2018 Canadian Beef Industry Conference Guide

Driving Demand

A U G U S T 14 – 1 6 , 2 0 1 8 • L O N DON C ON VEN TION C EN TRE, LON D ON , ON

THIRD ANNUAL

ANGUS building partnerships - uniting pioneering - visionary - innovative connectivity - integrity - profitability

leading edge - optimizing youth

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The Canadian Angus Association is a proud sponsor of our nation’s Canadian Beef Industry Conference Please read our new Strategic Plan: Canadian Angus Advantage at https://goo.gl/h6SvM6

Canadian Angus Association

292140 Wagon Wheel Blvd • Rocky View County, AB T4A 0E2 P: 1.888.571.3580 • F: 403.571.3599 • cdnangus@cdnangus.ca

www.cdnangus.ca

We Proudly Support Canadian Farmers ©2018 McDonald’s

CONNECT

CONNECT

GO MOBILE

CBIC provides complimentary wifi access to attendees throughout the conference.

1. Connect to network LCC-Event1 2. Enter case-sensitive password Wifi@lccaug2018

Download our app 2018 Canadian Beef Industry Conference from the App Store for updates, schedule, notifications, live polling and more!

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PRESENTING PARTNERS

On the cover: Mucho Mexican Marinated Beef Steak, recipe can be found on www.canadabeef.ca

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

TABLE OF CONTENTS 7

W ELC O M E TO T H E C B I C E V EN T SC H ED U L E

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CA N A DA'S N AT I O N A L B EEF ST R AT EGY

30

I N D U ST RY AWA R DS

32

YO U T H PR O G R A M S

37

C B I C PA RT N ER S – B C R C, CA N A DA B EEF, C B B C, C CA & N C FA

39

T R A D ES H OW

44

PR ES EN T ER S

51

VO LU N T EER S

76

S P O N SO R S

78

2018 3RD ANNUAL CANADIAN BEEF INDUSTRY CONFERENCE

@CDNBeefConf tweet about this conference using #CDNBeefConf

5

Driving Demand 6 

2018 CANADIAN BEEF INDUSTRY CONFERENCE

WELCOME

Left to Right: Chair Tammi Ribey, DVM, Paisley & Tara Veterinary Services; Past-Chair Virgil Lowe, Business Manager, Verified Beef Production Plus; Vice Chair Ryan Kasko, President, Kasko Cattle Company, Chair, Alberta Cattle Feeders Assoc

WELCOME TO THE 3RD ANNUAL CANADIAN BEEF INDUSTRY CONFERENCE! The theme of CBIC 2018 is Driving Demand. We are excited to welcome you to London, Ontario for the third national meeting of the Canadian beef industry. CBIC offers everyone from all corners of the beef industry an opportunity to come together to mix and mingle with old friends and make new friends. You will be able to share insights with each other, find common issues, and explore how you can help make the entire industry stronger together. It is also a place where people outside our industry will offer their insights and impressions of us. When everyone from primary producers, packers, processors, retail, industry, government, and all other groups that play a part in the beef industry come together we can propel the beef industry forward.

This is Ontario’s first opportunity to host the Canadian Beef Industry Conference. Southern Ontario is an exciting location for producers to experience a diversity of agricultural production close to a large population of consumers. Please take the opportunity to enjoy the local activities from farm tours, to wine tasting to touring the scenic city of London.

Driving Demand, getting the right product to the right consumer every time is the theme for this year’s conference. We are excited to offer you the opportunity to listen to many inspiring and thought-provoking speakers as we strive to find ways to increase all aspects of beef demand. You are most welcome to dropin on business meetings that affect your operation, visit with industry leading companies in the tradeshow, take in live cattle demonstrations, and network with your fellow beef industry stakeholders.

The Canadian Beef Industry Conference is only possible through the herculean effort put forth by the five partner organizations – Beef Cattle Research Council, Canada Beef, Canadian Beef Breeds Council, Canadian Cattlemen’s Association, and National Cattle Feeders Association, our generous sponsors, and the numerous and incredibly dedicated volunteers. We encourage you to express your thanks to our partner organizations, volunteers, and sponsors by supporting them as best you can. Without the truly amazing commitment from these people our conference could not be possible, and we would not be able to meet as an industry to build a stronger, more prosperous future.

Finally, thank-you for YOUR commitment to the Canadian beef industry which you are expressing simply by your attendance and interest. You are in for an exciting few days and we hope you can learn more about the best industry in the world, can share your passion for it with friends old and new, and take at least one thing home to make a difference to your operation. Together we can Drive Demand in the beef industry to new heights.

Sincerely, Tammi, Ryan and Virgil

@CDNBeefConf tweet about this conference using #CDNBeefConf

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Left: The Rt. Hon. Justin PJ Trudeau, PC, MP Prime Minister of Canada Right: Lawrence MacAulay, PC, MP, Minister of Agriculture and Agri-Food

A MESSAGE FROM THE GOVERNMENT OF CANADA I am pleased to extend my warmest greetings to everyone taking part in the 3rd Annual Canadian Beef Industry Conference.

This conference brings together cattle and beef producers and experts from across the country to exchange information, share resources and discuss Canada’s National Beef Strategy. I am certain that delegates will benefit from this year’s program, which features a wide variety of learning and networking opportunities.

I would like to thank the Beef Cattle Research Council, Canada Beef, the Canadian Beef Breeds Council, and the Canadian Cattlemen’s Association for hosting this event, and for supporting an important sector of Canada’s economy.

Please accept my best wishes for an enjoyable and productive conference.

On behalf of the Government of Canada I would like to welcome our friends from Canada's beef and cattle industry to the third annual Canadian Beef Industry Conference in London.

Congratulations to all the organizers – this conference keeps getting bigger and better, and it's a tremendous tool to help keep our beef industry out in front.

Canada's agriculture and agri-food sector is a powerhouse for Canada's economy- and our beef and cattle industry is a big part of that. This dynamic sector contributes over $30 billion to our economy, over $8 billion in farm cash receipts and close to $4 billion in beef and cattle exports. Our producers care - they care for their animals, they care for their land, and they put the best of Canada into our beef. The result is the best beef in the world.

This year's theme "Driving Demand" is right on the mark. Canadian beef exports keep hitting new records every year, and the Government of Canada is working hard to grow our markets around the world and here in North America.

We've set an export target of $75 billion by 2025, and will be counting on the beef industry to help reach it. Free trade agreements with the European Union and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership are expected to boost our beef exports by $1 billion. I continue to work closely with Canada Beef and industry leaders to promote our world-class beef in key markets around the world - most recently China, where we held a promotional event at SIAL China, Asia's largest trade show for food innovation.

With growing demand for protein around the world, the future is bright.

Sincerely,

To help your industry capture these opportunities, the Government of Canada, along with the provinces and territories, is investing $3 billion over five years under the Canadian Agricultural Partnership in the priorities of your industry, including trade, sustainability, public trust, and science and innovation.

The Rt. Hon. Justin P.J. Trudeau, P.C., M.P. Prime Minister of Canada

The Government of Canada will continue working shoulder-to-shoulder with the Canadian beef industry to seize new opportunities around the world, and drive jobs and growth here at home. Have a great conference!

Lawrence MacAulay, PC, MP, Minister of Agriculture and Agri-Food

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

WELCOME

Ernie Hardeman Minister of Agriculture, Food and Rural Affairs

A MESSAGE FROM THE HONOURABLE ERNIE HARDEMAN

A MESSAGE FROM THE HONOURABLE MATT BROWN

As the Minister of Agriculture, Food and Rural Affairs, I am pleased to welcome you to the third annual Canadian Beef Industry Conference.

Dear organizers, volunteers and attendees,

Canada's beef industry is an important part of our nation's agriculture sector. With your hard work and resourcefulness, it is thriving and I have confidence that it will continue to grow.

Canadian beef is world-class and enjoyed by people around the globe. This success is the result of many factors including the evidence based practices supported by long standing traditions and knowledge of the herds, the land and climate you work in. The industry focus on food safety and responsible stewardship are also important factors that have led to the accomplishments of this industry.

I am impressed with the calibre of ranchers and farmers in Ontario and across Canada. You have helped ensure our country has a strong and sustainable agricultural sector.

Your hard work has given us the competitive edge.

The Ministry of Agriculture, Food and Rural Affairs has a long history of working closely with the beef industry. I look forward to being a clear voice of support for the continuation of this partnership. Together we will work to expand the market and realize the tremendous opportunities for this industry.

On behalf of the City of London, and London City Council, I am pleased to welcome you to the 3rd annual Canadian Beef Industry Conference and the London Convention Centre.

I want to thank the organizers for all their hard work to make this conference a success. London is proud to be the host city for the Canadian Beef Industry and to have visitors from across Canada.

I know your focus will be on the conference, but I hope you get a chance to see what our Forest City has to offer. We have some restaurants that serve delicious cuisine and craft beer, along with great shops, beautiful parks and other excellent attractions.

I hope you enjoy your time here in London.

Sincerely,

Mayor Matt Brown

Please accept my best wishes for a successful conference as you gather and engage in the important conversations that will drive demand for beef in Canada.

Ernie Hardeman Minister of Agriculture, Food and Rural Affairs

@CDNBeefConf tweet about this conference using #CDNBeefConf

9

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PRE-CONFERENCE MONDAY, AUGUST 13, 2018 7: 30 AM – 8 :30 PM

EXPLORE BEEF FARMING IN ONTARIO hosted by Beef Farmers of Ontario and AgSights

Pick-up at Doubletree Hotel by Hilton

8: 30 AM – 5 :00 PM

Canadian Beef Check-Off Agency Meeting [Closed]

Doubletree Hotel by Hilton

5: 00 PM – 8 :00 PM

Cattlemen’s Young Leaders (CYL) Selections [Closed]

Doubletree Hotel by Hilton

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

DAY ONE

2018 CBIC CONFERENCE SCHEDULE

TUESDAY, AUGUST 14, 2018 7: 00 AM – 12 :00 PM

Cattlemen’s Young Leaders (CYL) Selections [Closed]

Salon B/B1

8: 00 AM – 10 :30 AM

National Communications Managers Meeting [Closed]

Salon E/F

8: 00 AM – 4:3 0 PM

Canadian Beef Check-Off Agency AGM

Salon G/H

8:0 0 AM 1:0 0PM 12:00 PM – 1 :00 PM

Canadian Beef Check-Off Agency AGM Check-Off Town Hall featuring The Agency, Canada Beef, BCRC, and Public Engagement/Issues Management HALLWAY

LUNCH

Salon B/B1

12:00 PM – 3 :00 PM

Young Cattlemen’s Council (YCC) AGM

12:30 – 1 :30 PM

YCC Feature Speaker – Darrell Wade presented by Beef Farmers of Ontario

TODAY’S FARMS ARE BIG BUSINESS In today’s world, the family farm must be treated and recognized as a business. We need to develop an interplay of knowledge between generations rather than comparing how we are different. Acquiring the family farm takes more than just sweat equity. If you want farm ownership, you need a plan, deadlines and a great deal of communication with your family. Learn how to have those courageous conversations and set the stage for growth and ownership of your family’s farm.

1: 00 PM – 5:0 0 PM

Canadian Beef Breeds Council Technical Forum Advances in animal breeding and genetics are quite rapid these days. This tech forum will address best practice, recent developments and a look to the future of breeding and genetics.

Salon D/D1

2: 00 PM – 6:0 0 PM

Canadian Cattlemen’s Association (CCA) – Value Creation and Competitiveness

Salon E/F

CCA Feature Panel 2:0 0 PM – 2:4 5 PM

USING DATA TO CONNECT – THE COW-CALF, FEEDER AND PROCESSOR PERSPECTIVE Cow/Calf Producer: Meredith Closs, Shawville, Quebec Feedlot Operator: Jack Chaffe, Ontario Processor: Emily Murray, Cargill Meat Solutions Moderator: Jaclyn Horenberg

2: 00 PM – 6:0 0 PM 2:0 0 PM – 2:4 5 PM

Canadian Cattlemen’s Association (CCA) – Environment

Salon J

CCA Feature Speaker Tim Hardman, Director, Sustainable Food with World Wildlife Fund US

HOW CATTLE CAN CONTRIBUTE TO BIODIVERSITY Explaining the importance of balance in an ecosystem. How some ecosystems, and species within them, depend on grazers to properly manage the land for that balance target. When this is done well, it can lead to great results not only for the producer or the wildlife, but for the entire ecosystem.

