79TH STREET & WEST END AVENUE
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ARCHITECTURE 02 RESIDENCES 03 AMENITIES 04 NEIGHBORHOOD 05 TEAM 01
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MAKE YOUR MARK PREWAR COLLEGIATE GOTHIC DETAILING
Built in 1927, 393 West End Avenue embodies the legacy of the Upper West Side. Like the vibrant neighborhood it inhabits, 393 is a remarkable mosaic of past and present. A storied building that preserves prewar style while offering contemporary comfort. Introducing the future of 393 — a new heritage.
IN A REIMAGINED LANDMARK 05
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A HISTORIC NEIGHBORHOOD Original 1920s details are preserved with an artist’s touch by award-winning CetraRuddy Architecture.
A MODERN RESTORATION 09
MODERN DESIGN WITH CLASSIC DETAILS
A reimagined piece of New York history 393 West End Avenue resides in the landmarked West End-Collegiate Historic District. The storied area represents decades of architectural evolution, featuring some of the Upper West Side’s most acclaimed rowhouses and apartment buildings. Known for turn-of-the-century styles ranging from Victorian Gothic to Romanesque Revival, the neighborhood is home to an eclectic mix of historic residences dating back to the 1890s. As the leader in renowned restoration projects, CetraRuddy Architecture has thoughtfully preserved 393’s prewar details while adding the latest elements of modern living.
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“Collegiate Gothic style is a taut architecture with exuberant elements of organic detail. We used the original accents as a touchpoint for designing the public spaces and apartments.” —
N ANCY J. RUDDY, FOUNDING PRINCIPAL, CETRARUDDY ARCHITECTURE
LOBBY The sculptural Belvedere Quartzite concierge desk adds modern energy to the grand lobby entrance — a bold counterpoint to the custom Grigio Collemandina and Bianco Spino marble mosaic inspired by classic parquet floors.
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A prewar classic, transformed by CetraRuddy Originally built in 1927 by architects Goldner & Goldner, 393 West End Avenue begins its next chapter with CetraRuddy Architecture. Founded by husband-and-wife team John Cetra and Nancy J. Ruddy, the firm’s diverse portfolio features some of New York City’s most notable conversions. CetraRuddy is renowned for award-winning renovations of historic buildings — cementing their status as architectural visionaries.
An entrance for the ages 393 makes an impression at first sight. Antique bronze doors with distinctive lion medallions showcase its 1920s heritage. Eye-catching plaster tassels and a scalloped cornice reference the great opera houses of the era. The lantern ironwork is a classic masterpiece of metalwork. CetraRuddy tastefully restored the classic grandeur of prewar awnings. A metal-trimmed glass canopy adds a modern approach to the reimagined entry.
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OLD WORLD CHARM Graceful layouts and serene spaces are carefully designed for the modern home.
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NAICA QUARTZITE COUNTERTOP
A nod to tradition with an untraditional lens Prewar style meets 21st-Century living. Spacious layouts respect the provenance of the late 1920s, while open-plan kitchens provide flexibility for every stage of life. The residences at 393 are a study in proportion and scale designed to inspire. In every residence, the interplay of metal and stone adds an understated richness, while a soft walnut palette imbues warmth. Gracious floorplans, custom-stained chevron floors, and restored tray ceilings pay homage to the historic character of the building.
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LVINIG ROOM & DINING ROOM The European white oak Chevron floor is a nod to the taut lines of Collegiate Gothic style. Modern millwork adds architectural sophistication.
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KITCHEN The custom cabinetry features fluted glass with an antique bronze finish and handpicked variegated smoked oak in a walnut tone. The Naica quartzite countertop with subtle gold veining rounds out the warm, modern look.
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PRIMARY BEDROOM A light-filled private retreat on a tree-lined avenue: tone-on-tone natural materials and restored tray ceilings are designed to convey comfort.
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PRIMARY BATHROOM Reminiscent of a Parisian dressing room, the primary bathroom features honed Pacific White Marble mosaics, bespoke sconces, and Calacatta Black marble accents.
