2 minute read
Audience Profiles
from Brand Strategy
by 怡君林
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Riley Lu Fashion Modle
Occupation: Model / YouTuber Age: 19 Gender: Female Location: New York City, USA Marital Status: Has a boyfriend
• Riley is passionate at fashion and works in the fashion industry.
• She is very fashionable and her style is very unique.
• To record the fashion shows she participated in, she set up an YouTube channel and uplord her working vlogs.
• She also like to share her experiences about beauty and makup on her YouTube channel.
Brett Milner Foodie
Occupation: Banker Age: 50 Gender: Male Location: Chicago, USA Marital Status: Married, no kid
• Brett is a foodie, he likes to go to restaurants in his free time.
• He likes to read books than to watch television.
• He also has an interest in cooking and researches new dishes.
• He likes to record the process of cooking with video.
• He is planeing to creat a Facebook fan page for his hobby, so that he can share it with more people.
Mieko Sahashi City Observer
Occupation: Artist Age: 29 Gender: Female Location: Tokyo, Japan Marital Status: Married, no kid
• Mieko work in art industry in Tokyo and loves this city very much.
• Both mieko and her husband love music, sometimes they go to concerts in free time.
• She likes to observe people, buildings, and culture in the city.
• Rather than popular things, she prefers to find the cultural features hidden in the city.
• She likes to write down the things she saw at her notebook, such as the exhibition she have attended, or the movie she have watched. She likes the feeling of record life.
Nathalie Mcknight Creative designer
Occupation: Designer Age: 22 Gender: Female Location: Los Angeles, USA Marital Status: No kids
• Nathalie is a visual designer.
• She likes to visit different countries and loves to try new things, not afraid of failure.
• She thinks that trying new things and meeting different people and can border her vision and has more inspirations.
• She always has a lot of ideas, she writes down those ideas in her phone immediately while something inspires her.
• The ideas she collect help her a lot on works.
Frank Kellner Active dad
Occupation: Engineer / Blogger Age: 38 Gender: Male Location: Houston, USA
Marital Status: Married, 2 kids
• Frank has tow adorable kids and a lovely wife.
• He always busy at work, so he really cherishes the time with his family.
• He hopes that the child’s growing process can be fully recorded as a memorial.
• To record children’s growth, he writes down their daily life on his blog.
• He wants to spread happiness to people with his articles and videos.