GUIDEBOOK | Old Strathcona & Whyte Avenue

a user's guide to the

2O14 — 2O15

in old strath

oldstrathcona.ca

e r e h w it's at

location, location, location

#2O2, 1O345 Whyte Avenue Edmonton, AB T6E 1Z9 78O-437-4182 info@oldstrathcona.ca MARKETING AND MEMBERSHIP MANAGER

tineke de jong

tineke@oldstrathcona.ca

DESIGNER

kelle cloutier, cgd @__7thstranger

EDITOR

sarah pratt

sarahpratt@edmontonjournal.com

PROJECT COORDINATOR

moirae choquette @moiraesofsun

photos courtesy of

Old Strathcona Business Association Old Strathcona Foundation Mack Male, mastermaq.ca Fringe Theatre Adventures EEDC Ice on Whyte Alberta Tourism

4 ��������������������������������������������������������� welcome to old strathcona 6 �������������������������������������������������������������������������������� events calendar

34 �������������������������������������������� are we there yet? — pull out map 36 ��������������������������������������������������������������������������������� enjoy the view 38 ����������������������������������������������������������������������������� live, work & play 48 ����������������������������������������������������������������������������� the way we were 60 ����������������������������������as if you need another excuse to visit 64 ��������������������������������������������������������������������������������������� all about us

we really should do this more often

8 ����������������������������������������������������������������������������� playing dress up 12 ������������������������������������������������������������have a clear conscience 14 �����������������������������������������������������������������������on the menu today 17 ���������������������������������������������� spilling some (recipe) secrets 20 �������������������������������������� time flies when you're having fun 42 ������������������������������������������������������������������ relax, refresh, revive 44 ��������������������������������������������������� make yourself comfortable

make a scene

22 ������������������������������������������������������������������������ your festival pass 24 �������������������������������������������������������������������������������������pack it all in 26 ���������������������������������������������������������������������������� oh, what a night 27 ����������������������������������������������������������� colour outside the lines 33 �����������������������������������������������������������������������������������let's connect

what's in season

28 �������������������������������������������������������������������������� jingle all the way 50 ������������������������������������������������������������������ seasonal inspiration published by the

1OOO6-1O1 St., Edmonton, AB T5J OS1 edmontonjournal.com

52 ���������������������������������������������������������� stop & smell the flowers 54 ���������������������������������������������������������������������� let the sunshine in 56 �������������������������������������������������������������� it's the great pumpkin 58 ������������������������������������������������������dashing through the snow

! o l eh l oldstrathcona.ca

well

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oldstrathcona.ca

Old Strathcona is a truly engaging and charming neighbourhood set in Edmonton’s thriving south side. It is a place where artisans of all kinds connect and celebrate the seasonal experiences that make the area so unique.

From shopping and socializing to summer patios, festivals, entertainment and live music, Old Strathcona has so much to see and do. Explore outdoor art, treat yourself to spa and salon treatments, learn the local history, and connect with nature.

Stay for an hour, a day or longer.

Daytime shopping trips can extend into incredible nights with more than 100 places to eat and drink and five hotels within walking distance of everywhere.

Here you will meet friendly people on the streets and in the shops. Many businesses are family run and have been in the area for decades and through family generations.

When you shop local, you contribute to the area economy by providing employment and supporting local products. With more than 600 businesses in Old Strathcona, we’re confident you’ll find what you’re looking for and more.

We invite you to connect with us online and share your ideas and experiences as you explore Old Strathcona. Share your photos on Facebook, Twitter and Instagram. Visit oldstrathcona.ca for a complete business directory, transportation information, including car and bicycle parking, and so much more.

The Old Strathcona Business Association is actively working with Members and partners to cultivate a vibrant neighbourhood while preserving heritage, improving business mix, and always keeping guests in mind. We welcome you to Old Strathcona, the capital city’s premier destination for shopping and entertainment, where you'll find an experience for all five of your senses.

