byJON MICHAIL Founder & Group CEO, Image Group International
THE LEADER AS A TRUSTED PUBLIC VOICE A trusted public voice is not built through visibility. It is built through consistency of conviction.
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Say what you mean ... every time, not just when it is safe Trust is built in the moments when staying silent would have been easier.
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A public voice that hedges everything stands for nothing. Nuance is valuable. Strategic ambiguity is not the same thing.
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Being wrong publicly and correcting it openly builds more trust than being right. It shows the audience that your credibility matters more to you than your ego.
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Followers are built through content. Trust is built through character. The first can be gamed. The second cannot.
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The audience doesn't grow trust. They grant it. And they revoke it the moment they sense the voice is performing rather than believing.
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What is one position you hold genuinely ... but have not yet said publicly? What is the cost of that silence?
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Jon Michail has spent over 37 years helping leaders and organisations close the gap between who they are and how they are seen. Join me at The Imagemaker™ published weekly.
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Jon Michail
Jon Michail is the founder and CEO of Image Group International, a premier corporate and personal-brand image advisory and coaching organization based in Australia. As a trusted source and confidante since 1989, he and his company have been dedicated to elevating CEOs, leaders, and entrepreneurs to achieve evidence-based success with the “My Unfair Advantage” branding system whether virtually or in person. He has conducted transformational seminars, workshops, and oneon-one coaching sessions on four continents and is recognized as a thought leader of the Forbes Coaches Council. Jon has advised leaders from Forbes 500 and ASX 100 companies including PWC, LVMH, Goldman Sachs, Qantas, AFL, and Google.
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patricia.bosa@imagegroup.com.au
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