4: 00 PM

T R ADESHOW OPENS

TRADESHOW

5: 30 PM – 6:3 0 PM

HAPPY HOUR PR ESEN TE D B Y MN P

TRADESHOW

@CDNBeefConf tweet about this conference using #CDNBeefConf

15

DAY ONE

2018 CBIC CONFERENCE SCHEDULE

The Taste of Craft – Exploring home grown harmonies in beef and beer.

Presented by Canada Beef and MNP Come savour the delicious pairings of these 2 iconic Canadian foods, both a reflection of the environment they come from and the care and expertise it takes to develop these fine foods 6: 30 PM – 9 :30 PM

Tradeshow Demo Stage

Ballroom and Tradeshow

OPENING RECEPTION Cattlemen’s Young Leaders 2018 Graduation Ceremony Highlights from the class of 2018: Sixteen CYL’s will be recognized for their excellence in leadership within the beef industry

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

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DAY TWO

2018 CBIC CONFERENCE SCHEDULE

WEDNESDAY, AUGUST 15, 2018 7: 00 AM

T R ADESHOW OPENS

7: 00 AM – 7:4 5 AM

B R EAKFAST PR ESENTE D B Y MC D O N A L D S

7: 45 AM – 8:0 0 AM

Opening remarks from CBIC Chair Tammi Ribey and Past Chair Virgil Lowe

Ballroom

8: 00 AM – 9:0 0 AM

General Session 1 – Driving Demand Dr. Irwin Adam

Ballroom

GLOBAL EATING FUTURES A creative scientist and food futurist who combines a background in engineering, biology, and technology with his passions for food and design in the exploration of global eating futures. He will share his insights on opportunities the beef sector must capitalize on to remain competitive and drive demand long term.

9: 00 AM – 9:3 0 AM

A fireside conversation with Sonya Roberts and moderated by Marty Seymour Ballroom

THE ALTERNATIVE PROTEIN MARKET Sonya Roberts, President - Cargill Proteins - Growth & New Ventures and Strategic Pricing, will provide Cargill’s perspective on the alternative protein market, the opportunities the company is seeing in this market, anticipated growth, and consumer response.

9: 30 AM – 10 :15 AM 9:4 0 AM – 10 :00 AM

10:15 AM – 1 :45 PM 10 :15 AM – 11 :00 AM

TRADESHOW

B R EAK AND T R ADESHO W

WALK A MILE IN MY SHOES presented by Canada Beef

Tradeshow Demo Stage

Many beef producers never need to buy beef so miss the experience of that purchase decision. Gain the shopper insights in this interactive demo. Flash-card quizzes, role playing and prizing included.

Canadian Cattlemen’s Association (CCA) – Foreign Trade CCA Feature Speaker – John Masswohl, CCA Director of Government and International Relations

Salon G/H/J

MAINTAINING MARKET AND SECURING NEW ACCESS 10:15 AM – 1 :45 PM 10 :15 AM – 11 :00 AM

Canadian Cattlemen’s Association (CCA) – Animal Health and Care CCA Feature Panel

Salon B/B1

OPPORTUNITIES & CHALLENGES WITH THE PROPOSED FEDERAL TRACEABILITY REGULATIONS Speakers: Anne Brunet-Burgess, General Manager Canadian Cattle Identification Agency (CCIA); Rick Wright, Executive Administrator, Livestock Markets Association (LMAC); Colleen Barnes, Associate Vice-President Canadian Food Inspection Agency (CFIA)

10:15 AM – 1 1:0 0 AM

Salon D/D1/E/F

Bov-Innovation 1.0

CROSS-CANADA CATTLE: BEST TRANSPORT PRACTICES Will include information from Derek Haley, PhD of the University of Guelph. Dr. Haley leads a research program on animal welfare and behaviour, and is currently exploring long-distance cattle transport. Steve Eby a feedlot operator from Kincardine, ON, will also share his experience with shipping and receiving cattle, and provide his insight for successful transport outcomes.

@CDNBeefConf tweet about this conference using #CDNBeefConf

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DAY TWO 11:15 AM – 12 :00 PM

2018 CBIC CONFERENCE SCHEDULE

Bov-Innovation 2.0

Salon D/D1/E/F

THE GRASS IS ALWAYS GREENER: PASTURE INFRASTRUCTURE AND MANAGEMENT Will be moderated by Barry Potter, with the Ontario Ministry of Agriculture, Food, and Rural Affairs. Barry has a special interest in beef production in northern Ontario and will facilitate presentations from beef producers Jason Desrochers and Tim Lehrbass, who are each farming in diverse regions of Ontario. Desrochers operates a cow-calf and backgrounding farm near Val Gagne in northern Ontario, and will explain how their farm overcomes land use challenges and converts marginal land into forage. Lehrbass farms in southern Ontario, near Alvinston, and will share grazing management strategies from his operation, which was recently recognized for excellence in forage management.

12:00 PM – 1:1 5 PM 1 2:4 0 PM – 1 :00 PM

1: 15 PM – 2 :45 PM

LUNCH PR ESENT ED B Y N E W H O L L A N D

THE ART OF BEEF presented by Cargill

BALLROOM Tradeshow Demo Stage

Sterling Silver Premium Meats is an upper 2/3 choice brand of premium beef. We will take you through the grading process for muscle cuts and demonstrate what makes Sterling Silver stand out from other premium beef brands.

General Session 2 – Driving Demand

Ballroom

DRIVING BEEF DEMAND PANEL Discussing each sectors responsibility in driving demand of Canadian beef and the connection between segments of the supply chain across the country featuring: Cow-calf: Curt Chickoski of Martens Ranch Ltd. Swift Current, SK Feeder: Jim Clark, Executive Director of the Ontario Cattle Feeders’ Association and Ontario Corn Fed Beef program Processer: Russ Mallard, President of Atlantic Beef Products Inc. Retailer and Food Service: Nathalie Coutayar, Marketing & Procurement at Denninger’s Distributor: Steve Christie, National Director Corporate Multi Unit Protein Sales at Sysco Canada Moderator: Rob Smith, CEO, Canadian Angus Association 2: 45 PM – 5 :45 PM 2:4 5 PM – 3:4 5 PM

Canadian Roundtable for Sustainable Beef (CRSB) CRSB Feature Speaker – Dr. Sylvain Charlebois, Rowe School of Business at Dalhousie University

Salon G/H/J

CONSUMER TRUST Will have a discussion on consumer trust, the fears of consumers and food security that consumers are looking for.

2: 45 PM – 3 :30 PM

Bov-Innovation 2.0 (REPEAT)

THE GRASS IS ALWAYS GREENER: PASTURE INFRASTRUCTURE AND MANAGEMENT Will be moderated by Barry Potter, with the Ontario Ministry of Agriculture, Food, and Rural Affairs. Barry has a special interest in beef production in northern Ontario and will facilitate presentations from beef producers Jason Desrochers and Tim Lehrbass, who are each farming in diverse regions of Ontario. Desrochers operates a cow-calf and backgrounding farm near Val Gagne in northern Ontario, and will explain how their farm overcomes land use challenges and converts marginal land into forage. Lehrbass farms in southern Ontario, near Alvinston, and will share grazing management strategies from his operation, which was recently recognized for excellence in forage management.

18

2018 CANADIAN BEEF INDUSTRY CONFERENCE

Salon D/D1/E/F

DAY TWO 3: 30 PM – 4:4 5 PM

2018 CBIC CONFERENCE SCHEDULE

TRADESHOW

B R EAK AND T R ADESHO W

Tradeshow Demo Stage

A Case Study presented by Canada Beef 3:4 5 PM – 4:0 5 PM

CONNECT, INNOVATE AND INSPIRE AT THE CBIC – VALUE CHAIN ENGAGEMENT FOR CARCASS OPTIMIZATION See how we ‘mine out’ new opportunities through butchery and culinary innovation to bring new cuts and menu concepts to market with the goal of optimizing value to the producer, offering sizzling excitement and profits to our customers and fulfill consumer wants and needs with beef. Follow our 2 examples of the ‘New Cuts On the Block: Short Plate and Chuck Roll our new shining stars.

4: 45 PM – 5:3 0 PM

Salon D/D1/E/F

Bov-Innovation 1.0 (REPEAT)

CROSS-CANADA CATTLE: BEST TRANSPORT PRACTICES Will include information from Derek Haley, PhD of the University of Guelph. Dr. Haley leads a research program on animal welfare and behaviour, and is currently exploring long-distance cattle transport. Steve Eby a feedlot operator from Kincardine, ON, will also share his experience with shipping and receiving cattle, and provide his insight for successful transport outcomes.

5: 30 PM – 6:3 0 PM

HAPPY HOUR PR ESEN TE D B Y C A N A D IA N A N GU S A S S O C IATIO N

TRADESHOW

6: 30 PM – 8:3 0 PM

Banquet and Awards The National Environmental Stewardship Awards and Outstanding Research and Innovation Award

Ballroom

8: 30 PM – 11 :00 PM

Beef Up the Music – featuring dueling pianos and magical moments

TRADESHOW

OntariO agricultural cOllege

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Our researchers and students have been improving the beef industry for over 140 years.

New researchers, funding and facilities position us as a leader for years to come.

LEADING THE INDUSTRY Photo courtesy of Archival and Special Collections, University of Guelph Library. @CDNBeefConf tweet about this conference using #CDNBeefConf

19

DAY THREE

2018 CBIC CONFERENCE SCHEDULE

THURSDAY, AUGUST 16, 2018 7: 00 AM

T R ADESHOW OPENS

7: 00 AM – 7 :55 AM

B R EAKFAST PR ESEN TE D B Y U FA

7: 30 AM – 1 1:0 0 AM

Canadian Beef Advisors [Closed]

Salon G

8: 00 AM – 8 :15 am

Opening remarks from CBIC Chair, Tammi Ribey and Vice Chair, Ryan Kasko

Ballroom

8: 00 AM – 1 1:0 0 AM

Provincial Managers Meeting [Closed]

Salon H

CanFax Market Updates brought to you by MNP

Ballroom

8: 15 AM – 8 :45 AM

Brian Perillat, Manager/Senior Analyst – Canfax Canadian Cattle Market Update Key Factors to Watch

8: 45 AM – 9 :45 AM

Kevin Good, Senior Analyst – CattleFax Situation/Outlook for the North American and Global Cattle/Beef Industries

9: 45 AM – 1 0:1 5 AM

Aaron Goertzen, Commodity Specialist – BMO Canadian Economic Outlook

10:15 AM – 11 :00 AM 10:15 AM

B R EAK AND T R ADESH O W A Case Study presented by Canada Beef

TRADESHOW Tradeshow Demo Stage

CONNECT, INNOVATE AND INSPIRE AT THE CBIC – VALUE CHAIN ENGAGEMENT FOR CARCASS OPTIMIZATION See how we ‘mine out’ new opportunities through butchery and culinary innovation to bring new cuts and menu concepts to market with the goal of optimizing value to the producer, offering sizzling excitement and profits to our customers and fulfill consumer wants and needs with beef. Follow our 2 examples of the ‘New Cuts On the Block: Short Plate and Chuck Roll our new shining stars.

11:00 AM – 11 :15 AM

Poster Competition Winner Presentations

11:15 AM – 12 :15 PM

Keynote Speaker presented by Canadian Angus Association

Ballroom

REX MURPHY His intellect and biting humour strike through the heart of profound political and social issues. Currently he writes and reports for CBC’s The National and is a columnist in the National Post.

12:15 PM – 1:1 5 PM 12:30 PM – 3:0 0 PM

12:45 PM – 1:2 0 PM 1: 15 PM – 4 :15 PM

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LUNCH PR ESENT ED B Y C A R GIL L Tri-Lateral Meeting – National Cattle Organization Leadership from Canada, USA and Mexico meet to discuss strategies to benefit global beef trade. [Closed] SHUT T LES T O WEST E R N FA IR D IS TR IC T Beef Cattle Research Council (BCRC) Open House Scientific studies and innovative developments are advancing Canadian beef production and impacting farms and ranches across the country.

Hear recent examples of progress made, discuss the objectives to be tackled next, meet the individuals leading the way, and take home new ideas to help keep your operation ahead of the herd.

