years’ time is to financially be self-sustainable while having a positive environmental aspect within both Linney and Regenerate.

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COMPETITORS, SUPPLIERS & CUSTOMERS OF REGENERATE.

The company is self-supplied from internal partners of Linney. As Regenerate live’s on the grounds of Linney. The designs and outcomes collaborate with Linney designers, and the waste materials are transported to the Regenerate team to use. The main customers that Regenerate works with are Lorielle, Boots, Garnier, Virgin, McMillan, Cancer research and Ciniworld.

The Regenerate team have created profitable ways of business’s embracing Regeberates green-friendly strategies, which have been adapted to suit each company brand’s guidelines.

RETRADE:

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Figure 24: Asset Recylcing Goods Images. - 2019

Figure 25: Series of developed projects: Jack Hooper Final Major Project Table design - 2019

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STRUCTURE OF REGENERATE.

The structure of Regenerate comes in a small group of 3, which manages the various tasks and sectors of Regenerate. Scott is the manager of the company, who organises projects for us to complete. Jack is the designer and coordinator of the team, who will come up with the designs and ideas of where to take a project. Ms Wilson was the junior designer that would assist and become another coordinator towards the business’s aim and goals.

WE SELL. WE RECYCLE. WE LOVE IT.

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Figure 26: The REG team diagram by Ms Wilson - 2020

Figure 27: Regenerate stamp approved image. - 2019

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MY ROLE AT REGENERATE.

As a junior designer, my role is to create, make and present new ideas that can be re-designed by using unwanted items and materials. These directions can span from re-designing interior spaces, creating our own art pieces to live in hospitality sectors and creating hand-crafted products. As the aim is to make an impact, the goal of the business and my role is to develop new company alliances, to enhance the reputation of the company and to create more avenues to design for our company partners. My day to day tasks consists of making prototypes, creating concepts for new and ongoing projects and re-trading unused items that we receive from big company names and our internal sources.

REPURPOSE

RETRADE

RETHINK

Figure 29: Ms Wilson Model making 2 - 2020

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Figure 28: Ms Wilson Model making 1 - 2020

Figure 30: 3 R’s + My role diagram - 2020

MY ROLE.

Figure 31: Flower Cardboard Pendant Lights Display - 2020

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rounded edge.

new allignment line. straight bottom accents throughout.

sharp accent.

rounded accent.

smaller radius.

mixture of round and sharp accents throughout.

rounded bottom accents throughout.

mixture of round and sharp accents throughout.

thicker width of mixed straight/curved accent.

mixed accent of sharp & rounded accent.

semi-thick rounded accent. bigger radius.

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Figure 32: Regenerate brand guidelines font designs. - 2020

ECO ECO FRIENDLY FRIEND LYTRENDS: TRENDS: Minimalism.

Rectangular forms.

Light tones.

Recyclable materials. Greenery.

LOW LOWBUDGET BUDG ETIDEAS: IDEA S

Figure 33: Ms Wilson’s Self directed Pop -up shop Presentation. - 2020

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Figure 34: Series of drawing and model-making of clock desing. - 2020.

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Developmental stages of 2D& 3D concepts.

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The ring for the minutes section.

The base of the clock.

The ring for the hour,

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3

15 Figure 35 -37: Development of 2D & 3D Shapes. - 2020

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Figure 38: Concepts of Lantern Designs. - 2020.

CASE STUDY: LANTERN LIGHTS.

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Regenerate were working on a cardboard range, where the use of cardboard could be designed and infiltrated within the various interior sectors. From working with the team, Ms Wilson contributed to the design formations of Cardboard Light fixtures.

As cardboard is one of Linney’s popular materials, Regenerate has designed flower-shaped and forms of nature, from reused cardboard models. The natural forms of the light fixtures achieve geometric shapes and sequences of layered plates, which create the forms of nature, using cardboard. These styles achieve, zero-waste and eco-friendly modern designs, which can be sold internally within the busines and externally. The designs aims to reach customers, which support and appreciates the wonders of reusable and recyclable materials in a fashionable and desired style.

The aim of Regenerate’s project is to create and design affordable and non-harmful designs using our zero-waste policy, which promotes eco-friendly design solutions. The cardboard range: Light fixtures invites the put the business in the creative bespoke category, which also encourages an increase in our customer base and the clients we are aiming to approach too.

As the company’s aim is to become self-sufficient within one year’s time, our USP (Unique Selling Point), aims to increase profit and exposure of the business from our light fixtures. By using excess materials from the brother company, it will provide a considerable profit margin for the business and an expansion of mass production.

As Regenerate is a developing company, the business objective is to design towards a bigger audience, by creating more designs, collaborations and challenging the design team to invest in more ground-breaking projects that will put the business on a higher platform.

