Kansas City magazine 2024 Media Kit

Kansas City magazine Media Kit 2024

The only KC magazine to be nationally recognized for excellence.

Hi. We’re Kansas City.

Kansas City magazine is the region’s oldest, largest and fastest-growing magazine—and the only one to be nationally recognized for excellence.

Our business model is simple: Attract high-value readers. We connect our audience to our advertisers, help our partners build their businesses, and we can help you achieve your goals.

#1

Largest and Fastest Growing Magazine

$158K 18 average income

Years in Kansas City and the only magazine nationally recognized for excellence.

2x

Double the social media following of nearest competitor.

Our Mission: We love Kansas City like family. We know what makes it great, we know how it struggles and we know its secrets. Through great storytelling, photography and design, we help our readers celebrate our city’s triumphs, tend to its faults and revel in the things that make it unique.

1.

The largest and fastest growing magazine.

Kansas City has more paid subscribers than any other magazine in the region. Our paid readership more than doubled in 2020.

2.

Nationally recognized.

Kansas City is the only magazine in the city to be awarded a national prize for excellence by the City and Regional Magazine Association, an alliance representing top titles like Texas Monthly, New York and St. Louis Magazine.

3.

Established.

Kansas City, founded in 2005 as 435 South Magazine, is the oldest magazine in KC. We’re a locally owned company that has navigated two economic downturns. We’re deeply invested in the city and know how to help you thrive in any environment.

4.

Trusted.

Kansas City is the only magazine in the city adhering to the strict professional standards for ethics established by the CRMA. Readers know they can trust our balanced reporting and editorial independence.

Why 5.

Kansas City magazine?

Ideal Audience.

Kansas City magazine readers are engaged, affluent and educated. Our readers have an average household income of $158,623 and 78% have completed college. Research shows that paid subscribers are much more engaged than direct mail recipients.

Engaged Readers.

No other medium delivers KC’s educated, active and affluent adults like Kansas City magazine.

Demographics

Engaged

Educated

74% 57% 64% 36%

62%

78%

73%

29%

Ages 35–65

Ages 25–54

Female

Keep The Magazine For One Month Or Longer

Purchase Products From Ads Seen In The Magazine

Completed College

Completed Post Graduate Studies

72

Our Readers Spend 72 Minutes Or More With Each Issue

Male

Affluent

$158,623 $521,000 Average Household Income

Average Home Value

Our Footprint Engaging KC across all platforms.

Magazines

kansascitymag.com

E-Newsletter

112,500* 185,000+** 40,000+ Kansas City magazine readers.

Kansas City magazine’s digital presence includes a robust and responsive website.

*25,000 copies based upon a 4.5 pass around rate. Circulation Verification Council audit to guarantee advertisers reach their target audience.

1.44 Min.

Kansas City magazine delivers weekly email offers and event content to opt-in subscribers.

Social Media

67,000+ Combining Instagram, Facebook and Twitter, for our total audience social reach.

Average time on site.

Paid Circulation

56%

Distribution Channels:

• Mailed copies including paid subscribers and direct request copies • In-room copies at the city’s premier hotels • Newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport) • Medical and professional office distribution

Total Audience

400,000+

Our Content

In every single issue, Kansas City magazine writers and editors deliver compelling content that is designed to bring something new to the reader.

Distinct sections offer our advertisers an opportunity to be placed in or opposite of content sections.

Features

An in-depth look at the people and trends shaping the city

Loop

The essential resource for current events, politics and how the city works

Beat

The very best things to do this month

Current

Curating a beautiful life in fashion and home design

Savor

The ultimate resource guide for food lovers who eat and drink in Kansas City

MONTH

FEATURE

AD SECTION

January

TOP DOCTORS

February

TO

S

2 0 2 4

EXERCISE IS YOUR NEW DRUG

BY DAVID HODES

PHOTOGRAPHY SHUTTERSTOCK

Every month, our award-winning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2024.

DOCTO

R

2024 Editorial Calendar

P

Move your body as if your life depends on it – because it does.

48 KANSAS CITY JANUARY 2024

KANSASCITYMAG.COM JANUARY 2024

AD CLOSE

ART DUE

NEWSSTAND

Medical Profiles

12/1

12/8

12/27

BEST BREAKFASTS

Wedding Guide, Beauty, Wealth Management

1/5

1/12

1/30

March

TRAVEL

Summer Camp Guide, Resources for Aging Well

2/2

2/9

2/27

April

REAL ESTATE

Top Realtors, Home Builders Q&A

3/1

3/8

3/26

May

SUMMER FUN GUIDE

Celebrating Women in Medicine, Ask the Expert

4/5

4/12

4/30

June

NEWSWORTHY

Summer Travel, Seasonal Skin, Beer & BBQ

5/3

5/10

5/28

July

CHEAP EATS

Dental Profiles, Private Schools

5/31

6/7

6/25

August

BEST OF KC

Best of KC Winner Profiles, Back to School

7/5

7/12

7/30

September

FALL FESTIVALS

Fall Travel, Seasonal Skin, Education

8/2

8/9

8/27

October

SANDWICHES

Women’s Health, Wellness, Luxury Condos

9/6

9/13

9/30

November

POWER LIST

Faces of KC, Luxe Gift Guide

10/4

10/11

10/29

December

BEST RESTAURANTS

Winter Escapes, Holiday Celebrations

11/1

11/8

11/26

49

Print Specs

Submit print ads to: ads@kansascitymag.com.

Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

For a full list of advertising specifications, terms and additional fees, please visit kansascitymag.com/advertise.

For current rates call 913-469-6700 or email ads@kansascitymag.com.

