4ocean 2026 Earth Day Kit

EARTH DAY PARTNER ACTIVATION KIT

04

THE CAMPAIGN What this is about and why it matters

06

KEY DATES When to activate throughout April

12

CAPTIONS + HASHTAGS Suggested copy for your posts.

16

BEST PRA Tips for making the most of your activation

2

08

CHANNEL GUIDE How to activate across social, email, and web.

10

YOUR ASSETS Download graphics, video, templates, and more

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THE CHALLENGE Turn audience engagement into ocean cleanup

ACTICES 3

THE CAMPAIGN

4

YOUR PARTNERSHIP IS CLEANING THE OCEAN. LET YOUR AUDIENCE KNOW. Earth Month is a natural moment for your brand to spotlight the impact you are making through your partnership with 4ocean. Your audience cares about sustainability, and this is a chance to show them what you are doing about it.

This kit gives you everything you need to communicate your partnership across your marketing channels throughout April, with a focused activation on Earth Day (April 22). Inside, you will find ready-to-use content, messaging guidance, and a social challenge that turns audience engagement into real ocean cleanup.

Since 2017, 4ocean and our partners have removed more than 50 million pounds of plastic and trash from the ocean, rivers, and coastlines. That is the kind of impact your audience wants to hear about.

Approximately

pound of plastic

48

plastic water bottles removed from the environment.

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KEY DATES

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EARTH MONTH, ALL OF APRIL

EARTH DAY, APRIL 22

Use April as a month-long activation window.

Share your partnership story consistently across your channels. Tease the Earth Day challenge. Educate your audience on the impact their purchases are making. Build momentum heading into April 22.

This is the main activat the social challenge, pu all channels, and encou to participate. Every sha translates into pounds removed on your behal

tion moment. Launch ush content across urage your audience are on Earth Day of ocean trash lf.

POSTEARTH DAY, APRIL +23 Share results. Celebrate your community’s contribution. Position your brand as one that shows up for the ocean beyond a single day. Use the impact data we provide to create follow-up content that proves your commitment is real.

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CHANNEL GUIDE Earth Day is bigger than social media. This kit is built to support activation across all of your marketing channels. Below is a guide for how to use the assets we have provided, organized by channel.

SOCIAL MEDIA (ORGANIC)

EMAIL MARKETING

Post consistently throughout April. Use the static post library, carousel templates, and video B-roll from this kit.

On Earth Day, launch the challenge post (detailed on page 14). Tag @4ocean and use #MakeWavesOnEarthDay on every post so we can track and amplify your content.

Send a dedicated email to yo highlighting your partnership impact data and strike missio action. On Earth Day, consid challenge CTA front and cent

Assets to use: Static post library, carousel templates, video B-roll, Reels, suggested captions.

Assets to use: Email signatu (for inline placement), impac

INTERNAL COMMUNICATIONS

RETAIL AND IN-STORE

Rally your team around Earth Month. Prepare an internal communication based on this kit so employees understand the impact their company is making. Update companywide email signatures using the branded templates we have provided or use them as inspiration.

If you have a physical retail pr Earth Day messaging on dig points for team members at partnership and direct custom to participate in the challeng

Assets to use: Email signatures, static graphics, internal talking points from this kit.

Assets to use: Static graphic impact stats, partnership bad

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WEBSITE AND LANDING PAGES

our list during Earth Month p with 4ocean. Include your on content of your team in der a targeted send with the ter.

Feature your partnership on your homepage or a dedicated sustainability page during April. Add a banner or callout linking to your Earth Day content. If you have a sustainability section on your site, refresh it with updated impact language and visuals from this kit.

ures, static graphics ct language from this kit.

Assets to use: Static graphics, video B-roll, impact language, 4ocean partnership badge.

resence, consider featuring gital signage or as talking the register. Highlight the mers to your social channels ge on Earth Day.

cs (adaptable for print), dge.

PAID MEDIA If you plan to run paid campaigns in April, the assets in this kit can be adapted for paid social, display, or sponsored content. Earth Day content performs well in paid channels because the message is timely and action-oriented.

Contact your 4ocean Partnership Concierge if you need additional format support.

Assets to use: Static post library (adaptable to ad specs), video B-roll, carousel templates.

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YOUR ASSETS

We have built a library of content for you to use across your channels. Download what you need, customize where it makes sense, and share your impact with your audience.

Download Kit

EARTH DAY VIDEO REEL

STATIC POST LIBRARY

VIDEO B-ROLL LIBRARY

A high-impact, short-form video reel showcasing the ocean you’re protecting and the 4ocean cleanups that are making it happen. Download.

Post. Amplify.

Branded graphics in 9x16, 1x1, and 16x9 formats. Features 4ocean cleanup imagery, impact stats, and Earth Day messaging. Ready to post or customize with your branding.

Cinematic, high-impact video content featuring 4ocean cleanup crews, ocean textures, and marine life. Use for Reels, Stories, website headers, or as B-roll in your own video content.

Available in the email you received with this kit.

Download

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Download Download

STRIKE MISSION CONTENT

GRAPHIC CAROUSEL TEMPLATES

EMAIL SIGNATURES

Remember that amazing day you had activating with the 4ocean team? If you participated in a Strike Mission or cleanup activation, your concierge will send you that content directly so it’s available for your Earth Month activations. Looking for your custom 4ocean logo lockup?

Your concierge can supply that as well. Simply reply to this email.

Multi-slide carousel templates designed for Instagram and LinkedIn. Tell your partnership story in a swipeable format.