Murray Davison, Executive Director Old Strathcona Business Association

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s t n eve

"No one looks back on their life and remembers the nights they got plenty of sleep." — UNKNOWN

2O14

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oldstrathcona.ca

May 23

Blue Mile Road Race

June 7

Wild Goose Challenge for Schizophrenia Society of Alberta

June 8

Red Shoe Crawl

rssna.ca

June 12

Pride Shop Hop

oldstrathcona.ca/event

June 20 - 22

Edmonton Turkish Festival

June 22

3 annual Backbeat Block Party

June 20 - 29

Edmonton International Jazz Festival

June 26 - 29

Found Fest presented by Common Ground Arts Society

Summer (TBC)

Driving Change for the United Way Wheaton Food Truck Event

July 4

Jiffy Lube presents Baconfest YEG

July 4 - 13

Sand on Whyte

July 5

Knights of the Northern Realm 13th annual Medieval Market & Tournament

knightsofthenorth.ca

July 5 & 6

Edmonton International Track Classic

athleticsalberta.com

July 6

Takin’ It To The Streets 3 with The Commercial Hotel & Blues On Whyte

July 11 - 13

Whyte Avenue Art Walk hosted by The Paint Spot

August 14 - 24

Edmonton International Fringe Theatre

August 26 - Sept. 1

2014 ITU World Triathlon

September 18 - 25

Western Canada Fashion Week

October (TBC)

Funding the Foundation

December

Whyte Christmas Experience

athleticsalberta.com schizophrenia.ab.ca

edmontonturkishfestival.com

rd

Jan. 23 - Feb. 1, 2015 Ice on Whyte

backbeatschoolofrock.com edmontonjazz.com commongroundarts.ca drivewheaton.ca/drivingchange baconfestyeg.ca oldstrathcona.ca/event

bluesonwhyte.ca art-walk.ca fringetheatre.ca edmonton.triathlon.org

westerncanadafashionweek.com oldstrathconafoundation.ca oldstrathcona.ca/event iceonwhyte.ca

*TBC (To Be Confirmed) dates unavailable as of April 2014. Visit oldstrathcona.ca for the most updated events listings.

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Everywhere you look in Old Strathcona, people are expressing their personal style. It’s in the clothing, the hairstyles, the jewelry, the scent, the shoes, the electronics, the walk…

t n e m ts ate MAKE A

fashion

"Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live." — GIANNI VERSACE 8

oldstrathcona.ca

People will stare, make it worth their while” – HARRY WINSTON Fashion here is as diverse as its people and places. From local designers and one-of-a-kinds to charming vintage, consignment finds, and brand favourites, you’ll find it in Old Strathcona.

For the ladies, Old Strathcona is home to stores that cater to you as they dominated the 2013 VUE WEEKLY Best Of awards. Rowena won the title of best women’s clothing, with The Bamboo Ballroom featured as the runner up. C’est Sera and the avenue clothing co tied for second runner up. The Briefing Room was chosen as the best men’s clothing, with Derks taking the runner up position.

Create your own style that helps tell the story of who you are. Check out the Junque Cellar, the runner up for best vintage/thrift store, or Nightshade Corsets, winner of the best fetish wear, followed by Sanctuary Curio Shoppe.

For comfortable weekend wear and athletic apparel, check out lululemon, winner of best sports apparel, and United Cycle, the runner up.

Browse boutiques that offer unique jewelry, handmade accessories, textured scarves, fun T-shirts, and the coolest shoes and treasures you’ll find anywhere.

Easily change up your look with eyewear from The Observatory Opticians or Regent Optical, chosen as the two best for 2013. Refresh your locks at the award-winning Beauty Lounge or Mousy Browns, the runner up for best hair salon. Complete a fabulous outfit with unique statement pieces from The Plaid Giraffe and the always popular shoe store Gravity Pope, both identified in their categories as the best.

It’s style with substance, it’s Old Strathcona.

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T S E B www.barberha.com

TRADITION MEETS MODERN STYLE AT BARBER HA

The barbershop has been the heart of many communities for hundreds and maybe even thousands of year. Razors have been found in Egypt that date back to 3500 BC, and in recent history the classic barbershop is known as part of the male identity. Boys and men have settled into the barber’s chair to receive cuts and shaves and share many an opinion, as well as news and general conversation.

Old Strathcona is home to a barbershop that effortlessly combines traditional services and techniques with the most contemporary styles, all set in a nostalgic environment.

Barber Ha is a charming barbershop that offers straight shaves and clean cuts. Their straight shaves come with hot/cold towel treatments and aftershave/lotion, and their services also include a beard trim, neck shave and washes.

Impeccable craftsmanship works with quality products to ensure every gentleman receives the best service.

The Barber Ha experience doesn’t stop in the chair, however. The shop also hosts shopping parties, shows and live music events. The Barber Ha Legion is a membership of the most stylish gentleman around, and includes a punch pass that rewards clients with increasing discounts, a membership card and an official patch.

