4ocean Supporter Media Kit

©2026 4ocean

Announcing your 4ocean Supporter Impact A toolkit for making a splash

Table of Contents Welcome to the Movement

Change supporting text to: Introduction to the Clean Ocean Movement and what it means to become a 4ocean Supporter.

Includes the “Getting Started” checklist.

4-5

1

Explaining 4ocean

What it means to become a 4ocean Supporter. Highlights how partnerships work, why they matter, and key impact statistics.

7-9

2

Co-Branding & Messaging Essentials

Guidelines for using the 4ocean brand and logo properly. Includes logo usage, tone of voice, co-branding do’s & don’ts, and asset download links.

11 - 12

3

Co-Branded Lockups

How to visually represent your support side by side with 4ocean.

13 - 14

4

Communicating About Your Support

Messaging best practices to share your impact clearly and consistently. Includes sample phrasing, announcement templates, and guidance for website, press, and social posts.

15 - 17

5

Impact Campaigns

Inspiration and real-world examples from partner activations. Subsections: Digital + Content Campaigns

19 - 23

6

Storytelling Resources

Library of tools to educate and engage your audiences.

23 - 25

© 2026 4ocean

3

Welcome to the Movement!

Over 10 million tons of plastic enter the ocean each year. It’s one of the greatest environmental challenges of our time. But together, we have the power to change that story.

By becoming a 4ocean Supporter, your business is joining a global community committed to protecting and restoring our one shared ocean. Your support will empower coastal communities, support local crews, funds large-scale cleanups, and drives measurable environmental impact that restores ecosystems and protects endangered animals.

This isn’t just a campaign. It’s a movement to transform the way business interacts with the ocean, from extraction and pollution toward protection and regeneration.

As a 4ocean Supporter, you’re not only helping us remove plastic and trash from the ocean, rivers, and coastlines, you’re showing your customers, employees, and stakeholders that your brand stands for something bigger: a future where the ocean thrives.

Welcome to the Clean Ocean Movement!

Learn more about the mission you’re joining by watching this video 4

Getting Started Review your resources

Share with your customers

Make a plan

Connect with the community

Dive into the toolkit - logos, impact stats, and ready-to-go messaging.

Announce it loud - website, socials, email. Show off your new impact.

Pick your channels, set your timing, and chart your course.

Tag us to amplify your impact.

Celebrate with your crew

Keep the ocean clean

Get your team stoked on the impact they’re helping create.

This is just the beginning, keep sharing updates as your impact grows!

© 2026 4ocean

5

© 2026 4ocean

6

1

©2025 4ocean

Explaining 4ocean 7

Explaining 4ocean

What is 4ocean?

4ocean was founded by two surfers who witnessed firsthand the overwhelming amount of plastic pollution littering coastlines during a trip to Bali, Indonesia. What began as a personal mission to clean up the beaches they loved quickly grew into the realization that the issue was global in scope and demanded a scalable solution. From that moment, 4ocean was built on the idea that business could be a force for good, a vehicle not just for awareness, but for measurable, lasting change.

Since our founding in 2017, we’ve grown into an international ocean cleanup Public Benefit Corporation, funding cleanup operations in multiple countries. We empower daily cleanups on rivers, coastlines, and in open water to remove plastic pollution before it can impact marine ecosystems. The company’s innovative model - funding cleanups through product sales and partnerships - has allowed us to remove tens of millions of pounds of trash from the ocean, all while empowering local captains and crews in the impacted communities who engage fulltime in the cleanup mission.

© 2026 4ocean

8

Explaining 4ocean

How your support works Every 4ocean Supporter commitment translates into real, measurable impact in the fight against ocean plastic. When you choose a Supporter plan, you’re funding our captains and crews to remove plastic and trash directly from oceans, rivers, and coastlines every month. Your support also comes with tools and resources — including badges, marketing assets, and your impact certificate — so you can proudly share the story of your contribution with your community.

50M+ pounds removed from the ocean

You are a Certified 4ocean Supporter

Cleanup crews in multiple countries, employing local communities.

Your support is measurable, verifiable, and transparent.

Why it matters Plastic pollution is one of the greatest environmental challenges of our time. By supporting 4ocean, your brand is helping fund cleanups, empower local crews, and inspire customers to take action.

Impact is good for business Research shows that customers are more likely to choose - and stay loyal to - brands that back up their sustainability commitments with credible action. Being a 4ocean Supporter connects your brand to a global movement for ocean health.

