2020 portfolio

Interaction Design Cathâ Reward Made Good

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Cathâ A space of combining physical, mental, emotional stress-relieving activities.

TYPE School project ROLE Creative TASK Data gathering, Analysing, 3D modeling, Video editing DURATION 1.5 month

Cathârsis is “the process of releasing, and thereby providing relief from, strong or repressed emotions.” The goal is for catharsis to happen so people can release, reevaluate, and return to the grind of living with a more positive attitude.

Our objective is to find a therapy to the phenomenon of social isolation, loneliness, and pressure among adults in the Internet era.

Space is to manifest physicality, vulnerability, and newness into a combination of physical, mental, and emotional activities.

The first activity is called “Word”, which helps people release their feelings by writing down their stories of what’s been troubling them currently and also getting comments from other people. The second one is “Sound”. It encourages people to speak out about things that they feel inferior to others as well as listen to people talk about their feelings. The third activity is “Force”, people are able to vent their emotions physically by punching. There is no fixed order in the three activities and they aren’t related to each other, but they all aim to help people feel more relieved and unburdened.

RESEARCH PROCESS

USER RESEARCH By conducting design research methods that focus on learning by doing. Used to provoke and generate ideas and inspiration about the study at hand.

Cultural Probes The probes were designed to tap into our participants’ creative and reflective sensibilities to gently and subtly inquire about their most isolated moments, how they verbalized their feelings, the representations they made of their virtual selves, and the interactions they make with other people.

Informances We inferred that internet usage probably led to one’s social isolation and adult-onset pressure, so we conducted field observations of the behaviors when people are alone, usually in public transport and retail spaces using their phones. We knew more about how people disconnect themselves from the world and gained inspiration for our design situations. Inspired by field observation and some secondary reading, we generated our first draft of two scenarios.

Participatory design workshop Based on the findings from the probes, informances. we designed a cohesive workshop in the spirit of Participatory Design, an emerging design practice that involves different non-designers in various co-design activities throughout the design process to explore potentials for design on feelings of isolation and pressure from the Internet. The workshop leads participants from reflective writing to physical activities that release pressure, to emotional expression and roleplay by conducting multiple activities.

PROTOTYPE & USABILITY TESTS We start from low-fidelity to high-fidelity prototype, including 3D modeling, user interface, and physical interactive device.

After finish the mid-fidelity prototype, we recruited 12 participants to test each of the sections and end up got lots of useful feedback for the next stage improvement.

DESIGN SOLUTION

Purpose Helping people release their feelings by writing down their stories of what’s been troubling them currently and also getting comments from other people.

Main display Set at both sides of main display for people to leave messages. They can either use kiosk to write their story or scan the QR code with phone.

Kiosk Attract people who randomly pass by to not only read others’ stories but share their own stories and leave comments to those they are interested in.

Purpose Encourages people to speak out about things that they feel inferior to others as well as listen to people talk about their feelings.

Screen Guide people to do the shouting activities.

Microphone & headphone The microphone records the voice based on the prompt: “What makes you feel inferior?� and hear playback messages from others with the headphone.

Interactive prototype The interactive prototype completely simulates the functionality of the shouting board. With a mobile app made by MIT App Inventor, participants can record their voice and hear playback recordings from others.Â

Purpose People are able to vent their emotions physically by punching. besides, reading the numerical display offers a way to know how many people have similar problems that make them feel relief.

Cushion wall Several blocks printed on the cushion that represent different sources of anxiety for people to punch and release their pressure.

Interactive prototype We mimic the punching scene by a pillow and a screen with a built-in counter which is made by Arduino WebSocket. When the pillow is punched, the number on the screen will count up. Participants will be able to easily understand the feature of the counter, which is on the top of each punching board.

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REWARD MADE GOOD Rewards System to Provoke Consumers to make Sustainable Food Choices by making it accessible, approachable & fun through social media

COMPANY Food Made Good HK ROLE Product designer, Analysis TASK Concept ideation, UX & AR design DURATION 2 months

Search for social rewards fueled by connectedness with other people. Designing triggers provoking customers to make a sustainable food choice by making sustainability accessible, approachable & fun. Get the customers to be active and make them be a sustainability partner with Food Made Good HK. People are adapted to seek rewards that make them feel accepted, attractive, important, and included. Rewards & loyalty programmes have a considerable psychological impact that keeps users coming back, wanting more.

RESEARCH PROCESS

Qualitative data gathering

Making sense of qualitative data

Idea generation and brainstorming

Participant Interviews

Analysis Of Data

Concept Definition

Iterative design prototypes

Design Propositions

Customer Personas

1 2 3 4

Sustainability Advocates

Direct Interview Quotes E.g. “I remember a Japanese restaurant had a 2 hour time limit, so we could not stay there the whole time, it put a lot of pressure on us”

Codes

E.g. “Time-limit restaurants, pressure”

Coding Scheme

“The environment makes food taste better” “Time-limit restaurants, pressure” “Being aware of the environment” “Enjoying a relaxed environment for eating”

Theme Generation E.g. “Ambience Matters”

Adventuous Eat for likes

Healthy Bunch

Group Thinkers Goal Driven

Taste Driven

Price Driven Comfort Zone

Experience & Service Seekers Instinctive Eater

FOOD RANGERS

Service Value Proposition Designed a three channels of triggers & actions system which will benefit all the stakeholder involved in it.