Check out barberha.com book an appointment | walk-ins welcome 202 1011 82 Avenue blog | photo gallery | events | shopping

oldstrathcona.ca

A belief in clean, chemical-free food and products is thriving in Old Strathcona.

Shops, markets, restaurants and health professionals work to ensure what they offer, purchase and sell is from sustainable, reliable sources and is produced ethically.

s n o ca ti SPEAK

louderWORDS than

“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.� - DR. SEUSS, THE LORAX

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If you’re looking for vegetarian, vegan, gluten-free or have other special dietary needs, look no further than Old Strathcona for wholesome produce, fresh deli and bakery items, and organic, local meat.

Fair Trade products come from sustainable sources and are produced by hardworking people who earn a fair wage and are treated with respect. Long-term Fair Trade relationships are healthy for everyone involved, and many Old Strathcona businesses offer Fair Trade fashions, giftware, art and more.

Feel good about what you buy in Old Strathcona, and contribute to a global awareness of clean, responsible living.

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og od oldstrathcona.ca

ALWAYS IN

taste

Food. It’s much more than fuel for our bodies. Food represents culture, countries, history and people.

Food tells a story, evoking both memories and emotions. Food engages our senses and makes us taste, feel, see, smell and sometimes even hear.

The food served in Old Strathcona reflects the area’s multicultural beauty and brings people together in a way no other offering can. Enjoy our favourite ways to experience the flavours of Old Strathcona.

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oldstrathcona.ca

"First we eat, then we do everything else.'" — M.F.K. FISHER

cultural diversity

Eat Ethiopian with your fingers. Swirl Korean noodles with chopsticks.

Slice through a thick and juicy steak, seasoned to perfection. Eating is a delight with the international flavours available. What are you craving? Want to try something new? How about African, Asian, Indian or Cajun? Maybe Greek, Italian or Mexican?

local Area growers and producers are proud to share the fruits of their labour. Savour locally crafted beer and fresh ingredients from nearby farms, greenhouses and ranches. Homegrown bakers and other artisans create daily to ensure guests enjoy food and drink at its best.

variety

From gluten-free and finger food to seafood, fast food and pizza by the slice, Old Strathcona has unparalleled variety. Think burgers, café drinks, cupcakes, fresh chocolate, iced desserts, skewers, kettle corn, and vegetarian. Settle in for a chef’s dream by candlelight or enjoy live entertainment along with your meal. There are more than 100 spots to eat and drink in Old Strathcona.

seasonal One of the best ways to enjoy the seasonal crop? Drop by the Old Strathcona Farmers’ Market on Saturday mornings. Browse stalls full of organic vegetables, fruit, herbs, breads, honey and preserves, baking, soups, meat, pasta and pre-made meals. Area food and beverage establishments also incorporate seasonal ingredients into their menus, and this makes what you eat and drink fresh, relevant and personal.

AVENUE MAGAZINE 2014 Best Restaurants BRUNCH Runner-Up

UNDER THE HIGH WHEEL 8135 102 Street underthehighwheel.com

INDIAN

Honourable Mention

NARAYANNI'S 10131 81 Avenue narayannis.com

PIZZA

Honourable Mention

FAMOSO 10421 Whyte Avenue famoso.ca

EUROPEAN

Honourable Mention

ACCENT LOUNGE 8223 104 Street accentlounge.com

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Locally made, single origin chocolate

FRESH

Truffles Made To Order

hundreds of choices!

European Drinking Chocolate Fudge, Nougat & Bakery Items Chocolate & Wine Pairing Events — Private Bookings

8111 - 104 Street NW 587-524-3117 order online @ www.choklat.com

w a a at D

Authentic East Indian Cuisine Restaurant & Bar Order Online! www.daawat.ca

Catering • Takeout • Delivery T H E I N V I TAT I O N

LUNCH & DINNER BUFFET 7 DAYS A WEEK!

10015 - 82 (Whyte) Avenue | 780.469.3517 |

Monday to Thursday 11am - 11pm

Friday & Saturday 11am - 4am (MAY - SEPT) 11am - 11pm (OCT - APR)

Sunday 11am - 10pm

oldstrathcona.ca

TRADE

secrets

margarita

JULIO’S PREMIUM

1½ oz. Olmeca Anejo Tequila ½ oz. Cointreau 1½ oz. simple syrup 2 oz. freshly squeezed lime juice

Serve on ice in a lightly salted margarita glass — recipe courtesy of Julio’s Barrio on Whyte Avenue

DADEO'S 1 Tbsp butter 1 cup brown sugar 2 Tbsp flour ¾ cup corn syrup 3 eggs

1 cup pecans ¼ Tsp salt 1 Tsp vanilla 1 pie shell

Combine butter and sugar, blend in flour, corn syrup and eggs. Add remaining ingredients, pour into pie shell and bake 45 minutes at 35OF.

