ANNEXURE 7 - 60th ANNIVERSARY ACTIVITIES

PROJECT STRATERGIES AND SUMMARY OF 60TH ANNIVERSARY EVENTS

STRATEGY 1:

STRATEGY 2:

STRATEGY 3:

STRATEGY 4:

STRATEGY 5:

CULTURAL DIVERSITY

DEPICTING UWC PRIDE (GENERAL)

ACADEMIC, RESEARCH AND PROFESSIONAL PRIDE

STAKE-HOLDER ENGAGEMENT

MARKETING

UWC is a multiculturalist community and any celebration of the 60th anniversary must showcase this diversity in all its forms. These various societies and cultures enrich the collective UWC identity.

UWC Pride runs deep due to excellence in all activities. This excellence must be show-cased to our own community and beyond.

Our identity informs our pride.

We must take pride in UWC's academic, research and professional excellence. We recognise and celebrate such excellence through the years, and strive for ongoing excellence in the future.

To make this project and these events succeed, there must be engagement, support and participation from the internal and external stakeholders. The inclusion of stake-holders emphasises the importance of multiple roleplayers to make UWC excellent.

Inspired. Empowered.

I am UWC.

Many Voices.

One Mission.

The marketing strategy must create excitement around the 60th anniversary, and should elicit pride and passion in UWC’s accomplishments and mission. The strategy should be aimed at inclusiveness of stakeholders, in order to enable them to take ownership of their role in UWC’s successes and future achievements.

UWC: One Home.

Many Cultures.

Looking Back.

Moving Forward.

Together.

Celebrating the past.

Creating the future.

Month-long events:  Dance  Singing  Poetry and short stories  Music sessions

Month-long events:  Photographic exhibition  Photographic competition  Signature campaign  Collect selfies for selfie wall  Sporting codes and matches – hockey, running, cricket, swimming  Residence activities  · Quizz/pub nights (include alumni and sponsors)

Month-long events:  World cafés  Faculty research projects past and present displayed  Lecture series – faculty participation by hosting an evening and a topic  Book/publication displays by faculties  Sessions on the developments and excellence in professional services (HR, Residential services, digitisation)

Month-long events:          

Institutional management Financial Services Alumni Office Alumni Sponsors International partners Local partners Vendors Residential Services ICS + Audio-visual

services  International Office  Venue management  Institutional sporting and      

other co-curricular bodies Deans and HODs Staff Students Security Services Maintenance services Media

Month-long events:  Website development  Outreach to alumni  Stream of communication to all stake-holders  Strategic advertising through traditional and social media  Branding of digital and non-digital communique eg letterheads, business cards, corporate gifting, commemorative clothing  Banners and billboards inside and outside the campus  Appearances on television and radio  Compilation of the events and a timeframe placed on the website  · Record of the anniversary events through videos, photographs, CDs, commemorative publications

Weekend festival:

Weekend festival:

 Dance  Singing  Poetry and short

 Photographic

     

stories Music bands DJs Jazz evening Food Drink Headlining acts, preferably alumni

display  Display selfie wall  Display signatures in banners  Commissioned graffiti wall

Weekend festival: 

Address by rector deans to promote UWC, faculties, identity and leadership

Weekend festival:

Weekend festival:

As above.

As above.