Food Made Good would be able to engage and attract more audience to be a part and contribute in they beliefs.

Instagram Set

Engaging Challenges Weekly held for promoting participation

Accessories

Reward App

Napkin To get in a physical element to all the digital triggers designed. Getting something unique from other would bring a sense of accomplishment in the users

Level Stickers An immediate feedback on any achievement is important specially if you want to keep the user looped in for a longer period of time

Customised FMG Filters Adding the fun to the mix to gain attention

GRADUATE STUDIO 2

Sustainable Partner Stickers To be a partner in the FMG initiative

Customers Would have a change in mindset about sustainability, be looped in a behaviour change towards sustainability, try and continue to make sustainable choices and have fun while dining .

Food Made Good Partners Their partners would gain increased sales and more loyal customers.

1.

FOOD RANGERS

The Hook

External Trigger

Internal Trigger

Given Special Treatment

Fun Element & Curiosity

FMG Sustainable Sticker Filter

Reward

3.

Sense of pride & accomplishment (Likes, reviews, recognitions) Level App Stickers

Accessory

Investment Higher probability of ordering sustainable dishes & visiting the restaurant again Reward App

Challenge

2.

GRADUATE STUDIO 2 10

4.

Action Take pictures and share on social media

FOOD RANGERS

Project Overview

Connecting consumers to FMG Partners through FMG

GRADUATE STUDIO 2

Designing triggers provoking customers to make a sustainable food choice by making sustainability accessible, approachable & fun. Get the customers to be active and make them become a sustainability partner with Food Made Good. People are adapted to seek rewards that make them feel programmes have a considerable psychological impact that keep users coming back, want more.

This would benefit the FMG partners by having more regular, loyal customers with greater sales. Customer engagement would be a key consideration as well.

FOOD RANGERS

Scope of the Idea The intention was to push people to choose sustainable food.

Making this choice should give users the sense of accomplishment which is why rewards system is introduced.

Users tend to share moments on social media when they accomplish something. Social recognition acts as a trigger for the others and enables them to participate in such programs.

d

GRADUAT

Phase 1

Social Media Campaign 11

Live Purple. Stay Purple

To highlight and enhance the great brand presence FMG has.

A fresh, unique, fun and more approachable look for sustainability

Purple associated with wisdom, power, creativity and spirituality.

FOOD RANGERS

FMG Sustainable Sticker

Launch Instagram posts giving an exciting yet brief description of the campaign & the purple movement

GRADUATE STUDIO 2 12

Promote Introduce the sustainable partner with FMG sticker and through stories. Initial stories can be put up by FMG employees and partners Tag Through stories ask people the use the sticker to share their small sustainable initiatives and tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple

FOOD RANGERS

Weekly Challenge

GRADUATE STUDIO 2 13

Promote Initial challenge stories could be taken up by FMG employees and partners.

Nominate Provoke people take the challenge and nominate their friends further. Also tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple

GRADUATE STUDIO 2

Launch Weekly challenge acts as an internal trigger for those who are curious about new social interactions. Users can nominate others to participate in the challenge

FOOD RANGERS

Stack & Balance Out Fruits & Veggie

In Restaurant Accessory FOOD RANGERS Launch Only those who order sustainable food can get a napkin tie which is served with the meal.The napkin tie can be a decoration for taking pictures Promote Customer will be informed by the accessory edition by waiters while ordering food. Also buying seeing others in there restaurant order the sustainable dish and getting the accessory

Use Unfold napkin can be used for promoting as well as normal cleaning.

FOOD RANGERS

GRADUATE STUDIO 2

Share Take picture with the food and accessory to post on social media and tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple

GRADUATE STUD

FOOD RANGERS

Loyalty Programme GRADUATE STUDIO 2

Phase 2

Journey 1: Downloading the FMG App

Jo

Journey 1: Downloading the FMG App

Journe

ey 1: Downloading the FMG App

Journey 1: Downloadi

Journey 1: Downloading the FMG App Journey 1: Downloading the FMG App

App Map

Industrial Design Elbow Walking Assistant Steady bedrail

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Industrial Design

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Elbow Walking Assistant

Date: 2018 Design by Demby group ( the project leader) Comform to ISO 11334-1:2007 Sales area: Japan

Elbow walking assistant has been designed to easily adjust to any length by simply sliding the component. It will become the shortest crutch in the world. The wide range of users can adjust it to many different lengths, which makes it very convenient.

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PROBLEM Geriatric and disabled population is increasing gradually.