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Figure 39: Hexagon Pendant Light Design 1. - 2020.

As the design team also promotes other areas of our use of cardboard designs. Ms Wilson and Jack were in the midst of creating and developing a look-book, where customers from all external sectors, can invest in our design approach of interior spaces and furniture design. The light fixtures and interior spaces are an idea where we will fuse the two to make it a complimentary cardboard set piece.

From the company’s light fixtures, we noticed that our flower formed versions were not as popular as our organically formed designs. The company decided to refine our sector and to create something new. From the market research that was completed, we found similar companies that had similar design purposes as Regenerate. As a business, we needed to enhance our company designs, which would translate more into our brand guidelines.

Ms Wilson had created and developed some designs that the company could invest in executing. The aim of the designs was to increase the complexity of our sequences of flatbase layers, which will accentuate the form of the design for multi-purposeful lighting.

The process of how the light fixtures are made, started from research on the material of cardboard, which was then followed by how the team could manipulate its form to design a product. Once concepts had been refined, 2D drawings on paper or a Illustrator format, would be scanned and sent to make a 1:10 scale model.

The form of the design is refined and checked by engineers, who analyses the functionality of the 3D ob-ject. Once the design has been thoroughly estimated using CAD software, the designers can send the sin-gle slabs to the laser cutter, which will cut-out each layer to be stacked. From each layer being cut-out, they are simply glued together to form the sequence that was designed on a CAD programme. Professional pho-tographs are then uploaded onto our social media platforms for exposure and for selling purposes.

Figure 40: Hexagon Pendant Light Design 1 Orientations. - 2020.

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Trimetric view.

Front view.

Left Isometric view.

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Figure 41: Lantern Light Design 2. - 2020.

Right Isometric vi

Side View

Lantern Light.....

iew.

Left Isometric view.

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As our primar access to mec sors are intern Regenerate, the the designs is the two compan a lot of resour tise to each p pany works tog making the acc materials, desi tise: somewhat

As the company pand its collect fixtures, the ma only creat-ing wards the comp Jack and Ms W look-book for ternal custome strategies an e team to marke comes, which w reputation of ness.

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The efforts wi project have e son’s knowledg a business pers son had creat tions from m that emphasise sign and eco-fr With the expe Jack and Ms Wi come together look-book, whic company’s iden design world. F trol of self-de Ms Wilson cre SolidWorks and team, where Ms ceive refinemen Figure 42:CAD Render of BEEHIVE Pendant Light. - 2020

ry materials and chanical procesnally available to e cost of creating inconclusive. As nies mostly share rces and ex-perproject, the comgether in unison, cessibility of such igns, and experfree.

Figure 45: Slanted Isometric View of BEEHIVE. - 2020

y is aiming to extion of cardboard arketing team are sales pitches topany’s eBay page.

Wilson prepared a internal and exers, which would easier way for the et our design outwill increase the the design busi-

ithin this design enhanced Ms Wilge and skills from spective. Ms Wilted design solumarket research es on trend-deriendly outcomes. erience received, ilson were able to to plan a design ch will arise the ntity within the From taking conesigned projects, eated designs on d were sent to the s Wilson would rent notes.

Figure 43: BEEHIVE Technical drawing. - 2020.

Figure 44: Render of BEEHIVE. - 2020.

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CONCLUSION.

Overall, Ms Wilson’s experience at Reg devel-oping designer. As SolidWorks, m research has become a beneficial eleme learning out-comes have contributed in

With Ms Wilson’s contributing skillset, finding alternatives for the design comp ness aim. Within these learning curves to create new designs, how USP and re Ms Wilson plans to adopt the learning o design business.

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generate and Giles Miller has been an exciting experience for a model-making, design-philosophy and the importance of visual ent within the series of design stages. These new and developed nto Ms Wilson’s way of working and has enhanced her skillset.

, Ms Wilson has been successful at resolving design solutions, panies, and showcasing new avenues to reach the company’s busis, Ms Wilson has learnt how a small business can generate profit efined brand guidelines can create a successful design company. outcomes and apply these skills towards my final year and future

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APPENDIX. EMPLOYERS REPORTS:

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FIGURE LIST.

Figure 1 - Miller, G. 2019. Surface: Behind the scenes shot of the design team installing ‘Lotus’ last year in Guilin City, China [Twitter], 02/09/19. Available at: https:// twitter.com/gilesmiller/status/1168568041816432641 [Accessed: 04/10/20].

Figure 2 - Giles Miller Studio , 2020. Giles Miller Studio [online]. UK: Shopify. Available from: https://gilesmiller.com/work/ [Accessed: 03/03/20].

Figure 3 - Giles Miller Studio , 2020. Giles Miller Studio [online]. UK: Shopify. Available from: https://gilesmiller.com/work/ [Accessed: 03/03/20].

