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Our Story

Amazing times with colorful characters Fur trade, mineral exploration, logging, railroads, and resorts each, in succession, played a large part in shaping Mercer into what it is today – a beautiful vacation area that attracts visitors from all over the world throughout the four seasons. In 1894, the first train arrived in Mercer. With much of the timber logged by the turn of the century, the local economy turned to tourism. Some of the first resorts were little more than updated logging camps. By the 1920s, train travel allowed Mercer resorts to blossom as southern Wisconsin and Chicago area families sought the quiet lifestyle and cool breezes of pristine lakes offered here during the hot summers and the bounty of fishing and hunting opportunities year round.

Photo Credit: Recollection Wisconsin

Photo Credit: Recollection Wisconsin

Notable Visitors Mercer also became a destination in the early 1930s for some of Chicago’s more notorious individuals, including the Capone brothers and John Dillinger. Ralph Capone (brother of Al Capone) enjoyed northern Wisconsin so much that he made it his home. He settled in Mercer and operated The Rex Bar for many years. Visit the Depot Museum Take a walk back in time with a visit to the Mercer Depot Museum, the only remaining wooden rail depot in Iron County. The Depot has been restored to its turn of the century charm and visitors continue to be fascinated by the many reminders of the past. The Mercer Area Historical Society has restored a Soo Line caboose, the original jailhouse, the one-room schoolhouse and the barbershop.

Photo Credit: Recollection Wisconsin

Photo Credit: Manitowish Waters Historical Society

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Welcome Life is Outdoors in Mercer, Wisconsin! From the vast water wonderland of the 14,300 acre Turtle Flambeau Flowage to the far-reaching wildness of the 74,500 acres of public forestland, Mercer offers authentic outdoor adventures that you will remember long after you’ve returned home.

Whether you choose to explore on snowmobile, ATV, car, camper, bike, boat, skis, or by foot, you are sure to discover the unending, unique fascination of the Northwoods. Every season offers a new way to experience our natural beauty. The quiet of winter snow is broken by the sounds of spring peepers that fade as the loon’s calls fill the lakes in the summer. Finally, the woods explode in a riot of color in autumn and then the cycle begins again. That’s the beauty of Mercer. You can’t go wrong. . . life is outdoors.

Photo Credit: Julie Klug

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History..............................................................................3 Paddle, Pedal, Hike................................................... 6-7 Winter Fun................................................................... 8-9 Fishing...................................................................... 10-11 Hunting..........................................................................12 ATV/UTV Adventure......................................................13 Turtle-Flambeau Flowage..................................... 14-15 Day Trips........................................................................16 Discover Mercer...........................................................17 Loon/Birding..................................................................18 Events............................................................................19 Mercer Area Map.................................................. 24-25 Business Directory................................................... 22-30 Dining Guide........................................................... 43-46

Mercer Area Chamber of Commerce 5150N Hwy 51, Mercer, WI 54547 715.476.2389 – Office 715.476.SNOW (7669) –Winter Trail Conditions |

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The Mercer area boasts over

74,500 acres

of public land and more than

214 lakes

A Place to Paddle, Pedal & Hike

, including the famous Turtle-Flambeau Scenic Waters Area, which encompasses

Mercer’s natural beauty is easy to enjoy from a kayak, a bike or on foot.



Turtle-Flambeau Flowage.

Photo Credit: Mary Lou Beyers


Paddling opportunities include something for everyone with the Bear River’s tranquil water and unspoiled wilderness, multiple put-in and take-out possibilities on the Turtle River, lake paddling on the Turtle-Flambeau Flowage, and challenging rapids on the North Fork of the Flambeau River. Join Mercer’s Loony Paddlers or the Mixed Social Paddlers for weekly excursions on area lakes and rivers during the summer. Visit for information and schedules.

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Photo Credit: Jean Raschke


The Mercer Bike and Hike Trail is the northern-most portion of the 52-mile Heart of Vilas County Bike Trail System that winds through lakes, rivers and forests to connect Mercer with Manitowish Waters, Boulder Junction, Sayner, and St. Germain. Our 7.8 mile trail is a mix of paved trails and rustic roads with beautiful bridges crossing rivers and wetlands. WinMan Trails, just east of Mercer at the intersection of Highways J and W, has over 11 miles of trails featuring single-track flow trails, berm turns, rock features, and freeride structures. North Lakeland Discovery Center offers beginner and intermediate riders 12 miles of off-road multi-use trails around the lake and along the Manitowish River. The Loony Pedalers bicycle group tours local bike trails and less traveled roads each Tuesday morning during the warm months. Distances range from 15 to 25 miles, all at a leisurely pace, and oftentimes with a social stop. For more information, contact Jean or Sandy at Lupine Junefest Bike Tour is on June 8, 2019. Choose from 4 tours options on paved county roads and trails through rolling hills and past lakes, rivers, forests, wildlife and miles of colorful lupines throughout the southern part of Iron County. Visit

Photo Credit: Jean Raschke


There are endless possibilities in the Mercer area for hiking. Miles and miles of back roads and trails meander through deep forests. Bring your compass, GPS, and sense of adventure and try out these 5 trails: 1. Big Island Trail: hiking, biking, snowshoeing, backcountry cross-country skiing, hunting 2. Deadhorse Trail: hiking, biking, snowshoeing, backcountry cross-country skiing, hunting 3. Hidden River Nature Trail: hiking, wheelchair friendly, snowshoeing 4. Little Turtle Trail: hiking, biking, crosscountry skiing, hunting 5. Wilson Hills Trail: snowshoeing, backcountry cross-country skiing, hunting 2019 Visitor Guide | 7

Mercer -- It’s the Cool Place to Be Mercer is a cool place to be in the Winter! Gear up for an exhilarating snowmobile trip, test your hard water fishing skills on the ice or strap on your bearpaws for a snowshoe adventure in the woods.

Let’s Ride

Snowmobiling Over 250 miles of groomed snowmobile trails in southern Iron County offer a variety of riding experiences. From former railroad grade, to heavily forested land, to the wide open spaces of marked trails across the Turtle Flambeau Flowage, riders understand why Iron County is the Snow Capital of Wisconsin. Mercer’s trails are part of the 500+ miles of the Iron County trail system. Riders may head north, all the way up into Michigan’s Upper Peninsula, as well as east and west to adjoining counties. There’s always something new around the bend. Many of our lodging properties and dining establishments are on the trails or easily accessible. Trailer parking is available in downtown Mercer adjacent to Trail 17 (the Railroad Grade).

Trail Maps CALL US TO REQUEST A MAP The Iron County Active Lifestyle Map for Silent Sport Trails. The Iron County Snowmobile Map for Snowmobile Routes & Trails. 8 |

Slide & Glide

Cross-Country Skiing & Snowshoeing MECCA Trails offer more than 15 km of groomed crosscountry skiing on rolling terrain along with 1.1 km loop for snowshoeing or hiking. The trailhead, south of Mercer, has a beautiful heated log cabin, open from 8am to 7pm during the ski season, with a changing room and bathroom. Cabin Trailhead, south of Mercer, is located at 4686N Fierick Road. Little Turtle Flowage Trailhead is located off Joe’s Shack Road. WinMan Trails is located just east of Mercer, at the intersection of Highway J and Highway W in Winchester. Cross-country skiing (classic and skate), snowshoeing and single-track fat biking are offered in winter. WinMan has 20 kilometers of groomed ski trails. A heated chalet has bathrooms, changing rooms, Great Room with kitchen, wood-fired furnace, pizza oven and plenty of seating. Schomberg Park has 2 loops totaling 2.7 km of easy terrain. Schomberg Park is located at 9701N Hwy 51, 13 miles north of downtown Mercer. Parking is available off of Hwy 51 at the south parking lot entrance.

Go Vertical


Each winter season sees over

Downhill Skiing Discover three mountains with 43 trails for every ability, spread over a vast 400 acres within the ancient Penokee Mountains. Whitecap Mountains Resort is just 35 miles north of Mercer, in Upson. Experience an abundance of lake effect snow, meticulously groomed trails for skiing and snowboarding, as well as dining and lodging. Rentals and lessons available.

Inches of Snow

Cold Water, Hot Bites Ice Fishing

With 214 lakes, in addition to over 14,300 acres of the Turtle Flambeau Flowage, Mercer welcomes hard water anglers. Our lakes are home to musky and walleye, smallmouth and largemouth bass, northern pike, perch and crappies. In the winter, you’ll see the shanties, ice holes, and tip-ups of hardy ice fishermen not bothered by the frosty temperatures, waiting for their next big catch.

Photo Credit: Julie Klug

Trail Conditions Are updated regularly on, our Facebook page, and our 24-hour Snow Line at 715.476.SNOW(7669)

Over 250 Miles of Scenic Snowmobile Trails are groomed and maintained by the Mercer Area Sno-Goers

Photo Credit: Julie Klug

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Fishing: A reel sport With over 200 clean freshwater lakes in the Mercer area, angling opportunities are endless. From pan fish and walleye to musky, Mercer area lakes have it all! The “Crown Jewel” of Wisconsin, the Turtle Flambeau Flowage (TFF), lies just a few miles from Mercer and is the closest experience to fishing in Canada that you will experience in Wisconsin. While the Turtle Flambeau Flowage continues its reputation as an outstanding walleye fishery, it also provides for excellent pan fishing. Local guides report that pan fishing has really come on strong with great action in August and September. Numbers of fish and trophy size crappie and bluegill are available and make for great table fare! Crappies up to 15 inches and bluegill up to 10 inches are available.

Photo Credit:Doc Sabec

There are nine (9) lakes connected to the Turtle Flambeau Flowage by the Turtle River, along with Trude Lake, as well as 16 lake basins in the Flowage itself. All of these lakes hold musky, walleye, bass and crappie. Anglers are able to keep 3 walleye a day with no size limit. Many Mercer area lakes do not see the fishing pressure that occurs in more populated areas of the state. This means there is a good chance you will be the only one on the lake and the only trailer in the lot at the boat ramp! Make Mercer your fishing vacation destination, you’ll be glad you did! Photo Credit: Dale Anderson

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Mercer Musky Fishing The lakes surrounding Mercer provide outstanding opportunities for the musky angler. The Mercer area contains “action� lakes as well as lakes with trophy-sized fish reaching the 50-inch mark and above! Musky anglers can start the season fishing smaller, shallow lakes where the water warms the quickest making for more active fish. As the water temperatures warm up, anglers transition to larger area lakes and the Turtle Flambeau Flowage (TFF). Once August rolls around, anglers continue musky fishing on larger lakes and the TFF until ice up. The Turtle Flambeau Flowage offers anglers a shot at a trophy of a life time, with a 50-inch fish caught by a client of one of our local guides in November 2018.

