MAGAZINE | Edmonton Journal Media Kit

how do you get your news?

mobile

online

print

media kit 2013

tablet

black, white& followed

liked scanned texted shared discovered tweeted pinned tagged discussed

FIND IT INSIDE

5

publisher & editor-in-chief’s message discover edmonton

21 25

12

6

11.............our newsroom 16...........meet the columnists 18...........exciting initiatives

online & digital editions mobile & tablet editions

22 30

advertising opportunities digital opportunities

19...........awards & recognition 23..........scan codes, eReaders 24..........benefits of advertising with us 27..........print ad positions 38..........extending your reach 41...........social media 42..........tradeshows & events 44.........projects & partnerships 46.........other opportunities

59 2

10...........our readers

a week in the edmonton journal

readallover

your edmonton your journal

7..............economic growth

51

47..........creative services

marketing

54.........pre-prints & speciality products 57..........flyer city

2013 calendar by month

74

48.........features calendar

contact us

58.........caring for our environment 72..........monthly budget planning 75..........2014 calendar

3

message

publisher & editor-in-chief ’s

Lucinda Chodan

It has been more than a century since the first edition of the Evening Journal rolled off a small set of presses at the back of the Shamrock Fruit Store at First Street and 101A Avenue.

Today, 110 years later, the Edmonton Journal reaches into the lives of hundreds of thousands of Albertans every week in print, online, on tablets and apps and via mobile devices.

One thing that hasn’t changed, though, is our dedication to excellence in journalism and our commitment to our community. Our newsroom, the largest in northern Alberta, is focused on providing you with relevant local information as well as the best of provincial, national and international news.

We believe that our expertise and that of our readers can go a long way in creating a solid and supportive community. Our most recent endeavor, Capital Ideas, builds a bridge between us, business owners and upcoming entrepreneurs who want to make Edmonton the best city it can be.

That community connection is at the heart of everything we do. We invite you to join the conversation.

4

John Connolly

Lucinda Chodan

PUBLISHER

EDITOR-IN-CHIEF

5

D I S COV E R E D M O N TO N

• Ranks ahead of every Canadian city except Toronto in economic momentum • CMA population 1,176,707 • Part government centre, part university town, part energy provider

edmonton ALBERTA

• Projected 3.5 per cent economic growth in 2013 • Edmonton’s economy continues to create jobs, providing consumers with plenty of additional money to spend • Average household income: $87,083, 12.8 per cent above the national average

ECONOMIC

growth

population stats 1

Edmonton (city).................................. 817,498 4 Edmonton (CMA)...............................1,176,707 1 Beaumont.............................................. 13,977 3 Bon Accord...............................................1,534 3 Bruderheim............................................. 1,215 1 Calmar..................................................... 2,033 3 Devon......................................................6,534 1 Fort Saskatchewan.............................. 20,475 2 Gibbons...................................................3,030 3 Leduc.....................................................25,482 2 Leduc County......................................... 13,541 2 Morinville................................................8,569 2 Parkland County..................................30,568 3 Redwater.................................................2,192 2 Spruce Grove..........................................26,171 1 St. Albert............................................... 61,466 2 Stony Plain............................................ 15,051 2 Strathcona County.............................. 92,490 2 Sturgeon County...................................19,578 3 Wabamun..................................................662

D I S COV E R E D M O N TO N

• Canada’s sixth-largest market and Alberta’s capital city

SOURCE: 1 2012 Municipal Census / 2 2011 Federal Census / 3 2011 Official Population List, Alberta Municipal Affairs / 4 Statistics Canada, Canada at a Glance 2012, statscan.gc.ca

• Projected retail sales up 4.9 per cent in 2013 • Strong labour market with the fastest pace of overall employment growth among all Canada’s CMAs • Enjoys one of the lowest unemployment rates in the nation • Population is rising by a year-over-year rate of 1.7 per cent, well above the national average • Numbers of consumer and business bankruptcies are among the lowest in the nation

6

Alberta’s energy sector is going strong, even in the face of global turmoil. Though the threat of a recession in the Eurozone has sent global financial markets into turmoil, oil prices have regained much of their lost ground and are expected to climb higher over 2012 and 2013, eventually reaching an average of US$106 in 2013. Energy investment in Alberta will swell thanks to the thriving oilsands, increasing from $31.8 billion in 2011 to $57 billion by 2016. Edmonton’s GDP is forecast to grow by 3.5 per cent in 2013.

Sources: The CIBCWM Metropolitan Economic Activity Index January 19, 2012, Statistics Canada, Conference Board of Canada, Metropolitan Outlook Autumn 2012

7

• The Muttart Conservatory is a collection of botanical gardens housed in dramatic glass pyramids. Each of the four pyramids features indigenous plants and rare species from around the world and is a welcome oasis year-round.

• The Edmonton Valley Zoo focuses on education and conservation while allowing visitors to observe a collection of animals that range from the snow leopard to the sea lion. The zoo is located along the city’s North Saskatchewan River and offers plenty of picnic spots and room to play.

• The Telus World of Science is one of the city’s most popular attractions and features exhibit galleries, an IMAX theatre, an observatory and star theatre, as well as a discovery land for kids and numerous educational programs.

• West Edmonton Mall offers everything you could want and more, with more than 800 stores and services, 100 eating establishments and world-class attractions such as Galaxyland, the World Waterpark and the Ice Palace.

• The Edmonton Eskimos are part of the Canadian Football League and the most successful CFL franchise of the modern era (1949-present).

The Eskimos play in the storied Commonwealth Stadium.

• For many hockey fans, the Edmonton Oilers are more than an NHL team, they are a lifestyle. The team has enjoyed a dynasty of Stanley Cup wins and fans of all ages continue to help sell out Rexall Place game after game.

• Other popular teams in Edmonton include the Western Hockey League (WHL) Edmonton Oil Kings and the National Lacrosse League’s Edmonton Rush.

• Southgate Centre has been through dramatic renovations and offers some of the most exciting stores in the city, including Crate and Barrel, Restoration Hardware and Kiehl’s.

• The Edmonton area is home to a growing number of open-air shopping centres, including South Edmonton Common on the south side, Currents of Windermere just south of the Anthony Henday, and Emerald Hills Centre in Sherwood Park.

Providing a mix of big-box and outlet stores, services, popular restaurants, and entertainment experiences, these multimillion-square-feet spaces ensure that Edmontonians are close to whatever they need.

• If you’re looking for unique stores and local businesses, take a stroll along Edmonton’s Whyte Avenue. With quaint shops, fun pubs, live arts venues and a nearby farmers’ market, Whyte Avenue appeals to the Bohemian in all of us.

• 124 Street between Jasper and 111 Avenue is a vibrant shopping district that is home to some of Edmonton’s finest restaurants, boutiques, galleries and services.

• The 4th Street Promendade at 104 Street north of Jasper Avenue is an area that promotes local talent, locally grown food, and locally-based independent businesses. The City Market sets up every Saturday from mid-May to midOctober.

8

education

• Fort Edmonton Park is North America’s largest interactive historic park. Experience life as it was in 1885, 1905 and 1920, while enjoying the city’s breathtaking river valley.

sports

D I S COV E R E D M O N TO N

attractions

• Kingsway Mall is the city’s second- largest mall and is located in central Edmonton.

Every year, more than 10 million people make their way through Kingsway’s 200-plus businesses.

• The University of Alberta consistently ranks as one of Canada’s top universities, and the school continues to expand, especially in the field of research. The university attracts approximately $500 million in external research funding every year, the second highest in Canada, and is home to some of the world’s brightest students, professors and researchers.

• Grant MacEwan University is the largest transfer institution in the province and offers its own programs in a variety of fields, including arts, science, health and business.

• The Northern Alberta Institute of Technology (NAIT) is the largest apprenticeship trainer in Canada and offers 250 programs, including apprenticeship trades and continuing education.

• Edmonton is home to a large number of educational opportunities, from universities and community colleges to programs and language-specific schools for all ages.

D I S COV E R E D M O N TO N

shopping

arts • The Art Gallery of Alberta is a state-of-the-art architectural masterpiece featuring historical and contemporary paintings, sculptures, installation works and photographs by Canadian and international artists throughout 30,000 square feet of exhibition space.

• The Edmonton Symphony Orchestra boasts some of the finest professional musicians performing more than 85 concerts a year in the acoustically superb Winspear Centre.

• For 50 years, the Edmonton Opera has been bringing world-class performances to the capital city with a selection of famous stories presented each opera season.

• The Citadel Theatre is Edmonton’s premier professional theatre located in the heart of the downtown core.

• The Edmonton International Fringe Festival brings more than 500,000 visitors to the city every summer. Theatre enthusiasts enjoy more than 1,800 shows in 52 venues over 11 days. This is North America’s largest and oldest fringe theatre festival.

9

OUR READERS

AUDIENCE

530,800 TOTAL WEEKLY READERSHIP

print/online

45% AGE 25-49

$93,043 AVERAGE HOUSEHOLD INCOME

61% AVERAGE HOUSEHOLD INCOME 75K+

76% SOME POST-SECONDARY EDUCATION OR UNIVERSITY GRADUATE

newsroom The Journal is the most trusted source of news in northern Alberta, with the largest newsroom in the region and a long tradition of award-winning newsgathering.

OUR NEWSROOM

our print&online

The Journal was founded in 1903 with a mission to provide relevant and reliable local news coverage. More than a century later, that news content is delivered on a variety of platforms around the clock every day of the year. These days, you can read your Journal in print, on the website edmontonjournal.com, on an iPad or other tablet device or via mobile phone. What hasn’t changed, however, is our commitment to bringing you the best of news and information about northern Alberta.

Our newsroom consists of 85 newsgathering professionals covering local news, Alberta politics, business, sports, lifestyles and the arts. The Journal features such community engagement programs as the Cappies, which focus on high school theatre, and the Journal Media Lab, an ongoing learning environment for students, members of the public, clients, partners and staff.

Our team has a growing national and international reputation for innovation in the digital realm, and traffic to our website and usage on mobile devices has skyrocketed over the past year. In addition, the Journal continues to reach tens of thousands of Albertans every week with coverage that is based in and about our community.

81% HOME OWNERS SOURCE: NADbank 2011/12

10

11

COUPON

A W E E K I N T H E E D M O N TO N J O U R N A L

Expires February 15/13

EL4

“A” sections

EDM00568116_1_1

Catch a lift — be it gondola, tram or funicular — to the river valley. City, A3

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

T H U R S DAY, JA N UA R Y 2 4 , 2 0 1 3

‘A DEAL IS DONE’ THE ARENA AGREEMENT: What’s new, what’s next

❚ Cost grows to $480 million; extra

$30 million split by city, Katz Group. ❚ City’s cost for LRT connection

drops to $7 million from $17 million. ❚ Katz Group pays provincial

education taxes; municipal tax capped at $250,000 annually. ❚ 35-year location agreement, with letter of support from the NHL. ❚ City covers capital maintenance

costs with new $1.5 million per year ticket surcharge. ❚ Work restarts on arena design. ❚ Provincial budget March 7. Will it

address final $100 million?

❚ Council vote on binding agreement. ❚ Construction begins as early as August 2013 with a guaranteed maximum price. ❚ The arena opens in 2016.

Premier takes to airwaves TV address prepares voters for budget pain SA R A H O ’ D O N N E L L Edmonton Journal

SUPPLIED

PROPOSED DESIGN: Council approved a design, above, for the new arena that includes a $57-million Winter Garden pedway across 104th Avenue.

GO TO EDMONTONJOURNAL.COM to see video, blogs and photo galleries on council’s downtown arena decision, and to follow the conversation on social media.

