4-H Canada Strategic Overview 2018-2021

ENGAGING LEADERS YOUTH

2018-2021 STRATEGIC OVERVIEW

OUR MISSION The mission of the 4-H movement in Canada is to empower youth to be responsible, caring and contributing leaders that effect positive change in the world around them.

OUR VISION Thriving communities in partnership with youth leaders

4-H BRITISH COLUMBIA WWW.BC4H.BC.CA 4-H ALBERTA WWW.4H.AB.CA 4-H SASKATCHEWAN WWW.4-H.SK.CA 4-H MANITOBA WWW.4H.MB.CA 4-H ONTARIO WWW.4-HONTARIO.CA QUÉBEC – ASSOCIATION DES JEUNES RURAUX DU QUÉBEC (AJRQ) WWW.AJRQ.QC.CA

National Stats

24,728 Members 7,662 Leaders 41,773 Projects 1,982 Clubs 54 New Clubs

4-H QUEBEC WWW.QUEBEC4-H.COM 4-H NEWFOUNDLAND & LABRADOR WWW.4HNL.CA 4-H NEW BRUNSWICK WWW.NB4H.COM CONSEIL FRANCOPHONE DES 4-H DU NOUVEAU-BRUNSWICK 4-H NOVA SCOTIA WWW.NOVASCOTIA4H.CA 4-H PRINCE EDWARD ISLAND WWW.PEI4H.CA

LEADERSHIP DEVELOPMENT

4-H programs are organized within four leadership development pillars.

Community Engagement and Communication Programs in this pillar are designed to encourage youth to seek out ways to lend a hand, take action, and make a positive difference in the world around them.

Sustainable Agriculture and Food Security This pillar builds on 4-H’s deep roots in rural agricultural communities, offering programs that help youth appreciate and learn about the food we eat and grow.

Environment and Healthy Living Programs in this 4-H pillar offer opportunities for youth to discover how to be stewards of the environment, and to explore positive ways to stay healthy and active.

Science and Technology Through our science and technology programming, youth can dive into hands-on, inquiry-based projects and activities that spark their curiosity.

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IMPACT ON YOUTH Objective Increase our impact on youth by supporting the advancement and implementation of world-class 4-H positive youth development programs that have measurable impact.

Outcomes • Engage more youth • Provide accessible and relevant leadership opportunities to youth in diverse communities • Clearly articulate the impact of the 4-H program in Canada

RESOURCES Objective Secure resources that enable us to excel in our work with youth as well as provide us with diversified and long-term reach within the 4-H movement

Outcomes • Grow unrestricted financial resources for stakeholders at all levels of the 4-H movement in Canada • Work with our provincial partners to assess greatest needs for safe and effective program delivery • Grow our long-term investment portfolio • Cultivate more public and private partners to invest in responsible, caring and contributing 4-H youth leaders

IDENTITY Objective Elevate and strengthen 4-H in Canada as a leader in positive youth development

Outcomes •Work with provincial organizations to tell our story in a compelling way •Support 4-H organizations and clubs to utilize the brand •Engage alumni and create more influencers •Grow awareness of the brand

4-H Canada 960 Carling Avenue, Building 106 Ottawa, Ontario K1A 0C6 CANADA

Phone: 613.759.1013 Toll Free: 1.844.759.1013 Fax: 613-759-1016 info@4-h-canada.ca