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SECONDARY BATHROOM Corduroy deco glazed tiles and Calacatta Gold marble mosaics add visual texture, while polished nickel trims reference 393’s classic detailing.
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POWDER ROOM An accent wall featuring hand-selected Breccia Capraia marble is unique to each apartment. Watermark satin bronze fixtures lend an artisanal finishing touch.
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“We’ve taken seriously the idea of creating a historicallynuanced building. Everything is referential in a sophisticated way. All of the detailing is layered and fresh. Every element has been curated from the carpets to the stones and porcelains.” —
N ANCY J. RUDDY, FOUNDING PRINCIPAL, CETRARUDDY ARCHITECTURE
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20 CENTURY ARTISTRY A welcoming and flexible design delivers modern solutions for every lifestyle.
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21 CENTURY AMENITIES 35 ST
CUSTOM TEAL MOSAIC FLOORING
Curated to the eye and crafted to the touch With the privacy of an in-house club, the Garden Level features sophisticated designs that are meant to be lived in. Handpicked materials. Bespoke furniture. Eclectic artwork. CetraRuddy’s meticulous eye has considered every detail. Crafted with an artistic touch, each room is thoughtfully designed to feel like an intimate extension of the home. Jewel-tone colors and rich texture are counterbalanced by a lightness in style. Whether socializing or studying, the spaces flow into one another to adapt to any lifestyle.
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THE GREAT ROOM Designed for all stages of life, the interconnected space plays on texture from soft saddle leathers to mixed metals. Sliding glass doors trimmed in antique bronze offer dedicated private nooks for homework or remote work.
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THE GREAT ROOM A unique take on a classic 1920s mosaic: forest-green artisanal tiles reflect light irregularly for a touch of modern sophistication.
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THE CLUB ROOM Ideal for working by day or entertaining at night, the Club Room features a custom artisanal tile mosaic, plush nine-foot sofa, and intimate bar space. A floor-to-ceiling floral mural crafted on grasscloth adds texture.
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LOUNGE Iconic Eames chairs pair with Kubrick-inspired art to create an inviting space. Modular sofas and movable seating offer flexibility for studying, gaming, and hanging out.
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COTTAGE PLAYROOM Inspired by an enchanted forest, the Cottage features a dedicated porch and secret garden away from the city bustle. Inside, storage benches resemble picnic baskets and poufs double as logs. A soft cork floor, magnetic board, and handcrafted birdhouses nurture the imagination.
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“We designed this floor so activities can flow from one space to another because that’s what a home is about.” —
N ANCY J. RUDDY, FOUNDING PRINCIPAL, CETRARUDDY ARCHITECTURE
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A TIMELESS DISTRICT A residential haven in the heart of the Upper West Side.
A FOREVER HOME 51
CORNER OF 79TH STREET & WEST END AVENUE
A private retreat on a classic corner Unchanged in its charm since the 1900s, the Upper West Side remains a residential gem. From popular boutiques and quaint cafes to convenient public transportation, 393 West End Avenue resides in one of New York’s most desirable neighborhoods. Central Park to the east. Riverside Park — with panoramic views of the Hudson River — to the west. The scenic streets of the Upper West Side are immortalized in beloved movies for a reason: the neighborhood is charm personified. Its sweeping avenues, historic townhouses, and cultural institutions have been celebrated in classic films like When Harry Met Sally and You’ve Got Mail.