To build a convenient life and provide the right needs has come to immediate attention of the public. Users usually feel ashamed because of using these types of helping aids in public. The existing crutches are usually much larger size and weight, also they are no easy to carry in various s i t u a t i o n s l i ke i n re s t a u r a n t s , p a r k s o r m o s t l y p u b l i c transportation.

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L a rg e s i z e o f t h e c r u t c h o ft e n takes a lot of space

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Users usually feel ashamed by using such crutch

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Users also feel uncomfortable when they use the crutch for longer period of time

RESEARCH Global Elderly and Disabled Assistive Devices Market Size and Forecast, US$ Million and Y-o-Y Growth (%), 2014–2024 Source: Coherent Market Insights Analysis (2017)

Increasing aging population supporting growth of the elderly and disabled assistive devices market.

Target user • Disabled peopleOrthopaedic,impairments,late effects of injury, amputees • People with injuryI n j u re d l e g , f o o t , h i p , o r t h o s e s , h a v e a s u rg i c a l procedure on a lower limb, or suffer a strok) • Elderly peopleOsteoarthritis, polyarthritis, rheumatism

Industrial Design

There are three types of crutches sold in market. Elbow crutches are more related to our previous cane design project, so we decided to keep developing these kinds of elbow crutches.

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Asian Average Height 167cm 154cm

70.4cm 65cm

Comparing the price and function of all kinds of elbow crutches, especially those with foldable structure.

High

Male

Female 30° 5~7cm

30cm

85cm

High 10°

Design criteria ・Can be stored when not in use. ・Be foldable. ・Support user's self-esteem. ・Provide stability. ・Affordable price.

20cm

Size of crutches • • • •

Y=336

Convenience

Hand grip position Height÷2+3cm

Weigh ~600g Adjust height ~ 914mm Adjust upper part ~386mm Max user weight ~120kg

X=754 ~ 914mm

Low

30°

Ex. Height=164cm

~ 386m m

Price

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SKETCHING IDEATION

Industrial Design

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PROTOTYPING PHOTOS

After countless testing, the crutches was finally being manufactured in Mainland China and was going to be launched in Japanese market. I stayed in the factory to make sure that every detail of the crutches all reached the standard or any problem needs to be solved immediately during the manufacturing process.

Industrial Design

Cuff section

Body section

Arm section

Leg section

Tip section

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FEATURES Cli

ck

!

Industrial Design

Reflector for safety.

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Easy use

Fit any position of arm.

Portable

Adjustable length fits any height.

Safe Comfortale angle for arm.

Flexible and non-slip material.

Adjustable

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Industrial Design

Steady portable Bedrail

Date: 2016 Design by Demby group ( the project leader) Comform to ISO 11334-1:2007 Sales area: America

For the elderly, the bedrail stays in place once they are lying down to keep them from rolling down off the bed in their sleep as well as its use as a support bar when getting in and out of the bed. The steady bedrail is the only bedrail in the world with extra support and can be installed to bed with or without any frames.

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PROBLEM The aging population is dramatically growing all over the world. Most of the elderly, who are weak, need more assistance, such as getting in and out of bed. Even though there are many kinds of bedrails in the market, many of them can be still improved.

1 2

Need assistance in transition in or out of the bed

Hardship repositioning in the bed

RESEARCH In the spectrum of care including hospital long term care and home caresettings, various types of bedrail may be used depending on a patient’s medical and functional needs.

Due to having experience in developing Half-Length Rail and consideration of structural and cost. This project still focusing on Half-Length Rail which suits for home environment. Our goal is both to improve our previous product and competitive product, providing a stability and security to the elders.

Full-Length Rail: Usually used on hospital bed to prevent from falling.

Half-Length Rail: Both prevent falling and support transferring in bed.

Transfer Bar: Only support to get in and out of bed.

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Risk of falling down from the bed

Refer to: https://www.fda.gov/downloads/HospitalBeds/UCM397178.pdf

Target user • E l d e r l y p e o p l e - Fe e l w e a k b u t they are still able to take care of themselves.

Industrial Design

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American Average Height Making a comparison to the price and function of different kinds of adult bedrail, those with legs are our main competitors.

176.3cm 162.2cm

High

High

Price

Female

Male

American Bed Size

Low

Convenience

189~212cm 96~182cm

10~55cm 25~40cm

Design criteria

Size of bedrail • Weigh ~3kg • Dimension L63XW85.6XH92~11cm • Max user weight ~300lbs

・Provide stability. ・Tool-free assembly ・Can be installed on bed with bed frame. ・Height adjustable. ・Have space to place objects. ・Affordable price.

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SKETCHING IDEATION

Industrial Design

Grip section

Safety strap

Connecting section Base section

Leg section

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FEATURES Tool- free and easy installation.

Have space to place objects.

Height adjustable to fit different type of mattress.

52~57cm

Can be installed to bed with or without bed frame.

Fit any height of bed frame.

38~53cm

Legs for extra support.

Industrial Design

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