— recipe courtesy of Dadeo New Orleans Diner on Whyte Avenue

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10425 Whyte Ave.

oldstrathcona.ca

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GOT ANY

plans

date" day the "casual

10:25 AM

ne 29, 2014

Sunday, Ju

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oldstrathcona.ca

the "creative soul" day

the "local tourist" da y

9:36 AM

Saturday, September 13, 2014

10

AM

12

PM

Spend your morning at the Old Strathcona Farmers’ Market — get Grab lunch at Edmonton’s Best Sushi destination, Maki Maki

Head to Crankpots Ceramic Studio and create a lasting memory using ceramics and paint.

4

Finish your afternoon with tea and scones at Cally’s Teas (winner, Best Tea

PM

Friday, Oc

(VUE WEEKLY Golden Fork 2013 winner)

2

PM

1:13 PM

there early and try a braised brisket bun or chocolate marshmallow cornflake cookie

2

PM

Enjoy some live theatre at one of the many companies and venues scattered through Old Strathcona.

PM

2014

d the brightes t re the local culture and enjoy.

murals, explo

5

Shop VUE WEEKLY Golden Fork 2013)

7

tober 24,

Pack your camera an d have an impromptu a photo sh oot around Old Strathco na. Fin

7

PM

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Enjoy delic ious dinner and drinks MKT Fresh at Fo

od Beer Mar voted by VU ket — EW of the best be EEKLY readers as ha ving one er lists in Ed monton!

Get spooke d on the ha unted walki tour throug ng h Edmonton Gh Old Strathcona — with ost Tours .

9

Top off the night with a pint at Th Black Dog e Freehouse PM — VUE WEE Best Patio win KLY ner Or expl or e Wunderb an Edmonto ar — n Hidden Ge m — and the live mus listen to ic and ente rtainment.

"When you're curious, you find lots of interesting things to do." —

WALT DISNEY

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l a v i t fes city oldstrathcona.ca

“A good time occurs precisely when we lose track of what time it is.” - R. FARRAR CAPON

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oldstrathcona.ca

"Let's dance, let's shout. Shake your body down to the ground." — JACKSON 5

ALL TS N E V E PASS

Festivals and Old Strathcona go together like peanut butter and jelly. Or should we say sunflower butter and organic fruit chutney.

Festivals bring together talented performers, enthusiastic audiences and people from around the world.

Edmonton IS Festival City.

And you can catch the festival flavour throughout the year in Old Strathcona. Celebrate the seasons, the local and international talent, the fun that lingers in the area while you take in incredible talent of all kinds.

Music. Art. Fashion. Dance. Laughter.

Costumes. It's all here! Locals and visitors come to Old Strathcona to enjoy world class talent and entertainment in all seasons.

For a full list of upcoming events, visit oldstrathcona.ca/event or see page 7 in this guide.

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l a v i v sur oldstrathcona.ca

festival

KIT

There are so many exciting, world-renowned festivals in Old Strathcona, we think it’s worthwhile to prepare. When it’s time to make your way to the coveted festival site, it’s always a good idea to pack these essentials that you’ll find in Old Strathcona.

2

3 1

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oldstrathcona.ca

Buttercup: “We’ll never survive!” Wesley: “Nonsense.

You’re only saying that because no one ever has.”

WILLIAM GOLDMAN, THE PRINCESS BRIDE

4

5

7 6

find it all in old strathcona 1. Coriander backpack: Ten Thousand Villages 2. Dr. Martens sandals: Gravity Pope 3. Towel & water bottle: lululemon 4. Lip balm: LUSH 5. Pain reliever, hand sanitizer, tissues, sun screen: Shoppers Drug Mart 6. Granola bars: Bryan & Alison's nofrills 7. Foldable rain poncho: The Bamboo Ballroom

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oldstrathcona.ca

When the sun sets on Old Strathcona, you know it’s time for the nightlife.

out

on the town

“I like the night. Without the dark, we'd never see the stars.”

- STEPHENIE MEYER, TWILIGHT

26

Dance to your favourite DJ or tap your feet along to some fabulous live music. Watch the game at your favourite lounge, enjoy a beer at a charming pub or satisfy your need for savoury treats at a gastropub.