Figure 4 - Giles Miller, 2020. Billboards [online]. UK: Shopify. Available from: https://gilesmiller.com/work/view/billboards/ [Accessed: 04/10/20].

Figure 5 - Giles Miller Studio , 2020. Giles Miller Studio [online]. UK: Shopify. Available from: https://gilesmiller.com/work/ [Accessed: 03/03/20].

Figure 6 – Pinterest, 2020, Samples [online]. UK: London: Giles Miller Studio.

Available from: https://www.pinterest.dk/pin/67342956916077790/ [ Accessed: 18/07/20].

Figure 7 – Pinterest, 2020, Home Page – Giles Miller [online]. UK: London. Available from: https://www.pinterest.dk/pin/67342956912934146/ [Accessed: 02/10/20].

Figure 8 – Owner’s Own Work – 2020.

Figure 9 - Owner’s Own Work – 2020.

Figure 10 – Pinterest, 2020, GMS_MARSDEN_2 [online]. UK: London: Giles Miller Studio. Available from: https://www.pinterest.dk/pin/141159769558973698/?nic_ v2=1a4bARfhj [ Accessed: 05/07/20].

Figure 11- Giles Miller Studio, 2020. Duality Series, Washington DC, USA. [online]. UK: Shopify. Available from: https://gilesmiller.com/work/view/duality-series-washington-dc/ [Accessed: 09/05/20].

Figure 12 – Giles Miller Studio, 2020. BBC Pavillion. [online]. UK: Shopify. Available from: https://gilesmiller.com/work/view/bbc-pavilion/ [Accessed: 09/05/20].

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Figure 13 – Stromstad Spa Instagram, 2020. Come see us…in our new lobby bar. [online]. Sweden. Available from: https://www.instagram.com/p/CCf0YangnzJ/.

Accessed: [04/10/20].

Figure 14 - Giles Miller Studio, 2019. The Hub. [online]. UK: Shopify. Available from: http://staging.gilesmiller.com/work/view/the-hub/ [Accessed: 02.10/20].

Figure 15 – Photo of Material Lab’s Swatches Figure 16 – The Montgomery group, 2016. Surface design awards 2016 finalists. [online]. Essex: Event Applications. Available from: http://sds.expocms.com/surface-design-awards/previous-winners/finalists-16 - [Accessed: 05/09/20].

Figure 17 - The Montgomery group, 2016. Surface design awards 2016 finalists. [online]. Essex: Event Applications. Available from: http://sds.expocms.com/surface-design-awards/previous-winners/finalists-16 - [Accessed: 05/09/20].

Figure 18 – The Bolt, 2017. [Film]. Directed by Giles Miller Studio. London: GMS. Available from: https://vimeo.com/224083245 [Accessed: 07/10/20].

Figure 19 – Pinterest, 2020, Production [online]. UK London: Giles Miller Studio.

Available from: https://www.pinterest.dk/pin/67342956916114229/?nic_v2=1a4bARfhj Accessed: [04/10/20].

Figure 20 - Regenerates blueprint stamp – 2018 Figure 21 – Shell pendant light Figure 22 - Engine light Stand Figure 23 – Owner’s Own Work – 2020.

Figure 24 – Linny’s recycling images Figure 25 – Series of developed images: Jack Hooper’s table design Figure 26 – Owner’s Own Work – 2020.

Figure 27 – Certified Regenerate Stamp Image Figure 28 – Owner’s Own Work – 2020.

Figure 29 – Owner’s Own Work – 2020.

Figure 30 - Owner’s Own Work – 2020.

Figure 31 – Owner’s Own Work – 2020.

Figure 32- Regenerates – Brand Guidelines Logo diagram.

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FIGURE LIST.

Figure 33 – Owner’s Own Work – 2020.

Figure 34 - Owner’s Own Work – 2020.

Figure 35 – Owner’s Own Work – 2020.

Figure 36 - Owner’s Own Work – 2020.

Figure 37 - Owner’s Own Work – 2020.

Figure 38 – Owner’s Own Work – 2020.

Figure 39 - Owner’s Own Work – 2020.

Figure 40 - Owner’s Own Work – 2020.

Figure 41 – Owner’s Own Work – 2020.

Figure 42 – Owner’s Own Work – 2020.

Figure 43 – Owner’s Own Work – 2020.

Figure 44 – Owner’s Own Work – 2020.

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REFERENCE LIST.

Alex Bec, 2010. Giles Miller. [It’sNiceThat],22/06/20.

Available at: https://www.itsnicethat.com/articles/2812-giles-miller 5. Accessed: 06/05/20] Material lab, 2020, New Materials 2020. [online]. UK: Johnson Tiles. Available from: https://www.material-lab.co.uk/ new-materials/ [Accessed: 06/05/20].

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THANK YOU.

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