Available in editable and readyto-post versions.

Branded email signature graphics for your team to use during Earth Month. A subtle, everyday way to signal your commitment to ocean conservation across every message you send.

Download Download

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CAPTIONS + HASHTAGS HASHTAGS

#MakeWavesOnEarthDay #4ocean #Certified4oceanPartner #EarthDay2026 #EarthDay #EarthMonth #CleanOcean #OceanConservation #SustainableBusiness Partners should tag @4ocean on all posts.

CAPTION OPTION 1:

EARTH MONTH TEASER (USE IN EARLY TO MID APRIL) This Earth Month, we are proud to stand alongside @4ocean in the fight against ocean plastic pollution. Together, we have helped remove trash from the ocean, rivers, and coastlines around the world.

And we are not slowing down.

Stay tuned for something big on Earth Day. #MakeWavesOnEarthDay #Certified4oceanPartner #EarthMonth

CAPTION OPTION 3:

EARTH DAY, IMPACT-FORWARD

Your scroll just became a clean a day off. Neither does our com

As a Certified 4ocean Partner, e removal of ocean trash. This Ea this post removes 1 pound of pl

Share now! Today only! #MakeWavesOnEarthDay #Ce CAPTION OPTION 2:

CAPTION OPTION 4:

It is Earth Day, and we are turning your engagement into real ocean impact!

Earth Day may be over, but the

EARTH DAY CHALLENGE POST (DAY OF)

For every share of this post, @4ocean will remove 1 pound of plastic and trash from the ocean on our behalf. Help us reach our goal: 10,000 pounds removed! That’s nearly 500,000 plastic water bottles!

Today only!

Share this post. Tag a friend. Make waves. #MakeWavesOnEarthDay #EarthDay2026 #4ocean

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POST-EARTH DAY MOMENTUM

Through our partnership with @ ocean cleanup every single day funded the removal of [X] poun rivers, and coastlines. And we’re

This is what collective action lo #MakeWavesOnEarthDay #4o

D

EARTH DAY MAY BE OVER, BUT THE MISSION DOES NOT STOP.

nup. Plastic pollution does not take mmitment to doing something about it.

every product we sell helps fund the arth Day, we are going further. Every share of lastic from the ocean, up to 10,000 pounds.

ertified4oceanPartner #EarthDay2026

e mission does not stop.

@4ocean, we are committed to funding y. Together with our community, we have nds of trash and plastic from the ocean, e not stopping anytime soon.

Through our partnership with @4ocean, we are committed to funding ocean cleanup every single day. Together with our community, we have funded the removal of [X] pounds of trash and plastic from the ocean, rivers, and coastlines. And we’re not stopping anytime soon.

This is what collective action looks like. Thank you for being part of it. #MakeWavesOnEarthDay 4#ocean #CleanOcean

ooks like. Thank you for being part of it. ocean #CleanOcean

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THE CHALLENGE TURN ENGAGEMENT INTO OCEAN IMPACT. This Earth Day, we are launching a partner-led social activation that turns your community›s engagement into real, measurable cleanup.

HOW IT WORKS Post on Earth Day (April 22) showcasing your impact partnership with 4ocean.

Frame the activation as a challenge to your audience

For every share your post receives, 4ocean will

Example framing: Help us remove

Remove 1 pound of plastic and trash from the ocean, rivers, and coastlines on your behalf.

Each partner can drive up to

10,000 pounds

of impact.

Tag @4ocean and use #MakeWavesOnEarthDay so we can track and amplify your posts.

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POSITION IT AS

10,000 pounds of trash from the ocean this Earth Day.

This gives your audience a the action feel collective, an as a sustainability leader. A audience to spend anythin

A CHALLENGE

e.

AFTER EARTH DAY The day after Earth Day, send a link to your social post and a screenshot of the shares it received to your 4ocean concierge team member. Use this data to create a follow-up post celebrating your community’s impact. We will also feature topperforming partners across our own channels.

tangible goal, makes nd positions your brand All without asking your ng. A share is all it takes.

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BEST PRACTICES DO Keep messaging action-driven.

Use strong verbs: protect, clean, pull, remove.

Tag @4ocean and use #MakeWavesOnEarthDay on every post.

Frame the challenge as a community goal, not a corporate flex.

Use the provided assets as-is or customize with your branding.

Either way, share any modified content with the 4ocean Partnership Concierge team for approval before publishing.

Post at least once during Earth Month and once on Earth Day.

Activate across all of your channels, not just social.

Email, web, retail, and internal comms all count.

Share your results after Earth Day. Your audience wants to know they made a difference.

Track engagement metrics (shares, reach, impressions) and share them with our team so we can celebrate your success and pull pounds on your behalf.

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DON’T Don’t overuse exclamation points, puns, or excessive emojis. Keep it editorial.

Don’t use guilt-based or fear-based messaging.

Stay positive and action-oriented.

Don’t make unverified impact claims. Stick to the language and stats provided in this kit and your 4ocean media kit.

Don’t use terms like “plastic-free,” “ocean safe,” or “carbon neutral” unless independently verified for your brand.

Don’t publish modified creative without approval from the 4ocean Partnership Concierge team.

Don’t let Earth Day be a one-off.

Position your partnership as a year-round commitment.

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THANK YOU FOR BEING PART OF THE CLEAN OCEAN MOVEMENT. Questions about your assets, the chavllenge, or how to activate? Reach out to your Partnership Concierge or email partnerships@4ocean.com.

4ocean.com