Construction set to begin next year as arena cost grows by $30 million GORDON KENT Edmonton Journal

It will be two years late and $30 million more expensive than planned, but construction is set to start by next year on a new downtown arena.

The project, approved by city council 10-3 Wednesday following a last-minute agreement with Oilers owner Daryl Katz, is intended to cement the team’s future in Edmonton and transform 7.5 stagnant hectares into a vibrant entertainment district.

“At the end of the day, we will see an incredible development downtown that will change the face of the city,” a pleased Mayor Stephen Mandel said.

“It’s 100 per cent. A deal is done … It will be the nicest, most dynamic arena you have ever been in.”

Negotiations broke off last fall after Katz, arguing the economics weren’t as good as they

TO DAY’S WE ATHER

HIGH -5 LOW -10

DETAILS C14

“It’s 100 per cent. A deal is done.”

STEPHEN MANDEL

appeared when an agreement framework was approved in October 2011, asked for changes that included a $6-million annual subsidy.

Talks resumed in December. City manager Simon Farbrother said a summary agreement signed Tuesday is 95 per cent similar to the 2011 framework.

C O M M E N TA R Y

Thank Mandel, Katz, Bettman for the win

The major difference is cost.

The maximum price of the 18,559-seat facility is now $480 million, up from $450 million, and the two sides have agreed to split the difference.

The city saved $10 million on the budget for an LRT link, but could be on the hook for about $10 million extra to add stainless steel cladding on the eastern side of the structure if a commercial building isn’t put there.

The city is also going ahead with a $21-million, 1,000-seat community rink attached to the arena, which was originally slated to proceed only if the province and Ottawa provided two-thirds of the budget.

DAV I D S TA P L E S

A new downtown arena for Edmonton is a huge win for the city and also for the deal’s two champions.

No agreement would have been finalized without the exceptional commitment and strong work of Mayor Stephen Mandel and Oilers owner Daryl Katz. Mandel and Katz have taken a huge amount of abuse in regards to this deal, but now they have their win.

Coun. Kim Krushell best summed up things from the political point of view: “The mayor earns the praise. This

See DEAL page A2

Simons: A sense of anticlimax. A5 MacKinnon: City invests in future. B1

INDEX

Business ............................. D1 City & Region .....................A3 Classifieds.......................... E1 Comics .............................C13

Contact Us .........................A2 Horoscope ..........................E5 Letters ..............................A18 Lotteries .............................A2

is his baby.”

Mandel repeatedly pushed for the arena when few others would stand up. He was an eloquent spokesman for the merits of the project. He beat back the main argument of the opposing side — that this project represents an unholy public subsidy for a billionaire owner and millionaire players. He countered with two even more winning notions, that this project is about building downtown Edmonton and securing the Oilers here long-term.

Mandel is also a crafty enough deal-maker that most citizens buy into the notion that the city didn’t get snookered, that we were represented by a sharp, successful businessman, who stood up to the billionaire, who fought every bit as fiercely and tough as the other side.

See STAPLES page A5

Movie listings ..................C10 Obituaries ..........................D7 Opinion .............................A18 Puzzles & Games .............C12

Premier Alison Redford is dusting off a political tactic perfected by predecessor Ralph Klein.

She will address Albertans in a state-of-the-province-style TV address Thursday night.

The pre-recorded, eightminute segment will be broadcast near the end of the CTV supper hour news in Edmonton and Calgary. Redford will focus on the effect of falling resource revenues on Alberta’s finances.

In a message to Progressive Conservative party members Wednesday afternoon, Redford said the address will “begin a conversation with Albertans about the challenges” the province faces.

Since late December, she and her cabinet ministers have publicly warned that Alberta’s landlocked heavy oil is earning about $50 a barrel less than the world’s benchmark for sweet crude, which has walloped provincial revenues.

This will be the first time that Redford has communicated to Albertans through a televised speech since becoming premier in October 2011. The premier’s spokesman, Stefan Baranski, said the address will cost $55,000, which covers both production and airtime expenses.

“It’s legitimate for the premier of the province to speak directly to Albertans when the times call for it, and these are one of those times,” Baranski said.

As premier, Klein regularly addressed Albertans through annual televised speeches.

Premier Ed Stelmach used television twice — before rolling out a new energy royalty regime, and to ask public sector workers for a wage freeze.

Wildrose Leader Danielle Smith said her party has been asking about declining oil prices, and their impact on the budget, since last spring’s legislature session.

See PREMIER page A2

Thomson: Feeling the heat. A19

Sports ................................ B1 Sudoku ............................. C11 TV listings ........................ C11 What’s On .......................... C1

0

55829 00050

2

2012 Demonstrator Sale Event The Sprinter Centre at David Morris Fine Cars Cargo Van

Passenger Van

Mini Bus

Cab Chassis

For 2012 Sprinter Inventory and More Information Visit www.facebook.com/thesprintercentre•Call 780-484-9000 for Pricing Offer ends January 31, 2013.

David Morris Fine Cars, 17407-111 Avenue,

780-484-9000,

davidmorrisfinecars.com

Six days a week, the “A” section, which doubles to two sections Wednesday to Saturday, is the place readers can find all the news from Edmonton, around Alberta, throughout Canada and across the world. The front page contains the stories Journal editors feel are the most important and interesting of the day, with a strong focus on Edmonton news and events.

Page A3 begins the City and Region section, where readers can expect to get the latest on local politics, crime, education, health, science and more, as well as columns by two of the Journal’s most provocative writers, Paula Simons and David Staples. Farther back in the “A” section, readers will find stories and photos from Alberta, Canada and around the world. And anchoring the back of the section are the Journal’s must-read editorial and opinion pages, where columnists, experts and letter writers weigh in on the top issues of the day, and nationally acclaimed cartoonist Malcolm Mayes offers his take on the news.

Find top stories online on the edmontonjournal.com home page.

Follow @edmontonjournal on Twitter and you will never miss a headline.

arts & life

driving

Four days a week, Arts & Life digs into the fascinating world of Edmonton’s arts scene, including local theatre, musicians, artists and galleries, and adds in the latest in celebrity, TV and Hollywood news. This lively section also features stories on trends and lifestyle issues, making it a firm favourite among readers.

It includes daily movie and TV listings. Arts & Life is published Saturday through Wednesday. Find arts coverage online at edmontonjournal.com/entertainment and lifestyle stories at edmontonjournal.com/life. On Thursdays, arts coverage is in our What’s On section; on Fridays, find it in Movies & Books.

For the latest in automotive news and products, including what’s going on in Edmonton’s showrooms as well as at car shows around the world, turn to the Journal’s Driving sections.

Available on Tuesdays in a convenient tabloid format, and on Fridays in a comprehensive broadsheet format, Driving has stories and columns on everything from motorcycles and ATVs to cars, trucks and SUVs. Driving also contains a full range of listings, reviews and photos, making it the perfect car-shopping companion.

Online at edmontonjournal.com/cars you’ll find all our great Driving content, as well as a handy tool for choosing a new vehicle and thousands of used car listings from our kijiji.ca partner.

edmontonjournal.com/whatson

edmontonjournal.com/books

business

With a focus on Edmonton’s industries and Alberta’s economy, the Business section delivers a comprehensive package of local, national and international news stories and analysis about business leaders, trends and the markets. Tuesday to Saturday, the section features two pages of business and investment news from the Financial Post, which includes a wrap of market highlights, trading news and Edmonton’s Top 40 stocks. Every Thursday, Trades Alberta, a 36week editorial series, covers industry trends and profiles on the trades in our province. Saturday’s business section also features mutual fund listings and a weekly summary of activity on the TSX.

Find business news and commentary from columnist Gary Lamphier online at edmontonjournal.com/business.

classifieds Our Classifieds section boasts more than 200 diverse product and service categories. Jobs, cars, merchandise, homes – Classifieds really does have something for everyone. Our self-serve Classifieds lets you create your own ad online and in the newspaper. It is a bustling marketplace open seven days a week, 24 hours a day.

Find it online at classifieds.edmontonjournal.com.

A W E E K I N T H E E D M O N TO N J O U R N A L

Coupon Must Be Presented With Incoming Order. Valid For Drycleaning Of Clothing Only. One Coupon Per Week Per Customer.

Not Valid With any Other Offers.

COUPON

COUPON

Any Dry Cleaning Order At Any Page The Cleaner Location

Mercedez-Benz STAR DEALER

AMVIC LICENSEE EDM00577563_1_1

family & fitness Every Monday, the Journal takes a look at the issues our readers face at home in the Family & Fitness section. With stories and regular columns on parenting issues, health tips, sex advice, fitness trends and pet news, this section has everything for readers looking for a happy, healthy lifestyle. Look for family stories and columns online at edmontonjournal.com/family and fitness coverage at edmontonjournal.com/fitness.

12

13

A W E E K I N T H E E D M O N TO N J O U R N A L

food Our Food section heats up the Journal every Wednesday, with recipes, how-tos, advice from chefs and restaurant reviews. Passionate foodie and award-winning columnist Liane Faulder always has the latest in Edmonton culinary news, and wine columnist Gurvinder Bhatia offers his picks from the vineyards. Every week, we devote a page to Taste Alberta, an award-winning initiative about food grown, produced or processed in Alberta. edmontonjournal.com/food edmontonjournal.com/taste

movies & books Our Friday section focuses primarily on movies, with reviews of all the latest Hollywood blockbusters, interviews with movie stars and critics’ picks for flicks you can’t miss. At edmontonjournal.com/ movies, find all that plus trailers and local theatre listings. Our Books pages include complete reviews of the hottest books on local shelves, interviews with authors and news of the local literary scene.

insight Every Saturday, this in-depth section delves deeply behind the headlines to offer context, analysis and new perspectives on the issues that affect Edmontonians and Northern Albertans at home and abroad. Insight features investigative stories, human interest profiles and offbeat features, as well as an eye-catching page of our photographers’ best work. edmontonjournal.com/insight

real estate marketplace

Bursting with colour, great photography and sizzling design, Friday’s Style section delves into the world of fashion, shopping, interior design, home decor and beautiful style of all stripes. Watch for fun, fascinating profiles, consumer tips and advice and ideas for elegant living. edmontonjournal.com/fashion

sports

edmontonjournal.com/homes

edmontonjournal.com/books

14

style

Keep up with Edmonton’s hot housing market with the Journal’s Homes section every Saturday.

Homes takes readers inside some of Edmonton’s most beautifully designed residences, offers investment information for people looking to buy homes, examines the newest trends and designs from Edmonton’s new home builders, and features advice for those in the market for a vacation home or second property. Twice a month, the Journal also produces a Condos section, with a particular focus on the latest design solutions for living in high-rises and small spaces, and highlights new developments in the capital region.

When looking for a place to call home, readers turn to our Saturday Real Estate Marketplace section to keep up with the latest listings in the market. The Saturday print feature is housed online for one week and is supported by a targeted online program pulling readers to the section throughout the week.

Our Sports section puts readers in the front row for the games that matter most.

From profiles of local amateur athletes to in-depth coverage of the Oilers and Eskimos, the Journal’s sports writers have our readers covered.

In addition to coverage of games through stories and statistics, Monday through Saturday the section features several popular weekly features such as reports on high school and university athletics, and Hockey World, a roundup of NHL news written by the Journal’s own Hockey Hall of Famer Jim Matheson.

Throughout the year, we add seasonal pages, including extra sections on hockey and football, and Edmonton events like the Indy and Canadian Finals Rodeo. edmontonjournal.com/sports

travel Our Saturday Travel section is responsible for more daydreams than any other section of the paper.

Travel takes readers away to exciting destinations both near and far: from weekend getaways and local hideaways to exotic adventures and relaxing retreats, it’s all here.

