LA//S

BRAND

CONCEPT

i n s i d e o u t / o u t s i d e i n

BRAND

LOGOTYPE

C:0 / M:0 / Y:0 / K:60

LAI’S LAI is Lai’s Lai’s Life

C U S T O M E R TA R G E T

FASHION STYLE

F O O D /

D R I N K

L I V I N G / I N T E R I O R

LEISURE

/

ENTERTAINMENT

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INSTAGRAM FACEBOOK TUMBLR TWITTER PINTREST W E C H AT S K Y P E

H E A LT H Y

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B E A U T Y

BIOTHERM CK

FREE

C R E A T I V E

L I F E

FLAWLESS

B R A N D

A N A L Y S I S T A R G E T

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

S H O R T

T E R M

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M I D

T E R M

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B R A N D

A N N UA L

P L A N N I N G

S/S

A/W

60%

40%

S/S

A/W

S /M /L

S /M /L

2 0 1 7

S / S

P L A N N I N G C O N C E P T

CHOKE

E M B R O I D E R Y

P A T T E R N

2017S/S

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COLORS

FABRICS : DENIM / COTTON

ACCESSORIES : ZIPPER / BUTTON / CORN/ ZIPPER BAG

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