Dress up or dress down and go out for an evening with a friend…or 10.

If you’re in the mood for a laugh, check out the local improv groups. Find the perfect play or event in Old Strathcona, home to Edmonton’s theatre district. Enjoy the ambiance of the Princess Theatre, where they screen art-house and independent movies.

Local, touring and aspiring musicians bring their sounds to lively pubs, small stages and street corners. Music legends entertain alongside hometown favourites, and up-and-comers take to the stages for jam sessions and open-mic nights.

Celebrate a special occasion or celebrate just the fact that it’s a wonderful evening to enjoy friends, food and good music.

End the night at one of the many great Old Strathcona street vendors or restaurants that are open late!

y t i v i t crea oldstrathcona.ca

AT

work

Artists of all kinds are an integral part of Old Strathcona.

Music, theatre, dance and creative artists bring local and global influences together to create a mosaic of culture.

Outdoor art is part of the culture in Old Strathcona, and you’ll see talent displayed on murals, phone boxes, store window displays and hand-painted signs. All manner of artists will be in Old Strathcona in July for the Whyte Avenue Art Walk, where 400 talented artists create an outdoor, walkable studio and gallery.

Artists can enroll in classes, buy paint, brushes and canvas, at the many supply stores in the area. Shop for local artists' paintings, sculptures, jewelry, pottery and more.

Like music? Indie record stores sell vintage vinyl and hard-tofind albums and music stores sell instruments of all kinds.

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oldstrathcona.ca

Visit oldstrathcona.ca during the holiday season for more details about Whyte Christmas.

"On a dark cold night, under full moonlight, he flies into the fog like a vulture in the sky! And they call him, Sandy Claws!" - JACK SKELLINGTON, THE NIGHTMARE BEFORE CHRISTMAS 28

y r r me oldstrathcona.ca

keep calm AND BE

Christmas in Old Strathcona is a time when the more than 600 shops, restaurants, services and venues celebrate everything that is the holiday season.

Windows are lit up with festive displays, cheerful tunes play through speakers, and gift ideas are artfully arranged. Friends meet for warm drinks and comfortable dinners, and the gently falling snow gives everything a magical touch.

Whyte Christmas is the area’s official seasonal celebration. There are horse-drawn sleigh rides that make touring Old Strathcona a special treat. Enthusiastic ambassadors roam the streets, handing out candy canes, filling parking metres, and sharing their spirit.

Watch for Santa, as you never know where you’ll come across him and get a big smile and a jolly hug from the big guy.

Eddy the Yeti is the official Whyte Christmas mascot, and who knows where you'll find him! Are you Yeti for something big?

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Old Strathcona loves connecting with businesses, local guests and visitors via all social media platforms!

Share your stories, photos and favourite moments for all to enjoy, no matter where you are.

r e h t e tog

we're in this

facebook.com/oldstrathcona twitter @oldstrathcona instagram @oldstrathcona pinterest.com/oldstrathcona

33

y a aw oldstrathcona.ca

AND

we go

parking lots parkade underground parking

ATM machines

public washrooms

Please visit oldstrathcona.ca/map for parking times, rates and payment options.

Street meter and hourly parking is also available.

"When is the last time you did something for the first time?" - DRAKE, OWN IT

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oldstrathcona.ca

Whyte Avenue, where we come to Celebrate and Experience the Good Things!

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c i cs en oldstrathcona.ca

take THE

route

pedestrians

Old Strathcona is the perfect place for exploring with it's wide sidewalks, cobbled walkways and pleasant surprises at every turn. Rest on a bench, sit in a grassy park or settle beneath a gazebo and enjoy.

bicycles

The area is home to many bicycles and two-wheeled enthusiasts. Bicycle racks are available, and watch for bicycle corrals during the summer months.

public transportation

The bus and LRT systems are used extensively by students, visitors and residents to get to Old Strathcona. Visit takeETS.com or call 311 for transit schedule information.

vehicles

There are more than 20 designated parking areas in Old Strathcona, as well as hourly parking and parking meters located along many roads.

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oldstrathcona.ca

"I wouldn't sell my bike for all the money in the world. Not for a hundred million, trillion, billion dollars!" - PEE WEE HERMAN

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e c i v r se oldstrathcona.ca

AT

your

If it needs to be done, it can be done in Old Strathcona. You’ll find laundromats, dry cleaners, professional services, banks, travel agents, car sales, health and wellness, opticians, dentists, yoga, acupuncture, spas, and more!

