byJON MICHAIL Founder & CEO, Image Group International
BUILD THE AUTHORITY PEOPLE ALREADY ASSUME YOU HAVE Your authority exists. The question is whether the right people can see it.
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Authority is built in private and recognised in public. No shortcut exists for the expertise underneath. But the visibility is learnable.
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Credibility stacks ... slowly then suddenly. Each thought piece Each talk Each considered position adds a layer The compound effect is not linear.
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Being known for something specific is more powerful than being known generally.
Narrow your focus and your authority deepens. Broaden it, and it thins.
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Visibility without substance is noise. Substance without visibility is waste.
Authority Branding™ is the bridge between the two.
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The most trusted voices in any field are not the loudest.
They are the most consistent ... showing up in the same voice, with the same depth, over time. .
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What is one domain where your expertise is genuinely deep?
How visible is that expertise to the people who should be seeking it?
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Jon Michail has spent over three decades helping leaders and organisations close the gap between who they are and how they are seen. Join me at The Imagemaker™ published weekly.
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Jon Michail
Jon Michail is the founder and CEO of Image Group International, a premier corporate and personal-brand image advisory and coaching organization based in Australia. As a trusted source and confidante since 1989, he and his company have been dedicated to elevating CEOs, leaders, and entrepreneurs to achieve evidence-based success with the “My Unfair Advantage” branding system whether virtually or in person. He has conducted transformational seminars, workshops, and oneon-one coaching sessions on four continents and is recognized as a thought leader of the Forbes Coaches Council. Jon has advised leaders from Forbes 500 and ASX 100 companies including PWC, LVMH, Goldman Sachs, Qantas, AFL, and Google.
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patricia.bosa@imagegroup.com.au
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