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Contents About this book Composition Letterforms | p.3 Letterforms and words | p.8 Letterforms, words and text with graphic elements | p.13 Texture and positive / negative | p.15

Spencer Class: Graphic Design Advisor: Hsu, Tzu-Ching

About this book Concept Composition is the organization or grouping of the different parts of a work of art so as to achieve a unified whole. Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between the elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved. Shown on the following pages, the exploration of typographic composition started with simple elements--three letterforms--and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we explored positive/negative and texture image use.

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Composition

Letterforms These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Times Roman, Century, Baskerville and/or Bodoni. By using size, scale, spacial relationships, bleeds and positioning as the variables, I created six compositions using only the three letterforms. The final compositions are 15cm x 15cm (standard format throughout).

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Letterforms and words

Keeping the three letters from the previous assignment, I have now included three words.The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Century, and/or Bodoni. Using only the three letters and three words, I created the following compositions.

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Letterforms, words and text with graphic elements

Starting with the same three letters and three words from the previous assignments, I am now adding some text and a graphic element. I am setting the text in one of the approved typefaces from before, adjusting the leading, column width, type size, etc. to achieve different results.

As abstract compositions, it is not necessary that the text or other typographic elements be readable.

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Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components.

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