On Wednesdays in the winter, look for the special Snow Sports pages in the Sports section.

working Published every Saturday, our Working section is a proven, essential resource for both job seekers and employers. Working respresents the most extensive collection of career display advertising in the market. Working ads also appear in the business section on Wednesdays.

Find jobs online with the Journal and Workopolis at edmontonjournal.com/jobs.

edmontonjournal.com/travel edmontonjournal.com/ski

A W E E K I N T H E E D M O N TO N J O U R N A L

homes

what’s on Thursday’s What’s On is a must-see guide to the week ahead in Edmonton with two full pages of concert, gallery, show and event listings, plus stories and critics’ picks. Search events and add your own with our online events guide at edmontonjournal.com/whatson or get your mobile web app at edmontonjournal.com/events.

15

M E E T T H E CO LU M N I S T S

liane

... is the Journal’s business columnist and the newsroom’s top numbers guy. So here are his numbers: In his 57 years on the planet, Gary has lived and worked in four of Canada’s major cities, spanning three provinces and three time zones. He has worked as a journalist for more than three decades, including stints at the Wall Street Journal, the Globe and Mail, the Vancouver Sun and seven other publications. He also spent five years as a communications consultant in Vancouver. Gary’s columns appear Tuesday, Thursday and Saturday.

faulder

... is the Journal’s expert on all things culinary. She writes a Wednesday column for the Food section, as well as her blog, Eat My Words, which was named Best Regional Blog in Canada in 2010 by the Canadian Food Bloggers Association. Since joining the Journal more than 20 years ago, Liane has been a life columnist, city columnist and television critic, as well as a feature writer.

A graduate of Ryerson University, Liane is also the author of the Long Walk Home: Paul Franklin’s Journey from Afghanistan, and a recipient of the prestigious Canadian Journalism Fellowship from the University of Toronto.

@EatMyWordsBlog

16

lamphier

john

mackinnon

@rjmackinnon

malcolm

...is a sports columnist at the Journal since 2003 and has written about everything from football and the Olympics, to rodeo and curling, to golf and skiing - oh, and that popular local hockey team. John has been perching in press boxes around the sporting world since 1981, first with the Canadian Press in Montreal, then the Ottawa Citizen and finally the Journal. A graduate of Concordia and Syracuse universities, John also writes the Sweatsox blog on the Journal website and his column appears in the sports section three or four times a week.

liz

@lizonstage

david

staples

graham

@Graham_Journal

paula

...is a self-confessed theatre junkie who loves the fact that her job as the Journal’s theatre columnist and critic means she gets to go out to plays for a living. Liz arrived at the Journal in 1983, just as theatres of all sizes and persuasions were proliferating wildly in Edmonton. In 2011, Liz was honoured with the City of Edmonton’s Salute to Excellence Citation, given to citizens for distinguished service and inspirational leadership. Liz’s columns and reviews appear regularly in the Arts and Life section.

...is a two-time National Newspaper Award winner who has been reporting on crime, politics, sports and arts for 30 years. Currently, he casts his eye on city hall, with a twiceweekly civic affairs column in the Journal’s city section, and on the Edmonton Oilers, with a wildly popular blog, Cult of Hockey. A graduate of Carleton University, David is co-author of The Third Suspect: Inside the Hunt for the Yellowknife Mass Murderer, and the author of Barb’s Miracle: How Barb Tarbox Turned Her Deadly Cancer Into a Lifesaving Crusade. His columns appear Wednesday and Friday. Follow David on the Journal’s civic affairs blog, Edmonton Commons, or his hockey blog, Cult of Hockey.

mayes

...pens the Journal’s cartoons, one of the paper’s most popular features in print and online. An Edmonton native, he studied design art at Grant MacEwan before starting at the Journal in 1986.

Malcolm has been published in hundreds of publications and was twice nominated for a National Newspaper Award. In 1996 he published a cartoon collection titled Political Asylum. His cartoons appear on the editorial pages Tuesday through Saturday.

nicholls

@dstaples

thompson

...is the Journal’s political affairs columnist, focusing in particular on the happenings at the Alberta legislature.

A graduate of the University of Waterloo, Graham has worked in radio, television and print. Since starting with the Journal in 1995, he has written investigative pieces from the United States, Mexico and Russia, and spent two tours with Canadian troops in Afghanistan. Graham has won a National Newspaper Award and is a recipient of the prestigious Canadian Journalism Foundation fellowship from the University of Toronto. His columns appear Tuesday, Thursday and Saturday on the editorial pages.

simons

...is provocative, funny and brash, and whether she’s enraging or engaging Edmontonians with her columns in the Journal’s city section, she always gets people talking. A five-time National Newspaper Award finalist, Paula has previously served as provincial affairs columnist, culture columnist and as a member of the editorial board. She is a graduate of the University of Alberta, Stanford University and the Poynter Institute for Media Studies. Paula is always discussing issues with Journal readers, whether it’s through Twitter, her Facebook page, facebook. com/EJPaulaSimons, or the Journal’s civic affairs blog, Edmonton Commons. Her columns appear Tuesday, Thursday and Saturday.

M E E T T H E CO LU M N I S T S

gary

@Paulatics

17

E X C I T I N G I N I T I AT I V E S

ADVISORY

media

LAB

The Journal’s Media Lab is dedicated to providing journalism education. It is available to students, to all staff who work at the Journal and to anyone else who wants to exchange ideas. In September 2012 we launched a pilot program of EJ School with Grades 4-9. The nature of journalism and its foundation in inquiry are the heart of the week-long experience at EJ School. Teachers apply to join the program, which is one of several Inquiring Minds sites in Edmonton. EJ School combines the opportunity to see real journalism in action, practice the art of interview and advance the tools of media literacy. It offers the opportunities to explore the evolving business of journalism, as well as history, current events and the world of work in downtown Edmonton. Six schools participated in our pilot year and another nine schools participated in a half-day program through a partnership with City Hall School. The Media Lab is also where the community advisory board meets and where a number of workshops have been held. It’s one way the Journal has looked to deepen and strengthen its relationship with the community it serves.

board

Connecting to the community is a cornerstone of our philosophy at the Journal. For two years now, to help make sure we are on track as we continue to adjust to the rapidly changing media landscape, we have had a valuable relationship with our Community Advisory Board. There are 15 members of the public, editor-inchief Lucinda Chodan, and city reporter Elise Stolte to represent the newsroom. Barb Wilkinson, deputy editor, innovation & engagement, chairs the board.

It’s a diverse group that gathers every two months to help shape new initiatives, attend news meetings and meet editors, and speak to their expertise or opinions on a wide range of topics. We also have several subcommittees members can volunteer for that meet more frequently and gives them the chance to offer more direct input into projects like the Brier, Capital Ideas and a hyper-local project in our newsroom.

awards&recognition NOVEMBER 2012

OCTOBER 2012

EPPY AWARDS

CANADIAN ONLINE PUBLISHING AWARDS GEORGE GROSS MEDIA AWARD FOR Website producer Stuart Thomson and crime bureau SPORTS MEDIA CANADA’S chief Jana G. Pruden, along with the Journal news team PHOTOGRAPHER OF THE YEAR

Data journalism editor Lucas Timmons, reporters Brent Wittmeier, Mariam Ibrahim, Julianna Cummins, Jana G. Pruden and website producer Stuart Thomson were honoured with Best News or Event Feature for their work on Homicide: Beyond the Numbers, an analysis of Edmonton’s record-breaking homicide rate in 2011.

Columnist Paula Simons won for Best Use of Social Media for her innovative work on Facebook and Twitter.

OCTOBER 2012

PGA OF ALBERTA JACK SKELLERN PATRON OF THE YEAR AWARD Longtime Journal sportswriter Curtis Stock was singled out thanks to his tireless efforts at providing comprehensive coverage of city and provincial golf, helping to advance professional golf in the province.

2011 AWARDS & RECOGNITION

PHOTO OF THE MONTH, EDITOR AND PUBLISHER MAGAZINE Larry Wong received the international honour for a photograph of a young girl touching a static generator at the Telus World of Science.

EPPY AWARD FOR BEST USE OF PHOTOGRAPHY ON A WEBSITE

Editor and Publisher magazine in the U.S. conferred this international award on photographer Ryan Jackson for a panoramic view of the 2010 Grey Cup at Commonwealth Stadium.

that covered the devastating Slave Lake fire won silver in the best cross-platform initiative category for the iBook, How Could a Whole Town Burn?

OCTOBER 2012

ONLINE JOURNALISM AWARDS

SEPTEMBER 2012

Photographer Ed Kaiser, who has been with the Journal for 25 years, was recognized for an image he captured during the London Olympic Games. The award-winning photo was taken as members of the Canadian women’s soccer team celebrated Diana Matheson’s game-winning goal in the bronze medal match against France.

The Journal was a finalist in the category of breaking news from a medium-sized news outlet for its online reporting of the June 2012 shootings at the University of Alberta’s HUB Mall. On the ground and in the newsroom, dozens of journalists provided up-to-the-minute details on the shootings, which left three armouredcar guards dead and another recovering. The Journal’s work included social media, video, photos, columns and online stories.

MAY 2012

CITY OF EDMONTON SALUTE TO EXCELLENCE

ALBERTA TEACHERS’ ASSOCIATION AWARDS

Theatre critic Liz Nicholls was honoured with a citation recognizing her years of service and inspirational leadership in the arts.

CANADIAN ONLINE PUBLISHING AWARDS

The Journal was nominated for six awards for digital excellence, including best multi-media news coverage, best video and best multi-media feature.

CANADIAN FOOD BLOG AWARDS

Eat My Words by Liane Faulder was named the best regional food blog in Canada. This was her second consecutive national award in this category.

NATIONAL NEWSPAPER AWARD FOR EXEMPLARY NEWS COVERAGE

A W A R D S & R ECO G N I T I O N

18

community

Veteran writer and editor Sheila Pratt received a certificate of merit for political writing and a team of reporters, editors and photographers received a certificate of merit for breaking news coverage of May 2011’s devastating wildfire in Slave Lake.

Reporter Elise Stolte received the award for best writing in a daily newspaper for her series Broken Pencils, about issues facing First Nations schools. Photographer Larry Wong was honoured for his photograph of Prime Minister Stephen Harper visiting an Edmonton school.

ONLINE NEWS ASSOCIATION M.J. BEAR FELLOWSHIP

Data journalist Lucas Timmons was one of only three journalists in the world to receive an international fellowship honouring his innovative work in online news coverage and new media.

19

The Edmonton Journal is part of Postmedia, Canada’s largest news network, and has been Edmonton’s trusted news source since our first edition came off the presses in 1903.

Our dedication to provide news to the community is the same now as it was then, even as we change the ways we deliver information. Here are some of the platforms by which our readers can access our content wherever and whenever they want.

website

Get breaking news, view videos, browse photo galleries and explore multimedia and interactive features at our website, edmontonjournal.com. Readers can also comment on stories and send us feedback. Breaking news alerts let readers be the first to know when something big is happening. Our website is updated 24 hours a day, seven days a week, and is the definitive online source for news in Edmonton. More people come to our website every day than to any other news organization in the city. Access the mobileoptimized version of the website by going to edmontonjournal.com on your smartphone browser.

O N L I N E & D I G I TA L E D I T I O N S

edmontonjournal.com

digital edition Get an exact digital replica of the Journal on any computer, smartphone or tablet. Sections are laid out just as in the print edition, but are complemented by a variety of digital tools that enhance the newspaper’s look and feel. The digital edition is available for a monthly subscription and is included with a 6-Day print subscription.