2018 CANADIAN BEEF INDUSTRY CONFERENCE

BALLROOM Salon D/D1 FR O N T O F L C C Salon B/B1

DAY THREE

1: 15 PM – 5:1 5 PM 1:1 5 PM – 2:0 0 PM

2018 CBIC CONFERENCE SCHEDULE

Canadian Cattlemen’s Association (CCA) – Domestic Agriculture CCA Feature Panel

Salon E/F

THE PATH FORWARD ON CANADA’S BUSINESS RISK MANAGEMENT REVIEW Mark Brock, Chair of the AgGrowth Coalition; Tom Teichroeb, CoChair, CCA Domestic Ag; Joe Hill, Co-Chair, CCA Domestic Ag; Moderator: Brady Stadnicki, Policy Analyst, CCA

1: 30 PM – 2:4 5 PM

Live Cattle Handling and Discussions Creating Connections presented by Merck Animal Health

Western Fair District

WORKING TOGETHER FOR CATTLE WELL-BEING Creating Connections is an innovative program that prioritizes effective human – animal communication and reducing stress on cattle. Dr. Kip Lukasiewicz, who is a partner at Production Animal Consultation, and an expert involved in this program, focuses on animal handling, field research and facility design. The topic of his live cattle demonstration is “Designing Cattle Facilities to Harness Voluntary Cattle Flow”.

1: 30 PM – 2:4 5 PM

GLOBAL TRENDS OF CATTLE CONFORMATION AND THE INFLUENCE OF SCIENCE; STRIKING THE BALANCE BETWEEN PHENOTYPE AND GENOMICS

Western Fair District

PJ Budler, Global Livestock Solutions, International Business Development Manager (Trans Ova Genetics), Fort Worth, TX; Dr. Dan Shike, University of Illinois, Illinois, USA; Jack Oattes, University of Illinois and Ontario Purebred Breeder, Illinois, USA; Moderator Stephen Scott, Executive Director, Canadian Hereford Association 2: 45 PM – 3:0 0 PM

B R EAK

2: 15 PM – 3:0 0 PM

SHUT T LES F R OM LCC A N D W ES TER N FA IR D IS TR IC T

3: 00 PM – 4:1 5 PM

Live Cattle Handling and Discussions (REPEAT) Creating Connections presented by Merck Animal Health

Western Fair District

WORKING TOGETHER FOR CATTLE WELL-BEING Creating Connections is an innovative program that prioritizes effective human – animal communication and reducing stress on cattle. Dr. Kip Lukasiewicz, who is a partner at Production Animal Consultation, and an expert involved in this program, focuses on animal handling, field research and facility design. The topic of his live cattle demonstration is “Designing Cattle Facilities to Harness Voluntary Cattle Flow”.

3: 00 PM – 4:1 5 PM

GLOBAL TRENDS OF CATTLE CONFORMATION AND THE INFLUENCE OF SCIENCE; STRIKING THE BALANCE BETWEEN PHENOTYPE AND GENOMICS

Western Fair District

PJ Budler, Global Livestock Solutions, International Business Development Manager (Trans Ova Genetics), Fort Worth, TX; Dr. Dan Shike, University of Illinois, Illinois, USA; Jack Oattes, University of Illinois and Ontario Purebred Breeder, Illinois, USA; Moderator Stephen Scott, Executive Director, Canadian Hereford Association 4: 15 PM

SHUT T LES F R OM WESTER N FA IR D IS TR IC T TO L C C

5: 00 PM

SHUT T LES F R OM DOU B L E TR EE TO L A B ATT B R EW ERY

5: 30 PM – 7:0 0 PM 6: 15 PM – 7:3 0 PM 7: 00 PM – 9:0 0 PM

Labatt Brewery

Labatt Brewery Tour (extra ticket) SHUT T LES F R OM DOU B L E TR EE TO B U L L A N D B A R R E L L Out to Pasture – Wind-up Party (extra ticket)

D O U B L E TRE E B Y H ILTO N

D O U B L E TRE E B Y H ILTO N Bull and Barrell

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POST-CONFERENCE FRIDAY, AUGUST 17, 2018 7: 00 AM – 6 :00 PM

Canadian Cattlemen’s Association AGM

DoubleTree by Hilton

8: 00 AM – 1 0:0 0 PM

Niagara Falls Tour (extra ticket)

Pick-up at DoubleTree

by Hilton

*Please note schedule is subject to change

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Utilizing more than 250,000 Canadian Cattle Per Year

Expanding through Sales to Key Export Markets

Our quality assurance protocols and nutritionally balanced cornbased feeding program ensure naturally great tasting beef.

Ontario Corn Fed Beef is one of Canada’s largest producer-owned beef brands and utilizes feeder cattle raised across Canada.

Through sales in Asia and the Middle East the Ontario Corn Fed Beef program is continuing to grow.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

06-14-2018 1:22 PM

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Proud to support 2018 Canadian Beef Industry Conference.

We are working together with The Canadian Beef Industry to make a difference in our communities.

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AGENDAS TU E S D AY, A U G U S T 14 , 2018 – 1: 00P M

CANADIAN BEEF BREEDS COUNCIL TECHNICAL FORUM In association with Genome Alberta, Livestock Gentec and CBIC

TU E S D AY, A U G U S T 14 , 2018 – 2: 00P M -6: 00P M

VALUE CREATION AND COMPETITIVENESS COMMITTEE

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

Agenda 1. 1:00PM-1:30PM Welcome and Opening Comments Genome Alberta and Ontario Genomics, CBBC 2. 1:30PM-1:55PM Present Research and Results in Animal Breeding and Genetics Angela Canovas, Assistant Professor, University of Guelph 3. 1:55PM-2:20PM Getting Genomics Working for Commercial Cattle Graham Plastow, Prof./CEO Livestock Gentec at Univ. of Alberta 4. 2:20PM-2:45PM Utilising Genetic Evaluations – Producer Focus PJ Budler, TheCattleMarket.net 5. 2:45PM-3:00PM Tea/Coffee 6. 3:00PM-3:25PM Breeding Goals: What the Packer Wants (TBD) 7. 3:20PM-3:50PM Advances in Genetic Improvement in the Canadian Dairy Industry, Mike Lohuis, Vice President Genetics R&D, Semex 8. 3:50PM-4:15PM Data and its Importance to Genetic Improvement Mike McMorris, General Manager, AgSights 9. 4:15PM-5:00PM Panel Discussion/Open Forum Facilitator: A. N. Other 10. 5:00PM Close

Agenda Mandate: to identify technologies, goods or services that create a more profitable business climate through higher returns and/ or lowered cost of production from birth to processing.

1. 2:00 PM Call to Order 2. 2:00 PM Approve Agenda 3. 2:05 PM Review Minutes from March 2018 A. Business arising from minutes 4. 2:05 PM Panel Discussion – Connecting the Beef Value-Chain Through Data Moderator: Jaclyn Horenberg, Producer Relations, BFO Cow-calf: Meredith Closs, Quebec Feedlot: Jack Chaffe, Ontario Processor: Emily Murray, Cargill Meat Solutions 5. 2:45 PM Blockchain Technology and its Application in Agriculture A. Ruairi Hanafin, Grain Discovery 6. 3:45 PM Canadian Food Guide Update – Tom Lynch-Staunton, ABP 7. 4:20 PM Bio Break 8. 4:30 PM Alternative Proteins and Their Potential Impact on the Beef Industry A. Mark Klassen, CCA 9. 5:00 PM Canadian Beef Sustainability Acceleration Pilot Update A. Emily Murray, Cargill 10. 5:15 PM Pending Changes to Beef Grading in Canada – Marty Carpenter, CBGA 11. 5:30 PM Other Business 12. 5:45 PM Committee Priorities Review 13. 6:00 PM Adjourn

AGENDAS WEDNESDAY, A U G U S T 1 5, 2 01 8 – 10: 15P M

ANIMAL HEALTH & CARE COMMITTEE

Agenda Feature Panel – 10:15 AM–11:00 AM OPPORTUNITIES AND CHALLENGES WITH THE PROPOSED TRACEABILITY REGULATIONS Business – 11:00 am – 1:45 pm 1.

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Call to Order Approval of Agenda Minutes from Previous Meeting Business arising from the minutes Traceability Updates A. Alberta TB Investigation B. Food and Drug Regulations Amendments to address Antimicrobial Resistance C. Transport Regulations D. National Farmed Animal Health & Welfare Council and Canadian Animal Health Coalition E. Pacific North West Economic Region – Cross Border Livestock Health Conference National Farm Animal Care Council FMD vaccination policy development Other business In camera Adjourn

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AGENDAS W E D NE S D AY, A U G U S T 15 , 2018 – 10: 15P M – 1: 45P M

FOREIGN TRADE COMMITTEE AGENDA

Agenda Chairman: Bob Lowe Committee Overview and feature presentation by JOHN MASSWOHL 10:15 am – 11:00 am 1.

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THU RS D AY, A U G U S T 16 , 2018 – 1: 15P M – 5: 15P M

DOMESTIC AG POLICY & REGULATIONS

Agenda Feature Panel – 1:15 PM–2:00 PM THE PATH FORWARD ON CANADA’S BUSINESS RISK MANAGEMENT REVIEW 1.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

1AM – Call to Order 1 Welcome and introductions Approval of Agenda Approval of minutes from previous meeting Matters arising from the minutes USA & NAFTA CPTPP CETA & UK A. Technical market access issues to EU B. building cattle supply for EU C. Brexit and Canada-UK trade relationship China A. technical market access issues B. potential for free trade negotiations Mercosur Other markets/issues if necessary Canada Beef Report CBBC Report on Live Cattle/Genetics Marketing Review of sunsetting policy - none In-camera session (if necessary) Adjournment

Call to Order Approval of Agenda Minutes from Previous Meeting Provincial Roundtable BRM Review Update (AAFC) AgriRisk Initiatives A. Remote Sensing Project Update Fed Cattle Price Discovery Other business Policy Review In camera Adjourn

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Welcome to Ontario!

Beef Farmers of Ontario is a proud supporter of the 2018 Canadian Beef Industry Conference

Beef Farmers of Ontario (BFO) is the leading organization in Ontario working with all beef farmers to develop and support landmark achievements that move Ontario’s beef industry forward sustainably and profitably. BFO is involved in a wide range of issues and initiatives that are important to all stakeholders within Ontario’s beef industry which include industry sustainability, policy planning, trade, animal health and care, environment and food safety.

www.ontariobeef.com

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

STRATEGY

P ILL A RS AND VALUES TO M O V E THE IND U S TRY F OR WAR D

CANADA’S NATIONAL BEEF STRATEGY Moving the industry forward is a key element of the Canadian Beef Industry Conference. The event provides the opportunity for learning and interaction between industry players throughout the entire value chain – supporting the National Beef Strategy. A united effort by the national and provincial beef sector organizations, the National Beef Strategy provides the framework for how the organizations can work together to best position the Canadian beef industry for greater profitability, growth and continued production of a high quality beef product of choice in the world.

Released in 2014, the five-year National Strategy presents priorities, goals and funding needs to ensure the Canadian beef industry thrives well into the future, while building on the strengths of existing industry organizations. It is structured around four pillars and goals that are aligned with the industry’s vision of being dynamic and profitable, and its mission to be the most trusted and competitive high quality beef cattle producer in the world, recognized for superior quality, safety, value, innovation and sustainable production methods.

STRATEGY PILLARS & GOALS

Connectivity

Enhance synergies within industry and connect positively with consumers, the public, government and partner industries

Productivity

Increase production efficiency by 15% by 2020

Competitiveness

Reduce cost disadvantages compared to main competitors by 7% by 2020

Increase carcass cutout value by 15% of 2020

Beef Demand

The National Beef Strategy is a collaborative effort by Canadian national beef sector organizations including the Beef Cattle Research Council, Canada Beef, Canadian Beef Breeds Council, Canadian Cattlemen’s Association (and its provincial member associations), and National Cattle Feeders’ Association.

Visit www.beefstrategy.com to learn more about the National Beef Strategy.

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AWARDS

2018 PROVINCIAL RECIPIENTS AND NOMINEES FOR NATIONAL TESA AWARD Alberta Beef Producers 2018 Environmental Stewardship Award Recipients Ian and Carman Murray, Shoestring Ranch, Acme, AB Saskatchewan Stock Growers Association 2018 Environmental Stewardship Award Recipients Blain and Naomi Hjertaas, Hjertaas Farm, Redvers, SK

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THE ENVIRONMENTAL STEWARDSHIP AWARD As stewards of a vast portion of the Canadian landscape, Canada’s beef cattle producers play a significant role in protecting and enhancing the environment. They continuously strive to improve existing stewardship conservation practices to create a sustainable future – always farming for tomorrow.