Photo Credit: Dale Anderson

Fishing Licenses: Wisconsin is a great state to fish! Kids 15 and under fish free every day. So do anglers born before 1927 and active duty military on furlough or leave who are Wisconsin residents. For everybody else, a variety of license options can get you out on the water quickly, easily and at a bargain price. Licenses are available for purchase at local bait shops and gas stations in Mercer or DNR Service Centers in Woodruff and Park Falls. Online purchases may be made at

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The Hunt Starts Here


acres of public forestland and numerous water bodies.

Find your next hunting adventure in Iron County, WI, where Mercer serves as your base camp for food, lodging, hunting supplies and gear, and guides. The greater Mercer area has over 74,500 acres of public forestland and numerous water bodies. The Iron County Forestry Department manages 174,317 acres of county forest. Privately owned land enrolled as ‘open’ in the state Managed Forest Law program is available to hunters.

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The Northwoods Wildlife and Wetlands Club’s shooting range is open from April 1 to November 30 each year. There are target ranges for rifle, pistol and archery, as well as clay trap shooting and an archery field course. For more information about hunting opportunities visit or call 715-561-2697. The Mercer Area Chamber of Commerce office has maps available. Visit or call 715-476-2389.

ATV Adventure: Take it Outside There are over 100 miles of ATV/UTV trails in the Mercer area. Mercer’s trails connect with other Iron County trails to form the largest All-Terrain Vehicle trail system Wisconsin, with over 250 miles of adventurous trails. Whether touring on your ATV or UTV, you will find our trails offer year-round scenic views of nature, wildlife, lakes and waterfalls. The trails wind through the forests with varying terrain ranging from smooth flat surfaces to rocky terrain, and of course mud too!

Tips • Iron County ATV/UTV Trails are open from mid-May through March 31 or when the trails close for the winter season. • ATVs and UTVs are allowed on the trails during the winter when the temperature is 33 degrees or less. • Day parking for trailers is available near the railroad grade in downtown Mercer off Trail 17. • All children under the age of 18 must have a minimum DOT Standard motorcycle or ATV helmet. Bicycle helmets are NOT legal. • Visit for information on regulations, licenses and trail passes. • The Mercer Dusty Loons ATV Club maintains our trails. Visit them at • Contact us today for a FREE trail map.

Photo Credit: Julie Klug

250 miles

Photo Credit: Julie Klug

of adventurous trails Mark Your Calendar For the 17th Annual Pumpkin Run ATV/UTV Rally on October 10-12, 2019 in Mercer. The event includes a three-day poker run, ATV, UTV and lawn tractor pulls, the Great Pumpkin Parade through downtown Mercer, and a wrap-up party on Saturday night.

2019 Visitor Guide


Home of the Turtle-Flambeau Flowage:


14,300 21,300 acres of water

acres of land

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227 miles of undeveloped shoreline

The beautiful Turtle - Flambeau Scenic Wilderness Waters Area, near Mercer, enjoys a sterling reputation in the Midwest as a top producer of trophy walleye, bass and musky. The TurtleFlambeau Flowage – compared favorably with Canadian wilderness lakes -- has long been a favorite of paddlers, campers and wildlife watchers too. Together with Trude Lake, the wilderness area comprises 14,326 acres of pristine water and 21,300 acres of land for all to enjoy.

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natural lakes rivers

boat landings

You’ll find no better body of water to fish than the Turtle-Flambeau. Our local sport shops have the bait, gear and advice for catching fish on the Flowage. Guides can put you on catchable fish. Many paddlers continue their adventure on the North Fork of the Flambeau River, which exits the Turtle-Flambeau and goes for 26 miles to Park Falls.


The Flowage came into existence in 1926 when the Chippewa and Flambeau Improvement Company built a hydroelectric dam on the Flambeau River. The project topped 16 small lakes and flooded more than 14,000 acres. There are 195 islands and 227 miles of winding shoreline of which 95% is in public ownership. There are 60 remote campsites accessible by water only. Contact the Chamber for a map of their locations. On the west side of the flowage is Lake of the Falls Campground and the site of an old fish hatchery. Picnic facilities are available. Daily park use and camping permits required. A Turtle-Flambeau Flowage Association map, which includes accommodations and services, is also available at the Chamber. The Turtle-Flambeau Flowage is easily accessible from U.S. Highway 51 in Mercer via County Highway FF.

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Day Trips With your home base in the Loon Capital of the World, you can spend a day enjoying some of the finest natural scenery in the Midwest, in addition to many other family-fun destinations. Here are a few of our favorites.

Photo courtesy of Copper Peak Inc

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WATERFALLS – Check with the Mercer Area Chamber of Commerce for maps and books about the waterfalls in the area and beyond.

Copper Peak - The only ski flying hill outside of Europe. Located near Ironwood, Michigan. Plans are in the works to host year-round ski flying events and training. Currently, the Adventure Ride draws in thousands of visitors each year to enjoy the views from the top of the peak.

Whitecap Mountains - Discover three mountains with 43 downhill ski trails, 9-hole disc golf course, and 4 mountain bike trails, along with hiking, swimming, fishing, snowshoeing, and cross-country skiing.

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Stormy Kromer - Stormy Kromer was awarded the title of the Coolest Thing Made in Michigan for its Original Stormy Kromer cap. Find out how they’re made by taking a free factory tour of their Ironwood facility. Tours start every weekday afternoon at 1:30. North Country National Scenic Trail – The Heritage Chapter of the North Country Trail Association maintains and develops the Trail from Copper  Falls  State Park  to the WisconsinMichigan border. This area remains one of the most remote sections of the trail in Wisconsin and is characterized as “the land of waterfalls and rock outcrops.”

Recognized as a Telecommuter Forward Community through the Public Service Commission. - Our broadband infrastructure and expansion provides telecommuter options for sole proprietors and growing businesses. Extend your vacation time in Mercer by tackling fish in the morning and work in the afternoon.

Discover Mercer

A place to roam, a place to call home

Town information Ready-to-Build Business Park - Mercer welcomes new business and industry. Lots are still available in the Mercer Business Park conveniently located on U.S. Highway 51 on the southern edge of Town. Contact the Town of Mercer at 715.476.2403 for more information.

Mercer Town Hall 2657 W Railroad St, Mercer, WI 54547 | 715.476.2403 Iron County Offices 300 Taconite Street, Hurley, WI 54534 | 715.561.3375 Mercer Area Chamber of Commerce 5150 N Hwy 51, Mercer, WI 54547 715.476.2389

More Than Books - The Mercer Public Library is open six days a week and may surprise new visitors with its wealth of reading materials; computers, printers, and WiFi network; and programs for children and adults. If has a comfortable reading room with a fireplace, a light and airy conference room, and a new memory lab. Pre-K-12 School District - Mercer School is the “Home of the Tigers” and has an enrollment of 151 students in prekindergarten through 12th grades. The school’s vision is to provide students, parents, and community members with a place to not only learn, but to come together as a family, forming lifetime relationships. Health and Welfare - The Marshfield Clinic Mercer Center is open Monday through Friday to serve the primary care needs of the community. Dedicated volunteer fire and EMS departments provide superior fire suppression, technical rescue, fire prevention, hazardous materials response, ice rescue, water rescue and many other services to the Town and surrounding areas. For more information about relocating or starting a business, please contact the Mercer Area Chamber of Commerce at 715-476-2389 or visit

Mercer Fire/EMS Services 5271N Vaughn Street Mercer, WI 54547, Non-Emergency - 715.476.3883, Emergency - 911 Iron County Sheriff’s Department 300 Taconite St # 226 Hurley, WI 54534 Non-Emergency - 715.561.3800 Mercer Post Office 5245 Lakeview Ave, Mercer, WI 54547 M-F: 9:30am-1pm, 2:30-4pm, Sat: 9-10am Mercer Public Library 2648W Margaret St., Mercer, WI 54547 715.476.2366 | Trash Disposal 2553 W Cty Rd J, Mercer, WI 54547 Hours vary. Purchase bags at Town Hall, Lotter’s BP, ICO Gas Station, and Snow’s Family Market. Water/Sewer, Mercer Sanitary District 5054 US-51, Mercer, WI 54547, 715.476.3575 Electricity, Xcel Energy, 800.895.4999 Natural Gas, WE Energies 800.242.9137 Telephone, CenturyLink 1.800.261.1691 ATT & Verizon work best in our area Internet, CenturyLink - 1.800.261.1691,, 906.842.3394 For a complete Mercer Services Directory please visit the Town of Mercer Website at

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The common loon has four calls. Tremolo, which sounds a bit like maniacal laughter, is an aggressive call. Wail is a long, drawn-out sound. Hoot, a shorter call, is used to communicate among parents and young. Yodel is sounded by male loons guarding their territory. Photo Credit:Mitchell Myers

Call of the Wild 39th Annual Loon Day August 7, 2019

Information at

Mercer is officially known as the “Loon Capital of the World.” As you boat on almost any size lake, you’ll see a nesting pair of common loons in the spring and early summer. We have the highest concentration of nesting loon pairs in the continental United States! Loon populations are on the rebound, but some years, fluctuating water levels or biting insects can negatively

Something to Tweet About

impact their nesting success. You can help by staying away from the nests. Don’t throw broken fishing line in the water, and switch to non-lead sinkers. Lead poisoning from fishing tackle accounts for twenty percent of loon deaths. If a loon swims near your boat, don’t cast bait until after it leaves.

Photo Credit: Mitchell Myers

Bird City

We’ve been recognized as a Bird City since 2014.

2 Bird Festivals

Northwoods Birding Festival, North Lakeland Discovery Center May 31 & June 1, 2019

Visit Claire d’ Loon Born May 1981 Weight 2000 pounds Height 16 feet Lives right next to the Chamber at 5150 N Hwy 51

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Mercer Bird Festival, Carow Park June 8, 2019

5 Nearby birding sites

identified as Important Bird Areas by the Wisconsin Bird Conservation Initiative


bird species found in the area including eagles, ospreys, hawks, owls, warblers, ducks, geese, trumpeter swans, wild turkeys, grouse and more.


