Ussa tournaments & varsity sports

University Sport South Africa (USSA) Indaba 2627 March 2013 USSA Tournaments & Varsity Sport Competitions

CONTENT USSA Tournaments Bidding & Hosting Guidelines HEIs Research project Varsity Sports Conclusion

USSA TOURNAMENTS

Background Historic trends Opportunities Challenges Where to from here‌. (hosting & bidding guidelines/protocols

BACKGROUND    

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Institutions invest and organize their own teams in preparation and participation; 2014 will celebrate 20 years of hosting annual tournaments for between 30 – 36 sport codes; Existing guidelines require an inland and coastal hosting of tournaments; Over the years there has been calendar changes in the calendar for different sport codes and reasons; Annually not all codes host tournaments due to a number of reasons, however specifically citing interest/membership; leadership; no host institutions;

HISTORIC TRENDS  Who

are the host institutions;  Who are the host province and is inland versus coastal still relevant;  To date evidence of only 3 codes that have confirmed 3-year calendar / roster  Membership to ensure a successful tournament – 5 universities to constitute a tournament – financially viable and still relevant;

OPPORTUNITIES  National

imperatives (transformation; growth/development; job creation; education; etc.)  Increase and sustain participation  Integration  Diversity  Capacity building  Resource investments e.g. facilities

CHALLENGES  

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Advance calendar/ roster planning – all members are responsible Some NUSAs governance / leadership not performing duties – is the existing way of attending to tournaments still relevant and appropriate No host institutions – Directors/Heads not consulted Available facilities and human resources to accommodate inland and coastal requirements Hosting not of high standards and or good quality for a number of reason e.g poor planning; no adequate human resources / expertise / experience / skills; lack of hosting funding and not matching USSA fee structure

BIDDING & HOSTING GUIDELINES  USSA

tournaments rules and regulations;  Requirements , however not compulsory;  Approval requirements/process;  Tournament Management Committee / Local Organizing Committee;  Tournament Management Guide

ADDITIONAL / PENDING WORK a) b) c) d) e) f) g)

Approval procedures forms; Budget Template Local Organising Committee: Key Job Descriptions Venues Checklist Logistics Checklist Major Events Requirements Checklist Any other relevant documents

TOURNAMENT MANAGEMENT GUIDE               

Legal / Agreements e.g. Major Sport Events Act (Risk & Compliance) Tournament Management Committee Budget Commercial Programme /Broadcasting Public Liability / Insurance Tournament Format & Structure Tournament Operations Competitions Officials Team Services Match & Training Venues Accommodation and Meals Accreditations / Hospitality / VIP Programme Media and Communication Functions and Ceremonies Anti-Doping

HEIs RESEARCH 

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Noting our presence in the South African sport context, we embarked on a research project to proof, based on evidence, what our delivery framework entails.

3 categories of universities were identified by Burnett & Hollander: 2010 Category 1 Student Experience Category 2 Student-Sport Category 3 Multi-faceted and commercial sport What exactly is the position of the universities on the hosting of USSA tournaments and are these based on strategic planning by their universities and aligned to longterm/macro developments; or are we comfortable with the status quo?

VARSITY SPORT COMPETITIONS

Company Structure ASEM Pty Ltd

Asem Varsity Sports

Asem Corporate

Asem Logistics

Asem Internation al

Asem School Sports

Asem Stars

Varsity Sports – The Future 1. Partnership Opportunity

2. Media Coverage / Brand Awareness

I. Access to tomorrow’s leaders today II. Platform to strengthen relationships with stakeholders in education and sport management III. Meaningful impact on grassroots sport IV. Tailored rights across numerous sporting codes V. Category exclusivity VI. Founder of Varsity Sports I.

National coverage across media platforms (TV, radio, online, social media) II. Clean venue III. Aspirational to all ages

3. Audience Profile & Reach

I. Most diverse spectators/fans in SA sport II. Future leaders in business/science/politics/education III. Alumni (upper LSM)

4. Geographic Presence

I. National footprint II. Competitions in various sporting codes throughout the year (Feb-Dec) III. Approximately 150 live games

Varsity Sports – The Future 5. Brand Positioning & Support

6. Business Opportunities /ROI

7. Corporate Social Investment

8. Duration

9. Cost

I. Innovation in South African sport II. Nurture & develop the future world champions III. Increase brand loyalty amongst SA’s future leaders IV. Flexibility in positioning sponsors I. Grassroots investment – “Cradle to Grave” II. Optimal product positioning III. Access to 23 universities / personnel / students & suppliers I.

Bridging gap between sport sponsorship & CSI – Pink Shorts II. Supporting grassroots development of athletes & administration III. Transformation agenda of South African sport I. 4 Years II. First right of refusal to partner with other sporting codes I. Target is R10m p/a @ 10% escalation II. First opportunity basis

QUESTIONS OF CLARITY What will change?

• • • •

All current responsibilities remain as is All current sponsors remain as is Operational cost to host; contribution towards preparation of teams; clean stadium and clothing in this competition, per sport 10% to USC for discretionary distribution

What happens if your university does not sign?

• • •

You will not be invited to participate According to USC Varsity Sports rules You will not share in the financial benefits

Sport specific for year 1 • • • •

What is marketable?

What will fit in with the current program of that sport?

What will the broadcasting company be willing to show?

As agreed with the Sub Committee

COMPARATIVE ANALYSIS USSA

VARSITY SPORTS

• National Tournaments remain – mass participation and serve as qualifying process • Participation and team selection for some codes • Not for profit • Varsity Sport Exco

• Top 8 universities – supporting the high performance sport agenda • Commercialization and sportainment • Company – for profit • University representatives

DEVELOPMENTS TO DATE  11

universities have signed the CMRA with an additional 2 indicating interest to sign;  Sponsorship confirmed and estimated at R24m per annum;  Identified 6 tournaments for 2012/2013 (Athletics, Women’s Beach Volleyball, Football, Hockey, Netball and 7s Rugby)  Consultation with USSA, NUSAs and National Federations

CONCLUSION 

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HEIs are showing the limits of structures that were designed at a time when higher education sport had another dimension and agenda.

In the case of SA HEIs sport, historical factors and tradition have shaped the organisation of sport, particularly our geographic and operational structures, constitution, rules and regulations and existing standards of governance that is not documented but based on practice.

The most valuable commercial rights in sport today are those related to the broadcasting and sponsorship of championships and major events. The South African HEIs sport is a valuable product to enjoy such benefits.

Against the backdrop of key challenges it is important that the appropriate governance framework and organizational structure is in place and that there is a clearer demarcation of responsibilities in areas which distinguish sports from other organised economic and social activities. (Gaved & Hoehn, 2001) Four values: transformation, education, marketing and commercializaiton (Dr Theuns Eloff)

THANK YOU

“There are no securities on earth, only opportunities”