Since 1996, TESA has recognized producers who go above and beyond standard industry conservation practices and set

Manitoba Beef Producers 2018 The Environmental Sustainability Award Recipients Brian and Sonja Harper, Circle H Farms, Brandon, MB

positive examples for other cattle producers and the public.

Beef Farmers of Ontario 2018 Environmental Stewardship Award Recipient Sandra Vos, owner of a grass-fed beef operation in Paris, ON.

Canadian Cattlemen’s Association (CCA). The national

Nova Scotia Cattle Producers On behalf of Maritime beef producers, 2017 Nova Scotia Federation of Agriculture’s Environmental Stewardship Award Recipient Larry and Pat Ward, Willow Pond Farm, Middle Musquodoboit, NS

to a wide range of environmental stewardship aspects in

2018 CANADIAN BEEF INDUSTRY CONFERENCE

At the local level, a producer receives provincial recognition for their outstanding contributions. These recipients move forward as nominees for national recognition from the TESA recipient is announced during the semi-annual meeting at the Canadian Beef Industry Conference.

Each nominee exemplifies significant innovation and attention their farm operation. Such innovations extend beneficially to areas far beyond their land, including water, wildlife and air.

For nomination and general information, please contact your provincial cattle association.

DAVID FRANCIS FARM – L A D Y FA NE , P RINCE E D WA R D I SL AN D ( PEI )

2017 TESA AWARD RECIPIENTS

The David Francis Farm’s longstanding commitment to soil conservation, reflected in investments in sustainable agriculture practices and modern technology to ensure a sustainable farm for generations to come, is what earned the Francis families The Environmental Stewardship Award (TESA) in 2017.The seventh-generation farm is operated by father and son team David and Brett Francis and families.

Soil conservation is a primary focus at the potato and 80 cow-calf beef operation, with David and his wife, Vicki Francis, and their five children, having made continual improvements to the land during nearly four decades of farming. They have installed thousands of feet of soil conservation features, while respecting the land they farm and the natural environment surrounding their designated Century Farm.

PEIs sandy soils are very susceptible to wind and water erosion. Sudden rainfall events and other extreme weather can have devastating effects on farmland and can cause soil erosion resulting in washouts or runoff.

In 1991, the David Francis Farm became one of the first farms in PEI to install an integrated soil conservation system.

Grassed waterways and buffer zones, natural filters that help slow down and filter runoff before it leaves the field, are among the measures used to reduce soil erosion and help safeguard the health of the adjacent streams and wetlands.

Further improvements were made through the PEI Alternative Land Use Services (ALUS) program, which assists farmers in reducing soil erosion, increasing wildlife habitat and reducing the impacts of climate change. In addition to fencing to keep cattle from streams and waterways, the Francis’ have made major investments in fencing for a rotational grazing system on 120 acres of pasture and are seeing positive results in weight gain and herd health for their animals.

Through sharing his extensive knowledge about sustainable agriculture practices, David has played a major role in raising public awareness about sustainable agriculture and encouraging many farmers to participate in stewardship activities. This, along with the Francis family’s commitment to managing the sandy soils in a manner that benefits their environments, while also meeting and in some instances exceeding strict environmental regulations, demonstrates the commitment to sustainability that the TESA embodies.

PREVIOUS TESA WINNERS

PRESENTED BY

Many outstanding Canadian farm families have been TESA recipients over the past 20 years. At the provincial and national level, these individuals and families lead the way in creating a sustainable future for Canada.

To learn more about the significant contributions of past TESA winners, please visit: http://www.cattle.ca/sustainability/the-environmental-stewardship-award

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

AWARDS

Left to Right: BCRC Science Director Reynold Bergen, BCRC Vice-Chair Matt Bowman, Karen Schwartzkopf-Genswein, Perlich Bros Auction Market Ken Perlich, BCRC Executive Director Andrea Brocklebank

THE CANADIAN BEEF INDUSTRY AWARD FOR OUTSTANDING RESEARCH AND INNOVATION CANADIAN BEEF INDUSTRY

AWARD

The Canadian Beef Industry Award for Outstanding Research and Innovation is presented by the Beef Cattle Research Council (BCRC) each year to recognize a researcher or scientist whose work has contributed to advancements in the competitiveness and sustainability of the Canadian beef industry. The award was established by the BCRC in 2015.

FOR OUTSTANDING RESEARCH AND INNOVATION

To be eligible, nominees must be Canadian citizens or landed immigrants actively involved in research of benefit to the Canadian beef industry within the past 5 years. Benefit to the Canadian beef industry must be evident in a strong research program aligned with industry priorities, a demonstrated passion and long-term commitment through leadership, teamwork, and mentorship, involvement in ongoing education and training (where applicable), and active engagement with industry stakeholders. Areas of research pertaining to the beef industry may include: • • • • • • • • •

agricultural economics animal health and welfare beef quality environmental stewardship feed efficiency feed grains food safety forage and grassland production genetic improvements

• • • •

social license to operate technology transfer development of industry program(s) other areas pertaining to the competiveness and sustainability of the Canadian beef industry

Nominations are welcome from all stakeholders of the Canadian beef industry, and are reviewed by a selection committee assembled by the BCRC.

PAST RECIPIENTS: 2017 – Karen Schwartzkopf-Genswein, PhD 2016 – Tim McAllister, PhD 2015 – John McKinnon, PhD Learn more about past recipients and nominate an outstanding researcher for next year’s award at http://www.beefresearch.ca/about/award.cfm The recipient of the 2018 award will be announced at the Wednesday evening banquet!

PRESENTED BY

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CANADIAN ROUNDTABLE FOR SUSTAINABLE BEEF

A collaborative, multi-stakeholder organization focused on advancing sustainability in the Canadian beef industry

Sustainable Beef: A socially responsible, environmentally sound and economically viable product that prioritizes the Planet, People, Animals and Progress. www.crsb.ca

www.CRSBcertifiedsustainablebeef.ca

@CRSB_beef

CYL/YCC

2017 CYL semi-finalists: (British Columbia) Taylor Grafton, Carley Henniger, Alecia Karapita, Andrea Haywood-Farmer; (Alberta) Lee Creech, Kaycee Lunde, Matt Kumlin, Ben Wilson, Lacey McRae, Kailin McLachlan, Cale Toews, Ashley Gaudet, Cameron Olson, Kayla Weston, James Jenkins, Melissa Lee; (Saskatchewan) Allan Hjertaas, Kaitlyn Polegi, Shane Rogers, Quinn Anderson Folk, Mandy Gabruch; (Manitoba) Rachel Verwey, Alyssa Hamm, Jordan Dahmer; (Ontario) Blair Williamson; (New Brunswick) Amy Higgins

CATTLEMEN'S YOUNG LEADERS

YOUNG CATTLEMEN'S COUNCIL

The CYL program is excited once again to be apart of the Canadian Beef Industry Conference.

Each year the program provides mentorship, industry experience and hands on learning for young producers and beef enthusiasts from across Canada. Some highlights from the 2017-2018 year include our annual Spring Forum, which offers fantastic training opportunities for the CYL participants. Join us on Tuesday evening as well celebrate the achievements of the 2017-2018 group.

The Young Cattlemen’s Council is excited once again to host it’s Annual General Meeting and elections in conjunction with the Canadian Beef Industry Conference. YCC acts as the voice of young producers from across Canada within CCA. YCC Board Members work hard to bring the relevant issues of young producers to the table when meeting with CCA, and Members of Parliament. Working with the provincial organizations and with partnering companies, YCC Directors strive to connect and engage with young producers across Canada.

In addition to this year’s grads, we also welcome the 2018 CYL Semi Finalist group. On Tuesday morning, 25 applicants from across the country will be competing for the top 16 spots in the CYL program for 2018-2019. Congratulations to this year’s semi Finalists.

The CYL group with representatives from Foundation Partners, Zoetis and UFA during the livestock handling seminar at 2018 Spring Forum, held at Klassen AgriVentures, Linden AB.

To find out more about how to become part of YCC, check out their website at www.youngcattlemenscouncil. com and join them for the AGM on Tuesday afternoon at the Canadian Beef Industry Conference.

Thank you to our Foundation Partners:

Thank you to our Gold Sponsors New Holland Agriculture and Farm Credit Canada.

Right to left: CCA Youth Leadership Coordinator Emily Ritchie, Dean Sentes, SK, Shane Klepak, SK, Brett McRae, MB, Ben Campbell, AB, Kolton Kauser, AB, Heather Hargrave, ON, Julien Collett, Atlantic, Andrea Haywood Farmer, BC.

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PARTNERS BEEF CATTLE RESEARCH COUNCIL Welcome to the 2018 Canadian Beef Industry Conference, from the Beef Cattle Research Council (BCRC) producer members representing: • • • • • • •

British Columbia (David Zehnder), Alberta (Graeme Finn, Fred Lozeman, Chris Israelson and Garth Porteous), Saskatchewan (Tim Oleksyn, chair Ryan Beierbach, and Michael Spratt), Manitoba (Larry Wegner), Ontario (vice chair Matt Bowman and Rob Lipsett), and Atlantic Canada (Dean Manning), and BCRC staff: Andrea Brocklebank (Executive Director), Reynold Bergen (Science Director), Tracy Herbert (Extension and Communications Director), and Stacey Domolewski (Science and Extension Coordinator).

The BCRC was established in 2001 as an independent division of the Canadian Cattlemen’s Association (CCA). The BCRC’s mandate is to determine research and development priorities for the Canadian beef cattle industry and to administer Canadian Beef Cattle Industry Check-Off funds allocated to research. BCRC members are appointed by provincial beef organizations that allocate part of the Canadian Beef Cattle Check-off to research. The number of members from each province is proportional to their contribution to overall national Check-Off research funding.

The BCRC further leverages national and provincial industry research funds against provincial government and federal Agriculture and Agri-Food Canada (AAFC) funding through the Beef Science Cluster, thereby helping to guide public sector investment in beef cattle research and extension.

The BCRC has led the development of a Canadian Beef Research and Technology Transfer Strategy, and facilitates and encourages collaboration and coordination among researchers, other funding agencies and industry groups to maximize the benefits from all beef cattle research investments.

The BCRC is currently launching a portfolio of research programs under AAFC’s third Beef Cattle Industry Science Cluster. The BCRC is also developing initiatives made possible by the recent increase in the Canadian Beef Cattle Check-Off in most provinces to achieve priority objectives in the Canadian Beef Research and Technology Transfer Strategy and the National Beef Strategy, including:

Visit our website www.beefresearch.ca Follow us on Twitter @BeefResearch Like us on Facebook /BeefResearch Subscribe to our blog www.beefresearch.ca /blog/subscribe

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• research aimed at achieving specific outcomes related to beef quality, food safety, feed grain production, forage production and utilization, improved feed efficiency at both cow-calf and feedlot levels, and production-related priorities in the areas of animal health and welfare and antimicrobial resistance and use.

• reinvigoration of research programming in areas where research expertise has declined in Canada • expansion of research surveillance networks to monitor production limiting diseases and other animal health information • development and utilization of a Canadian Beef Technology Transfer Network to support the regionally limited, underfunded, and fragmented nature of beef extension across Canada • advancement of the Verified Beef Production Plus (VBP+) program The BCRC established a Beef Researcher Mentorship Program to facilitate greater engagement of upcoming and new applied researchers with Canada’s beef industry and is very active in technology transfer through www.beefresearch.ca. The popular website includes summaries of in-progress and completed projects funded by the BCRC as well as other funders, creating videos, hosting webinars, and developing several cost-of-production and decision making tools for producers to evaluate the economics of pumped water on pasture, pregnancy checking, body condition scoring, artificial insemination, preconditioning and more.

2018 CANADIAN BEEF INDUSTRY CONFERENCE

PARTNERS

CANADA BEEF Canada Beef is the cattle producer-funded and run organization responsible for domestic and international beef and veal market development. Canada Beef has offices in Canada, Mexico, Japan, China, and Taiwan.

Canada Beef strives to enable and sustain consumer and customer loyalty to the Canadian beef brand and build strong relationships with trade customers and partners around the world. These efforts increase demand for Canadian beef and the value producers receive for their cattle. Ensuring that consumers continue to perceive value for Canadian beef is critical to providing a return on producer investment.

Canada Beef works together with generations of Canadian farmers, ranchers, industry champions and brand partners to drive, enhance and sustain loyalty to Canadian beef.