Mercer Sno-Goers Winter Blast, 1/19 WinMan Candlelight Snowshoe, 1/19 Justin Donner Memorial Fisheree, 1/26 MECCA Candlelight Ski & Snowshoe, 1/26


Turtle River Pursuit Ski Race, 2/9 & 2/10 Mercer Lions Club Ice Fishing Jamboree, 2/9 Historic Ironwood Theatre Wine & Beer Fest, 2/9 Lake Ice and Loss of Winter Lecture, 2/9 Northwoods Wildlife Center Photo Gala, 2/9 Claus Kraetke Memorial Ice Fishing Jamboree, 2/23 Camp Jorn YMCA Pizza Bar, 2/23 VFW Post 9536 Spaghetti Dinner Fundraiser, 2/23


St. Isaac Jogues Corned Beef Luncheon, 3/17


Northwoods Shooting Range Opens, 4/1 National Library Week Used Book Sale, 4/10-13 Mercer Lions Club Easter Egg Hunt, 4/20 Camp Jorn Easter Eggstravaganza, 4/20 Earth Day Celebration, 4/27


Taste of the Northwoods, 5/19 Memorial ATV/UTV Rally, 5/23-26 American Legion Auxiliary French Toast Breakfast, 5/25 Senior Center Pancake Breakfast, 5/26 The Big Event, 5/26 Memorial Day Services, 5/27 Northwoods Birding Festival, 5/31-6/1


National Trails Day Hike, 6/1 Lupine Junefest Bike Tour, 6/8 Mercer Bird Festival, 6/8 Mercer Town-Wide Rummage Sale, 6/15 Woods & Blooms Plant Sale, 6/15 Mercer Lioness Golf Scramble,6/21 Float Your Boat, 6/22 Can-Yak Fishing Tournament, 6/28-30 Mercer Town Clean Up, 6/29-7/6 WinMan Summer Demo Day, 6/29 Senor Center Pancake Breakfast, 6/30

Visit the Event Calendar at MercerCC.Com for Details and Updates


Street Dance, 7/3 Run for a Vet, 7/4 Mercer 4th of July Celebration, 7/4 St Isaac Jogues Golf Scramble, 7/12 Northwoods Art Tours, 7/26-28 Iron County Heritage Festival , 7/27-8/11 35th Annual LOLA Art Impressions, 7/27 Northwoods Wildlife & Wetlands Club Gun Show, 7/28


Iron County Fair, 8/1-8/4 Senior Center Pancake Breakfast, 8/4 Night Before Loon Day Street Dance, 8/6 Loon Day, 8/7 Mercer Library Summer Used Book Sale, 8/8-8/10 Northwoods Wildlife & Wetlands Club Turkey Shoot, 8/10 Mercer Lions Turtle River Duck Race, 8/10 Paavo Nurmi Marathon, 8/10 TFFA Pig and Corn Roast, 8/10 Paavo Pursuit, 8/11 Mercer Loon Party, 8/17 Festival Italiano, 8/31


Senior Center Pancake Breakfast, 9/1 Night for Wildlife, 9/19 Flag Retirement Ceremony, 9/20 Friends of the Library Fall Celebration, 9/21 Sasquatch Sip N’ Stroll, 9/21


Pumpkin Run ATV/UTV Rally, 10/10-10/12 Northwoods Arts Tours, 10/11-10/13 Mercer Lioness Holiday Craft Bazaar, 10/19 Mercer Muskie Madness, 10/18-10/19 LOLA Zombie Pub Crawl, 10/26


11/8 Associated Bank Chili Cook-off, 11/8 11/22 Site-in Day at Northwoods Shooting Range, 11/22


Wreathing of Claire d’Loon & Tree Lighting, 12/6 Mercer Candy Cane Christmas Celebration, 12/7 LOLA Holiday Open House, 12/7 European Christmas Market, 12/7 Lioness Senior Center Christmas Party, 12/8 WinMan Winter Demo Day, 12/28

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Directory HOTELS & MOTELS CRANBERRY INN OF MERCER 5491 Hwy 51, Mercer, WI 54547 715-476-3451 # of Units: 8 The Cranberry Inn of Mercer offers dining, a sports bar and lodging. Our restaurant menu includes fine dining items as well as sandwiches, daily specials, pizza, appetizers and more. Full bar including specialized tap beer and wine list.See ad, pg 36. GREAT NORTHERN HOTEL 5070 N Hwy 51, Mercer, WI 54547 715-476-2440 # of Units: 80 • Lake: San Domingo Our year round hotel and restaurant is located on a small lake on the edge of Mercer on the snowmobile/ATV trail. Eighty spacious rooms with air-conditioning, coffee pots, cable TV, and Wi-Fi. Continental breakfast served in our large great room. See ad, inside back cover. ANCHOR INN 5221 N Hwy 51, Mercer, WI 54547 715-952-2445 # of Units: 6 Open Year Round, conveniently located in downtown Mercer with 6 bedrooms, large living room, bar area, refrigerator, microwave, and cable TV. Linens and towels included. DAYS INN HURLEY 13355 N Hwy 51, Hurley, WI 54534 715-561-3500 # of Units: 69 Close to country trails as well as the Porcupine Mountains and Madeline Island. Our Hurley, Wisconsin hotel, near the Upper Peninsula of Michigan, offers easy access to outdoor bliss during all seasons. See ad, pg 32. THE LODGE AT MANITOWISH WATERS 13859 ILG Rd, Manitowish Waters, WI 54545 715-543-2024 # of Units: 24 First class hospitality in northern Wisconsin. Walking distance from downtown Manitowish Waters with easy access to biking, hiking and fishing. Relax on your balcony or by the fire in one of the luxury suites. Light breakfast served daily. See ad, pg 21. LOONS NEST MOTEL 5202 N Hwy 51, Mercer, WI 54547 715-476-2330 # of Units: 10 Eight regular motel rooms, one kitchenette unit, and one cottage rental in downtown Mercer - all with reasonable rates. Cable TV, refrigerators, and air conditioning. Located on both snowmobile and ATV trails. NORTHERN EXPOSURE NITES INN MOTEL 5065 Hwy 51, Mercer, WI 54547 715-476-3586 # of Units: 12 5-STAR MOTEL – 12 units/4 with kitchens. Awesome, super clean, cabin-style rooms with a Northwoods flair! New mattresses & carpet, WiFi, Flat Screen TV’s, Refrigerators, Microwaves, Coffee Pots & A/C. Direct access to Snowmobile & ATV trails – across from trail 17 & the bike path!

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LEGEND Snowmobile Trail Access

BEAVER’S RESORT 4720 W Lake of the Falls Rd, Mercer, WI 54547 715-476-3412 # of Units: 5 •Lake: Lake of the Falls Beaver’s Resort is located on Lake of the Falls. It has 5 year-round cabins with full kitchens, concrete boat ramp, docks, ATV & snowmobile 12B, full service bar & restaurant (breakfast during snowmobile season), rowboats, fish house, campground with electric.

Open Year Round

DONNERS BAY RESORT 2974 N Hiawatha Road, Butternut, WI 54514 715-476-2555 # of Units: 7 • Lake: TFF On the west side of the Turtle Flambeau Flowage, 7 year-round cabins, bar, kitchen, gas, bait and tackle shop. Concrete boat ramp, pontoon and fishing boat rentals. On ATV & Snowmobile Trail #9. Beach, game room, volleyball and basketball courts. See ad, pg 31.


EUNICA’S BEAVER LODGE 2010 Beaver Lodge Rd, Mercer, WI 54547 715-476-2004 # of Units: 18 • Lake: Little Martha Beaver Lodge is a beautiful Northwoods destination to experience with your family, friends, and loved ones. Its rich history dates back to the 1920s. Eighteen hotel rooms, restaurant, and bar all with a “billion dollar view” overlooking Little Martha Lake. See ad, pg 30. GATEWAY LODGE & RESORT 4695 N Popko Circle West, Mercer, WI 54547 715-476-7878 # of Units: 9 • Lake: TFF Nine four-season cabins with the charm of the Northwoods meshed with all the comforts of home on the Turtle-Flambeau Flowage. Flat screen TV, Wi-Fi, firepit, grill, and much more. Restaurant and bar on premises. Pontoon and deluxe fishing boat rentals. See ad, pg 32.

Pets Allowed ATV Trail Access WiFi Handicap Accessible

Bar BALSAM RIDGE LODGING 5910 Hwy FF, Mercer, WI 54547 715-476-0042 # of Units: 2 • Lake: TFF Both cabins have fully equipped kitchens with refrigerator, stove, microwave, coffee pot, and toaster. Bathroom has a large whirlpool tub and shower. Gas log fireplace, 27” TV, picnic table, grill, and fire pit outside. Pontoon boasts for rent. BIG BEAR FAMILY CABINS LLC 1991 Beaver Lodge Rd, Mercer, WI 54547 608-575-1343 # of Units: 1 • Lake: Little Martha Spacious 5-6 bedroom, 3 bathroom house on Little Martha Lake. Over 3500+ sq. ft. of living space. Living room has an enormous, 20’ tall, stone fireplace and cathedral ceiling, all overlooking the Lake. Directly on ATV/UTV/snowmobile trails. BIG PINE BAY 5583 N Creekside Ct, Mercer, WI 54547 815-343-1235 # of Units: 1 • Lake: Weber A true “Second Heaven”! Beautiful log home on beautiful Weber Lake. Quiet and Peaceful, 3 miles north of Mercer. Western exposure for spectacular sunsets. Private, classy, up-north retreat. See ad, pg 30.

THE HEMLOCKS RETREAT Mercer, WI 54547 414-254-1066 # of Units: 2 • Lake: Mercer Two beautifully updated 1940’s lakefront log cabins on private point – 400 feet of frontage with private piers. Abundance of loons and eagles; great fishing, kayaking, bicycling, relaxing. Free Wi-Fi and cable! Immaculate, great sunrise and sunset views, peace and privacy.

CEDAR COVE CABINS 2964 N Hiawatha Rd, Butternut, WI 54514 715-476-2511 # of Units: 5 • Lake: TFF Cedar Cove Cabins, on the Turtle Flambeau Flowage, protected cove, 5 modern cabins, includes picnic tables, grills, fully equipped kitchens, satellite flat screen TV, Wi-Fi. Next to Donner’s Bay Resort with boat rentals, gas, bait, ice, food, and a bar. See ad, pg 32.

JADA’S FISHING HOLE LLC 2510 W Martha Lake Rd, Mercer, WI 54547 760-809-5232 # of Units: 2 Lake: Grand Portage Best rates on the Lake! Fishing Hole - Charming 2 bedroom with living room and den; sleeps 8. Loon Nest Cabin - Large 1 bedroom with added sofa-sleeper; sleeps 4. Free Wi-fi, cable, and air conditioning. On Grand Portage Lake. See website at grandportagelakecabins. com for amazing info. See ad, pg 33.

CRY OF THE LOON RESORT, LLP 6505 W O’Meara Rd, Butternut, WI 54514 715-476-2502 # of Units: 4 • Lake: Bastine We are a 4 cabin resort on the Turtle Flambeau Flowage. All cabins are full house keeping. Each cabin has Wi-Fi, satellite TV, air conditioning, and gas log fireplaces. We also offer pontoons, canoes, fishing boats, and kayaks for rent. See ad, pg 31.