Ad Options & Specs Why should you advertise in Kansas City magazine? Here are 10 very good reasons:

2 PAGE SPREAD

Bleed: 17" x 11.125" Trim: 16.75" x 10.875" Live Area: 15.75" X 9.875"

1/2 VERTICAL 3.5" X 9.875"

FULL PAGE

2/3 VERTICAL

1/3 VERTICAL

1/3 SQUARE

1/4

1/6 VERTICAL

Bleed: 8.625" x 11.125" Trim: 8.375" x 10.875" Live Area: 7.375" x 9.875"

1/2 HORIZONTAL 7.125" X 4.75"

4.75" X 4.75"

1/3 HORIZONAL 4.75" X 3"

4.75" X 9.875"

3.5" x 4.75"

2.25" X 9.875"

1. To associate your brand with Kansas City’s most widely read magazine 2. To reach an exclusive audience of Kansas City’s highest disposable income earners 3. To reach most readers right in their own homes, where buying decisions are made 4. To add relevance to your marketing strategy 5. To communicate an image of quality through association with Kansas City magazine’s high production values 6. To expand your word-ofmouth reach 7. To increase your web presence 8. To build confidence in your brand 9. To create a desire to buy 10. To establish trust with the most desirable clients

2.25" X 4.75"

1/6 HORIZONTAL 4.75" X 2.25"

Ad Submissions Print ads should be submitted as PDF files for print. PDF files must be high-resolution and the fonts must be embedded.

Digital Opportunities Reach hundreds of thousands of Kansas Citians via our website, social media and e-newsletters. Whether it is sponsored advertising, digital display ads or directory listings, we can deliver your message to our vast audience.

5

Unique Ways to Deliver Your Message

• Display Ads on Website • Newsletters • Sponsored Content • Social Media Marketing • Directory Listings

Digital

Please inquire for digital rates

1

Display Ads on Website

Digital campaigns are sold on a flat, monthly basis.

BANNER ADVERTISEMENT

SPECS

Leaderboard Half Page Medium Rectangle 3D Rotating Cube (up to 6 images plus caption and logo)

728 x 90 300 x 600 300 x 250 300 x 250

SUPPORTED AD TYPES • Static Ads: JPG, PNG • Animated Ads: GIF

2

Newsletters

Dedicated Email (sponsored content)

3

Sponsored Content

Promotional Elements • Article featured for one month on home page of kansascitymag.com

• 600 x 1200 pixels • 65,000 subscribers

• Fixed homepage position • 3 images plus 1,000 words, run of site

Two E-Newsletter Options ish: Eating and Drinking Well in Kansas City D • Sent weekly on Tuesdays (600 x 400)

Ask your rep for custom content creation options and pricing

The Loop: It’s Where Locals Become Insiders • Sent weekly on Thursdays (600 x 400)

RESOLUTION 72 dpi, Max File Size 40KB for Static | 1MB for GIF

Premium Fixed Positions (Based upon availability)

HOMEPAGE TAKEOVER HOMEPAGE ROAD BLOCK ROAD BLOCK

4

Social Media Marketing

5

Directory Listings

POP-UP (HOMEPAGE)

Social Media

Sponsored Directory Options

PREMIUM FIXED BANNER THREAD

• One or more posts boosted to social media

• Basic enhancement

PREMIUM FIXED BUNDLE

• Facebook post, image plus 5 to 18 words

• Premium enhancement

• Instagram story, up to 6 images plus 5 to 18 words

Digital Specs

Submit digital ads to: ads@kansascitymag.com. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month in which the ad is to run. Digital ads should be submitted in the file type specified to the right.

For a full list of advertising specifications, terms and additional fees, please visit kansascitymag.com/advertise.

Display Ads on Website Third party ad tags accepted

Premium Fixed Positions One week

HOMEPAGE TAKEOVER

Fixed homepage position

HOMEPAGE ROAD BLOCK

Block out other advertisers on homepage

ROAD BLOCK

Block out other advertisers on any page

POP-UP (HOMEPAGE)

Display ad (500 x 500 px) over browser window

LEADERBOARD

HALF PAGE

MEDIUM RECTANGLE

3D ROTATING CUBE

Dimensions: 728x90

Dimensions: 300x600

Dimensions: 300x250

Dimensions: 300x250

File Size: 100K max

File Size: 200K max

File Size: 200K max

File Type: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

File Type: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

File Type: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

Images: up to 6 images cropped to square

Link: URL for the banner destination

Link: URL for the banner destination

Link: URL for the banner destination

Newsletters

File Type: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

PREMIUM FIXED BUNDLE

Homepage Leaderboard + Medium Rectangle

Link: URL for the banner destination

Directory Listing

Newsletter options

PREMIUM FIXED BANNER THREAD

Fixed Leaderboard threaded throughout site

Social Media

Sponsored directory options

OPTION 1: BASIC ENHANCEMENT

Post to Facebook, Story on Instagram

BANNER

CENTER

Dimensions: 970x250 banner (top)

Dimensions: 600x400 (center)

OPTION 2: PREMIUM ENHANCEMENT

WITHIN LISTINGS

TOP OF PAGE

File Size: 100K max

File Size: 200K max

Dimensions: 300x250 photo

Dimensions: 600x500 photo

File Type: jpg, gif, png

File Type: jpg, gif, png

Link: URL for the banner destination

Link: URL for the banner destination

Copy: up to 80 word description (Events need date/time/price)

Copy: up to 150 word description (Events need date/time/price)

Link: URL for the banner destination

Link: URL for the banner destination

ONE OR MORE POSTS BOOSTED TO SOCIAL MEDIA Facebook Post: 1200 (width) x 630 (height), 5 to 18 words (preferred) Instagram Story: 1080 (width) x 1920 (height), up to 6 images, 5 to 18 words (preferred)