© 2026 4ocean

9

© 2026 4ocean

10

2

©2026 4ocean

Co-Branding & Messaging Essentials

© 2026 4ocean

11

Co-Branding & Messaging Essentials

Using the 4ocean Brand We want it to be easy for you to share your support the right way.

Here are the essentials for cobranding with 4ocean.

Logo Usage

YOUR LOGO

Tone of Voice Always use the official 4ocean logo (provided in this kit).

Talk about impact, not perfection.

Keep it clean - don’t stretch, recolor, or add effects.

Focus on the “we” - support and community.

For co-branding, use the “Supporter | 4ocean” lockup template provided.

Keep it simple, positive, and solution-oriented.

Tips for Talking Don’t

Do

Access & Download Assets and Logos on your Portal. →

Our voice is optimistic, mission-driven, and clear.

Say: “4ocean Supporter” or “Certified 4ocean Supporter”

Say: “Donation,” “Sponsorship,” “4ocean Partner” or “Certified Ocean Safe”

Use the #4oceanSupporter and #ForTheOcean hashtag

Alter the logo colors or icon

Lead with impact stats (e.g., pounds removed, bottles diverted)

Create new program names or taglines

The correct styling is 4ocean (with a lowercase “o”).

Avoid writing 4Ocean or 4OCEAN - consistency reinforces our brand identity.

© 2026 4ocean

12

3

©2026 4ocean

Co-Branded Lockups

© 2026 4ocean

13

Co-Branded Lockups

Showing Partnership, Side by Side Our co-branded lockups make it easy to showcase your support with 4ocean. Use these approved versions to keep things consistent and recognizable across all channels. Your concierge team will supply you with your custom logo lockups.

Lockup Guidelines Spacing Always leave clear space around both logos - no overlapping, crowding, or stretching.

Arrangement Use the “Supporter | 4ocean” lockup provided.

For vertical horizontal arrangements, the 4ocean logo always appears on bottom, or second, in support of your brand.

YOUR LOGO YOUR LOGO

Colors Use full-color logos on white or light backgrounds.

Use white logo versions on dark or ocean photography backgrounds.

Proportions Both logos should appear equal in size and weight - no brand should overshadow the other.

4ocean Blue: Pantone 2935 C | HEX #0070C2 (This is the primary 4ocean brand color. Use it consistently across digital and print assets to maintain brand recognition.)

© 2026 4ocean

14

4 Communicating About Your Support

©2026 4ocean

15

Communicating About Your Partnership

Communicating About Your Support Here are some simple do’s and don’ts to help you talk about your 4ocean support clearly and consistently.

Note: Your partnership type determines how you communicate about your impact.

Certified Supporter pulls plastic and trash/debris from the ocean, rivers, and coastlines.

You might want to say:

What you should say instead:

?

Why not...

“Our company single-handedly cleans the ocean.”

“As a 4ocean supporter, we’re helping fund cleanups that have removed [X pounds] of trash from the ocean, rivers, and coastlines.”

No single company solves ocean plastic alone.

Supporter language works best when frames as a part of a collective global effort.

“We sponsor/ donate to 4ocean”

“We’re proud to support 4ocean’s verified cleanup operations and contribute to measurable ocean impact.”

“Sponsor” or “Donates” suggests a transactional relationship. Support emphasizes shared values and measurable impact.

“We’ve eliminated all ocean plastic.”

“Our support helps remove plastic and trash directly from the ocean and coastlines, while driving awareness and action.”

Overclaims can damage credibility. Stay focused on measurable actions and real impact.

“We are certified ocean safe.”

“We’re an certified 4ocean Supporter / proud supporters of 4ocean’s global cleanup mission.”

Avoid using unofficial certifications or terms.

Stick to the official supporter program name provided by 4ocean.

“We help clean the ocean.”

“Our support contributes to a global movement working to protect and restore the ocean.”

Support is not an “award” — it’s an active commitment and ongoing journey.

© 2026 4ocean

16

Communicating About Your Partnership

Announcing Your Impact Supporting 4ocean is something to celebrate! Here are a few ways to spread the word across your channels while keeping your story authentic, inspiring, and consistent.

1

Update your website

Talk about your support on your “About,” “Sustainability,” or “Impact” page.

Consider creating a dedicated landing page to showcase your commitment.

Include your co-branded lockup. You could also write a blog post about your certification, including the following:

2

Tell the media

Issue a press release announcing you are a 4ocean supporter and and highlighting your impact.

