Brochure Logos/Poster/Corporae Identity

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MARC-PHILLIP MICHEL

WAHLFACH STÄDTEBAU

WINTERSEMESTER 2013/2014

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SIMPLICITY IS BEAUTY

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CARS CLOTHING MUSIC STREAMING INTERNET BROWSERS SOCIAL NETWORKS SUPERHEROS OVERVIEW BRANDS ANHANG IMPRESSUM

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‘SIMPLICITY BOILS DOWN TO 2 STEPS 1.IDENTIFY THE ESSENTIAL. 2 . E L I M I N A T E T H E R E S T. ’ - Leo Babauta

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F A M O U S LOGOS

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D E S I G N E D

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I F T H I S I S N ’ T A R T, T H E N W H A T I S I T ?

I F T H I S I S N ’ T A R T, T H E N W H A T I S ?

I F T H I S I S N ’ T A R T, T H E N W H A T ?

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OPEL

‘ P erfection is achieved , not when there is nothing more to add , but when there is nothing left to take away . ’ - Antoine de Saint-Exupery

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ADIDAS

NIKE

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CONVERSE

‘ S I M P L I C I T Y I S T H E U LT I M AT E F O R M O F S O P H I S T I C AT I O N . ’ - Leonardo da Vinci

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SPOTIFY

B E AT S

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DEEZER

‘ O ur life is frittered away by detail . S im plify , simplify . ’ - Henry David Thoreau

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EXPLORER

CHROME

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OPERA

‘LESS IS MORE.’ - Mies van der Rohe

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FACEBOOK

TWITTER

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GOOGLE +

‘ M ake things as simple as possible but no simpler . ’ - Albert Einstein

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S SUPERMAN

B AT M A N

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THE FLASH

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‘ C omplex things are easy to do .

S implicity ’ s the real challenge . ’ -

Robert James Waller

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F A M O U S LOGOS

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D E S I G N E D

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‘ L ife is really simple , but we insist on making it complicated . ’ - Confucius

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OPEL

‘ B eauty of style and harmony and grace and good rhythm depend on simplicity . ’ - Plato

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ADIDAS

NIKE

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CONVERSE

‘ I t is vain to do with more what can be done with less . ’ - William of Occam

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SPOTIFY

B E AT S

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DEEZER

‘ S implicity is ultimately a matter of focus . ’ -

Ann Voskamp

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EXPLORER

CHROME

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OPERA

‘ T he greatest ideas are the simplest. ’ - William Golding

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FACEBOOK

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TWITTER

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GOOGLE +

‘ S implicity is about subtracting the obvious and adding the meaningful . ’ - John Maeda

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S SUPERMAN

B AT M A N

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THE FLASH

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F A M O U S B R A N D S A N A LY S E D

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RGB

67 51 159

101 110 247

234 234 234

245 228 76

230 56 106

HEX

43479F

656EF7

EAEAEA

F5E44C

E6386A

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RED BULL MINIMAL

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RGB

124 1 3

152 26 29

170 78 79

246 175 98

229 227 205

HEX

7C0103

981A1D

AA4E4F

F6AF62

E5E3CD

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MARLBORO MINIMAL

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RGB

114 128 190

118 142 200

145 178 210

165 174 179

142 147 151

HEX

7280BE

768EC8

91B2D2

A5AEB3

8E9397

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ABSOLUT MINIMAL

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ANHANG

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P L A K AT A 2

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S TA R W A R S E P I S O D E I V

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P L A K AT A 2

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LORD OF THE RINGS

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P L A K AT A 2

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C A P TA I N A M E R I C A

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P L A K AT A 2

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HARRY POTTER

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LEITIDEE

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APPLE CAMPUS 2

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F arbanalyse

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C orporate identity

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IMPRESSUM Marc-Phillip Michel 309349 Darstellungsmethoden 5. Semester Februar 2014

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