• Ability to customize page view • Capacity for downloading and saving for offline reading • Possibility of viewing photo galleries and advertisements • Ability to translate articles into other languages • Audio component for listening via the “interactive radio” feature

21

M O B I L E & TA B L E T E D I T I O N S

Enjoy a rich and personalized news experience that is optimized for the iPad. The Journal iPad app has the latest news, weather, sports and entertainment. The app takes advantage of the iPad’s large, high-resolution display and features customized newspaper content pulled from the best of the web and print editions, including stories, photo galleries, videos and multimedia features. Readers can download, save, comment, interact and customize the content. Users say: “Navigation is dead simple, video loads quickly, and text is crisp,” and “Layout, photos and general user experience is top notch.” The Android tablet app will provide quick and easy “one tap” access to edmontonjournal.com where you will find continuously updated news.

To learn more visit edmontonjournal.com/mobile-site.

smartphone

apps

iPhone and Android phone users can access our smart and intuitive apps that make scrolling through stories a newsworthy experience. The apps allow users to download the latest content and continue to read it on- or offline.

mobile-optimized site The Edmonton Journal mobile optimized website serves up a mobile friendly news experience for all smartphones. Featuring a selection of content from the digital edition, you will be kept up-to-date with live updates as the news happens. The mobile optimized website includes section navigation similar to the printed paper and web, with list views for each section for quick scanning, and full stories for more in-depth reading. As stories break, you will be notified through a special alert at the top of your smartphone screen (on select smartphone platforms only). When you see the “Breaking News” alert, simply tap or click the alert to open to the story. To bookmark it, enter the Edmonton Journal website using your smartphone web browser.

22

eReader editions

scan

codes

Since 2010 Journal readers have been using 2D barcodes printed in the paper to access digital content on their mobile devices. To read the codes, users simply scan the barcode image with their phone which triggers a response – whether that’s to launch a website, play a video, take the user to a screen to download an app, etc. The Journal has successfully used scan codes to direct readers of the print edition to additional, and often interactive, content online.

S C A N CO D E S | E R E A D E R S

tablet&ipad

The Journal is available as a paid subscription for the Kobo.

All eReader editions of the Edmonton Journal contain articles found in the print edition, but do not include some images and tables. Some features such as the crossword puzzle, box scores and classifieds are not currently available.

Subscriptions will be managed and maintained by the eReader newstand provider.

scan this Visit 2dscan.com on your smartphone to download the free ScanLife app to connect to the Journal.

23

B E N E F I TS O F A DV E RT I S I N G

of advertising with us STRONG CREDIBILITY A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear on our platforms.

OPPORTUNITIES

COMMITTED AUDIENCE Our readers are loyal and committed; the Edmonton Journal is an important part of their day.

HIGH FREQUENCY The Edmonton Journal’s platforms allow you to advertise often, which quickly increases your reach to your target market and talks to your audience at the point they are ready to buy.

EXTENDED REACH Newspaper, online, smartphones and tablets, partnerships – the Edmonton Journal’s reach extends well beyond the Edmonton CMA.

ATTRACTIVE AUDIENCE While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners.

CUSTOMER SERVICE The Edmonton Journal takes great care and pride in delivering programs that work for both our advertisers and our audience. Creative consultation and development, targeting and reporting are a part of our total package.

24

advertising

In late 2013 the Edmonton Journal anticipates a move to a new printing facility. The state-ofthe-art presses will allow for full colour on every page of the paper, making a striking impact from the front page to the back. Look for more information next year in the 2014 media kit.

A DV E RT I S I N G O P P O RT U N I T I ES

Whether the intent of your advertising message is to bring people to your store or event, drive traff ic to your website or simply leave a lasting brand impression, advertising is an efficient means of delivering both results and ROI.

25

results

to advertisers through online&print campaigns Our highly trained sales professionals use their market knowledge and online expertise to customize your advertising plan and offer solutions specific to your needs. We help you build brand awareness, launch a new product or service and drive traffic to your website or store.

your complete resource Digital media is the fastest-growing way that people consume information, and a strong online presence is an integral part of any business’ success. The Edmonton Journal offers a full line of online and print advertising, marketing, campaign planning and creative services.

research The Edmonton Journal’s research department is one of the most knowledgeable and respected in the industry. We are up-to-date on the latest training and software available as we help you find and reach your customers in the most high-impact and cost-effective manner possible.

creative services The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists who combine creative flair and state-of-the-art technology.

26

can provide strong

brand support

More than ever, we are seeing a strong trend towards more innovative ad types and positions that demand the attention of consumers like never before. Unique flexforms, high-impact gatefolds and ad locations...if you have an unusual design concept, let us know. We will work with you to devise the ideal campaign.

PRINT AD POSITIONS

Superior

the edmonton journal delivers

premium positions gatefolds A gatefold is the best opportunity to have your advertising message be the first thing readers notice. A gatefold is the flap that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front and inside) and both the outside and inside back covers. Now offered Monday and Wednesday to Saturday.

The breaking news story of the day usually continues off the front page, making the following pages highly desirable ad positions.

A2

5 columns x 70 agate lines or 10 columns x 70 agate lines. Black & white only.

A5

5 columns x 70 agate lines or 10 columns x 70 agate lines.

Colour when available.

27

PRINT AD POSITIONS

Introduced in 2012, the ticker ad is located at the very top of a section front (except for A section), tickers combine the pricing of small-space ads with the impact and targeting capabilities of section-front positioning. An excellent tool for teasing an event or supplementing a campaign.

section front banners With attention-grabbing impact, a section-front banner puts your message front and centre with our readers. Banners give your ad exclusivity, visibility and a targeted audience.

More Models... More Choices... choose from

• STEINWAY & SONS • BOSTON PIANO • ESSEX PIANO • ROLAND PIANOS

E

D

M

O

N

T

O

Pianos - Grand Pianos - Digitals

Dive deep into the heart of Mexico I3 Ports and Bows I4

TRAvEL edmon ton journ al .com/travel

SECTIOn

I

Editor: SHEll Ey Bindon, 780-429-5356; sbindon@edmontonjournal.com

Sat u r day, M a r C H 3 , 2 0 1 2

BriEFS Hyper-local in California If you’re planning a firsttime trip or even a revisit, here’s a new app that digs deep into L.A. and San Francisco. ❚ Name: Know What ❚ Available for: iPhone, iPad ❚ What it does: This app curates hyper-local city guide information from people who “know what” they’re talking about. Locals — who are also authors, journalists and well-known bloggers — reveal their city’s possibilities based on their favourites. ❚ Cost: Starts at $2.99 ❚ What’s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you.

Get “On the Trail of the Black Dahlia” from expert tour guide Esotouric, or “The Best Veg Food in the Bay Area as Picked by Genius Experts” from popular vegan lifestyle blogger Vegansaurus.

I was hungry to download “San Francisco’s Top 30 Taquerias.”

Like this app?

New York, Chicago, Boston, Seattle and Portland, Ore., will be added this year. ❚ What’s not: In-app purchases are a big turnoff.

Why charge $2.99 upfront if it’s going to cost an additional 99 cents to $3.99 for each guide within?

Just break the cost down per city, and charge for that.

I’d rather pay $6.99 for a city guide than $2.99 three times. ❚ Worth it: Yes and no. You’re getting top-notch content in a gorgeous format with easy-touse directions, but tapping into all the articles could put a dent in your wallet.

Browse topics before you get too excited.

Jen Leo, Los Angeles Times

Tag your bags with a dash of style

POWDER to the

Mark SiSSonS Calgary Herald

“Never been glade skiing in the wilderness before? Just don’t look at the trees and you’ll do fine,” instructs the man I’ve just met, who has my life in his hands for the next seven days.

Perched on a windswept ridgeline, I digest his advice while the Bell 212 helicopter that just deposited us on the roof of British Columbia’s Cariboo Mountains swoops away between snowcapped peaks that rise like whitecaps on an ocean of clouds.

Forcing visions of a head-on hardwood collision from my mind, I point my fat skis toward the fall line of a wide, untouched slope smothered by a blanket of powder. Further down lies an obstacle

VALEMOUNT, B.C. -

CMH’s “Powder 101” groups are led by two guides, allowing for practical instruction and splitting the group according to ability.

course of snow-encrusted fir trees that take on whimsical shapes.

I’m awkwardly carving drunken S-shapes in the snow, tumbling often into waist-deep, featherlight powder. Then cautiously weaving through the silent forest far below, forcing myself not to look at those darn trees. The whoosh of my boards, yelps of joy from my companions, and our guide’s “whoop whoop!” yodel, directing us toward our pickup location are the only sounds that break the silence of this timeless wilderness.

No wonder they call your first heli-skiing run “the point of no return.”

Moleskine notebooks have long had an enthusiastic following.

The brand’s association with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) you’ll be pleased to hear that the Moleskine name has grown to include luggage tags.

Constructed with the same esthetic as the timehonoured scribblers — hard

h e av e n , e a r t h m e e t

Helicopter-assisted skiing and snowboarding in western Canadian mountain ranges like the Cariboos, Selkirks and Bugaboos is as good as it gets. Easy access to massive amounts of terrain, unmatched snow conditions and some of the best operators in the business have made this rugged region legendary among powder hounds. So what’s a powder pup like me with barely an off-piste run to my name doing off the grid, playing with the big dogs?

Until recently, heli-skiing was generally considered an extreme sport only accessible to wellheeled, elite skiers. Like most mountain mortals I watched those

island ads

Effective, affordable tools for advertising with frequency – sign language (3 col. x 35 lines) or ad boards (3 col. x 40 lines) – are all about building awareness for your business. Tease a new campaign or boost an existing one in the section of your choice.

Positioned in the middle of the stock listings* within our Business section or the movie listings* within our Arts & Life section, island ads stand out and demand the reader’s attention. An excellent way to target your message.

Warren Miller movies showing daredevils plunging down impossibly steep and deep wilderness runs in exhilarating dances with gravity with awe and envy.

Then I heard about an innovative new weeklong intro to heli-skiing course offered this season by industry leader Canadian Mountain Holidays. Designed to make heliskiing more accessible to average resort skiers with deep pockets and a willingness to get outside their comfort zones, “Powder 101” aims to help them make the transition to a new world of deep powder wilderness skiing. Suddenly, learning to carve my snowy signature down untracked slopes blanketed with the fluffiest champagne powder on Earth seemed achievable for a groomer grinder.

Since CMH practically invented the sport of heli-skiing in North America, and has been the undisputed industry leader for over 40 years, and has exclusive access to a wilderness area half the size of Switzerland, I figured I’d be in good hands on my first foray way, way out of bounds.

“If you’re comfortable on intermediate runs at most resorts, willing to tackle the occasional black diamond run, and have a real sense of adventure, you’re ready for Powder 101,” the CMH representative assured me.

Fast-forward a month and here I am living every skier’s wildest

*Stock listing island ad is Saturday only. Movie island ad is 6 days a week,

See POWDER / I2

Looking for a better return on your RRSP this year? Turn it into the

P R $0 P

triple banners

people

Heli-skiing course helps novice wilderness skiers master the steeps

Invest in the best.

™

Call today for a free in-home estimate

The Polar Ray-O-Max Savings Plan

%* Take advantage of financing or a cash rebate on your purchase of Polar Ray-O-Max Windows™ and Doors in the month of February.

Invest your money into your most valuable asset – your home. Now’s the perfect time to replace your old windows with the highest quality solar energy rated windows on the market and watch your investment grow with immediate savings on your heating and cooling bills, while increasing your home’s value with a lifetime transferable warranty on all Polar Ray-O-Max Windows™ and Doors.

780-448-1661

Toll free 1-888-729-6629 or visit our Edmonton showroom at 9749 - 51 Ave *Visit www.polarwindows.com for complete details

WINDOWS

polarwindows.com

promotions They are the events you hear about and wonder how you could make happen for your business.