Canada Beef is harnessing the powerful Canadian beef brand story to build consumer loyalty for Canadian beef globally. The Canadian beef brand seeks to deepen the bonds by which Canadian beef is engrained within Canada, its culture, people and values.

Canada’s beef industry has an amazing story to tell the world about: world-class standards; leadership in sustainability; the hard-working and dedicated beef producers; and of course, the great quality products that the Canadian beef industry produces. These are the four core pillars that support the Canadian Beef brand, which Canada Beef promotes around the world with consumers, brand partners, packers, trade commissioners and more.

The organization focuses on four main global market hubs: North America, Asia, Latin America and Emerging Markets. These hub teams work with Canada Beef’s brand and go-to-market teams to achieve key strategic goals, ensuring that the Canadian beef industry sees returns for their investment into marketing and promotion.

Canada Beef receives the majority of its funding through the Canadian Beef Cattle Check-Off. The remainder of Canada Beef’s funding is received through leveraging Check-off dollars to access Government industry development funds and private partner investment in market development programs.

As investors, Canadian beef producers want to know what is happening in the industry to ensure that consumers around the world value and demand Canadian beef. Learn more about Canada Beef and producers’ Canadian Beef Cattle Check-off investment at work at http://www/canadabeef.ca. Follow and like Canada Beef on their three social platforms: Instagram (LoveCDNBeef): Facebook (@CanadianBeefInc) and Twitter (@CanadianBeef).

For Canadian beef culinary and nutritional information and resources, be sure to download ‘The Roundup’ app to your smart phone or tablet and visit www.thinkbeef.ca.

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PARTNERS

CANADIAN BEEF BREEDS COUNCIL The Canadian Beef Breeds Council was incorporated in 1994 as the representative organization for the Canadian beef cattle seedstock sector. Although the original mandate was international market development, the scientific advancement of the beef cattle industry is now a cornerstone of the organization. CBBC is a member of the Canadian Beef Advisors which is comprised of the five national beef cattle organizations and are the stewards of Canada’s National Beef Strategy, the Canadian Beef Industry Conference as well as provide oversight to the Manager of Issues Management and Public Trust.

The CBBC membership includes Canadian beef breed associations as well as livestock exporters and exhibitions. CBBC is governed by a board of directors comprised of members and associate members. CBBC is funded through membership dollars as well as administration dollars received from project management of industry initiatives.

VISION AND MISSION Vision Statement To be the world leader in developing profitable and sustainable beef cattle genetics.

Mission Statement To be the catalyst advancing the Canadian beef cattle seedstock sector through unified representation, strategic alliances and implementation of innovative technology.

MANDATE Support Canadian seedstock sector by developing partnerships that advance genetic improvement, research, extension services, information dissemination and our role in Canada’s National Beef Strategy.

Promote Canadian beef genetics both domestically and internationally by identifying market opportunities and facilitating market development.

Represent the Canadian seedstock sector to government by advocating effective policy and ensuring meaningful market access and enhanced competitiveness.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

PARTNERS CANADIAN CATTLEMEN'S ASSOCIATION About CCA The Canadian Cattlemen’s Association (CCA) is the national voice of Canada’s 60,000 beef farms and feedlots.

Established in 1932, the CCA is a not-for-profit federation comprised of nine provincial member cattle associations that provide representation to a national, producer-led board of directors. The board provides the leadership and unity necessary to speak as one voice on issues of importance to the beef cattle industry.

The CCA’s operating divisions carry out the day-to-day business in support of the vision, policies and recommendations established by the board. Current key areas of focus include market access and trade regulations, sustainability, animal care, animal health and food safety, grading/inspection, marketing, government and regulatory affairs, fiscal/monetary policy and business risk management.

The CCA’s vision is to have a dynamic, profitable Canadian beef industry with high-quality beef products recognized as the most outstanding by customers at home and around the world.

Recent Achievements In recent years, the CCA has successfully concluded several key files and helped to bring to fruition new trade agreements that are offering the strongest market access prospects the Canadian beef industry has seen in nearly three decades. Once ratified and implemented, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will provide the Canadian beef industry with preferential market access to the blockbuster Japanese market and dynamic new markets in the Asia-Pacific region. The Canada-European Union Comprehensive Economic and Trade Agreement (CETA) holds significant potential for beef producers once technical issues are resolved. The North American Free Trade Agreement (NAFTA) renegotiations provide an opportunity to modernize and improve an already beneficial agreement for the integrated North American beef industry. Improved access to international markets demanding high quality Canadian beef sends the right signal for producers to increase their herds with confidence as envisioned under the connectivity pillar of the National Beef Strategy.

Future Objectives Looking forward, key areas of focus for the CCA include the further development and implementation of the National Beef Strategy, where we are positioning our industry to be a world leader as the most trusted source of high quality beef. On climate change, the Canadian beef sector is already a global leader in environmental sustainability and CCA works to ensure the broader benefits of beef production, in terms of conservation, stewardship, and sustainability, are well understood by government and reflected in any new policy directions.

The future of the Canadian beef industry is also addressed through the development of youth through programs like the Cattlemen’s Young Leaders and the Young Cattlemen’s Council.

Funding The CCA is funded through fee assessments to its provincial cattle association members, based on yearly cattle marketing records for each province as a percentage of the total Canadian marketing. This percentage is then applied against the CCA budget as approved by the board of directors. Provinces pay this membership to the CCA from the provincial portion of their check-off revenues. In some provinces, this portion of the check-off may be refundable.

CCA President David HaywoodFarmer, BC, CCA Past President Dan Darling, ON CCA Vice President Bob Lowe, AB

BOARD OF DIRECTORS 2018-2019 BC Brian McKersie, Grant Huffman AB Doug Sawyer, Colin Campbell, Charlie Christie, Cathy Sharp, Tim Smith, Miles Wowk SK Pat Hayes, Lynn Grant, Duane Thompson; Reg Schellenberg MB Gord Adams, Ramona Blyth, Tom Teichroeb ON Joe Hill, Rob Lipsett, Jason Reid, Craig McLaughlin QC Claude Viel NB Nathan Phinney NS Victor Oulton PEI John MacDonald

PROVINCIAL MEMBER ASSOCIATIONS B.C. Cattlemen’s Association Alberta Beef Producers Saskatchewan Cattlemen’s Association Manitoba Beef Producers Beef Farmers of Ontario Les Producteurs de bovins du Québec/Quebec Cattle Producers New Brunswick Cattle Producers Nova Scotia Cattle Producers Prince Edward Island Cattle Producers

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41

PARTNERS

Photo credit: Grant Rolston Photography

NATIONAL CATTLE FEEDERS' ASSOCIATION The National Cattle Feeders’ Association (NCFA) was established in 2007 to represent Canada’s cattle feeding sector on issues of national importance and to work collaboratively with other Canadian beef organizations to strengthen and advance the fed cattle value chain.

NCFA serves as a unified voice for Canada’s cattle feeders on a wide range of policy issues affecting their competitiveness, such as regulatory reform and reduction of the regulatory burden, growing domestic value-added beef production, and seeking new and expanded international markets for Canadian beef.

NCFA membership is comprised of provincial beef organizations from the major cattle feeding regions of Canada. Representation on the NCFA Board of Directors and funding contribution levels are based on provincial fed cattle populations. NCFA membership includes the British Columbia Association of Cattle Feeders (BCACF), the Alberta Cattle Feeders’ Association (ACFA), Saskatchewan Cattlemen’s Association (SCA), Manitoba Beef Producers (MBP), and Les Producteurs de bovins du Québec.

The activities of NCFA are guided by a five-year Strategic Plan that rests on three pillars: Growth and Sustainability: Creating a business and trade environment that encourages growth and sustainability of the cattle feeding sector; Industry Competitiveness: Improving the policy and regulatory regime to enhance competitiveness; and Industry Leadership: Establishing NCFA as a credible and solutionsoriented expert on the cattle feeding sector in Canada.

With over 2 million head capacity, the beef feedlot sector is a vital part of Canada’s beef production chain. Advocating with the federal government on behalf of the interests and concerns of Canada’s cattle feeders comprises a large part of NCFA activities. Our dedicated board and provincial staff representatives, coupled with an expert team of Ottawa-based political, regulatory, and trade consultants, NCFA is building national political champions for the beef industry and working to ensure that decision-makers understand the business realties of cattle feeding and that our issues are both understood and addressed.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

Find us in the Tradeshow BOOTH

#131

Let’s talk about the future of food.

At Cargill, we are committed to nourishing the world in a safe, responsible and sustainable way. We’re working with Canadian farmers to improve the country’s contribution to the global food system and to strengthen our communities.

We are proud to support the Canadian Beef Industry.

www.cargill.com © 2018 Cargill, Incorporated. All rights reserved.

TRADESHOW

IN THE PASTURE – IN THE FEEDLOT – AT THE PACKER

LIMOUSIN The breed for today’s cattlemen

CANADIAN LIMOUSIN ~ ASSOCIATION ~ #13, 4101-19 STREET NE CALGARY, AB T2E 7C4 PHONE 1. 403.253.7309 TOLL-FREE 1.866.886.1605 FAX 1.403.253.1704 EMAIL limousin@limousin.com WEB www.limousin.com

101 AgSights 102 Allflex 128 Artisan Farms Direct Ltd. 115 Bayer Inc. 133 BIXSco 111 BMO 130 Boehringer Ingelheim 129 Boehringer Ingelheim 113 Britespan Building Systems CBI Canada Beef CBI Canada Beef 124 Canadian Charolais Association 118 Canadian Limousin Association 134 Canadian Roundtable for Sustainable Beef 131 Cargill 132 Cargill Feed & Nutrition 127 CCIA LOUNGE Glacier Farm Media LOUNGE Glacier Farm Media 123 Grand Valley Fortifiers 117 ITS Global 107 John Deere Canada ULC 112 Merck Animal Health LOUNGE MNP LOUNGE MNP 121 Nature's Wave Inc. 103 Neogen TRACTOR New Holland 125 Nutra-Glo 105 Ontario Corn Fed Beef 122 Scotiabank 120 Solvet 106 TD 126 UFA 114 University of Guelph 116 Vetoquinol 119 WeCover Structures Inc. 104 CBIC

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Medway Valley Heritage Forest Natural Area

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MAJOR SHOPPING MALLS 14 15 16 17

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London Children's Museum

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Canada Games Aquatic Centres

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White Oaks Mall Masonville Mall Berry Hill Mall Westmount Mall

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POINTS OF INTEREST

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Western University

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Citi Plaza Labatt Brewery London Convention Centre Convent Garden Market Budweiser Gardens The Grand Theatre Eldon House Museum London

Adventure Park

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Banting House

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Western Fair District

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Fanshawe College

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Fanshawe Pioneer Village

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Tree Trunk Tour

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East Park

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47

BEEF UP YOUR HERD.

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Use MaxForce™ to get the most out of your herd. To learn more about these products and find out who your local GVF or FNL Beef Specialist is contact us directly at 1-877-625-4400.

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YOUR PARTNER IN FEEDLOT MANAGEMENT Visit Drew and Mike @ the ITS Global booth and find out all about our FEEDLOT MANAGEMENT SOFTWARE, SUPPORT AND IT SERVICES Feedlot Management Software, Individual Animal Management, Advanced Bunk Management and In-Truck Feeding System, RFID and Scale Equipment, Complete I.T. Services and Hardware

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SPEAKERS

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 3 : 1 5 PM

FRANCIS ANDRES Francis Andres is the President of Canada Beef. He comes with a global branding experience in the food and agricultural industries covering several geographic markets including North America, Asia, Europe, Middle East North Africa and South America.

For over 25 years, he has established a track record as a marketing and business development expert with the successful launch and relaunch of household name and private label brands, including Milk2Go, Dairyland Milk, Kraft, Safeway/Sobeys Brands, Halls, Listerine among many others. Likewise, Francis has led the Meridian Marketing team in winning the prestigious CAMA awards in 2015 and 2016.

Under Francis' leadership, Canada Beef looks forward to sustaining the growth of the Canadian Beef brand in Canada and international markets.

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 2 : 3 0 PM

ANDREA BROCKLEBANK Andrea Brocklebank is the Executive Director of the Beef Cattle Research Council, a division of the Canadian Cattlemen’s Association (CCA). She has worked in various roles within the CCA over the last fourteen years.

Andrea works collaboratively with the industry to oversee the delivery of a research program through the BCRC and Beef Science Cluster that funds research projects in areas of importance to the Canadian beef industry.

She has also played a key role in the development and implementation of the Canadian Beef Research and Technology Transfer Strategy.