ANGLER’S PARDISE AT YAGO’S RETREAT 4159 North Pine Rd, Mercer, WI 54547 715-476-2097 # of Units: 1 • Lake: TFF This new cabin, located on the northern shore of the Turtle Flambeau Flowage, in a beautiful birch tree setting, offers a year-round retreat with activities for the outdoor enthusiast in every season. Ideal for the whole family.

DEADHORSE LODGE 4125 N Popko Circle W, Mercer, WI 54547 715-544-5851, 715-776-0676 # of Units: 7 • Lake TFF Operating since 1983 on the north end of the Turtle Flambeau Flowage and Deadhorse Lake. Level grounds, sandy beach, cabins on water have docking and electricity. Most cabins have 2 bathrooms. Sunken Horse Saloon located on premises. On ATV/snowmobile trails. See ad, pg 30.

FLAMBEAU VISTA RETREAT CABINS 6440 & 6442 Flambeau Trail, Mercer, WI 54547 715-492-4823 # of Units: 2 • Lake: Bastine Two cabins with modern conveniences and vintage charm. Fully equipped kitchen, gas fireplace, TV, stereo, screened porch, deck, grill patio furniture, fire pit and private pier. Landscaped lawn and gardens. On snowmobile & ATV route. On the Turtle Flambeau Flowage. GRAND PORTAGE RESORT 2510 W Martha Lake Rd, Mercer, WI 54547 815-276-8115 # of Units: 1 • Lake: Grand Portage True Northwoods experience on the lake. Twobedroom cabin with fully equipped kitchen, lake view from enclosed porch, and deck. Two piers with rowboat, paddleboat, firepits, playground area, extra parking, close to town. Bring your towel, food, and enjoy! GREAT ESCAPE AT CEDAR LODGE 2964 N Hiawatha Rd, Butternut, WI 54514 715-828-2334 # of Units: 1 • Lake: TFF Lodge available for large groups (40+), includes 11 bedrooms, 5 baths, kitchen, dining room, a great bar/game room, and fireplace. Linens provided, 3-night minimum. On snowmobile trail 9. On Turtle Flambeau Flowage – 14,000 acres. HOMETOWN VILLAGE APARTMENTS 5231 N Vaughn St, Mercer, WI 54547 715-635-3031 One bedroom conveniently located apartments for seniors and persons with disabilities. Section 8 affordable housing. Amenities include appliances, a/c sleeve, window coverings, private patios, emergency pull cord, and onsite laundry. Start living the good life. HORN’S CABINS 1560 W Margaret Lake Rd, Mercer, WI 54547 715-896-4434 # of Units: 2 • Lake: Margaret Rustic and Reasonable. Two summer cabins on 34acre Margaret Lake. Each cabin has its own dock, rowboat, deck/patio, grill, and fire pit. Fully equipped kitchen, showers, towels, linens/bedding included. Friendly well trained pets welcome. Free Wi-Fi. JOE MILLER’S COTTAGES LLC 6600 W Miller Rd, Butternut, WI 54514 715-476-3712 # of Units: 5 • Lake Bastine Cabins and campground on Lake Bastine of the Turtle-Flambeau Flowage. Fully equipped cabins with grills and picnic tables. Full bar, pizza, and game room. Ice, boat landing, gas, and firewood. Camping with showers, electric or wilderness. Pets with prior approval. See ad, pg 31. LOON LAGOON CAMPGROUND 2580 W Margaret St, Mercer, WI 54547 715-476-2466 # of Units: 40 • Lake: Grand Portage Forty sites located two blocks east of Hwy 51 in Mercer, on the outlet of Grand Portage Lake. Full hook ups. Loon Lagoon is an open, grassy park within walking distance of stores and restaurants. MUSKY POINT RESORT 4946 Musky Point Rd, Mercer, WI 54547 715-476-7810 # of Units: 2 • Lake: Lake of the Falls Musky Point Resort is a family owned resort in continuous operation since 1925. Beautiful Lake of the Falls is a 240 acre DNR stocked lake. Our modern cabins face 400 feet of the best natural sand shoreline in the area.

NORTHLAND LODGING 2250 Leisure Lane, Mercer, WI 54547 715-476-2305 # of Units: 20 • Lake: TFF & Others Looking for a great vacation home rental? No matter what season, we have the finest rentals Northern Wisconsin has to offer, located on the Turtle Flambeau Flowage and Mercer area lakes. Boat rentals and fishing guide services offered as well. PINE FOREST LODGE - MERCER 2060 W Pine Forest Rd, Mercer, WI 54547 715-476-2241 # of Units: 9 • Lake Spider We now have ½ mile of frontage on Spider Lake and 40 acres with beautiful, expanded 4-season trails from your door for silent sports enthusiasts. Free use of kayaks, sailboats, boards, canoes and rowboats. Lessons and trips included. Nine clean, regularly updated cabins. See ad, pg 32. RANDY’S FLOWAGE VIEW 3419 Popko Circle, Mercer, WI 54547 715-252-3144 # of Units: 1 • Lake: TFF Enjoy the spectacular view on the Turtle Flambeau Flowage with private dock, shoreline and yard. Unique location near Fisherman’s Landing. Fully equipped kitchen, two bedrooms with sleeper sofa, fireplace, satellite TV, DVD and stereo. Year Round, on snowmobile trail. See ad, pg 30. RUGGER’S LANDING 5643 N Hwy 51, Mercer, WI 54547 715-476-2530 # of Units: 3 • Lake: Pike and Turtle River Each cottage is equipped with kitchen and a bathroom with shower. Level grounds, great sand beach with shared firepit. Rowboat with each cottage.

ADVERTISING & MARKETING 5 STAR MARKETING & DISTRIBUTION 409 South Park Dr, Tomahawk, WI 54487 715-453-4511 We offer magazine, visitor guides, and area maps publishing. Also, printing of brochures, business forms and cards. We provide distribution services with 600 plus racks located throughout the state and northern Illinois. We also provide website construction services. CLOSE PUBLICATIONS LLC N50 W25172 William Dr, Pewaukee, WI 53072 262-719-1664 Close Publications has ownership rights to publish 7 state distributed tourism guides that go to State Welcome Centers and over 75+ chambers and visitor bureaus. Fun In Wi Magazine , Wi Bike Trails, WI Arts Guide, and more. IRON COUNTY MINER PRINTING 216 Copper St, Hurley, WI 54534 715-561-3405 Located in historic Hurley, the Iron County Miner newspaper has served the region’s news, printing and office supply needs for over 125 years. Printing and copy service. Weekly community newspaper. KIM SWISHER COMMINICATIONS LLC 605 Wall St, Eagle River, WI 54521 715-437-0090 KSC is a public relations and digital marketing firm that specializes in stunning imagery, email communications, social media management and public relations. KSC creates engaging and effective content that showcases and enhances clients. LAKELAND TIMES 510 Chippewa St, Minocqua, WI 54548 715-356-5236 The Lakeland Times and Northwoods River News are award winning investigative newspapers covering Oneida, Vilas, and Iron Counties. They also produce special seasonal publications covering the Northwoods, promoting businesses and communities from Tomahawk into the Upper Peninsula of Michigan.

VALLEY APPAREL & PROMOTIONS LLC 1627 Cass St, Green Bay, WI 54302 920-884-0114 We are an apparel and promotional product decorator. If you need screen printing, embroidery, sublimation, or promotional products to show off your branding/logo, we would love to help.

ATTRACTIONS LAKE OF THE TORCHES RESORT CASINO 510 Old Abe Rd, Lac du Flambeau, WI 54538 715-588-7070 Lake of the Torches is the Northwoods’ premier entertainment destination with over 800 slots, table games, bingo, delicious dining venue, nationallyknown entertainment acts, and a beautiful lakeside resort. See ad, pg 34. WHITECAP MOUNTAINS RECREATION 9106 W County Rd E, Upson, WI 54565 715-561-2227 Whitecap Mountains Resort offers year-round outdoor family recreation including skiing, golf, disc golf, mountain biking, and fishing. We also offer a variety of lodging to suit your family’s need making Whitecap Mountains Resort your outdoor recreation headquarters. CAMP JORN YMCA 13591 Zenner Ln, Manitowish Waters, WI 54545 715-543-8808 Resident Camp program serves children ages 8-16 with weeklong overnight experiences. The day camp program, children ages 5-12 can enjoy all camp has to offer with a daylong experience. Childcare center on site for children 3 months – 4 years old. See ad, pg 34. COPPER PEAK INC. N13870 Copper Peak Rd, Ironwood, MI 49938 906-932-3500 The Copper Peak Adventure Ride is an 800 foot chair lift ride to the top of Chippewa Hill and an 18-story elevator ride to the top of the world’s largest ski jump for a view unsurpassed in the Midwest. HAWK’S NEST CANOE OUTFITTERS 263 Hwy 51, Manitowish Waters, WI 54545 715-542-2300 1-3 hour adventure trips with shuttle service; longer trips available. Canoeing, kayaking, tubing, and rafting on the Manitowish, Bear, and Turtle and Flambeau Rivers. Full and partial outfitting on the Turtle Flambeau Flowage. Two locations: Manitowish Waters and Eagle River. HERITAGE CHAPTER NORTH COUNTRY NATIONAL SCENIC TRAIL 229 East Main St, Lowell, MI 49331 906-285-7517 Hiking from Michigan state line to Copper Falls State Park in Mellen, WI on a National Scenic Trail. Part of the trail is finished and part of it is still on roads; we are actively constructing more trail. HISTORIC IRONWOOD THEATRE 113 E Aurora St, Ironwood, MI 49938 906-932-0618 Enjoy music, dance, drama, classic, silent movies, Barton Organ recitals and more. Shows offered year-round. Discover the architectural and cultural treasure that for 90 years has delighted audiences with outstanding shows by local and national touring acts. Tours by appointment. LAND O’ LAKES ARTS 4262 Hwy B, Land O Lakes, WI 54540 715-547-3950 LOLA, a non-profit arts organization, provides art classes and cultural events for all ages, all year long. Summer brings kids classes, Porch Songs music series and dance classes. Make art a part of your up north experience by visiting LOLA. 