Promotions can take your advertising to a whole new level. The Edmonton Journal can help you with non-traditional methods of advertising, access to events and innovative and effective partnerships and sponsorships. We are also able to develop unique promotional programs for clients on an individual basis.

28

small space frequency

N

10624-170 St. 780-484-3170

Get some tender, loving care at the Frankfurt airport I3

PRINT AD POSITIONS

tickers

hanging banners

flexform ads Think outside the box. Flexform ads grab the reader’s attention with their unusual shape, which the design of the ad uses to full advantage.

29

D I G I TA L O P P O R T U N I T E S

digital

opportunities

standard

rotational

ADS

leaderboard 728 x 90 pixels The leaderboard offers top-of page horizontal placement, the first ad position that catches the eye.

big box

300 x 250 pixels A large messaging space that is hard to ignore as it’s placed right next to editorial content online.

This is an ideal space for ads with video.

S TA N D A R D R O TAT I O N A L A D S

edmontonjournal.com

tall block

300 X 600 pixels The tall block is the largest in-page ad unit served on edmontonjournal.com. It appears to the right of content, where the big box ad normally resides. This is a high-impact ad position ideal for highly visual campaigns.

30

31

DY N A M I C A D S | S I D E K I C K

rotationalADS

expandable

leaderboard | big box | tall block Expandable ads (which can be leaderboards, big boxes or tall blocks) expand with user interaction - either when cursored-over or clicked on. The increased ad size provides more room for messaging and delivers more impact. Expanded ads can feature multiple layers for hosting photos, video, sound or other content.

sidekick The sidekick ad is a dynamic ad unit that offers the largest maximum user-initiated messaging space.

It starts as a big box or a tall block, but when users click, the page gets kicked to the side to accommodate your full-screen message. From here users can click through to your site. Sidekick ads can contain rich media elements such as sound and video. Â

top layer Top layer ads float on or across the page for 7-8 seconds and work as an excellent means for delivering a tactical message.

The most effective top layer ads are built to transition into standard ad positions such as the leaderboard or big box.

filmstrip The filmstrip unit offers advertisers a unique way to display strong visuals. Users can, by clicking Next frame or Previous frame, scroll through a variety of different visuals/messages.

catfish The catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.

32

E X PA N D A B L E | TO P L AY E R | F I L M S T R I P | C AT F I S H

dynamic

33

N O N - R O TAT I O N A L A D S

ADS

impulse ads The impulse ad is a non-rotational horizontal ad unit located on all index pages throughout edmontonjournal. com. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either index page placement, or content targeting (sub-index, i.e. News, Business, Sports).

otheropportunities splash pages Wanting to advertise online but are not sure where to direct users?

The Edmonton Journal design team can build and host splash pages as an integral part of your online or mobile campaign. These splash pages will display equally well on tablets, smartphones and desktop computers, and can segue into another website as needed. Great for special offers, contests and sales events.

goosecam In spring 2012, the Edmonton Journal delivered 33,276 hours of livestreaming video while following a nesting goose 24/7. Our Mother Goose was an international sensation with more than 155,000 total page views and 1,200 unique visitors tuning in every day to watch her fuss over her nest. When the goslings hatched, and little heads were spotted peeping out from under momma’s wing, viewers flocked to the site with more than 6,800 video views on hatching day.

OT H E R O N L I N E O P P O R T U N I T I E S

non-rotational

video pre-roll prime-time index page takeover Make a big splash for single-day events with an index page takeover. From 8 a.m. to 6 p.m. the day of the takeover, the top leaderboard and two big box positions on the page are dedicated to one advertiser. To make even more of an impact, a wallpaper or a windowshade can also be included. This high-impact strategy provides a dominant share-of-voice with a highly engaged audience during peak site traffic hours.

34

Extend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Pre-roll ads can contain text, images, animation and or audio/video.

35

SMART PHONE ADS

Easy navigation, breaking news, fresh content throughout the day, stunning images and videos make Edmonton Journal mobile content a valued resource while on the go. Reach people on a device that they carry with them everywhere.

standard banner 300x50 pixels Displayed between story links throughout the site.

10� tablet ad units

mobile splash page

Targeting iPad and Android This digital extension of our brand gives advertisers a fully integrated opportunity to deliver their message with unique engagement.

I PA D A N D A N D R O I D A D S

smartphone ad units

standard banner 1024x90 landscape | 768x90 portrait On section fronts and story pages

RICH MEDIA MOBILE ADS We offer engaging ad formats that empower you to accomplish your marketing and creative goals. With a variety of rich media options available, we can customise your mobile message to best connect to your audience.

expanding banner ad When tapped, the Expanding Banner Ad animates to the expanded, full screen ad unit for an even larger messaging space.

36

full screen/interstitial 768x1024 portrait / 1024x768 landscape Displayed at the end of each section, plus every 13th spot in photo galleries

tablet big box 235x196 pixels On every section front

37

E X T E N D I N G YO U R R E A C H

Edmontonjournal.com/jobs powered by workopolis.com, is the largest recruitment network in the Prairies, reaching a broad audience. Job seekers can search by employer, job category, job location and type of work. For employers, edmontonjournal.com/jobs provides candidate searching and conversion of print ads to online, plus online-only enhancements to bring important job postings the exposure they need. Reach active and passive job seekers with edmontonjournal.com/jobs.

edmontonjournal.com/shopping Edmontonjournal.com/shopping site is a 24/7 local online shopping site where consumers can search for up-to-date local deals in the Edmonton area. Edmonton Journal print ads are digitized and made available for seven days on our shopping site. They are presented in a user-friendly way that makes navigation easy and allows consumers to search for what they are looking for by category, advertiser or keyword, and save ads that interest them.

edmontonjournal.com/homes Edmontonjournal.com/homes powered by househunting.ca, combines the vast resources of Canada’s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Find everything related to homes, including new and resale home listings, rental properties and a variety of related articles on decorating, renovating, gardening and design.

edmontonjournal.com/classifieds

Edmontonjournal.com/classifieds, powered by Adperfect, pulls together listings from all of the Edmonton Journal’s classified properties along with directory and local private party listings.

Consumers can sign up for email alerts to be notified as new listings that match their search criteria are added to the site.

edmontonjournal.com/cars Edmontonjournal.com/cars, powered by driving.ca, is a premier source for automotive news and information. By bringing together editorial content with local used vehicle inventories powered by kijiji.ca, this site provides consumers with the information they are looking for, whether they are six days or six months away from their vehicle purchase. Edmontonjournal. com/cars offers road tests, photo galleries, reviews, videos, auto news and shopping advice.

Detailed vehicle search tools bring buyers and sellers together.

The Edmonton Journal currently represents more than 20 digital properties, including our sister sites and partners.

38

As a partner with Yahoo!

Canada, the Edmonton Journal can leverage Yahoo!’s understanding of their huge online audience.

Advertising campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! network, by age, gender, behaviour and more.

With 26 Yahoo! Canada properties and 32 Canadian content partners, Yahoo!

Canada offers some of the most engaging Canadian content.

In Edmonton, we typically book campaigns targeted to reach a local audience from any of these sites, unless otherwise specified.

ONLINE PROPERTIES

extending your reach

edmontonjournal.com/jobs

• Target by age • Target by vendor • Target by behaviour

edmontonjournal.com/obituaries

Edmontonjournal.com/obituaries, powered by remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials and links to helpful services, advice and support to an extensive online audience. Obituaries that appear in the printed paper are hosted online for up to one year in a user-friendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.

39

ONLINE SPONSORSHIPS

MEDIA

sponsorship opportunities

Connect with the Journal through your favourite social media sites.

The Edmonton Journal strives for continual involvement with our audience. We relish interacting with readers through our online presence on Twitter, Facebook, Google+, Youtube and Pinterest.

Follow, like, watch our videos, join our circle, or start pinning today!

SOCIAL MEDIA

social category sponsorship Advertisers can sponsor a given category of content allowing them page and section dominance. Category sponsorships include the leaderboard, top and bottom big box advertising positions, providing 100% exclusivity.

story tool sponsorship Place your brand logo on every story page within a content section such as Business, Sports or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.

40

facebook.com/edmontonjournal

@edmontonjournal

41

T R A D E S H O W S | E V E N TS

The Employment Supershow is an essential tool for companies recruiting in the service, hospitality, clerical, sales, trades, health, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are looking to change careers.

By participating, your company benefits from: • Extensive promotion of the event • Ads in the Edmonton Journal, Country Asides, presence on facebook, twitter, edmontonjournal.com and edmontonjournal.com/jobs powered by Workopolis • A booth at Job Find for your organization • Access to thousands of candidates • Interview booths on site

The Edmonton Journal’s Second Homes Trade Show is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.

Participants receive: •

•

•

T R A D E S H O W S | E V E N TS

Edmonton Journal’s Employment Supershow is Edmonton’s largest career event held every fall and spring. This event can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work.

Daily promotion of the Second Homes Trade Show in the Edmonton Journal for a month prior to the show As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution & full page advertisement in Country Asides as well as an extensive targeted online program A booth at the show (including carpet, drapes, electricity)

AuctionMart has become a key advertising vehicle for our advertisers. It’s a unique program that allows businesses to turn their inventory into advertising dollars. Advertisers simply commit goods and services to the Edmonton Journal’s online auction. The Journal promotes the items and businesses. Readers browse the items in print and online, and place their bids. The Journal keeps the bid amount, and the advertiser receives the full retail value in advertising credit for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers.

42

43

P R O J EC T S A N D PA R T N E R S H I P S

AND

partnerships

The Journal received a first place award for Grey Cup 2010, in the category of Promotional Campaign for a Daily Newspaper.

International Newsmedia Marketing Association (INMA) Awards, 2011 The Journal received a first place award in the category of Public Relations and Community Service for the Grey Cup 2010 promotion.

The Edmonton Journal is proud of its strong business relationships with a diverse range of businesses and industries. We have focused on and have found great success in collaborating together to develop creative partnerships that leverage our collective assets.Â

International Newsmedia Marketing Association (INMA) Awards, 2011

From event partnerships such as the 2013 Tim Hortons Brier and the 2012 World Juniors Hockey Tournament to industry-wide initiatives such as Taste Alberta and Trades Alberta, the Journal has led award-winning projects and looks forward to creating many more.

The Journal received a second place award in the category of Marketing Campaign With the Best Results for the ongoing Taste Alberta project.

edmontonjournal.com/taste

P R O J EC T S A N D PA R T N E R S H I P S

projects

Newspapers Canada Great Ideas Awards, 2011

International Newsmedia Marketing Association (INMA) Awards, 2012 The Journal was a finalist for our World Junior Hockey Championships joint project with the Calgary Herald. We engaged the community for this amazing global tournament with special editorial and full online coverage, contests, commemorative special edition, fan guides, a collaboration with Paul Brandt for a fan theme song and video, readers stories, social media coverage and more.

44

45

OT H E R O P P O R T U N I T I E S

Discover the secret to making more noise for your next big event. With a vendor support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.

business profiles The newspaper is an information medium, and the strength of a business profile is its ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. Business profiles are an essential advertising tool for new companies or businesses that have new products to introduce to the marketplace.

from concept development, direction and production to final design

we have the

creative ideas to meet your

advertising& marketing

DESIGN SERVICES

vendor support

special publications

Certain subject matter lends itself to a specialized format.

This can be in the form of a feature, magazine or guide.

These special publications are loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.