Andrea completed a B.A. in Agricultural Studies at the University of Lethbridge and M.Sc. in Agricultural Economics at the University of Saskatchewan. Prior to working with the CCA, she worked within the Canadian cattle feeding sector and in agriculture finance. Andrea is an avid traveler and lives on her family’s operation near High River with her husband and two young sons.

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 1 : 1 5 PM

MELINDA GERMAN As the General Manager of the Canadian Beef Check-Off Agency, Melinda’s focus is to ensure the transparent utilization of producer check-off and import levy dollars to continue to build and strengthen the beef industry across Canada.

Melinda has been working professionally in agriculture for over 20 years and her primary focus has been on the beef industry, working directly with and for producers to continue to advance the industry.

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51

SPEAKERS

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 1 : 4 5 PM

TOM LYNCH-STAUNTON Tom Lynch-Staunton currently oversees the Issues Management and Public Engagement program at the Canadian Cattlemen’s Association (CCA) and Government Relations for Alberta Beef Producers (ABP). Previously he worked as the Director of Industry relations at Livestock Gentec, the genetics and genomics program at the University of Alberta, and continues to work out of the Gentec office in his current industry role, maintaining a positive collaboration between CCA, ABP and the UofA. He has strong practical and lifetime experience in the livestock industry, growing up on and eventually co-managing the family owned Antelope Butte Ranch (est.1885), a mixed 1000 head cow/ calf operation, with his brother in Southern Alberta. Tom received a bachelor’s degree in Marketing and International Business from Simon Fraser University and just recently completed a part time MBA in Sustainability from the UofA. Tom has been a mentor in the Cattlemen’s Young Leaders program and has sat on various councils and advisory boards, including the Edmonton Food Council and chairing the National Beef Sustainability Assessment Committee for the Canadian Roundtable for Sustainable Beef.

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 1 2 : 3 0 PM

DARRELL WADE Darrell Wade grew up on his family farm in southern Ontario. This was until the year 2000 and the sudden loss of his father and his family faced the consequences of the right things not being planned for on his family farm. His father, like so many farmers today, didn’t take the time to plan for the “what ifs” with his professional team and he didn’t communicate his intentions. With the sudden passing of his father at the age of 65 there was no legacy for the family farm business.

Darrell then joined the financial services industry where he now dedicates his time to helping other family-owned farms implement customized succession plans. His mission is to ensure no other family experiences a loss like his family did.

Darrell is the founder of Farm Life, which currently helps clients across Ontario find stability on their farm and ensure the farm can live on for future generations to come. His role is to empower farm families to keep farming and ensure there is family harmony when building tax efficient succession plans.

He is certified by the Canadian Association of Farm Advisors and is a certified Family Enterprise Advisor.

Darrell enjoys spending time with his wife Liane and their 4 children, Dylan, Cameron, Sydney and Kayden. They live on a farm east of Peterborough.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

SPEAKERS

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 2 : 0 0 PM

JACK CHAFFE Jack Chaffe lives north of Mitchell, Ontario with his wife, Diane, and three sons where they operate a fifth generation farm. The family runs a feedlot that markets 2,500 head per year through the Ontario Corn Fed Beef Program.

The Chaffe operation is also backgrounding and finishing cattle in Alberta as well backgrounding in Manitoba. Jack has a diploma in Agriculture Business Management and is involved in all aspects of the family business, from finances and herd health to the buying and selling of cattle and commodities. Jack is in his 4 year as a feedlot director with the Beef Farmers of Ontario and currently sits as Vice President of the Ontario Cattle Feeders’ Association.

TU ESDAY, AUGUST 14 , 2018 – 2: 00P M

MEREDITH CLOSS Meredith Closs along with her parents manage a cow-calf operation at Shawville, Quebec in the Ottawa valley. Their commercial Charolais/Simmental calves are backgrounded on site, and sold as stockers along with packages of bred heifers annually. With a cow herd of 375 head, the crossbred calves are marketed through the Keady Livestock Market at Tara, Ontario each year. Meredith works with her parents in the cattle operation, is active in the local agriculture community and also works off the farm. Their operation is located on the Ontario-Quebec border region.

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 2 : 0 0 PM

EMILY MURRAY Emily Murray manages Cargill’s beef patty sales to McDonald’s in Canada and the U.S. Emily joined Cargill in 2010, spending four years in their internal Strategy and Business Development team working on strategy and M&A projects across Cargill’s diverse product lines and geographies before joining the beef business in 2014. Prior to Cargill, Emily received her undergraduate degree in Comparative Literature at Dartmouth College and her MBA at the University of Virginia, spending five years in Enterprise Rent-A-Car’s management program between schools.

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53

SPEAKERS

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 2 : 0 0 PM

TIM HARDMAN Tim grew up outside a small town in eastern Kansas, and although a generation removed from the farm, the values of the farming and ranching community were instilled in him at an early age. Working alongside his grandpa on the farm, he learned the importance of knowing how food is produced, and the importance of a sustainable supply chain.

He is currently the Beef Director for WWF US, and is a council member for the Canadian Roundtable for Sustainable Beef. He strongly believes in the triple bottom line approach to sustainability, being environmentally sound, economically viable, and socially acceptable.

Tim graduated from Kansas State University with an Animal Science degree, and prior to joining WWF in 2015, spent 11 years at Cargill where he worked in beef production, sales, pricing and product management.

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 1 : 0 0 PM

ANGELA CANOVAS Dr. Angela Canovas was born in Cordoba (Spain) and raised in Lleida, one of the most important agriculture region in Spain. Since June 15th, 2015, Dr. Canovas is Assistant Professor of Beef Cattle and Small Ruminant Genomics at University of Guelph, and part of the Centre for Genetic Improvement of Livestock (CGIL).

In 2011, she completed her Ph.D. in Animal Breeding and Genetics at University of Lleida (Spain) obtaining several national and international awards such as from the International Society of Animal Genetics.

Her current research program focusses on the field of animal Systems Biology and the overall goal of her laboratory is to enhance and accelerate the genetic improvement and innovation of the Canadian beef industry. In addition, Dr. Angela Canovas has been awarded with the “CSAS Young Research Scientist Award” at the ASAS-CSAS American Society of Animal Science annual meeting in Baltimore, USA (July, 10th 2017).

TU ESDAY, AUGUST 1 4, 2018 – 1: 00 P M

MIKE MCMORRIS Mike is obsessed with making life easier and more profitable for farmers. He grew up on a farm and went to the University of Guelph for a Bachelor of Science in Animal Science and a Master of Science degree in Animal Breeding. His career in the beef industry spans 30 years and includes extension work with the Ministry of Agriculture; leading change as Executive Director with Ontario Cattlemen’s Association; program delivery at Agricorp; and the past ten years at AgSights. He is very familiar with the changes that are in play for livestock farmers including traceability, verification programs, adjustments to deal with antimicrobial resistance and so on. A favourite saying of Mike’s goes “The best way to know the future is to create it”.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

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SPEAKERS

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 1 : 0 0 PM

DR. BETTINA HAMELIN, PHARMD, EMBA Bettina has more than 15 years of international experience in the pharmaceutical industry as well as 10 years of experience as a tenured professor at the Faculty of Pharmacy at Université Laval. Prior to assuming her current role as President and CEO of Ontario Genomics, Bettina served as VicePresident of NSERC’s Research Partnerships Directorate. She has also held a variety of leadership positions at Pfizer Canada. She is known for pioneering novel public-private partnership models, and breaking down barriers between federal, provincial and private sector stakeholders.

Bettina holds a B.Sc. in pharmacy and a Doctor of Pharmacy from the University of Kentucky, U.S. and an EMBA in Healthcare from the UBC.

TU E S D AY, A U GUST 1 4 , 2 0 1 8 – 1 : 0 0 PM

MICHAEL M. LOHUIS, PH.D. Dr. Lohuis is Vice-President, Research & Innovation for Semex Alliance (Guelph, Ontario, Canada) a global dairy and beef breeding cooperative with sales of genetic products and services worldwide. Semex actively utilizes genetic, genomic and reproductive technologies to accelerate genetic progress for production, health and economic traits in cattle.

From 1998-2017, Dr. Lohuis worked at Monsanto company (St. Louis, MO) leading a range of R&D programs in animal and plant genetics & genomics, statistics, patent science and environmental & climate change modeling. Prior to joining Monsanto, Dr. Lohuis was an Assistant Professor in the Animal Breeding Department, University of Guelph, Ontario, Canada. He obtained his Ph.D. in animal breeding and B.Sc. in animal science at the University of Guelph. Dr. Lohuis began his career in the Canadian dairy cattle breeding industry as a bull procurement expert and research coordinator of advance reproductive technology trials.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

SPEAKERS

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 1 : 0 0 PM

GRAHAM PLASTOW Professor Graham Plastow is a Professor of Livestock Genomics and Chief Executive Officer of the Livestock Gentec Centre (funded by Alberta Innovates) at the University of Alberta. Dr. Plastow joined the Department of Agricultural, Food and Nutritional Science at the University of Alberta in 2007, recognizing that the expertise and industry in Western Canada represented an opportunity to create a world-leading program across livestock species. Before this, he was Chief Technology Officer at Sygen International (one of the world's largest animal breeding companies when it was acquired by Genus in 2005/06).

A pioneer of the application of genomics in livestock, Dr. Plastow trained in Biology and Genetics at the University of Leicester. He has more than 30 years’ experience in the management and implementation of multidisciplinary research projects and technology transfer on an international basis. Dr Plastow has participated in Genome Canada projects for the beef, dairy and pork sectors and is working with the Canadian and international genomics community to prepare new proposals for the 2018 call for agriculture.

TU E S D AY, A U G UST 1 4 , 2 0 1 8 – 1 : 0 0 PM

DAVID BAILEY Dr. Bailey obtained his Ph.D. in Genetics and Animal Breeding at the University of Alberta in 1985. He began his career with Agriculture and Agri-Food Canada as a research scientist in Lethbridge, Alberta and was later appointed to management postings as Research Centre Director in Charlottetown P.E.I. and Lacombe, Alberta before his appointment as Director General in 2003.

He has published more than 60 peer-reviewed manuscripts and has received several awards for excellence in research and transferring research into commercialization, including the CSAS’s Young Scientist Award and NRC-IRAP’s Federal Partners in Technology Transfer. His leadership profile also includes service on a number of advisory boards and committees such as Livestock Gentec (University of Alberta), Manning Innovation Awards Southern Chapter (AB), PrioNet Canada (founding member), and Alberta Prion Research Institute Management Board (founding member). David has also served as an adjunct professor at Texas A&M University, and the University of Calgary (current). David joined Genome Alberta as the President and CEO in April 2006. In 10 years he has built the organization into a vibrant and effective team that has partnered with key Alberta sectors to help deliver genomic solutions to real challenges.

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57

SPEAKERS

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 8 : 0 0 AM

DR. IRWIN ADAM Dr. Irwin Adam is a creative scientist and food futurist who combines a background in engineering, biology, and technology with his passions for eating and design in the ex-ploration of global eating futures. He is a thinker and maker who creates defining multi-sensorial food experiences including products, new technologies, immersive din-ing installations, and interactive workshops. As Founder and Creative Scientific Direc-tor of Future Food Studio & BEVLAB, Dr. Adam leads multi-disciplinary teams in re-imagining how we interact with food at every scale. Major brand collaborations include Pepsico, Unilever, General Mills, Campbell’s, Kraft, & ABI InBev with projects in the US, Canada, Middle East, and Europe.

Dr. Adam has eaten his way around the world. A Doctor of Biomedical Engineering, his research publications and patents include natural compounds for anti-infective bioma-terials, point-of-care diagnostics, miniature lasers, digital microfluidics, and tissue-engineering.

He is currently writing a book on the future of food and eating.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

SPEAKERS

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 9 : 0 0 AM

SONYA ROBERTS Sonya McCullum Roberts leads the Growth Ventures & Strategic Pricing for Cargill Proteins in Wichita, KS. Cargill Proteins markets, sales, produces, packages, and ships a variety of protein products in North America and globally for Beef into the Retail, Food Service and Manufacturing channels. In this role, she is responsible for developing the strategy and then identifying and pursuing related long-term growth opportunities. In addition, she is responsible for leading the implementation for Strategic Pricing across all of our Protein businesses.

Prior to this role, Sonya was the Managing Director for the Poultry division of Cargill Value Added Proteins (CVAP). CVAP-Poultry produces, packages, and ships eggs, egg products and chicken into the various channels.