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“ There’s a serenity about West End Avenue that I find so magical. Because there isn’t retail, it’s very private and intimate, and yet there’s the grandeur of the architecture.” —
N ANCY J. RUDDY, FOUNDING PRINCIPAL, CETRARUDDY ARCHITECTURE
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Find your escape in a riverside oasis 393 is nestled between two world-renowned parks. To the east, Central Park features New York’s most enviable green space with 843 acres of lush gardens. From the Central Park Zoo to the Delacorte Theater, the park offers notable attractions with remarkable views. To the west, the tranquility of Riverside Park is unmatched. Grand tree-lined boulevards, winding paths, and open vistas characterize the beloved waterfront park. Whether strolling, boating, or hiking, the scenic landmark offers unobstructed views of the majestic Hudson River. From basketball to bird watching and dog runs to soccer fields, the park provides limitless ways to unwind from city living. SHEEP MEADOW, CENTRAL PARK
THE 76TH STREET BASKETBALL COURTS RIVERSIDE PARK
RIVERSIDE PARK PROMENADE
WEST 79TH STREET BOAT BASIN
Discover culture around every corner Celebrated for its vibrant cultural life, the Upper West Side’s rich history is reflected in every inch of its surroundings. From matinees at Lincoln Center to exhibits at the Museum of Natural History, the neighborhood is renowned for its cultural landmarks. The seamless juxtaposition of past and present imbues the area with a distinctive character. Today’s crowd-pleasers like The Mermaid Inn and Jacob’s Pickles reside in turn-of-the-century architecture. From Zabar’s to Citarella, even the grocery stores are New York institutions.
ZUCKER’S BAGELS & SMOKED FISH
CAFE LUXEMBOURG
VIAND CAFE AT THE BEACON
WEST SIDE COMEDY CLUB ZABAR’S
THE LAWN AT LINCOLN CENTER
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A COLLECTIVE VISION A COLLABORATIVE PROJECT63
CetraRuddy Architecture
Designer
CetraRuddy is an award-winning architecture and interior design global thought leader. Established in 1987, its studio of 100 team members is led by the guiding principle that architecture and design must engage with its context while enriching the human spirit. The firm’s diverse portfolio of successful projects — including the revitalization of historic structures — is all grounded in the belief that “architecture is home.” Its designers travel the world for unique materials and execute each project with curated sophistication and delightful detailing. From notable ground-up projects like One Madison to transforming prominent buildings like 443 Greenwich, the firm embeds a unique sense of history and magic that will be shared for generations.
Brown Harris Stevens Development Marketing
Exclusive Sales & Marketing
Specializing in the marketing, sales, and leasing of exceptional new residential developments, BHSDM’s comprehensive services are rooted in collaboration. Every stage of the process is approached with innovative thinking, the latest technologies, unrivaled market knowledge, and rigorous attention to detail. As a division of Brown Harris Stevens, the recognized real estate industry leader since 1873, all projects are supported by experienced professionals throughout New York, New Jersey, Connecticut, Florida, and select global partners. BHSDM.COM
CETRARUDDY.COM
Rabina
DoThings
Rabina is a New York-based real estate investment and development firm that has been family-owned and operated for three generations. While Rabina has acquired and developed more than 25 million square feet of real estate throughout its 60+ year history, the firm’s early years were dedicated to repositioning residential properties on Manhattan’s Upper West Side. Now, with its carefully considered transformation of 393 West End Avenue into a collection of prewar homes with a fresh perspective, Rabina has returned to its roots.
Founded in 2014 by award-winning creative director Pierre Jeand’heur, DoThings is an independent, full-service creative agency. The New York-based team creates impact through thoughtful strategy, graphic design, art direction, and content creation. Specializing in fashion, tech, and real estate, the agency brings an international perspective to its branding work for clients from Paris to Los Angeles.
Developer
RABINA.COM
Creative
DOTHINGSNYC.COM
393 WEST END AVENUE NEW YORK, NEW YORK 10024 212.319.4393 INFO@393WESTEND.COM 393WESTEND.COM The complete offering terms are in an offering plan available from Sponsor. File No. CD-190187 Sponsor: CS 393 LLC, 38 West 21st Street, 8th Floor, New York, NY 10017. The unit layouts, square footage, and dimensions are approximate. Sponsor reserves the right to make changes in accordance with the offering plan. Furniture layouts shown are for concept only. Equal Housing Opportunity.
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@ 393WESTENDAVENUE