46

Country Asides is a weekly publication distributed to Edmonton’s thriving rural communities. Our readers live in committed agricultural communities and beautiful estate developments within an hour and a half commuting radius of the capital city. This popular publication includes local stories, recipes and reader photos and offers an excellent, cost-effective way to target consumers outside of Edmonton.

Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a new corporate identity, print or digital magazine, or product flyer, our design team will use their talents to create something memorable.

Whatever your company needs, we can do it.

Our years of experience allow us to interpret the information you give us to make your idea reality.

47

NA L ON JOUR

edmonton

journal .co

Special ADVE

m

RTISING Featur

ENG INE ERI

T H U R S DA

e

SCI ENC NG & GEO

re

Designthe futu

NAT ION AL MA RCH IS

R Y, F E B R UA

3 Y 28, 201

D1

E MO NTH

enious ger with EnG to life dream bigand engineering ce Students can ite brings scien

Professional The work of Geoscientists Engineers and – improving a lot of new now,” me benefits everyone a decade from things about us safe engineering life, keeping ing. It to studying our quality of e. economy. includes engineer us new way .” and driving our in said Lawrenc games, the website nal was amazing here’s an EnGenio on of Professio to pursue careers and teachers, Besides the The Associati Development of s for parents g encourage youth Geoscientists outreach resourceprofiles, tips on preparin of EnGenious Engineers and has 68,000 game for engineering. including careerndary education, print was led by is an online Alberta (APEGA) outreach EnGenious.ca more joining engineering , in for post-seco activity sheets and more. national APEGA members, with junior a of and kids parents ns every month. use the website partnership with materials, in-class teachers and the professio & to teachers can and resource for Engineering Parents and . nities available Engineers Canada During National (NEGM) March the opportu rs. school students games showcase six kids high of Professional show to Month ve Enginee with the help provided Geoscience Ten interacti In the virtuala them as Professional to shine the reviews from rs. Funding was disciplines.

1 to 31, it’s time has won rave ly loved the Enginee , Engineers Canada, can run ents engineering EnGenious us, students their achievem absolute

by APEGA spotlight on entally friendly Alberta students. “I world of EnGenio the future. free time,” said the Government of Alberta up an environm play it in my and look toward throughout holders. deep under refinery, set Added another and APEGA permit game and will held inspect pipelines Events will be ss electricity grid, more. They can answer one 12-year-old student. game! It taught raise awarene and while “I loved the the month to the ocean ns and MS unravel puzzles 13-year-old: questions and skills. about the professio H PROGRA, parents, science advocates ing trivia solving in engineer problem OUTREAC outreach educators highlight careers developing their the EnGenious games will be teamed up with a variety of science-related ce. Activities APEGA has ed avatars “Not only are and geoscien industry to deliver public. customiz and and towns nt with science cities – in governme and buy and the general a lot of fun taking place nights, summer to win points – from science programs to studentsons, math contests, science other outreach programs and the chance avatar’s condominium across the province networking Science competiti science fairs are some of the has special programs and items for your es math and science competitions of . APEGA also ing art shows, camps and regional s. Hundreds – it also introducjunior high school sponsors or organizes events to engineer a to the profession more. that APEGA Aboriginal youth tists help make these programs Lawrence, and concepts to forums and much NEGM girls Leah to attract said on ion s and Geoscien and role models. students,” For full details t of The Associatand : Professional Engineer their time as mentors check out the P.Eng., Presiden services include celebrations, by volunteering Engineers 3 page success nal e-wide on ).

Professio provinc Events of science events Calendar of • judges for APEGA’s free, of Alberta (APEGA ent, or go to s program project is Geoscientists of this supplem • teacher awards • career presentation goals of the One of the more young women • science olympics • career booths s ge s school science night career to encoura • elementary • career publication ing als to explore (Grades 9-12) National Engineer and Aborigin engineering.

• job shadows -7714 and click on the in Month under the kids / Calgary: 403-262 opportunities & Geoscience that some of section. ton 780-426-3990 to be “I’ve no doubt K-12 & Teachers 1-7020 / Edmon us are likely to learn how Free 1-800-66 who play EnGenio Keep reading pega.ca • Toll Engineers and html • email@a Professional 12/outreach/toc. are making a www.apega.ca/K Geoscientists – in the lives of others difference in around the world.

Alberta and

New webs

T

apega.ca

Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers.

Readers tend to keep special features in the home for a longer period of time.

JANUARY

APRIL

JULY

OCTOBER

• Babies of the Year • Condos* • Consumer Choice Awards • Jasper in January • Journal Hockey* • New Year, New You* • RRSP 1* • Snowsport • Today’s Senior • Truck SUV CUV* • Winter Escapes

• Alberta Summer Travel Show • Alberta Trades Magazine • Condos* • Edmonton Motor Show* • Employment Tradeshow • Golf Majors - The Masters • Home Improvement • Journal Hockey* • Loyalty & Rewards • Recreation Lifestyle • Second Homes* • Second Homes Tradeshow • Today’s Senior • Travel & Loyalty* • Volunteer Week

• K-Days • Condos* • EDGE: Be Inspired / Dance & Music • Golf Majors - The Open* • Home Improvement Resource Directory • Recreation Lifestyle • Today’s Senior

• Condos* • EDGE: Guide to PostSecondary Education • Estate & Trust Planning • Fall Truck SUV CUV* • Fire Prevention Week • Home Improvement Resource Directory • NHL Preview* • Off-Site Meeting & Event Planner Magazine • Small Business Week* • Today’s Senior • World Teacher’s Day

FEBRUARY • Alberta’s Top Employers • APEGGA • Condos* • EDGE: Guide to Education • Family Cars • Journal Hockey* • Recreation Lifestyle • RRSP 2* • Snowsport • Today’s Senior • Valentine’ Day

MAY

MARCH

FALL

edm ont

onj our

nal .co

2012

m

• Condos* • Downtown Dining Week • Easter Churches • EDGE: Mark Your Calendar • Fashion - What’s Hot Where • Homes & Design • Journal Hockey* • Luxury Automotive* • Mortgages* • Recreation Lifestyle • Today’s Senior

*

home Fall at d Tips an

for trends

ason ation se hibern

• Citizenship & Immigration • Condos* • EDGE: Education Week • First Time Home Buyers • Home Improvement Resource Directory • Mother’s Day • NAOSH • Outdoor Life • Recreation Lifestyle • Spring Truck SUV CUV* • Today’s Senior

JUNE • Condos* • Environment Week • Father’s Day • Golf Majors - US Open* • Home Improvement Resource Directory • Imports Only • Recreation Lifestyle • Today’s Senior

AUGUST • Condos* • EDGE: Be Inspired • Family Vehicles • Golf Majors - PGA Championship* • Home Improvement Resource Directory • Recreation Lifestyle • Today’s Senior

SEPTEMBER • Alberta Employment Show • Alberta Home Builders – CHBA • Automotive Outlook • Condos* • Employment Tradeshow • Estate & Trust Planning • First Time Home Buyers • Home Improvement Resource Directory • Homes & Design • Loyalty & Rewards Program • Off-Site Meeting & Event Planner Magazine • Second Homes* • Seniors Housing Forum • Today’s Senior • Travel & Loyalty

NOVEMBER • Black Friday • Canadian Finals Rodeo* • Christmas Gift Guides, 1 & 2 • Condos* • New Vehicle Preview* • Today’s Senior

DECEMBER • Christmas Eve Churches • Christmas Gift Guides, 3 & 4 • Condos* • EDGE: Courses & Classes • Journal Hockey* • Snowsport

*

2 0 1 3 S P E C I A L F E AT U R E S B Y M O N T H

features calendar

EDMONT

*e-magazine Online exclusive feature * Denotes newsroom feature . All others listed are advertising features. Features are subject to changes/additions. For a complete list, please contact your Edmonton Journal Sales Representative.

48

49

MARKETING

marketing The Edmonton Journal is dedicated to strengthening our community and fostering our city’s strong sense of pride.

The Journal’s Marketing department manages promotions and sponsorships, community relations, and corporate advertising. Promotions are used to support circulation, audience development and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs.

Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmonton’s summer festivals, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement.

51

MARKETING

indoor games the Edmonton Journal participates in more than 200 community events including: • Alberta Ballet • Arden Theatre • Art Gallery of Alberta • A Taste of Edmonton Festival • Best of Broadway • Canadian Birkebeiner Ski Festival • Citadel Theatre • Edmonton’s K-Days • Edmonton’s Food Bank • Edmonton Folk Music Festival • Edmonton Heritage Festival • Edmonton Home & Garden Show • Edmonton International Fringe Festival • Edmonton International Street Performers Festival • Edmonton Motorshow • Edmonton Opera • Edmonton Symphony Orchestra • Edmonton Triathlon • Excellence in Teaching • Festival of Trees • Litfest • Pets in the Park • Telus World of Science • The Works Art & Design Festival

52

Now in its 35th year, this community track and field event allows children grades 3-12 the opportunity to experience the thrill of competition. Track events for girls and boys include 200m and 800m individual events, as well as 8x200m relay events. Mixed relay events are offered for small elementary and junior high schools.

Long jump competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts more than 6,000 school-aged athletes each year and is an event that is truly family-friendly fun.

christmas bureau radiothon

The Edmonton Journal is a dedicated supporter of the Christmas Bureau. Founded in 1940, the Christmas Bureau provides festive food hampers to more than 70,000 Edmontonians and we are proud of our ongoing involvement in this most meaningful campaign. Every year we host a 12-hour radiothon and invite listeners to join in and help raise funds in a festive environment.

The Journal brought the Cappies, the Critics and awards program for high school theatre, to Edmonton in 2007. The Cappies program, originally established in Washington, D.C. in 1999, involves high school students throughout North America. By 2011, the Edmonton region chapter, governed by a nonprofit society, had registered 25 schools from Edmonton, Sherwood Park, St. Albert, Stony Plain and Spruce Grove. High school students are trained as critics, attend shows at other schools and write reviews, some of which are then published in The Journal’s Arts & Life section and on edmontonjournal.com. At the end of the school year, the student critics vote for awards for acting and stagecraft which are presented at a formal Cappies Gala at the Citadel Theatre. Participating critics are also eligible for awards and in past years, top critics have had an opportunity to spend a week in The Journal newsroom, getting an inside peek at the daily tasks of reporters, photographers and editors and trying their hand at some critical writing. In the 2012-2013 school year, nearly 200 critics will write Cappies reviews. Teachers and directors from all the schools volunteer their time to make the program a rich learning experience for the students, and Journal marketing staff and newsroom editors help organize events and train teachers and critics.

sponsored

newspaper program Looking for a more valuable branding opportunity? The Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labelled with your corporate brand and delivered to your target audience, providing a world of insight and a reminder of who brought it to them, right on the front page.

To customize the Sponsored Newspaper Program, contact your Advertising Sales Representative or the Edmonton Journal’s Reader Sales Department.

MARKETING

edmonton journal

the cappies

Sponsored Newspapers can be delivered in the following ways: 1. Delivery to households in targeted FSAs – more powerful than direct mail at a much lower investment 2. Special events such as grand openings, festivals and sporting events 3. Distribution in high pedestrian traffic locations such as transit centres and downtown.

4. Distribution at your business, you can offer your customers a complimentary copy every day

Your message can be customized with: 1. Full colour stickers or post-it-notes affixed to the front of the newspaper to grab attention.

An eye-catching way to promote a new product, distribute a coupon, or advertise a special event.

2. Four-page, full-colour wrap conveys your message to readers. A high impact tool to promote your company.

53

urban core 2 delivery options:

ad direct

URBAN CORE INDUSTRIAL & RURAL CORE

AdDirect is a custom designed advertising flyer.

Consider the benefits of having just one contact for creative design, production, printing and distribution of your flyer. AdDirect is an effective advertising tool for all types & sizes of business.