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oldstrathcona.ca

get your groceries

From the Old Strathcona Farmers' Market and Blush Lane Organic Market to Save On Foods, Safeway, Bulk Barn and No Frills, there’s a selection of every kind of food and food source you can imagine.

If you’re looking for convenience, stop in at 7-11 and Mac’s, while Tops Foodstore and Joy’s Lucky 7 Foodstore are also nearby. K&K Foodliner offers European specialties, including German, Polish and Danish imports. Everything you need to fill your table and satisfy your appetite is here.

businesses for your business

Professional business services in Old Strathcona offer everything you need for your office (home, car or otherwise!). You’ll find the best in software developers, graphic artists, computer repairs, copy shops, post offices, and more. Whether you’re looking to get your business up and running or simply help keep it going smoothly, find your source in Old Strathcona.

head of the class

Old Strathcona is home to a library, schools, museums, art destinations, historic places and the beauty of nature. There’s so much to learn!

For a full list of all the businesses located in Old Strathcona, visit oldstrathcona.ca.

“It's a beautiful day in this neighborhood, A beautiful day for a neighbor." - Mr. Fred Rogers

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Experience ancient luxury in a modern setting at

Healing H Waters Spa

10740 - 82 Avenue Phone: (780) 988-7873 www.thehealingwaters.ca Celebrating

10 Years on Whyte

8135 102 Street

COMMUNITY BUILDING

(Whyte Avenue) 780-438-2612

rootsonwhyte.ca

oldstrathcona.ca

h t l hea

picture of

(good)

The people, professionals, businesses and services in Old Strathcona cater to the indicators of good health, including the mind, body and spirit.

You’ll find like-minded enthusiasts who believe good health is linked to how you take care of yourself.

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oldstrathcona.ca

You’ll find a variety of health and fitness options, including yoga, pilates, martial arts, pole dancing, belly dancing, personal training, cycling, walking, jogging, tai chi and more. Stop by one of the sporting goods stores to get properly outfitted for your activity and the weather.

Doctors, dentists, opticians, chiropractors, natural healers, acupuncturists, therapists and spas are all at home in the neighbourhood. No matter what body part needs tending, it will be well taken care of in Old Strathcona.

Looking and feeling good also includes your beauty regime. You can treat yourself to pampering from head to toe. Indulge in a facial, massage, pedicure, make-up session, new hairstyle and everything in between.

And when it comes to healthy eating, you can find everything you need to nourish your body with vitamins, supplements, herbal remedies, fresh food and produce.

Old Strathcona has everything you need to feel healthy and whole.

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oldstrathcona.ca

Sweet dreams! Old Strathcona is home to hotels with personalities as diverse as the people who stay there. Whether you prefer a modern space with clean lines and warm neutrals or historic spots filled with character and stories waiting to be told, Old Strathcona has it.

t eg room A

"Goodnight stars, goodnight air, goodnight noises everywhere."

- MARGARET WISE BROWN, GOODNIGHT MOON

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THE COMMERCIAL HOTEL & BLUES ON WHYTE 10329 Whyte Avenue 780-439-3981 bluesonwhyte.ca

METTERRA ON WHYTE 10454 Whyte Avenue 780-465-8150 metterra.com

VARSCONA ON WHYTE 8208 106 Street 780-434-6111 varscona.com

STRATHCONA HOTEL 10302 Whyte Avenue 780-439-1992

HI-EDMONTON 10647 81 Avenue 780-988-6836 hihostels.ca

One of Old Strathcona’s landmarks is The Commercial Hotel. Located above the soulful Blues on Whyte that features some of the best blues musicians in the business, The Commercial Hotel has 65 rooms, wi-fi, coin laundry and more. And the ever popular Saturday afternoon jam is just downstairs at Blues on Whyte.

The Metterra is a modern boutique hotel, located in the heart of Old Strathcona on Whyte Avenue. Guests can enjoy wine tasting, valet service, a breakfast buffet, wi-fi and business and fitness centres. You can choose from rooms that are pet-friendly and some that are home to king-size beds, fireplaces and jetted tubs.

You’ll find a taste of Europe at The Varscona, a boutique hotel with style and comfort. Enjoy wine tasting, valet service, deluxe continental breakfast, and hotel extras from the central location. Pet friendly.

The year 1891 resonates through Old Strathcona history, as this is when the historic Strathcona Hotel was built. It’s one of the last 19th century wood frame hotels in Alberta.