In her role, Sonya provided leadership for the overall business of 1600 stakeholders in 7 North American plants. Prior to that, she was the Vice President of Sales and Marketing for Cargill Salt where she provided leadership for the Commercial Team; consisting of Sales, Marketing, Customer Service, Business Development and Food Applications.

Prior to Cargill, Sonya worked at ConocoPhillips, an integrated energy company, for 19 years. Her energy career was spent analyzing markets, exploring partnerships, developing and executing strategies and leading various functional groups in the U.S. and Europe. She relocated 8 times in those 19 years and held 12 different positions across the Upstream and Downstream businesses.

Sonya earned a Bachelor of Finance from the University of North Texas.

She is currently a board member of The BrandLab (TBL), Catallia Foods, and WomenVenture and was previously a board member of the YWCA of Mpls and the Board Chair for Big Brothers Big Sisters of Anchorage.

She is married to Phil Roberts and together they have two very active daughters, Lauren and Katelyn ages 16 and 14, respectively.

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59

SPEAKERS

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 9 : 0 0 AM

MARTY SEYMOUR Marty Seymour is Director, Industry and Stakeholder Relations at FCC, where he engages with national associations, government officials and industry influencers to explore partnership opportunities that add real value to Canadian agriculture. Marty was raised on a cattle and grain farm in Carnduff, Sask., in the heart of oil country. A cowboy at heart, he moved to Saskatoon and earned a degree in agriculture science from the University of Saskatchewan.

After a decade in sales and marketing, Marty spent five years as CEO of Canadian Western Agribition, Canada’s largest livestock show and exhibition, where he was highly successful in boosting the show’s profile. Marty was recently named a CBC Future 40 recipient for contributions to the community.

He currently serves on the Four Horse Developments board – a corporation working to advance economic prosperity for Sakimay First Nations.

Marty is an active runner and recovering rodeo cowboy who, when he’s not chasing after his two kids, also enjoys international travel.

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 0 : 1 5 AM

JOHN MASSWOHL Based in our Ottawa office, as a government and international relations liaison, John spends the majority of his time as the voice for the Canadian beef industry to Canadian and U.S. governments as well as maintaining international relations around the world. John joined the CCA after previously working closely with the Canadian beef industry as Agriculture and Trade Counsellor with the Canadian Embassy in Washington, D.C. Follow John on Twitter @JohnMasswohl

WEDNESDAY, AUGUS T 15, 2018 – 10: 15A M

COLLEEN BARNES Colleen Barnes is the Associate Vice President of Policy and Programs Branch at the Canadian Food Inspection Agency (CFIA) and has been with CFIA since 2008. In particular, Colleen led the team that spearheaded the adoption of the Safe Food for Canadians Act in 2012 that has given the CFIA the legislative framework to fully modernize its food regulations and programs.

Before recently taking on responsibility for food issues in the Policy and Program Branch, Colleen was the Vice President of the Human Resources Branch at CFIA, working to ensure the readiness of the Agency for the changes anticipated over the coming years. She has held other leadership roles at the Agency in the areas of audit and evaluation, international and domestic policy, regulatory modernization and the domestic food safety program.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

SPEAKERS

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 0 : 1 5 AM

ANNE BRUNET BURGESS Anne Brunet-Burgess has been managing the Canadian Cattle Identification Agency (CCIA) since 2015. She comes to the traceability world with a life time of cattle experience mostly in genetics and marketing, but also as a cattle owner herself. The current priorities at CCIA are focused on preparing for the proposed federal regulation amendments that are expected in 2019.

Further to harmonizing staff, technology and industry for regulatory changes, Anne contributes to numerous committees linked to livestock traceability.

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 0 : 1 5 AM

RICK WRIGHT Rick Wright is a livestock order buyer based in Manitoba. He has been actively involved in the marketing sector for 37 years as market manager and buyer. He has been on the Livestock Markets Association Board of Directors for over 25 years. He is past President of both LMAC and the Manitoba Livestock Marketing Assoc. Rick has represented industry on a number of committees including traceability and transportation.

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 0 : 1 5 AM , 4 : 4 5 PM

STEVE EBY Steve owns and operates a feedlot, grazing and crop operation near the shores of Lake Huron in Bruce County near Kincardine, Ontario. The Eby family markets 1500 head of fed cattle annually into the Ontario Corn-Fed Beef program. Their crop production includes corn, wheat, soybeans, spring cereals, alfalfa and pasture. Steve has been very involved in a number of agricultural organizations including the Bruce County Cattlemen’s Association, Grey Bruce Farmers Week, OMAFRA Livestock Medicines Committee, Chair of Ontario Cattlemen’s Association Research Committee, as well a past board member of Beef Farmers of Ontario and Canadian Cattle Identification Agency. Currently Steve is a member of the Beef Farmers of Ontario Feedlot Committee. Steve is a University of Guelph grad with a major in Animal Science.

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SPEAKERS

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 0 : 1 5 AM , 4 : 4 5 PM

DEREK HALEY Derek is an Associate Professor at the University of Guelph, in the Ontario Veterinary College (OVC). He is trained as an applied ethologist, and his expertise, broadly, is the behaviour and welfare of farm animals. He teaches these subjects to veterinary students and he manages a research program at Guelph, which is focused on the behaviour and welfare of cattle. His doctoral work at the University of Saskatchewan resulted in the discovery of a method for reducing weaning stress for beef cattle, commonly referred to as two-stage weaning or quiet weaning. While he continues to investigate weaning stress he has also been investigating practices associated with the long-distance transportation of beef cattle in Canada.

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 1 : 1 5 AM , 2 : 4 5 PM

JASON DESROCHERS Jason Desrochers, together with his wife and two young daughters, runs a commercial beef cow-calf operation near Val Gagne in northern Ontario.

He continues to clear brush to develop pasture for their 230 mother cows, backgrounds approximately 200 calves, and grows crops with his brother.

In addition to planting barley and canola, Desrochers Farms also produces hay and haylage bales. Jason is part of the third generation of his family to work on their farm. You can follow him on twitter at @desrochersfarm

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 1 : 1 5 AM , 2 : 4 5 PM

TIM LEHRBASS Tim and his wife Tina are raising the fourth generation of Lehrbass boys to farm beef cattle on Cameron Road in Brooke-Alvinston. In 2014 Tim decided to seed 90 acres of prime soybean and corn ground to an alfalfa based pasture. He uses an intensively managed grazing system with 70 cow calf pairs to harvest the pasture all summer. His goal is to graze 365 days a year.

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SPEAKERS

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 1 : 1 5 AM , 2 : 4 5 PM

BARRY POTTER Barry Potter, Ontario Ministry of Agriculture, Food and Rural Affairs North Region Agriculture Development Advisor, works with advisors, agriculture organizations and farmers to promote the development of farming in northern Ontario.

Barry is based out of New Liskeard, Ontario. He grew up in the north.

Previously to joining OMAFRA he has been involved in ag services sales and management. He has a BSc in Animal Science from the University of Guelph.

His focus is on livestock production, including beef, dairy and sheep.

Part of his work includes extending research from the University of Guelph NLARS research station. He also contributes articles to magazines such as Ontario Beef and Virtual Beef. Barry, his wife, Liz, and family also run a purebred beef breeding operation at Earlton.

Barry can be followed on twitter @livestockpotter

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 : 1 5 PM

CURT CHICKOSKI Curt Chickoski is a partner and manager of the family owned Martens Ranch Ltd and MCM Ranching Ltd north of Swift Current, Saskatchewan.

The ranch began in 1944 and Curt became a partner in 1975. They have been preconditioning calves for the market since 1980, and the program is continually evolving with the goal of producing a quality product for the feedlot industry. They run approximately 1000 head of Red Angus cows of which half are bred to Charolais bulls. The family has run Charolais bulls since the 1960’s and because of the advice from Eastern Canada feedlots and buyers, they have continued with the Charolais cross, because they believe it adds pounds and saleability. They also raise their own Red Angus females for replacement and have a closed herd. They are strong believers in the herd’s vaccination program, trying to restrict antibiotic use.

Curt is married to Julie, and they have 4 children and eight grandchildren.

Curt is a past supervisor for a feeder association, is on the Swift Current Creek Watershed Board which promotes environmental stewardship and presently sits on the Board of Directors for SaskEnergy.

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SPEAKERS

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 : 1 5 PM

JIM CLARK As a fourth generation cattle producer, Jim and his family currently run a cattle and cow calf operation. He is also the Executive Director of the Ontario Cattle Feeders Association. A position which he has held for almost 20 years.

In 2016, Jim, along with the Ontario Cattle Feeders Association were the recipients of the Canadian Cattlemen Association’s Innovation & Sustainability Award for their work in developing the Ontario Corn Fed Beef program. The program is currently one of the largest producer-owned branded beef program in Canada.

Jim is also currently the Chair of the Ontario Farm Products Marketing Commission. As the agency responsible for overseeing Ontario’s regulated marketing sector, Jim, along with his Commission members are responsible for overseeing and providing leadership to the province’s 22 marketing boards and three Section 12 representative associations.

Previously, Jim served as senior policy advisor and stakeholder relations specialist for the Ontario Minister of Agriculture, Food and Rural Affairs.

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 1 : 1 5 PM

NATHALIE COUTAYAR Nathalie Coutayar has been the Retail Purchasing & Marketing Manager at R. Denninger Limited, in Hamilton, Ontario, Canada since 2008. Nathalie has been dedicated to the food industry and started as an intern in 2003.

Nathalie received a Bahelor’s degree in International Business from HEIG Bordaux France before becoming a Graduate Master in Business & Administration from INSEEC Bordeaux, France - Major Management & International Business Strategy.

WEDNESDAY, AUGUS T 15, 2018 – 1: 15P M

STEPHEN CHRISTIE Steve started working in the meat business in the 1980’s. He worked at independent butcher shop as an assistant butcher, then moved to Toronto and worked for Canada Packers in both beef and pork plants.

After graduating from Sir Sandford Fleming College in 1985 Steve was hired by Canada Packers / Maple Leaf Food Service as a Sales representative. Steve has spent his entire career in the Food Service Industry to-date and has held various Sr leadership positions in sales, marketing, merchandising, quality control, operations, transportation, and logistics. He has been with Sysco Food Service for the past 21 years and is currently their National Director of Multi Unit and Health Care Protein Sales for Sysco Canada. This role was created to help Sysco Grow Protein Sales. Steve works closely with some of Canada’s largest National Mulit Unit and Health Care Customers in helping them with all of their Beef, Pork, Lamb, Veal, Poultry and Seafood needs.

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SPEAKERS

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 : 1 5 PM

RUSS MALLARD Russ is the President of Atlantic Beef Products Inc., the only Federally Inspected beef processor east of Montreal assuming the role in 2014.

The plant is in Albany PEI, close to the Confederation Bridge.

Russ began his career in PEI with Canada Packers in Charlottetown 40 years ago and spent time as a sales representative in PEI, Nova Scotia and Ontario and as a beef product manager in Brampton, Ontario with Canada Packers Food Service.

Russ also spent 7 years in Western Canada in Calgary and Victoria BC with Centennial Packers. In 1992, Russ and his family returned to the Maritimes to work for Hub Meat Packers based in Moncton.

In 2000, Russ left Hub to fulfill a lifelong dream of owning his own business and started a foodservice distributor based in Moncton, New Brunswick. M&S Food Service Inc. grew quickly and in 2003 it was acquired by Gordon Food Service from the US and Russ remained as President & CEO until the end of 2006.

Russ then spent about 7 years as a sales and management trainer, consultant and coach. Russ and his family moved back home to PEI in 2017 and now resides in Charlottetown. Russ and his wife Chris have three girls and a son between 19 and 26.

W E D NE S D AY, A UG UST 1 5 , 2 0 1 8 – 1 : 1 5 PM

ROB SMITH As the passionate CEO of the Canadian Angus Association, our nation’s largest beef breed association, Rob Smith utilizes his skills in leadership, teambuilding, strategic and business planning, networking, communications, advocacy, relationship building, governance (including Carver model), coaching, marketing, political acumen, finance, operations and management.