Fort Saskatchewan

T6V

170 ST

T5N

34 ST

50 ST

Sherwood Park T8H

T6A

97 ST

T5J

98 AVE

100 AVE

T5K

T6B

76 AVE ARGYIL ROAD

T6H

T6E

T8A

T6P Maple Ridge Trailer Park

HWY 14

62 AVE

Sherwood Park

T6C

T6G

T5R

34 ST

T5T 79 AVE

T5W

T5H

75 ST

T5P

T5B

T6S

111 AVE

109 ST

100 AVE

149 ST

Westview Village

Stony Plain T7Z

T5G T5M

137 AVE

T5A

YELLOWHEAD

92 ST

118 AVE

T5S

T5C

T5E

127 AVE

97 ST

118 AVE

Spruce Grove T7X

121 ST

T5L

82 ST

113A ST

153 AVE

137 AVE

T5V

T5Z

31 AVE

T6J

T6K

T6T T6L 34 ST

T6N

91 ST

*Extended market coverage Quadrant Ave.

QUADRANT AVE 101 ST

9 AVE

T6X

41 AVE SW

BELLY BAND

Beaumont

T4X

MERIDIAN ST

WHITEMUD FREEWAY

T6R

Your flyer can be distributed on Wednesday, Thursday, Friday or Saturday with the Edmonton Journal to all subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont, Devon, Morinville and Leduc. You also have the choice of selecting specific FSA’s.

66 ST

142 ST

127 ST

T5X

T6W

specialtyproducts

T8L

Evergreen Trailer Park

St. Albert T8N

T6M

POLY BAG

86 AVE

T5Y

Lancaster Park

109 NW

• Deliver your pre-prints with the newspaper.

• Offer custom delivery options to reach non-subscribers in homes and apartments.

• Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs.

• Accommodate your campaign strategy and target your customers.

T8R

231 ST

Let us put our effective targeting capabilities to work for your business.

1. Choose two-colour or full colour printing.

2. Select the geographic delivery area: • You can target as few as 10,000 customers or reach the entire metro Edmonton market.

• You can select distribution within the newspaper to subscribers and/or EMC* delivery.

• Your advertising sales representative works with you to target your customers through the use of geographic and/or demographic information.

newspaper subscribers

Morinville

215 ST

P R E - P R I N T S | S P E C I A LT Y P R O D U C T S

Our service is an efficient and economical solution for delivering preprints to urban and rural consumers throughout northern Alberta.

We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically.

newspaper subscribers and non-subscriber homes and apartments s above, plus you can have your flyer A distributed by FSA to non-subscriber homes and/or apartments. Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and Friday in Fort Saskatchewan, Spruce Grove and Stony Plain. Apartment distribution is on Friday. Distribution in Beaumont, Devon, Morinville and Leduc is managed through our Country Asides weekly product on Fridays.

U R B A N CO R E D I S T R I B U T I O N O P T I O N S

GEA

pre-prints

*

Devon

T9G

In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow you to tease readers with something unique and unexpected. The Edmonton Journal’s specialty advertising products include poly bags, belly bands, Post-It notes and tag-a-longs.

Leduc T9E

POST-IT

*GEA (Greater Edmonton Area) – Urban Core distribution by FSA** Rural distribution by zone Our distribution options have been designed to avoid duplication, maximizing your ROI.***

TAG-A-LONG

** Forward Sortation Area (FSA) – first three digits of a postal code | *** Return on Investment (ROI)

54

55

R U R A L & CO U N T R Y A S I D E S D I S T R I B U T I O N O P T I O N S

Local shoppers no longer have to wait for their favourite flyers and inserts to arrive in their newspaper or mailbox. FlyerCity is the next generation digital flyer platform, and is a new and powerful way for online users to engage with a store’s brand and content. Users are driven to FlyerCity through widgets placed on most edmontonjournal.com pages, which scroll through all available flyers. Once clicked, they’re taken to a dynamic and engaging showcase of local flyers.

This is a great tool for large and small businesses alike. FlyerCity is also available via the Journal mobile website and tablet apps.

*Greater Edmonton Area

rural core newspaper subscribers Your flyer can be distributed on Thursday or Friday with the Edmonton Journal to all home delivered subscribers within an approximate one hour commuting radius of the City.

The FlyerCity program provides advertisers with:

RURAL CORE REDWATER BON ACCORD

MORINVILLE

country asides weekly

BRUDERHEIM

GIBBONS

Your flyer can be inserted into the Country Asides Weekly editorial product and mailed to homes within an hour and a half commuting radius of the City. This product is delivered by Canada Post on Friday (with a three day delivery window). You can choose your coverage from various zones.

LAMONT FORT SASKATCHEWAN

ST. ALBERT SPRUCE GROVE

CITY OF EDMONTON

SHERWOOD PARK

STONY PLAIN

Morinville

NE

Fort Saskatchewan DEVON

F LY E R C I T Y

56

GEA

*

BEAUMONT

• Another way to reach users that is new and exciting, while leveraging the strength of the Edmonton Journal brand • A digitized flyer that can also run on their site or Facebook • A mobile-optimized user experience • Standardized reporting to assess the performance of the flyer, which includes the items most viewed/clicked • Performance-based results. You set a monthly budget and will be billed on actual performance (in terms of unique engaged users)

NW

Gunn

LEDUC

St. Albert CALMAR

Parkland Spruce Village Grove

W Fallis

MILLET

Sherwood Park

Stony Plain

City of Edmonton

CAMROSE

E

WETASKIWIN

URBAN CORE

Edmonton/Sherwood Park/St. Albert/Fort Saskatchewan Morinville/Beaumont/Leduc/Devon/Spruce Grove/Stony Plain

Devon

S

T4X

Beaumont

T9E

Leduc

57

planning

caring

FOR OUR

environment

calendar

It’s our goal to do business in a way that reflects our love of Edmonton and Alberta. The Edmonton Journal believes in using no more than we need and respecting those around us. We leave as small a footprint as we can with innovative policies at our printing plant, where we recycle waste streams from production and maintenance functions.

• Newsprint waste is shredded, baled and sold to firms that recycle waste into cellulose insulation and paper products.

• Aluminum printing plates and metal scrap are collected and sold to local metal recycling firms.

• Lubricants, solvents and cleaning wipes are recycled.

• Pallets are returned to printers, with old or damaged pallets provided to a local pallet refurbisher.

58

59

2013

2013 sunday

monday

tuesday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

6

7

Orthodox Christmas

13

14

Orthodox New Year

20

wednesday

21

2

thursday

friday

saturday

3

sunday

4

monday

5

tuesday

wednesday

thursday

friday

saturday

1

%

2

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

NEW YEAR’S DAY

1.8%

6.3%

9.8%

9

10

11

8

1.4%

0.8%

5.1%

15

16

17

Edmonton Motorcycle Show January 11-13 Minor Hockey Week January 11-20

12.2%

12

Deep Freeze: A Byzantine Winter Festival January 12-13

3

4

8.3%

18

19

11.6%

1.8%

6.3%

9.8%

Edmonton Pet Expo January 19-20

22

23

24

25

26

10

Chinese New Year

17

11

18

5

6

1.5%

0.9%

12

13

2.2%

2.0%

19

7 Annual RV Expo & Sale February 7-10

5.7%

14 Valentine’s Day Buddhist Nirvana Day

Groundhog Day

8 Canadian Birkebeiner Ski Festival February 8-9 9.1% National Flag of Canada Day

15

27

28

1.4%

0.8%

29

30

5.1%

Ice on Whyte Jan 25-Feb 3

8.3%

31

Alberta Gift Show February 17-20

FAMILY DAY

24

25

Silver Skate Festival February 15-24

7.0%

21.6%

20

21

22

1.5%

0.9%

5.7%

9.1%

26

27

28

Global Visions Film Festival February 27-March 3

2.0%

in next month’s

1.8%

APEGA SPECIAL FEATURE

14.7%

A pull-out newspaper section celebrating National Science and Engineering month in March.

2.2%

in next month’s

2.0%

HOMES & DESIGN E-MAGAZINE

16

Winefest February 15-16

Renovation Show January 25-27 Edmonton Bridal Fantasy

9

16.4%

This online magazine aims to showcase builders, developers, retail outlets, decorating trends and residential communities in a high-end design format.

23

2013

sunday

monday

2013

tuesday

wednesday

thursday

friday

%

Co-Op Wines & Spirits: The Grape Escape March 1-2

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

1

Edmonton Log & Cottage Show March 1-3

11.0%

3

4

10

Daylight Savings Time begins

11

Commonwealth Day

17

18

St. Patrick’s Day

Palm Sunday

31

24

25

5

6

1.4%

0.8%

12

13

2.0%

1.8%

19

20

7 Trends The Apparel Show March 7-11

14

15

21 Edmonton Home & Garden Show March 21-24

1.4%

0.8%

5.1%

26

27

28

2.0%

1.8%

24.6%

Easter Sunday

in next month’s

EMPLOYMENT TRADESHOW

Edmonton’s Woman Show March 2-3

9

monday

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

wednesday

1

2

3

1.3%

1.5%

0.9%

8

9

Easter Monday

%

tuesday

thursday

friday

4

16

7

14

10.5%

19.5%

22

23

21 National Volunteer Week Administrative Professionals Week April 21-27

8.3%

29

15 Edmonton Kiwanis Music Festival April 15-May 4

Downtown Dining Week March 15-24

30

22

Earth Day Canada

28

GOOD FRIDAY

If you are looking to recruit, this is the place to reel in qualified candidates.

saturday

5

6

April Fool’s Day

Farm & Ranch Show April 4-6

5.6%

9.0%

10

11

12

2.2%

1.9%

6.9%

16

17

18

19

1.5%

0.9%

Edmonton Motor Show April 18-21 5.6%

9.0%

International Women’s Day

8.3%

6.3%

2

8

5.1%

Edmonton Boat & Sportsmen’s Show March 14-17

sunday

saturday

29

23

24

Mom, Pop & Tots Fair April 12-13 10.7%

25

26

6.9%

10.7%

Administrative Professionals Day

2.2%

1.9%

30

10.8%

in next month’s

RECREATION LIFESTYLE

13

Your complete guide to outdoor recreation. Publishing four more times in 2013, this is a perfect opportunity to target a growing market.

20

27

May

June

2013

2013

sunday

monday

tuesday

wednesday

thursday

1

%

friday

2

saturday

3

sunday

monday

4

6

13

12 Mother’s Day

20

VICTORIA DAY

26

27

7

1.9%

5.0%

8.0%

8

9

10

1.9%

1.7%

6.1%

9.6%

14

15

16

17

10.2%

5.0%

8.0%

22

23

21

1.9%

1.7%

6.1%

28

29

30

24

1.3%

COUNTRY ASIDES

0.8%

5.0%

2

11

friday

saturday

1

Bikeology Festival June 1-30

3

4

World Environment Week June 2-8

9

18

16

25

St. Albert Kinsmen Rainmaker Rodeo & Exhibition May 24-26 Corporate Challenge May 24-June 8

9.6%

17.8%

Target rural readers with Country Asides, an effective and affordable advertising medium. Published every Friday, it has earned a reputation as an entertaining publication with a fiercely loyal audience.

2.1%

10

17

Father’s Day

31

International Children’s Festival May 28-June 1

in next month’s

thursday

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

1.3%

19

wednesday

%

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

5

tuesday

23

30 in next month’s

24

5 World Environment Day Dreamspeakers Film Festival June 5-8

1.9%

6

NextFest 2013 June 6-16

6.9%

7

8

Edmonton Pride Festival

10.7%

11

12

13

14

1.5%

0.9%

5.6%

19.5%

18

19

20

21

15

22

National Aboriginal Day Edmonton International Jazz Festival June 21-30

2.1%

1.9%

6.9%

10.7%

25

26

27

28

1.5%

0.9%

5.6%

19.5%

29

Freewill Shakespeare Festival June 25-July 21

K-DAYS

An Edmonton favourite is back in 2013. Everything people remember about the summer fair and what keeps them coming back will be discussed.

