PROMOTIONAL | Visual Identity standards

august 2012

visual identity standards

T

his guide specifies how the Edmonton Journal logo colour identity is to be utilized, creating visual identity, brand impact and consistency in print, electronic or other media.

Usage instructions for both the corporate and sponsor logo are detailed in this guide.

All versions are available in the following formats:

when & where

sizing & placement colours

• • • • • •

newspaper and website masthead stationery and corporate promotional products (ie. newspaper, t -shirts, banners hats etc.) products and services offered by the Edmonton Journal corporate signage, collateral, presentations, internal office communication & notices carrier recruitment and employment ads email signatures

print media ai | eps electronic media jpeg | png

• For legibility with respect to print applications, the corporate logo should never appear smaller than 0.75” wide.

• The logo must appear on the bottom right hand corner of all corporate and sponsorship marketing material.

• Acceptable colour usage of the Edmonton Journal corporate logo

100% black

100% white (reverse only)

CMYK (C=100, M=55, Y=0, K=15) equivalent to Pantone 2945/2935C

Manipulation or modification of the logo is not permitted or altered in anyway. It must always be reproduced from the artwork. Alteration of colour, proportion, typeface change is not acceptable.

The logo should always be clearly visible and cannot be overlaid, transparent or combined with any textures.

how to use

corporate logo

All versions are available in the following formats:

when & where

• • • • •

sizing &• placement• colours

used by sponsorship clients on sponsorship collateral for external marketing materials promoting events sponsored by the Edmonton Journal (i.e. ads, banners, posters etc.) program ads, festival promotions community event promotions charity support promotions

print media ai | eps electronic media jpeg | png

For legibility with respect to print applications, the corporate logo should never appear smaller than 0.50” wide.

The logo must appear on the bottom right hand corner of all corporate and sponsorship marketing material.

• Acceptable colour usage of the Edmonton Journal sponsor logo

100% black

100% white (reverse only)

CMYK (C=100, M=55, Y=0, K=15) equivalent to Pantone 2945/2935C

Manipulation or modification of the logo is not permitted or altered in anyway. It must always be reproduced from the artwork. Alteration of colour, proportion, typeface change is not acceptable.

The logo should always be clearly visible and cannot be overlaid, transparent or combined with any textures.

how to use

sponsor logo

when & where sizing & placement colours

All versions are available in the following formats:

• xxxxx • xxxxx

print media ai | eps electronic media jpeg | png

• For legibility with respect to print applications, the online logo should never appear smaller than 0.50” wide.

• The logo must appear on the bottom right hand corner of all corporate and sponsorship marketing material.

• Acceptable colour usage of the Edmonton Journal online logo

100% black

100% white (reverse only)

CMYK (C=100, M=55, Y=0, K=15) equivalent to Pantone 2945/2935C

.com

.com

Manipulation or modification of the logo is not permitted or altered in anyway. It must always be reproduced from the artwork. Alteration of colour, proportion, typeface change is not acceptable.

The logo should always be clearly visible and cannot be overlaid, transparent or combined with any textures.

Use in Text

• • • •

when using text only, the title should be in an italic font: Edmonton Journal there should be no emphasis i.e. bold or All Caps type treatment. for editorial purposes only the Edmonton Journal title may be shortend to The Journal in text the website should be used only as edmontonjournal.com (do not include “www.”)

Incorrect uses: The Edmonton Journal (“the” should be lower case) Edmonton Journal (bold) EDMONTON JOURNAL (all caps) Edmonton journal (Both words need to be capitalized)

how to use

online logo & text