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ATTRACTIONS MECCA SKI CLUB 4688 N Fierick Rd, Mercer, WI 54547 715-776-5393 The Mercer Cross Country Association is a 501(c) (3). MECCA trails are open year-round for hiking & biking, and groomed for skiing in the winter. The Chalet Trailhead has a heated cabin and toilet. For trail conditions and information visit MERCER AREA HISTORICAL SOCIETY 2631 Lakeview Rd, Mercer, WI 54547 715-776-3875 We are an area historical society housed within the train depot. We display various items pertaining to the history of the Mercer area. We have the original Mercer Jail House, Barber Shop, and School House. Open for tours. MERCER PUBLIC LIBRARY 2648 W Margaret St, Mercer, WI 54547 715-476-2366 Open to all Mercer residents and visitors. Books, DVDs, puzzles, audiobooks, free Wi-Fi, computers, meeting space, fax and copy services. Summer Hours: M-Th. 9-7, Fri. 9-5, Sat. 9-12. Winter Hours: Mon, Wed, Fri, 9-5, Tue & Th, 9-6, Sat 9-12. See ad, pg 42. NORTH LAKELAND DISCOVERY CENTER 14006 Discovery Ln, Manitowish Waters, WI 54545 877-543-2085 A non-profit nature education center dedicated to providing meaningful connections through quality programs and adventures for a lifetime of learning. Drop in and Discover our nature playscape, interpretive gardens, and 12 miles of hiking, biking, skiing and snowshoeing trails. See ad, pg 34. NORTHWOODS WILDLIFE AND WETLANDS CLUB Range Rd and Hwy 51, Mercer, WI 54547 715-208-0479 The Northwoods Wildlife and Wetlands Club is located on Hwy 51 south of Mercer, 5 miles south of Mercer. We are a non-profit organization that depends on member’s dues and donations to help maintain the range and keep it open for public use. NORTHWOODS WILDLIFE CENTER 8683 S Blumenstein Rd, Minocqua, WI 54548 715-356-7400 Northwoods Wildlife Center is a non-profit 501(c)(3) wildlife rehabilitation and education facility located in Minocqua, WI. We strive to provide a better future for wildlife through rehabilitation, education and research. TAHOE LYNX GOLF COURSE 5195 N Lake Tahoe Dr, Mercer, WI 54547 715-476-0050 Our 9-hole, par 35, golf course opens when the snow melts and closes when the snow flies. You’ll enjoy our tree chainsaw sculptures. The “Lynx” offers challenges for the beginning and expert golfers. Tee times not needed. See ad, pg 34. VETERANS MEMORIAL PARK OF MERCER Hwy 51 & Veterans Memorial Parkway, Mercer, WI 54547 715-476-3875 Veterans Memorial Park honors all American Veterans. Memorial bricks are placed in park to honor veterans. Forms are available on our website, at the Memorial parking lot, Chamber of Commerce, and from members. WINMAN TRAIL FOUNDATION 5870 Hwy W, Winchester, WI 54545 646-543-8784 A 1300-acre, year-round silent sports destination. Offering mountain biking, hiking, cross-country skiing, snowshoeing and winter fat biking. Heated chalet with bathrooms, changing rooms, bike repair station and dining space. Fat bike and snowshoe rentals available.

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BUILDING & CONSTRUCTION K&H PLUMBING 4250 W County Rd FF, Mercer, WI 54547 715-476-2324 Fully licensed and insured plumbing, septic and heating contractor. Plumbing repairs, installations and remodels from clearing clogged drains to water heater installation and water purification. Septic design, installation, and service. Furnaces, boilers, geothermal and other HVAC systems. 24-hour emergency service. See ad, pg 42. RIEBE PAINTING PO Box 387, Mercer, WI 54547 715-476-7880 Over 35 years of experience in interior and exterior painting and staining. Fully insured.

WILLIAMS ELECTRIC & MECHANICAL, INC. 1880 W Ashe Rd, Mercer, WI 54547 715-476-2523 Williams Electric has been serving residential and commercial customers in the Northwoods for 40 years. We are licensed and insured master electricians. New construction new electric service, trenching, remodels, repairs, heating and air conditioning. Certified GENERAC Sales and Service Dealership. See ad, pg 42. ACTION FLOOR SYSTEMS 4781 N Hwy 51, Mercer, WI 54547 715-476-3512 We provide a wide-range of sports floor options worldwide. Action Floor’s premium, solid hard maple permanent and portable floors are preferred for unequaled beauty, performance and durability. Action’s white maple, grown exclusively in the Northwoods, is the best grade available. See ad, pg 42. ALTMAN EXCAVATING, INC. 5567 N Hwy 51, Mercer, WI 54547 715-776-3838 (Bill) 715-776-2424 (Steve) For all your excavating, site preparation, road building, and landscaping needs. We have top soil, crushed gravel, Fieldstone riprap stone, washed stone, and sand fill readily available. We offer snowplowing service and have storage units as well. KLOPATEK PLUMBING & HEATING, INC. 2790 W County Rd J, Mercer, WI 54547 715-476-2100 Geothermal, forced air, hydronic heating & air conditioning, septic system design & installation, soil testing, drain & sewer cleaning, well & pump service and water conditioners. MIDWEST ELECTRIC OF MERCER LLC 2603 W Margaret St, Mercer, WI 54547 815-404-0541 Residential & commercial electrical services, 24-hour emergency service, electrical service upgrades, new construction & remodels, Champion Home stand-by generator dealer. We service all makes of home stand-by generators. Master Electrician with over 25 years’ experience. Hours: M-F, 7am-4pm. PLUMBLINE CONSTRUCTION LLC W6545 Old 182 Rd, Park Falls, WI 54552 701-278-7354 We offer services and quality for your construction needs. Building with quality materials, and professional workmanship ensures lasting value for your home. Our business is established to glorify God by serving customers with reliable estimates, creative designs and lasting solutions.

SCHEELS PLUMBING INC. 2145 W County Rd G, Mercer, WI 54547 715-476-2609 Septic systems and plumbing. Celebrating over 27 years serving Mercer and the surrounding area. Fully licensed and insured, plus service with a smile.

CHURCHES ST. ISAAC JOGUES AND COMPANIONS 2611 W Garnet St, Mercer, WI 54547 715-476-2697 Fr. Ron Serrao welcomes you to St. Isaac Jogues and Companions in Mercer, Wisconsin. Catholic Mass times: Tuesday 8:30am and Sunday 11am.

RESTAURANTS, BARS & TAVERNS BEAVER’S RESORT 4720 W Lake of the Falls Rd, Mercer, WI 54547 715-476-3412 # of Units: 5 Full service bar and restaurant serving burgers, soups and pizza. All you can eat chicken wings on Wednesdays and all you can eat fish fry on Fridays. Breakfast served during snowmobile season. CRANBERRY INN OF MERCER 5491 Hwy 51, Mercer, WI 54547 715-476-3451 The Cranberry Inn of Mercer offers dining, a sports bar and lodging. Our restaurant menu includes fine dining items as well as sandwiches, daily specials, pizza, appetizers and more. Full bar including specialized tap beer and wine list. See ad, pg 36 & 43. DONNERS BAY RESORT 2974 N Hiawatha Road, Butternut, WI 54514 715-476-2555 On the west side of the Turtle Flambeau Flowage. Full bar open year round serving lunch, dinner, and pizza. See ad, pg 31. EUNICA’S BEAVER LODGE 2010 Beaver Lodge Rd, Mercer, WI 54547 715-476-2004 Enjoy a delicious meal or a cocktail in a friendly, clean, casual atmosphere. Walking in the door you will be captivated by the “billion dollar view” overlooking Little Martha Lake. We’re dedicated to our customers, building relationships and creating memories. See ad, pg 30. GATEWAY LODGE & RESORT 4695 N Popko Circle West, Mercer, WI 54547 715-476-7878 On the Turtle-Flambeau Flowage. Open Mon, Wed-Sun: 11am-Close. During winter open Sat 7:30amClose for breakfast and great Bloody Marys. We have a full lunch and dinner menu, plus nightly specials. Closed Tuesdays. See ad, pg 32. HOME SLICE PIZZA 2040 W Saarnio Rd, Mercer, WI 54547 715-476-0234 Homemade pizza made with fresh dough for takeout and delivery. Also serving chicken wings, salads, subs, garlic bread and bread sticks. Try us out today. Online order also available.See ad, pg 45.

THE PINES RESTAURANT AND BEER GARDEN 5234 N Hwy 51, Mercer, WI 54547 715-476-2933 Thirty-eight-year-old family restaurant featuring homemade dinners, specializing in German cuisine and homemade pizza. Live music outdoors in the Garden, Memorial Day-Labor Day. Check website for band listings. Open at Noon for Chocolate Shoppe ice cream, 4pm for food. Open Wed-Sun. See ad, pg 36. WOLF’S DEN BAR & GRILL 5070 N Hwy 51, Mercer, WI 54547 715-476-2441 Located inside the Great Northern Hotel serving the best burgers and sandwiches around. Our 6 flat screens are great for watching sports and the large bar overlooks the lake. Located right on the ATV/snowmobile trail. Opens daily at 11am. See ad, pg 46. ANCHOR INN 5221 N Hwy 51, Mercer, WI 54547 715-952-2445 Serving sandwiches and full dinner menu. Daily specials include BBQ ribs, over 1” pork chops, stuffed chicken breast, and seafood. Serving 4-10pm weekdays (closed Tuesday), 11am-10pm Saturday and Sunday. Located in downtown Mercer. Free Wifi, credit cards accepted. AROUND THE CORNER PUB 2633 RailRoad St, Mercer, WI 54547 715-476-2472 Bar and grill serving excellent food at reasonable prices. Home of the Pub Burger. Located one block east of Hwy 51 in downtown Mercer on snowmobile trail corridor #17. Open 7 days a week serving food 11am-11pm. See ad, 35. DING-A-LING SUPPER CLUB 1711 W Hwy 51, Mercer, WI 54547 715-476-2270 The finest in casual elegant dining- specializing in ribs, steaks, chops and seafood. Nightly specials, deluxe salad bar, and made from scratch soups. Bar opens at 4pm. Dining from 5-?. Full cocktail bar and wine list. See ad, pg 37. DIXIE’S COFFEE HOUSE 6085 County Hwy W, Manitowish Waters, WI 54545 715-543-2353 Dixie’s Coffee House nourishes the body and feeds the soul. Featuring Wisconsin’s own New Roots coffee, Rishi tea, specialty baked goods, Panini made to order, and delicious soup specials every day. Enjoy the best views in Manitowish Waters at Dixie’s. HEART OF THE NORTH BAR AND GRILL 5262 N Lakeview Ave, Mercer, WI 54547 715-476-3562 THE Bar & Grill to visit while in Mercer! Join us for a drink along with “food you wouldn’t expect in a bar” in this historic Northwoods tavern. Visit us 7 days a week, 365 days a year! See ad, pg 35.

