CELEBRATING 20 (AWESOME) UGLY YEARS. UGLY SINCE 2003.

What a ride! Here at Ugly Fish we’re celebrating an epic 20 years of engineering eyewear for Aussies who want to grab life by the handle bars. Yeah, we’re a little bit irreverent, but we take the business of protecting your peepers very seriously.

Our innovative range of Ugly’s is designed to protect your irreplaceable eyeballs from harsh conditions, whether it’s the sun’s glare and harmful UV rays or random flying objects. All while making sure your vision is crystal clear when you need to give it everything you’ve got.

FROM MARKET STALLS, TO OVER 2 MILLION PAIRS SOLD.

We’ve come a long way in two decades. The first polarised lifestyle ranges launched from the family garage in 2003. Customers were quick to embrace our lightweight Unbreakable frames, tough polarised lenses, and anti-fog or hydrophobic lens coatings.

We didn’t rest there. With our eye on function and comfort, we continue to look for new ways we can offer better eye protection at an affordable price. We’re on a mission to ensure that Everyone’s Ugly. Our ranges now cover Motorbike, Safety, Kids, Ladies, Optical and Blue Light Blocker categories... and we’re just getting started.

If it’s attitude you’re looking for, we’ve got it in bucket loads. So, if you haven’t wrapped a pair of Ugly’s around your head it’s about time you tried them. After all... Everyone’s Ugly!

SHOP GOOD, BETTER, BEST:

 Unique Ugly’s: Find something different, from the Unbreakable junior range (page 6) that protects young eyes from harmful UV rays, to Bifocals (page 14), the ultimate set of sunnies for anyone who wears reading glasses.

 Looking for a Good pair of Ugly’s for under $100? See page 21.

 Up the ante with a Better pair on page 24.

 If you’re serious about performance, head straight to our Best Ugly’s from page 26. They’re jam-packed with features and benefits.

PFN640

EYE SIZE: 59 | 18