The late Victorian commercial style adds to the inherent charm of Old Strathcona.

Backpackers, students and intrepid travellers will find the HI-Edmonton to be a quiet, friendly place to settle down for the night. There’s no need to haul your own sleeping bag here, as they provide memory foam mattresses, linens and towels.

Take advantage of the free wi-fi, library, laundry facilities, a full kitchen, and a private courtyard garden and barbecue.

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This summer, ride on vintage streetcars across the world’s highest streetcar bridge between Old Strathcona and downtown, connecting at Grandin LRT Station.

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true yoga 8116 101 Street | 780 660 0713 trueashtangayoga.com

oldstrathcona.ca

Whyte Avenue, 1903

y r o t his

lesson

The Old Strathcona Foundation is a group dedicated to restoring and preserving the past and recognizing the importance of the heritage of the area.

Their mandate is as follows: “Our goal is to preserve, protect, and promote the historical story of Old Strathcona including the celebration of the heritage of the area and the stewardship of its historical assets for a vibrant community.�

Some of the Foundation’s improvements you have likely admired include: brick sidewalks; oak benches; turn-of-the-century light poles; trees and banners; restoration of 15 buildings along Whyte Avenue including the Princess Theatre; and the Whyte Avenue Mural Projects.

Over the years, the stories of success, tales of adventure and the evolution of the area have become legendary. And the story is far from over.

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The first train arrived in South Edmonton in 1891. This link to the outside world brought settlers and pioneers looking for a new life and opened the area up to a whole new set of influences.

The first buildings were erected by C & E Railway Company and included the railway station, section house, engine house and a hotel, called Edmonton House (now the Strathcona Hotel). All buildings were built along what is now 103rd Street.

The village of South Edmonton was renamed Strathcona in 1899. That same year it was first incorporated as a town, and then was incorporated as a city in 1907. The amalgamation of Strathcona and Edmonton came into effect in 1912.

Today, the Old Strathcona Business Association and the Old Strathcona Foundation nurture the history of Old Strathcona. The Old Strathcona Provincial Historic Area was established under a provincial Order-inCouncil on January 31, 2007. This designation signalled the recognition

by Alberta of the district for its contributions to provincial history.

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l a n o s sea oldstrathcona.ca

FIND YOUR

inspiration

festivals&events

Edmonton is called Canada’s Festival City for a reason. All summer long Old Strathcona is bouncing with culture from live beats, street performers, art, food and all of the shopping you can handle.

Spring has sprung. It’s time to wake up those taste buds, and head down to Old Strathcona. Every street has restaurants waiting to serve you, whether you are looking for organic, locally grown, international cuisine or a cold frosty brew – it can all be found in Old Strathcona!

food

Summer is over, but it’s not so bad when it means filling your closets with all the latest styles and trends. Old Strathcona is where you can find everything that will fill your school bag to the perfect kicks on your feet.

backtoschool

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fallfashion “Fall” in love with fashion this September. The runway will be showcasing all the must haves for the season, sweaters, boots, scarves and all your cool weather essentials.

christmas

New Year’s resolutions are for January. Tis the season to wine, dine and celebrate with friends and family. This Christmas enjoy music, sleigh rides, cafés, and gift shopping all in one festive location, Old Strathcona!

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"Spring is nature's way of saying, 'Let's party!'" — ROBIN WILLIAMS Old Strathcona welcomes spring with joyous enthusiasm.

Days become longer, doors are propped open to allow the fresh air in, and everything awakens.

g n i r spfever 52

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Fashion is also in the air, as March brings with it Western Canada Fashion Week. This is the second largest fashion week in Canada, bringing together established and up-and-coming designers and artists who combine fashion and beauty. WCFW encourages and supports a community of inspiring artisans as they make their way in the fashion world.

No spring season would be complete without a true Canadian tradition: the Stanley Cup. Hockey fans gather at pubs, lounges and sports bars (and often stores, dining rooms and cafés) to watch each best-of-seven series and cheer on their favourite teams.

Spring is certainly the start of our local outdoor growing season. Many restaurants buy local and offer a relevant selection of fresh dishes. At the farmers’ market, you’ll find the produce bins overflowing with lettuce, kale, cucumber, eggplant, rhubarb, basil and more. May is planting season, and the market is a great place to pick up your bedding plants and potted herbs.

"In the Spring, I have counted 136 different kinds of weather inside of 24 hours." — MARK TWAIN 53

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us n

HEREcomes the

Summer is the busiest time in Old Strathcona, where the world comes to play during our long, warm days. Enjoy people-watching while sipping cold drinks on a patio or grab an ice cream cone in a shady spot for a chat.