Rob has over 30 years’ experience in promotion and sales, international marketing, branding, corporate communications, public and community relations, training and facilitation, and strategic, business and event planning, implementation and evaluation. His industry experience includes agriculture and agri-food (Karaozek Agricultural Products LLP, a 5-year overseas posting), oil and gas (Hurricane Hydrocarbons Ltd.), government (Alberta), non-profit (4-H) and post-secondary (Olds College). With these companies and organizations, he has built and grown strong client and industry relationships in addition to leading, managing and supporting successful internal and external teams Rob continues to help at Diamond T Cattle Co., his families’ 4-generation cow/ calf operation west of Olds, AB. He volunteers with the Calgary Stampede and wherever there are youth and cattle, community and fraternity.

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SPEAKERS

W E D NE S D AY, AUG UST 1 5 , 2 0 1 8 – 2 : 4 5 PM

DR. SYLVAIN CHARLEBOIS Dr. Sylvain Charlebois is Dean of the Faculty of Management at Dalhousie University in Halifax. Also at Dalhousie, he is Professor in food distribution and policy in the Faculty of Agriculture. From 2010 to 2016, he was affiliated with the University of Guelph’s Arrell Food Institute, which he cofounded. While at the University of Guelph, he was also the Associate Dean of Research for the College of Business and Economics.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He conducts policy analysis, evaluation, and demonstration projects for government agencies and major foundations focusing on agricultural policies and community development both in Canada and in development settings. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces, in the United States, Brazil, Austria, Italy, France, Belgium, China, Great Britain, Finland and the Netherlands.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 8 : 1 5 AM

BRIAN PERILLAT Brian Perillat has been the Manager at Canfax since April 2010. Brian grew up on a mixed farming operation near Duck Lake Saskatchewan, and continues to be involved with the family farm. Prior to working at Canfax, Brian worked as a livestock production economist with Alberta Agriculture, and also spent over 4 years working with MNP as a farm management consultant. Brian has had the privilege of travelling and working on farms and stations in Australia and New Zealand, as well as visiting farms in north and west Africa.

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SPEAKERS

THU RS D AY, A U GUST 1 6 , 2 0 1 8 – 8 : 4 5 PM

KEVIN GOOD Kevin Good, CattleFax Senior Market Analyst and Manager of Corporate Accounts has been with CattleFax since 1982. Kevin has worked with many Agricultural Companies in helping them understand the changes taking place in the commodities industries with emphasis in animal proteins and in particular beef. This includes analyzing interactions between supply, demand, global trade, production trends, weather, and other factors affecting commodity markets. He has given over 1000 presentations/outlooks in 40 states in the United States as well as Canada and Mexico. Kevin is a graduate of Kansas State University.

THU RS D AY, A U GUST 1 6 , 2 0 1 8 – 9 : 4 5 PM

AARON GOERTZEN, CFA Aaron contributes to a diverse cross-section of activities within the Economics department. His coverage of the North American agri-food industry is widely distributed to clients and the media, while his agricultural forecasts appear in each issue of The Goods, the department’s monthly commodity price publication. Aaron also contributes to the department’s country risk program, reporting on economic and political risk across a wide range of jurisdictions. He also plays a central role developing macroeconomic scenarios for the bank’s stress testing and financial reporting activities.

Prior to joining BMO, Aaron was an economist in the Economic Analysis and Forecasting Division at the Department of Finance Canada.

Aaron joined BMO’s economics department in 2012. He holds an MA in Economics from the University of Toronto and a CFA charter.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

T HURS D AY, A U G U S T 16, 11: 15A M – 1 2 : 1 5 PM

KEYNOTE SPEAKER: REX MURPHY SOCIAL COMMENTATOR, EDITORIALIST & DISTINCT CANADIAN VOICE Canadians are treated to weekly commentary from Rex on CBC’s The National along with his Saturday column in the National Post. He’s also acted as an editorial contributor to CBC Radio’s Definitely Not the Opera. For over 20 years he was the host and moderator of CBC Radio’s Cross Country Checkup. The show brought over 1 million listeners and at times 15,000 callers wanting to join in discussions.

As a keynote speaker, Rex radiates intelligence and trustworthiness. His endearing style brings forth a sarcastic intellect and deep insight into issues affecting individuals and businesses.

Audiences can expect to be simultaneously informed and entertained by Rex’s provocative commentary. He knows what makes Canadians tick, and what drives our political and social affairs. Rex makes us important and reminds us we have culture beyond hockey. His thought-provoking, sometimes stinging commentary and original insights are delivered through a vocabulary to make Webster’s consider updating.

A Rhodes Scholar, Rex was born and raised in St. John’s, Nfld., where he graduated from Memorial University. He went to Oxford University, along with former U.S. President Bill Clinton.

Rex later ran twice in provincial elections and lost both times. Maybe he was too honest?

PRESENTED BY

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SPEAKERS

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 1 5 PM

JOE HILL Joe Hill and his family run a feedlot operation in Centre Wellington near Fergus and Elora, Ontario. Here, the family of four operates a 200-head, short-keep feedlot and also runs 800 acres of owned and rented land in corn, soybeans, wheat and hay. Joe is the President of Beef Farmers of Ontario and Co-Chair of the Canadian Cattlemen’s Association Domestic Agriculture Policy and Regulations Committee.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 1 5 PM

TOM TEICHROEB Tom Teichroeb and his family run a beef cattle operation near Langruth on the west side of Lake Manitoba. They own and operate a 400 head cow-calf operation and typically background the calf crop and market them as 800-pound calves. Tom is the Vice President of Manitoba Beef Producers and Co-Chair of the Canadian Cattlemen’s Association Domestic Agriculture Policy and Regulations Committee.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 1 5 PM

MARK BROCK Mark Brock and his family operate Shepard Creek Farms near Chiselhurst, Ontario. They grow corn, wheat, soybeans and also raise sheep. Mark is the past Chair of Grain Farmers of Ontario and serves on the External Panel of Experts that support Canada’s Business Risk Management review. Mark is also the Chair of the AgGrowth Coalition.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

Supporting the Canadian Beef Industry for 100+ years.

UFA.com/Microbeef

© 2018 UFA Co-operative Ltd. All rights reserved. 13346

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2018-05-30 10:50 AM

SPEAKERS

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 1 5 PM

BRADY STADNICKI Based in Ottawa, Brady Stadnicki is a Policy Analyst for the Canadian Cattlemen’s Association. Brady builds relations with the federal government and is the staff to the Canadian Cattlemen’s Association Domestic Agriculture Policy and Regulations Committee and Animal Health and Care Committee. Brady was raised on a cow-calf operation in Jenner, AB.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 1 5 PM

DUANE THOMPSON Tee Two Land and Cattle Co is a family operation in the Parkland Region south of Kelliher SK. It has always been a mixed operation of cows, feedlot, forages, grains, pulses and oilseeds. The forages are rotated over half of the land base of 9000 acres. Density grazing the entire herd in one group has been a remarkable adventure; the ability to grow a great deal of forages, get exceptional animal performance and have ever increasing organic matter is thrilling. I continue to be a firm believer in the mixed enterprise concept and though it makes for a 365 day a year job the synergy of the various enterprises working together continues to be more and more evident every year and self-insures us from market ebbs and flows. Our main goal is to build a profitable, sustainable business that provides a desirable lifestyle for all involved and to have the future generations that choose, join the team.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 3 0 PM , 3 : 0 0 PM

DR. KIP LUKASIEWICZ Dr. Kip L. Lukasiewicz received his Doctor of Veterinary Medicine degree in 1999 from Kansas State University. He is the owner of Sandhills Cattle Consultants, Inc. and an equal partner with Production Animal Consultation, LLC. Dr. Kip’s primary focus is feedlot consulting, animal handling, and facility design. Dr. Kip trained under the late Bud Williams and has worked and trained extensively with Dr. Tom Noffsinger utilizing Bud’s thoughts on low stress cattle handling and caregiving. Along with Dr. Tom, Dr. Kip works and trains with over 20% of the US fed cattle industry and also travels to Canada to train feedlot clients on low stress cattle handling and caregiving.

Dr. Kip resides in St. Paul, NE with his wife and two children. He is an active member of the Academy of Veterinary Consultants, Nebraska Veterinary Medical Association, and American Association of Bovine Practitioners.

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

SPEAKERS

THU RS D AY, A U GUST 1 6 , 2 0 1 8 – 1 : 3 0 PM , 3 : 0 0 PM

PJ BUDLER PJ Budler was raised on a 5th generation cattle farm in South Africa. He founded BonHaven Beef Cattle at age 15 and it has since grown into a multi-national seed-stock company, with cattle herds in South Africa, Namibia and Mauritius.

PJ had major show and sale successes with BonHaven including having the highest average sale prices for Angus and Hereford in Africa on a number of occasions. He also owned both the Hereford and Angus record priced animals in Africa at one time. In the show-ring, he won many major shows with Hereford, Angus and Braford cattle.

In 2012, PJ and his wife, Koula, moved to Fort Worth, Texas.

Here he established TheCattleMarket.net LLC which hosts the “Champion of the World” each year. This year the competition will be expanded to 14 breeds. Recently PJ has also joined Trans Ova Genetics as the International Business Development Manager.

PJ has had the honor of judging 30 breeds of cattle in 20 countries across 6 continents. His involvement in the global cattle industry has taken him to 68 countries thus far.

THU RS D AY, A U GUST 1 6 , 2 0 1 8 – 1 : 3 0 PM , 3 : 0 0 PM

JACK OATTES Jack Oattes is from Cobden, ON where he and his father operate a purebred Charolais & Simmental operation that emphasizes balanced trait selection and practical, sound structured cattle that will excel in all facets of beef production. Jack attended Blinn College in Brenham, Texas on a livestock judging scholarship where he was a member of a nationally competitive livestock judging team that had wins at the National Western, Fort Worth Stock Show and more. He then continued his education at Kansas State University where he attained a B.S. in Animal Science and was a member of the 2015 team that were named American Royal champions. Individually Jack had several successes as well and was recognized as the high individual overall at the national championship held at the North American International Livestock Exposition in Louisville, Kentucky. He presently resides in Champaign, Illinois where he coaches the collegiate livestock judging team at the University of Illinois while working towards a masters degree in Ruminant Nutrition.

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SPEAKERS

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 3 0 PM , 3 : 0 0 PM

DR. DAN SHIKE Bio Dan Shike lives in Sadorus, Illinois with his wife, Jennifer, daughter Olivia, and son Hunter. Shike’s family owns and operates Shike Cattle Company in Western Illinois. Dan is actively involved with his father and brother in the management and markeeting of the cattle.

Dan was a member of the livestock juding team at Black Hawk College that was coached by Dan Hoge and Lee Denzer. He was a member of the champion livestock judging team coached by Dr. Scott Schaake at Kansas State.

Shike is an assistant professor at the University of Illinois and is responsible for teaching and research in beef cattle nutrition and management. Shike is in his tenth year of coaching the livestock judging team for the University of Illinois.

Shike has judged in 20 states, including the American Royal, Fort Worth Stock Show, Houston Livestock Show and Rodeo, National Western Stock Show and North American International Livestock Expo.

THU RS D AY, A U G UST 1 6 , 2 0 1 8 – 1 : 3 0 PM , 3 : 0 0 PM

STEPHEN SCOTT Stephen was raised on a traditional dairy, beef and cash crop farm just north of London Ontario. He attended the University of Guelph where he received a B.Sc. in Animal Biology and a M.Sc in Dairy Health Management.

Following his studies, Stephen moved to Alberta to work for Alta Genetics where he assisted in the design and implementation of a genomically enhanced young sire test program to help transition dairy farmers to this new technology in their breeding programs. Stephen has also worked for the Alberta Livestock and Meat Agency (ALMA), where he provided insight into global meat trade and emerging markets. While there, he also led projects on Canadian consumer meat preferences, the benefits of traceability, assessing regulatory burden and sustainability of the Canadian beef industry. Now as the Executive Director for the Canadian Hereford Association, Stephen leads a team that provides high-quality genetic evaluation and marketing services to purebred and commercial cattleman.

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REWRITING THE BOOK BOOKON ON REWRITING THE

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Paula Jenkins Tammi Ribey (CBIC Chair) Ryan Kasko (Vice Chair) Virgil Lowe (Past Chair) All the Sub Committee Chairs

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SPECIAL EVENTS/POSTER COMPETITION LeaAnne Wuermli (Chair) Leslie Bowman Doris Rempel Matthew Bates Patrick Holland Stacey Domolewski Jasper Munro

SPONSORSHIP Bethany Storey (Co-Chair) Trish Henderson (Co-Chair) Chloe Gresel Jamie O'Shea Pauline Hjalte

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2018 CANADIAN BEEF INDUSTRY CONFERENCE

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