Explain why your brand chose to support 4ocean and what it means for your industry, customers, and the planet.

3

Announce your support on your brand’s social channels. Tag @4ocean and use our hashtags: #4oceanSupporter #ForTheOcean Be sure to tell your story in your own words and voice.

Access your asset library via the Portal

Why did you choose to support 4ocean?

What have you learned or what challenges

→ Share the motivations behind your

have you faced in your sustainability journey?

commitment to ocean health and sustainability.

→ Be real and honest - audiences connect with transparency.

What makes your 4ocean partnership unique?

What goals have you set for the future?

→ Explain how this partnership connects to your

→ Outline how this is just the beginning

values, products, or customers.

of your broader sustainability or impact roadmap.

© 2026 4ocean

Post on social media

17

© 2026 4ocean

18

5 Impact Campaigns

©2026 4ocean

© 2026 4ocean

19

Examples of Partnership Annoucements (Digital + Content)

See How Partners Go Digital

Activate on Your Website

Write a Blog Post

Social Posts

Sailun Tires rebranded its Erange EV homepage with a full 4ocean partnership takeover.

Azenco used Earth Day 2024 to spotlight its 4ocean partnership in a detailed blog post.

Chomps announced their partnership through a series of short-form videos across paid and organic social channels.

They launched a customer giveaway, showcased their impact commitment - pulling 2 pounds of trash per tire sold - and integrated 4ocean storytelling throughout their product pages.

They shared year-one results of 25,000 pounds removed, published quarterly cleanup data, and highlighted on-theground impact stories from Bali to bring their pledge to life.

Each post connected product benefits to measurable ocean impact, driving strong engagement and shareability.

See it here.

See it here.

See it here.

© 2026 4ocean

20

Examples of Partnership Annoucements (Digital + Content)

See How Partners Go Digital

Brand Video

Tell Your Customers

Email Signatures

Sea-Doo produced a campaign video, “Ride for a Cleaner Future,” that tied the freedom of riding to the responsibility of protecting the ocean.

Chomps launched an email campaign announcing their new partnership.

Endangered Species Chocolate updated all employee email signatures with a partnership badge and the tagline: “Giving forward just got cleaner. We are now Ocean Plastic Neutral Certified.” A small but highvisibility way to reinforce the story daily.

The film told the partnership story through lifestyle visuals and 4ocean cleanup footage.

The campaign showed how each purchase removed plastic from the ocean, driving awareness and sales while reinforcing Chomps’ mission-driven values.

See it here.

See examples here.

Watch it here.

© 2026 4ocean

21

© 2026 4ocean

22

6

©2026 4ocean

Storytelling Resources

© 2026 4ocean

23

Storytelling Resources

Resources to Power Your Story

Use these resources to talk about your support with authenticity and impact.

Ocean Sustainability Guide

Company Cleanup Checklist

A deep dive into the ocean plastic crisis, why your partnership matters, and how to empower employees to champion the mission.

Want to rally your team?

This guide gives you everything you need to host a meaningful cleanup and get employees engaged in the mission.

View Guide

Download Checklist

© 2026 4ocean

24

Storytelling Resources

Photo + Video Library

A curated library of high-quality imagery and b-roll to tell your story.

Includes shots of the plastic crisis, cleanup crews, materials processing, and your partnership impact in action.

Access Library through your portal

Please refrain on editing these templates when talking about our partnership.

Impact Education

Behind the Scenes Join Alex on one of the most polluted beaches in the world and see how our crews collect and process plastic. A powerful way to connect with the impact you’re driving.

Watch Video

© 2026 4ocean

What Do We Do With the Plastic?

Take an inside look at our largest processing facility to see how plastic is sorted, prepped, and sent for recycling - closing the loop on waste.

Watch Video

The 4ocean Impact Blog Stay up to date with the latest stories from the field and see the real impact your partnership helps create. Share these stories with your audiences to keep the momentum going.

Read Blog

25

26

We’re so glad you’re here.

Every campaign you launch and every story you tell inspires action and brings us closer to a cleaner, healthier ocean.

4ocean Headquarters 1550 NW First Ave Boca Raton, FL 33432

This media kit was deigned to help you showcase the incredible impact of your support. The way you activate your story has the power to educate, inspire, and mobilize communities around the world.

We’re honored to have you in the 4ocean Network - and we can’t wait to see the waves you’ll make.

27

4ocean.com