LIBERTY WAY TAP HOUSE 2040 W Saarnio Rd, Mercer, WI 54547 715-476-0289 20 quality craft beers on tap, wine, and a selection of high-end bourbons in a family atmosphere. Bar area, tables, and lounge area to gather and enjoy private conversation.  Pub games and food for the whole family. See ad, pg 36. RUGGER’S LANDING 5643 N Hwy 51, Mercer, WI 54547 715-476-2530 Family restaurant with original Up North atmosphere and outstand view from the bar. Wednesday – All You Can Eat Pizza. Friday – Fish Fry & Combo Night. Saturday – Prime Rib and Prawns. Canoe, kayak and tube rentals. See ad, pg 37. SMOKEY’S 6410 County Hwy W, Manitowish Waters, WI 54545 715-543-2220 The nicest little supper club in the Northwoods! Indulge in steaks, chops, seafood and house specialties with a superb wine list. Live piano music on weekends. Reservations appreciated. Available for private parties. Open May-Oct, Tue-Sun, and Nov-Apr, Wed-Sun, 4:30pm-Close. See ad, pg 21 & 44. SUNKEN HORSE SALOON 4125 N Popko Circle W, Mercer, WI 54547 715-544-5851, 715-776-0676 Located on both snowmobile and ATV trails. Beautiful view of the Turtle Flambeau Flowage. Build your own Bloody Mary on Sundays. Serving sandwiches, burgers, pizza and appetizers. TOM’S COUNTRY CAFÉ 5233 Hwy 51, Mercer, WI 54547 715-476-2433 Home Cooking! Serving breakfast, lunch, and dinner seven days a week from 5:30am to 7pm. Take-outs available. See ad, pg 35.

HEALTH, WELLNESS & BEAUTY AHHA WELLNESS SPA 5037 N Hwy 51 Unit C, Mercer, WI 54547 906-285-0855 Book a rejuvenation session with us at AHHA. Experience deep relaxation with our sound and light lounges. Enjoy a therapeutic message. We offer wellness parties accommodating 2-8 people. Invite your family and friends, come enjoy a “Taste of Wellness”. See ad, pg 38. NORTHERN FIRE YOGA 5037 N Hwy 51 Unit B, Mercer, WI 54547 608-219-5807 Yoga holds the power to transform our minds and our bodies. Practicing yoga increases flexibility, muscle tone and strength. Whether you are new to the mat or an experienced yogi, you are welcome to join the Northern Fire Yoga Community. See ad, pg 38.

JOHNNY’S BAR & GRILL 5225 Hwy 51, Mercer, WI 54547 715-690-6407 Offering a full service bar and menu including made from scratch soups, gyros off the spit, fish tacos, and our signature sandwich: oriental beef. Make sure to stop by Friday night for the area’s best fish fry! Closed Mon/Tues/Wed. See ad, pg 35.

ASPIRUS IRONWOOD HOSPITAL & CLINICS, INC. N10561 Grand View Ln, Ironwood, MI 49938 906-932-2525 Aspirus is a non-profit, community-directed health system serving people in Wisconsin and Upper Michigan through an extensive hospital and clinic network, home health & hospice care, pharmacies, critical care, medical goods, and an affiliated physician network. See ad, back cover.

LAZY ACE SALOON 1704 W Manitowish Rd, Mercer, WI 54547 715-476-2257 Three miles south of Mercer on Hwy’s 47 & 51. Northwoods’ best BBQ sandwiches and homemade pizza. On snowmobile/ATV trail 17 & corridor 8. ATV trailer parking with advanced notice. Open 11am Wednesday- Sunday, Closed Monday & Tuesday.

DR. JEFFREY NEHRING DENTAL OFFICE 5222 N Hwy 51, Mercer, WI 54547 715-476-3432 General Dentistry: New Patients Welcomed. Most dental insurance accepted. Services include implants, botox treatments, bridge & crowns, and dentures. Call 715-476-3432 for an appointment.

MARSHFIELD CLINIC MERCER CENTER 5110 Hwy 51, Mercer, WI 54547 715-476-2345 Offering complete family care with personal service. New patients welcome. We are a northern branch of the Marshfield Clinic. See ad, pg 37. THE SALON MANITOWISH WATERS 5966 County Hwy W, Manitowish Waters, WI 54545 715-543-2223 Enjoy an upscale hair salon experience in a cozy Northwoods atmosphere. We offer haircuts, styling, color, waxing, and more. Conveniently located near shopping, dining and spa services in downtown Manitowish Waters. Appointments preferred, walkins are welcome. Open Tuesday-Saturday at 9am. THE SPA AT MANITOWISH WATERS 5968 County Hwy W, Manitowish Waters, WI 54545 715-543-2535 Spa services from head to toe. Treat yourself to nail services, body treatments, waxing services, facials and massages. Walk-ins welcome. Convenient location near the heart of Manitowish Waters. Gift certificates available. See ad, pg 21.

PROFESSIONAL SERVICES AMERICAN INSURANCE SERVICES 303 W Main St, Ashland, WI 54806 715-682-6197 American Insurance Services is an independent insurance agency with a wide range of quality, reliable insurance companies. We can provide coverage options for many business or personal insurance needs. ASSOCIATED BANK 5260 N Hwy 51, Mercer, WI 54547 715-476-3545 Full Service community bank offering a complete portfolio of both personal and business banking products. Member FDIC and Associated Banc-Corp. HURLEY AREA CHAMBER OF COMMERCE 316 Silver St, Hurley, WI 54534 715-561-4334 Located in Northern Iron County, Hurley is home to waterfalls, motorized and non-motorized trails. Hurley is located on the Wisconsin-Michigan border with 4 local ski hills, 3 golf courses, hunting and fishing opportunities galore! Visit us at

REAL ESTATE RE/MAX ACTION NORTH REALTY 5211 N Hwy 51, Mercer, WI 54547 715-476-2323 Hometown experts with a world of experience with 10 agents licensed in Wisconsin & Michigan. Located kitty-corner from the KRIST Gas Station with another office in Ironwood, MI. Your #1 choice for all your real estate needs! See ad, pg 39. CENTURY 21 PIERCE REALTY LLC 5218 N Hwy 51, Mercer, WI 54547 715-476-2111 Locally owned, nationally connected! Conveniently located in downtown Mercer with 2 additional offices in Manitowish Waters and Boulder Junction. Put the power of Century 21 to work for you! Watch for our gold posts in your neighborhood. See ad, pg 39. ANDREW HARRIS, GRI COLDWELL BANKER MULLEADY, INC., REALTORS 5995 Cty Hwy W, Manitowish Waters, WI 54545 715-904-1065 Your Northwoods Real Estate Pro licensed in MI and WI stands ready to deliver the very best buyer and seller services in the area! Put me to work for you today! See ad, pg 39.

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REAL ESTATE NORTHERN EXPOSURE REALTY 5065N Hwy 51, Mercer, WI 54547 715-476-3586 Truly “Locally Owned & Operated”; the only nonfranchised real estate business in Mercer! Dee Lameka, Broker/Owner, has been offering professional real estate services in Mercer for over 35 years. Full-time broker & quality service with a personal touch. See ad, pg 39.

SCHOOLS & EDUCATION FE UNIVERSITY INC. PO Box 63, Hurley, WI 54534 715-476-2881 Fe University is a non-accredited, nonprofit “college” for seniors but open to others, started by Iron County UW Extension in 2014. A wide range of courses are offered at various locations in Iron County. IRON COUNTY UW-EXTENSION 300 Taconite St Suite 118, Hurley, WI 54534 715-561-2695 We teach, learn, lead and serve, connecting people with the University of Wisconsin and engaging with them in transforming lives and communities. MERCER EDUCATION FOUNDATION PO Box 313, Mercer, WI 54547 715-614-0122 The Foundation was established in 2006 by a group of residents who wanted to provide extra funds to enhance educational opportunities for Mercer School students. Donors to the Foundation include alumni, community members, local businesses and friends of the School. MERCER SCHOOL DISTRICT 2690 W Margaret St, Mercer, WI 54547 715-476-2154 A Pre-K-12 school with a current enrollment of 166 students. The School prides itself on providing a high quality education that fits the needs and interests of each student. NICOLET COLLEGE 5364 College Dr, Rhinelander, WI 54501 715-365-4905 Nicolet College is the center of higher education in the Northwoods, offering associated degree diploma and apprenticeship programs along with university-transfer liberal arts education. Nicolet also offers customized training for business and industry, entrepreneurial development, continuing education and personal enrichment.

CLUBS, ORGANIZATIONS & NON-PROFITS DOVE, INC. PO Box 366, Ironwood, MI 49938 906-932-4990 Dove, Inc is a non-profit agency devoted to assisting victims of domestic and sexual violence, serving Gogebic Co., MI and Iron Co., WI. All services are free and confidential. Crisis: 800-711-6744 or 906-932-0310. ICORE PO Box 685, Mercer, WI 54547 ICORE is a registered 501(c)3 organization promoting silent sport activities and opportunities throughout Iron County and the surrounding area. IRON COUNTY LAKES AND RIVER ALLIANCE, INC. 7812 Quill Point Rd, Mercer, WI 54547 715-476-2881 We facilitate efforts to enforce regulations affecting the use, quality and safety of inland water bodies. We also assist lake associations and members to monitor water quality, control harmful invasive

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species and encourage strategies to improve environmental conditions affecting waterways. JPD WARRIOR PROJECT W8451 County Rd E, Park Falls, WI 54552 715-762-2956 We are a local suicide awareness group located in Park Falls. We hold a Fisheree on the Turtle Flambeau Flowage each year on the last Saturday of January. Funds are raised to educate our kids about suicide prevention and awareness. MERCER AREA SNO-GOERS 2625 Margaret Street, Mercer, WI 54547 We are a snowmobile club in Mercer that maintains and grooms over 220 miles of trails in southern Iron County. For information or to join please visit Find out about events and trail conditions on our Facebook page. MERCER AREA VFW POST 9536 4299 Old Hwy 51, Mercer, WI 54547 262-527-7358 Veterans of Foreign Wars purposes are fraternal, patriotic, historical, charitable, and educational. Eligibility for membership requires honorable service as a member of the Armed Forces of the United Sates in a foreign war, insurrection, or expedition. MERCER DUSTY LOONS ATV/UTV CLUB PO Box 26, Mercer, WI 54547 The Club strives to stimulate and advance the general safety of ATV/UTV recreation and creation of new trails by serving the interest of ATV/UTV owners and to develop a fraternal spirit between ATV/UTV riders and other outdoor enthusiasts. MERCER LEO CLUB 2690 Margaret St, Mercer, WI 54547 715-476-7655 Leo Clubs are the youth program of Lions International. Our Club is a school-based civic group sponsored by Mercer Lions Club. “Leo” stands for Leadership, Experience, and Opportunity. Its mission, like that of the Lions, is “We Serve”. MERCER LIONESS CLUB PO Box 378, Mercer, WI 54547 414-339-2902 For 40 years the Mercer Lioness Club has been working to improve the lives of Mercer area residents and those worldwide through their activities. We serve too! Our motto is more than words, it is the essence of our organization. MERCER LIONS CLUB PO Box 629, Mercer, WI 54547 715-476-2564 Local arm of the Lions Clubs International – the world’s largest service club organization. We help where help is needed, in our own community and around the world through service projects and fundraisers, as well as local, state and international donations. MERCER LOONS MC PO Box 183, Mercer, WI 54547 906-364-3901 The Mission of the Mercer Loons is to give back to the communities that they embrace in Northern Wisconsin. We celebrate our Veterans and the sacrifices they’ve made with a passion that can not be measured. MERCER SENIOR CENTER 2518 Martha Lake Rd, PO Box 436, Mercer, WI 54547 414-339-2902 The Center provides meals and assistance to the senior citizens within the community. Hall and kitchen are available for rent for weddings, meetings, and other gatherings.