August

July

2013

sunday

monday

tuesday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

CANADA DAY

7

14

2013

8

15

wednesday

2

3

thursday

friday

4

2.1%

1.9%

6.7%

9

10

11

21

28

22

29

5

12

5.5%

8.8%

16

17

18

19

23

1.9%

6.7%

24

25

1.5%

0.8%

30

31

monday

6

tuesday

wednesday

thursday

K-Days July 19-28

Interstellar Rodeo July 25-28

5.5%

saturday

1

2

7.0%

9.3%

8

9

4.8%

7.8%

15

16

%

13

5

4

CIVIC HOLIDAY

20

11

12

10.5%

26

friday

3

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

10.5%

0.8%

2.1%

sunday

Edmonton International Street Performers Festival July 5-14

1.5%

A Taste of Edmonton July 18-27

10.3%

saturday

27

18

19

8.8%

25

26

6

7

1.3%

0.7%

13

14

Edmonton Folk Music Festival August 8-11

32nd Edmonton International Fringe Theatre Festival August 15-25

17

Edmonton Labatt Blues Festival August 16-18

1.9%

1.7%

20

21

22

23

1.3%

0.7%

4.8%

7.8%

27

28

29

30

15.0%

10

9.3%

24

31

Symphony Under the Sky August 30- Sept. 2

2.1%

in next month’s

10.9%

EDMONTON JOURNAL GOLF PAGES

Every Monday from April to September, the Edmonton Journal’s Golf Pages are packed with golf news and information for the casual player and the golf fanatic. With extra coverage on the major tournaments during the season, a special feature will appear on the first day of each.

1.9%

in next month’s

1.7%

TRAVEL & LOYALTY

5.9%

18.5%

In this special supplement, the Journal puts the spotlight on interesting and “hot” travel destinations for 2013 and the latest in travel loyalty options and how, as a consumer, to maximize rewards.

2013

2013 sunday

monday

tuesday

2

1

LABOUR DAY

8

9

Grandparents Day

15

22

16

23

wednesday

3

in next month’s

friday

5

saturday

6

0.9%

10

11

12

13

2.2%

2.0%

7.0%

21.6%

17

18

19

20

1.5%

0.9%

5.7%

9.1%

24

25

2.0%

5.7%

26

7.0%

sunday

monday

7

27

tuesday

wednesday

1

%

2

OFF-SITE MEETING & EVENT PLANNER MAGAZINE

14

6

7 Fire Prevention Week October 7-13

21

14

13

THANKSGIVING

28

20

21

saturday

3

4

2.6%

0.8%

5.3%

8

9

10

11

2.0%

1.8%

6.5%

10.1%

15

16

17

18

11.3%

0.8%

5.3%

8.5%

22

23

24

25

United Nations Day

10.9%

Off-Site is a glossy magazine designed to provide Alberta companies with information on planning meetings, conferences and other business events or actvities.

friday

8.5%

Edmonton International Film Festival September 27-Oct 5

30

thursday

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

9.1%

1.5%

2.2%

29

4

thursday

27

in next month’s

28

2.0%

1.8%

6.5%

29

30

31

1.4%

0.8%

CANADIAN FINALS RODEO

Halloween

10.1%

5 World Teacher’s Day

12

19

26 Edmonton Ski & Snowboard Show October 26-27

13.9%

The CFR is a world-class rodeo event that consistently sets new attendance records while attracting the best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton.

2013

sunday

monday

2013 tuesday

wednesday

thursday

friday

1

%

sunday

saturday

Daylight Savings Time Ends

5

6

7

8

1.8%

6.5%

10.1%

12

13

14

15

1.4%

0.8%

5.3%

18.4%

19

20

21

22

1.8%

6.5%

10.1%

27

28

29

2.0%

11

10

REMEMBRANCE DAY

17

18

2.0%

24

25

26

CFR November 6-10

Canada’s National Child Day

9

16

23

8

15

22

in next month’s

0.8%

CHRISTMAS GIFT GUIDES

5.3%

2

wednesday

3

30

29

thursday

friday

saturday

4

5

6

2.3%

2.1%

7.4%

11.5%

10

11

12

13

1.6%

0.9%

6.0%

21.1%

17

18

19

20

2.3%

2.1%

7.4%

11.5%

24

25

26

27

9

16

23

Christmas Eve

30

CHRISTMAS

BOXING DAY

9.7%

31 New Year’s Eve

2.3%

18.8%

The Journal’s Christmas Gift Guides aim to make holiday shopping as easy as possible. As people are searching for the right gifts, ensure that you are advertising in this season’s best resource for holiday ideas.

in next month’s

7

International Day of Disabled Persons

8.5%

Festival of Trees November 28-December 11

1.4%

tuesday

World AIDS Day

9.7%

4

1

2

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

3

monday

Whatever you have planned fpr 2014, the Journal will be your top resource, whether in print, online or mobile, for targeting customers and building your business.

HAPPY NEW YEAR!

14

21

28

Monthly Plan & Results

january

february

march

april

may

june

july

august

september october november december

Monthly Plan & Results

Total Budget

Total Budget

Contract Line Rate

Contract Line Rate

Total Linage Budget

Total Linage Budget

Colour Budget

Colour Budget Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Actual 2012

Planned 2013

Sales $

Sales $

Ad Budget $

Ad Budget $

Number of Ads

Number of Ads

Number of Lines

Number of Lines

comments

comments

TIPS: With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers.

People won’t buy from you until they trust you.

72

TIPS: That trust and confidence takes time to build. To be successful with newspaper advertising, you need persistence, patience and a budget to keep your newspaper advertising running.

73

important dates

Publisher: John Connolly Editor-in-Chief: Lucinda Chodan

JANUARY 1...............................NEW YEAR’S DAY* January 7.................................................................Ukrainian Christmas January 14............................................................Ukrainian New Year’s

january

advertising switchboard

780.429.5400 display advertising Phone.................... 780-429-5400 Fax.............................780-498-5602 Monday – Friday 8:30 a.m. – 5 p.m.

to reach our newsroom We welcome news tips and story suggestions by mail, fax, e-mail or phone. Although we can’t promise to follow through on every suggestion, we will give each one consideration.

Phone: 780-429-5386 Fax: 780-429-5500 city@edmontonjournal.com twitter: @edmontonjournal Mail: City Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6

edmontonjournal.com/advertise

Share photos or videos: upload at journalexpress.com/ejsubmit

insert distribution

opinion & commentary

The Edmonton Journal provides total market and zoned distribution for inserts and product samples in Edmonton and area. Contact your Edmonton Journal sales representative for more information.

classified advertising Phone: 780-428-1234 Fax: 780-429-5588 Classifieds Monday – Friday 9 a.m. – 5 p.m. / Closed Sat.,Sun. and Holidays Obituary Desk................... Monday – Friday 9 a.m. – 5:30 p.m.

Saturday 10 a.m. – 4:30 p.m. / Sunday 12 noon – 4:30 p.m. / Closed Holidays

Mail.. Edmonton Journal classified P.O. Box 2421 / Edmonton, ABw / T5J 2S6 In Person.10006 – 101 Street, Edmonton Monday – Friday 9 a.m. – 5 p.m. / Closed Saturdays, Sundays and Holidays

classifieds@edmontonjournal.com

If you have a question, suggestion or comment about our editorial pages, we invite you to write a letter to the editor.

A maximum of 275 words is preferred. Letters must carry a first name or two initials with surname, and an address and daytime telephone number. All letters subject to editing.

letters@edmontonjournal.com Mail: .Letters Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6 Fax: 780-498-5677

other departments Billing inquiries/Credit: 780-429-5119 Marketing: 780-429-5323

to get delivery of the Edmonton Journal To inquire about service, rates or payment options.

Phone: 780-498-5500 or 1-800-249-4695 Fax: 780-498-5793 Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon

edmontonjournal.com/subscribe

february

SUN MON TUE WED THU FRI SAT

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

2 9 16 23 30

3 4 10 11 17 18 24 25 31

april 2 9 16 23 30

3 4 5 10 11 12 17 18 19 24 25 26

SUN MON TUE WED THU FRI SAT

1 6 7 8 13 14 15 20 21 22 27 28 29

2 9 16 23 30

3 4 5 10 11 12 17 18 19 24 25 26 31

october SUN MON TUE WED THU FRI SAT

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

2 9 16 23 30

3 4 10 11 17 18 24 25 31

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28

1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

2 3 4 9 10 11 16 17 18 23 24 25

june

SUN MON TUE WED THU FRI SAT

4 11 18 25

5 12 19 26

2 3 4 9 10 11 16 17 18 23 24 25 30 31

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

3 10 17 24

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

november 4

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 30 24 25 26 27 28

1 8 15 22 29

2 9 16 23 30

3 4 5 10 11 12 17 18 19 24 25 26

6 13 20 27

March 17.............................................................................St. Patrick’s Day March 20............................................................................Spring Equinox April 13.......................................................................................Palm Sunday April 14 ................................................................................Passover starts

APRIL 18...............................................GOOD FRIDAY* April 20..................................................................................Easter Sunday April 21..................................................................................Easter Monday May 11......................................................................................... Mother’s Day

2 9 16 23 30

June 29 ..........................................................................First of Ramadan

JULY 1....................................................... CANADA DAY* AUGUST 4 .......................................CIVIC HOLIDAY* SEPTEMBER 1.................................... LABOUR DAY* September 23 ����������������������������������������������������������������������Fall Equinox September 25 ...............................................................Rosh Hashanah October 4 ................................................................................ Yom Kippur

October 13......................... THANKSGIVING DAY* October 31.....................................................................................Halloween

SUN MON TUE WED THU FRI SAT

1 7 8 14 15 21 22 28 29

March 9...................................................Daylight Saving Time starts

June 21..............................................................................Summer Solstice

december

SUN MON TUE WED THU FRI SAT

FEBRUARY 17 ��������������������������������������� FAMILY DAY* March 5..............................................................................Ash Wednesday

June 15........................................................................................Father’s Day

SUN MON TUE WED THU FRI SAT

1 7 8 14 15 21 22 28 29

February 14........................................................................Valentine’s Day

MAY 19.................................................. VICTORIA DAY*

september

SUN MON TUE WED THU FRI SAT

3 4 5 10 11 12 17 18 19 24 25 26 31

2 9 16 23 30

February 2....................................................................... Groundhog Day

April 1....................................................................................April Fool’s Day

SUN MON TUE WED THU FRI SAT

1 8 15 22 29

January 31....................................................................Chinese New Year

3 4 5 10 11 12 17 18 19 24 25 26 31

6 13 20 27

November 2...........................................Daylight Saving Time ends

NOVEMBER 11..................REMEMBRANCE DAY December 17...................................................................Hanukkah starts December 21 ...................................................................Winter Solstice

DECEMBER 25 ������������������������������������� CHRISTMAS* DECEMBER 26 �����������������������������������BOXING DAY*

*STAT. HOLIDAY

Some photographs courtesy of edmonton.com

74

SUN MON TUE WED THU FRI SAT

august

july

January 27.............International Holocaust Remembrance Day

SUN MON TUE WED THU FRI SAT

may

SUN MON TUE WED THU FRI SAT

1 6 7 8 13 14 15 20 21 22 27 28 29

march

media kit 2013 75

A division of