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There are many events happening during the summer months. The Whyte Avenue Art Walk and Takin’ It To The Streets 3 in July are another testament to the incredible creative talent in the capital city and surrounding areas. There are thousands of visitors in August for the Edmonton International Fringe Festival, the oldest and largest Fringe Festival in North America. Celebrate theatre, arts and crafts, food, entertainers, buskers and much more during this 10-day extravaganza.

Hard-core athletes will also be in Edmonton this summer for the Edmonton International Athletics Festival in July and the ITU World Triathlon in August.

"Perfect song on the radio / Sing along 'cause it's one we know / It's a smile, it's a kiss / It's a sip of wine, it's summertime / Sweet summertime" — KENNY CHESNEY

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oldstrathcona.ca

n m u t u a

"I only drink hot chocolate in months with an 'R' in them." — SHELDON COOPER, THE BIG BANG THEORY

colour me

Autumn is a busy time in Old Strathcona.

Kids are going back to school, fall fashions are in full swing and the harvest is upon us.

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Halloween means Edmonton Ghost Tours, treats, costumes and parties at various establishments. October is also the time for the Chante Festival, a gathering of French-speaking artists who play a wide variety of music.

In November CFL fans gather somewhere warm to watch the Grey Cup, often played in chilly weather with brave fans huddled in their seats.

The farmers’ market is full of root vegetables, squash, pumpkins and preserves.

Christmas preparations also begin in November, and stores are full of seasonal charm and the sights, sounds and scents of the holidays.

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"Winter is coming." —

GEORGE R.R. MARTIN, A GAME OF THRONES

Winter in Old Strathcona is magical. Walk the streets as snow meanders to the ground and shops invite you in with the warm glow of lights peeking through the frost on the windowpanes.

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' n i l l i ch oldstrathcona.ca

just

OUT

Celebrate the Christmas season with horse-drawn sleigh rides, seasonal window displays and shopping at boutiques that offer unique, personal gifts. Browse the shops for a new favourite sweater and a fabulous scarf that complements your parka.

Meet friends for hot drinks, comfort food and rich desserts, and shop the Old Strathcona Farmers’ Market for seasonal items such as artisan cheese, turkey, hemp oil, preserves, honey, potatoes and carrots.

In January marvel at the creative talents of ice artists at the Ice on Whyte Festival, and gather at the pub for the Super Bowl party.

"A million feathers falling down, a million stars that touch the ground, so many secrets to be found. Amid the falling snow." — ENYA

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Get there on pedal power and park for free in the

Coffee shops

on almost every corner

bicycle corrals

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Tattoos! why not explore

your creative side?

(really, really)

GOOD REASONS to visit Old Strathcona

Explore the heritage, history and architecture that dates back more than 1OO years Challenge your photography skills on the dynamic scenery

Great food

take in a show

Old Strathcona is home to the largest theatre district in Edmonton

Trolley rides

across the river

at over 1OO destinations ...tonight try vietnamese, thai, indian, cajun, italian...

Animated streets with diverse people

oldstrathcona.ca

The of

Rejuvenating yoga sessions

unique charm

buskers

Stroll around on a warm summer night, soaking in the cool vibe and eating ice cream or gelato

Shop in the many eclectic stores for that one-of-a-kind antique or vintage item

Festivals!

Festivals!

Festivals!

did we mention festivals?

Unique finds from read it local designers at old school local boutiques — browse in the Exciting nightlife, live many used book music, theatre and DJs! shops Old

Strathcona Farmers’ Market

year-round

relax on outdoor patios and watch the passing kaleidoscope of people, sights & sounds

Horse-drawn sleigh rides with Santa visit today & discover your own (really, really) good reasons

oldstrathcona.ca

vision

Following our mandate to Enhance, Promote, and Protect, our vision is that by 2015, the Old Strathcona Business Association will be the most robust and diverse BRZ (Business Revitalization Zone) in Alberta, while playing an active role in preserving the safety, health, and heritage of the Old Strathcona community.

mission We will Support our Members' efforts to continue growing a sustainable and diverse Old Strathcona economy providing Education, Awareness, Advocacy and Product Development.

promise Further, we promise that our residents and visitors will have a life enriching experience every time they are in Old Strathcona.

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clean • safe • green

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8122 Gateway Blvd. - #52 10240-124 St. - 181 4211-106 St.