RUN FOR THE VETS (ALA 424) PO Box 474, Mercer, WI 54547 715-476-2074 The Run for a Vet Race helps to raise awareness and provide support to help local area veterans, military persons and their families, or other military associated causes. Proceeds from our race are donated to a military-associated cause or charity. SCHOLL COMMUNITY IMPACT GROUP 6003 Old County Road W, Winchester, WI 54557 715-493-3534 The organization provides a unique, welcoming environment where the focus is on possibilities, through purposeful, supervised interactions with horses for families and individuals with physical, cognitive or emotional disabilities. Serving Northern Wisconsin with the very best staff, horses and volunteers. TURTLE FLAMBEAU FLOWAGE ASSOCIATION, INC. A volunteer organization whose purpose is to enhance the quality of the Turtle Flambeau and promote the business, attractions, activities and events in the Turtle Flambeau Flowage region. WOODS AND BLOOMS GARDEN CLUB Mercer, WI 54547 715-476-2267 The Woods and Blooms Garden Club meets at 5:30 pm, April through October on the 4th Tuesday on the month, unless otherwise specified, at the Mercer Town Hall. New and experience gardeners are welcome to attend our meetings.

SERVICES GREAT NORTHERN PARTY BUS 5070 N Hwy 51, Mercer, WI 54547 715-476-2440 The Great Northern Hotel has a 16 passenger party bus (captains chairs and wheel chair lift) available for transportation for weddings, parties, events, shuttle services. Call 715-476-2440 or visit for rates. See ad, inside back cover DEAN DISTRIBUTING 1678 Dustin St, Arbor Vitae, WI 54568 715-362-7330 group04/deandistributing/home Dean Distributing, Inc is an Anheuser Busch wholesaler in Arbor Vitae with multiple craft brands as well. K & L STORAGE Mercer, WI 54547 715-904-0246 Year round or seasonal storage for boats, ATVs, snowmobiles, autos, and personal household goods. Individual garages are available in addition to a large enclosed boat/vehicle storage barn. See ad, pg 42. LAKE COUNTRY STORAGE SOLUTIONS LLC 4326 N Hwy 51, Mercer, WI 54547 920-410-3255 Coming in spring 2019 - brand new, clean, year-round indoor storage, as well as outdoor storage. Sizes available: 11x30, 11x26, 11x24, 11x22, and 11x13. All units will have lights, but no power. Month-tomonth, semi-annual, and discounted annual leases. LAUER AVIATION 4704 N Lamekas Rd, Mercer, WI 54547 715-476-7810 See beautiful Northern Wisconsin or the Upper Peninsula of Michigan from the air. We can show you sites that can only be experienced from the air. Flights in land or sea plane, aerial photography, and private pilot lessons.

LOONEY CLEAN 2580 W Margaret St, Mercer, WI 54547 715-476-2466 Life’s too short, let us do your dirty work. We love a challenge. Call today for free estimates. We will do short term or long term jobs. No job is too big or too small. LOTTER’S MERCER BP 5247 N Hwy 51, Mercer, WI 54547 715-476-3437 Welcome to Lotter’s Mercer BP, one of eight locations to conveniently serving the Northwood with fast, friendly service and clean facilities. Stop in where you are “always” number one and enjoy our fresh bakery, hot foods, and friendly smiles. MERCER RENTALS SALES & SERVICE 5235 N Hwy 51, Mercer, WI 54547 715-476-3490 Mercer Rentals is your go-to auto repair in Mercer. A Napa Auto Care Center. We also rent equipment such as skid steers and mini excavators. Don’t forget about our well-equipped fishing boats for rent. Open year-round, M-F, 8am-5pm, Sat 8am-Noon. MERCER SPEED QUEEN LAUNDRY 5182 N Hwy 51, Mercer, WI 54547 715-776-2545 The Speed Queen Laundry has been serving the Mercer area for over 40 years. Open 365 days a year with a large selection of washers and dryers including 8 large capacity machines capable of washing large items and loads. NORTHWOOD PINES STORAGE 682 W Hwy 51, Mercer, WI 54547 920-608-5597 Year-round storage. Various size units. Discounted rates for terms. Located in Mercer, Boulder Junction, St. Germain and Hazelhurst.

RICK’S APPLIANCE SERVICE PO Box 334, Mercer, WI 54547 715-614-0127 Rick Boes is a factory trained technician with over 35 years in the appliance industry. Authorized: Amana, Bosch, Crosley, Estate, GE, Hotpoint, Jenn Air, Kitchen Aid, Maytag, Scotsman, Speed Queen, Thermador, Sharp, and more. Call for your appliance servicing needs. WHEEL HAUL IT PO Box 238, Presque Isle, WI 54557 715-482-6235 Roll-off containers for private or commercial use. Construction demo, to household debris. No time? Let us do the loading. Same day delivery when possible.

SHOPPING STORMY KROMER 1238 Wall St, Ironwood, MI 49938 888-455-2253 Home of the iconic Stormy Kromer cap! Free factory tours MondayFriday at 1:30 and flagship store open Monday- Friday 8-5 and Saturday 9-12. Factory tours are kid-friendly and wheelchair accessible, approximately 45 minutes long and a great rainy day activity. See ad, pg 40. WAMPUM SHOP 5257 Lakeview Ave, Mercer, WI 54547 715-476-2465 A Northwoods tradition that the entire family can enjoy. Clothing for infants thru adult plus sizes, gifts and souvenirs, old fashioned candy, moccasins, gem-stone mining, and so much more. Let us turn your vacation moments into memories.

CHERI’S FABRIC TO QUILT 5244 N Hwy 51, Mercer, WI 54547 715-476-0111 Over 600 bolts of quilter’s quality fabrics, canvas, batiks, flannels, leather, notions, tools and more. Open this year summer only, May 1st through October. Stay at Pine Forest Lodge and receive 15% off. IMPULSIVE NECESSITIES AT WHIMSIES 5219 N Hwy 51, Mercer, WI 54547 715-476-0073 Enjoy a delightful Northwoods shopping experience in the heart of Mercer. Explore our unique home and cabin décor, clothing boutique, jewelry, candles, soaps, lotions, gourmet foods, books, puzzles, baby nook, and gifts galore. See ad, pg 40. IRON COUNTY FARMERS MARKET Corner of 10th Ave and Hwy 51, Hurley, WI 54534 715-893-2485 Located across from the Wisconsin Visitor Center on Hwy 51, in Hurley, end of June-mid October. Stop by and meet your local farmers and artisans offering homegrown fruits, vegetables, herbs, maple syrup, jam, meats, and handmade arts & crafts. THE LAKE HOUSE 5962 County Hwy W, Manitowish Waters, WI 54545 715-543-2301 The Lake House welcomes you to an eclectic array of home accents, coffee table books, and toys. We have that something special you’ve been looking for. MERCER GARDEN CENTER 4772 N Hwy 51 South, Mercer, WI 54547 715-476-2815 Your trusted local full service garden center with everything you need to create the garden and outdoor living area of your dreams. Offering annuals, perennials, pots, tools, soil, fertilizer, garden accessories, and more. Open the Thursday before Mother’s Day.

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SHOPPING MEYER FEED AND SEED 1792W Hwy 51 South, Mercer, WI 54547 715-476-7663 We handle premium dog and cat food, as well as a wide variety of feed for poultry, horses, wild game bird, rabbits, and deer. We also have handsawn woodcarvings and unique decorations, bird houses and feeders. EZ Log Structures dealer. NORTHWOODS ACCENTS 5079 N Hwy 51, Mercer, WI 54547 715-476-9154 We carry Wisconsin made products that speak to the Up North theme. Handcrafted log furniture for the inside and outside of your home. Symbol mattress dealer, Best Craft Furniture, and Denali bedding available. Custom orders welcome. See ad, pg 41. ODONATA ART GALLERY 4774 N Hwy 51 South, Mercer, WI 54547 715-476-2910 Odonata showcases a large assembly of exceptional artists. Mitchell produces large framed photographic canvas prints that will add a “wow” to decorating your cabin and throws functional pottery. Laureen is a bold watercolorist and sculpts beautiful pottery. Call for seasonal hours. See ad, pg 40. PAW SHOP OF THE MERCER SCHOOL 5211 Hwy 51, Mercer, WI 54547 715-476-2276 The Paw Shop is a resale store operated with the help of many volunteers from the Community. Stop in and check us out. See ad, pg 40.


SNOW’S FAMILY MARKET & SHELL GASS 5126N Hwy 51, Mercer, WI 54547 715-476-9150 Mercer’s full-service supermarket serving the Northwoods since 1993. Located right on the ATV/snowmobile trail, and the Mercer Bike Trailhead parking lot. We offer a full selection of all major departments, a touchless automatic car wash, and Shell gasoline.

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TO THE NINES 5970 County Hwy W, Manitowish Waters, WI 54545 715-543-2699 Stop in to enjoy a relaxing atmosphere while casually browsing our exquisite merchandise. Something for everyone from home furnishings, one-of-a-kind gifts, candles, gourmet foods, and more. See ad, pg 21.

SPORTING GOODS & SERVICES ANGLER’S CHOICE GUIDE SERVICE PO Box 552, Mercer, WI 54547 715-892-3020 “NO FISH, NO Pay” (excludes Musky). 2-TIME WORLD RECORD HOLDER. Creating the complete northern Wisconsin vacation with a licensed and experienced fishing guide any time of the year. Shore lunches available. Full-day $335, half-day $240. Bait included. See ad, pg 20. BOBBER DOWN GUIDE SERVICE 4816N Little Pike Lake Rd, Mercer, WI 54547 715-776-0140 Providing expert fishing guide service on the Turtle Flambeau Flowage and other area lakes. We specialize in walleye, smallmouth bass, and musky. Shore lunch options available too! Jeff “Bobber Down” Robl will provide you with a memorable experience. See ad, pg 41. DOC’S GUIDE SERVICE 2250 Leisure Lane, Mercer, WI 54547 715-476-2305 Doc (Mike Sabec) is an expert on the Turtle Flambeau Flowage, specializing in walleye, smallmouth bass, jumbo perch and crappie. You are sure to enjoy your day on the water with Doc as he is dedicated to your fishing success. INVASION JIGS 2250 Leisure Lane, Mercer, WI 54547 715-476-2305

The unique design of the Invasion Jig moves through the thickest wood and weed structures without snagging. The Invasion Jig is designed by Mike “Doc” Sabec. Doc has been a professional fisherman and guide for over 25 years. MERCER MUSKIES AND MORE GUIDE SERVICE LLC 5468 N Sopko Rd, Mercer, WI 54547 608-852-0245 Fishing the waters of Iron and Vilas counties for musky, walleye, and crappie May through October. Two fully rigged, comfortable boats and the finest fishing equipment available. Fully insured and licensed guide. SS SPORT STORE 5168 N Hwy 51, Mercer, WI 54547 715-476-2468 Factory authorized Arctic Cat dealer. New and preowned snowmobiles, ATVs and UTVs, parts, clothing, accessories, sales and service. Marine sales, service and accessories, Hewitt Roll-A Dock and boat lifts, trailers, and swim rafts. We rent snowmobiles, outboards and fishing boats. See ad, pg 40. TURTLE RIVER TRADING COMPANY 5227 N US Hwy 51, Mercer, WI 54547 715-476-0123 Celebrating 25 years as #1 most complete sport shop. Fresh live bait and newest quality tackle. Full line of hunting supplies and ammo. Professional guide service available. Wisconsin licenses and boat, ATV, UTV, snowmobile renewals and trail passes. See ad, pg 41.


Eunica’s Beaver Lodge Bar, Casual Dining, motel, Sports TV’s Million Dollar View on Little Martha Lake We Welcome Snowmobiles, ATV’s, Bikers, Hunters, Fisherman 2.5 mi E on Hwy J. Left on Beaver Lodge Cir. ATV/Snowmobile trail #10

Mercer, WI • 715-476-2004

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attractions - community

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dining - bar - grill

dining - bar - grill

Closed Mondays and Tuesdays

Visit Mercer

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Wellness Center and Yoga Shine in Mercer Nestled in the Northwoods town of Mercer you will find two hidden gems -Northern Fire Yoga studio and AHHA Wellness Spa, both located at 5037N, Hwy. 51. Each provides big city wellness and yoga at small hometown prices. Your wellness program can continue even while on vacation. Northern Fire offers a variety of class times with levels to suit your needs. AHHA is home to many different alternative and holistic remedies. They are a oneof-kind wellness center. Yoga unites the mind, body and soul in a way that eases tension, reduces inflammation, and promotes health and well-being. At Northern Fire Yoga, all ages and capabilities are welcome; whether you are new to the mat or an experienced yogi. Northern Fire Yoga offers private lessons, special events, workshops and retreats. E-mail them at The services offered at AHHA aim to optimize human performance and balance the body through sound, light and frequency. Explore this technology by trying their light and sound lounges.

health and wellness

You can also receive hands-on relaxation and rejuvenation through reflexology, therapeutic and hot stone massages. Try an Aroma Touch or an ancient Ayurveda Kansa wand session to help calm and soothe your nervous system, helping you achieve optimal health. Make it a party with a “Taste of Wellness� where you and up to five friends can choose from their menu of services to create a wellness workshop tailored to your needs. Call 906-285-0855 for more information.

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REAL ESTATE 5065N Hwy. 51 • Box 727 Mercer, WI 54547

Dee Lameka Broker/Owner

715-776-3586 Cell/Text




Cozy “Cabin-Style” Rooms with Northwoods Charm! Amenities like at “HOME”! DS O TE O

Super CLEAN Rooms!







715 776 3586

715-476-3586 • Toll Free 877-850-4081Cell/Text



e ot M ar *** t S * 5- *

NEW! 1, 2 & 3 BR Units w/ Kitchens

real estate

With 35 YEARS of Experience in Mercer and a “Wealth of Knowledge” in the Real Estate World!


5065N Hwy. 51•Box 727•Mercer, WI 54547 • 715-476-3586 2019 Visitor Guide | 39

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Visit Mercer

B bber Down Guide Service


Bobber Down Guide Service Jeff Robl 715.776.0140

“Jeff’s ability to get on fish is uncanny and his knowledge of the Turtle Flambeau Flowage and special "Honey Holes" is unmatched."

Pat Lorsung, Amherst, Wisconsin

4816 N Little Pike Lake Road, Mercer, Wisconsin 54547 USA

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THE LODGE Clean, affordable rooms. For reservations contact: Toni 715-904-8899


5491 Hwy 51 N Mercer, WI

Carry Outs Available

Keep us in mind for your private party or event

The Cranberry Inn of Mercer is Building a Long-Standing Tradition of Great Food and Service.

We will not skimp on quality and will always be interested in your feedback. We will be offering featured items throughout the week and change with the season. Our goal is to keep our menu exciting and the atmosphere clean and refreshing. Our restaurant and lodging will hopefully entice people to stay in our beautiful area.

Appetizers Wisconsin Cheese Curds Taste of Wisconsin

Salmon Sashimi Norwegian salmon seared and served over a bed of Asian slaw with wasabi, pickled ginger and soy sauce Italian Stuffed Mushrooms Mushroom caps stuffed with seasoned bread crumbs, Italian sausage, garlic, cheese and seasoning Artichoke Egg Rolls Egg roll wrapper filled with spinach, artichokes, cream cheese, herbs and mozzarella Bog Shrimp Six jumbo shrimp sauteed in garlic olive oil and anchovies. Served with crostini Potato Skins Potato skins filled with bacon, cheese, onions and spices Mussels Sauteed in garlic butter, white wine and extra virgin olive oil. Served with crostini Ahi Tuna Seared and served on a bed of Asian slaw. Soy sauce, pickled ginger and wasabi included

Salad & Soups Small Caesar

Cranberry Inn House Salad Fresh Romaine, dried cranberries, candied pecans and asiago cheese. Tossed with our cranberry vinaigrette dressing Add Chicken Add Shrimp Add Salmon Soup du Jour: Cup or Bowl Baked French Onion Soup: Bowl MENU SUBJECT TO CHANGE

Sandwiches Served with fries and coleslaw.

Wild Mushroom Ravioli Tender filled pasta with a cream sauce.

Bog Burger 1/2 lb. fresh certified Hereford Burgers. Topped with bacon, sauteed onions and cheddar cheese on a toasted kaiser.

Baked Mostacolli Penne pasta tossed with marinara and topped with mozzarella. Baked until bubbly. Add Chicken or Sausage Fettucine Alfredo Pasta with our creamy Alfredo sauce. Add Chicken, Sausage or Shrimp Spaghetti & Meatballs or Italian Sausage Spaghetti topped with homemade meatballs and red sauce. Add Italian Sausage Chicken Parmesan Breaded chicken breast, pan fried and layered over red sauce and Italian cheeses. Served with spaghetti. Pasta Primavera Green pepper, red onion, tomato, mushrooms, all sauteed in olive oil and tossed with pasta Seafood Medley Shrimp, clams and mussels steamed and served over pasta with a light garlic sauce Chicken Marsala Braised chicken breast with sauteed mushrooms and onions in a wine sauce. Served over pasta.

Build Your Own Pizza 10” or 14”

Thin crust homemade pizza. Toppings: Pepperoni • Italian Sausage • Bacon Green Peppers • Onions • Sauteed Onions Mushrooms • Tomatoes • Black & Green Olives Extra Cheese

Chicken Sandwich Grilled or crispy fried chicken breast with lettuce, tomato, and garlic mayo. Served on a toasted kaiser. Add bacon Shaved Prime Sandwich Slow roasted Choice prime rib piled high and served on grilled french bread with au jus. Add mushrooms and onions Add mozzarella cheese

From the Butcher Block Served with vegetable, soup or salad and choice of potato.

Steak Medallions Portabello mushrooms steamed with Marsala wine, red onions and stuffed with cream cheese. Topped with blackened steak medallions Steak Barrels Peppercorn encrusted beef shoulder tender served with sauteed mushrooms and garlic or blue cheese. Filet Mignon The best eight ounce filet available.

Bluegill Sandwich Crispy fried bluegill filets with lettuce and tartar sauce.

Ribeye USDA choice aged and flavorful fourteen ounce ribeye.

Chicken Tenders Chicken breast tenders served with choice of sauce. Options: Chipotle, smoky BBQ, Asian or Cranberry

Baby Back Ribs : 1/2 Rack or Full Rack Slow cooked and finished with your choice of smoky BBQ, chipotle, cranberry or Asian sauce.

Reuben Slow roasted roast beef, sauerkraut, 1000 Island dressing on grilled marble rye. Grilled corned beef sandwich

Nightly Features

Friday Fish Fry Haddock deep fried or broiled and choice of potato with coleslaw and cup of soup Saturday Night Prime Rib : Queen, King Prime Rib Dinner Served with soup or salad and choice of potato 8 oz. Certified Hereford Filet Mignon Sunday Chicken & Ribs Chicken and ribs combo on special every Sunday. So you can enjoy both! Full Slab Ribs Half Slab Ribs 1/2 Chicken Dinner

Steak Topper Options: Sauteed mushrooms and onions Blackened Herb compound butter Add four shrimp

LakesServed&withSeas vegetable, soup or salad and choice of potato.

Norwegian Salmon Sundried tomato encrusted filet pan seared in olive oil and served over Asian slaw Jumbo Shrimp Your choice of sauteed or lightly dusted and fried Haddock Filet Flaky haddock filet broiled or deep fried and served with drawn butter or tartar sauce Walleye Choice of broiled or deep fried. Pan fried or Parmesan encrusted

Monday Pizza Night Three topping small Three topping large

Bluegill 1/2 lb of lightly breaded bluegill, served with cocktail or tartar sauce

Thursday Steak Night Steak Barrel Ribeye

Ahi Tuna Ahi tuna grilled to medium rare and server over sauteed seasonal vegetables. (no side vegetable)

dining guide

Classic Caesar Salad Crisp romaine, tossed with our Caesar dressing, croutons and shredded Asiago cheese (anchovies upon request) Add Chicken, Shrimp, or Salmon

Pastas Served with soup or salad and bread.

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Mercer Visitor Guide 2019  

Mercer Visitor Guide 2019