365Playground Brand Guardianship

Branding Production & Graphic Design

Index

FEATURED PROJECTS ONE&ONLY KANUHURA Maldives New Brand & Concept Development / Opening

2 I 365Playground Management

Vision

6

Case Study: Sankara Hotel Nairobi

Brand Development

6

•

Property

20

Design Stages

12

•

Revenue Centers

20

Tenders

18

Contact

Supervision

18

Handover

18

46

Cover Page & Above Photo by: Jason Lang

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Tailor-Made Hospitality

Photo by: Jason Lang

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Vision Brand Development

Vision

Design Stages

Main Scope

Tenders

t Development of Brand Vision, Mission, Guiding Principles and

Supervision Handover Case Study: Sankara Hotel Nairobi

Behaviors

t Identify Performance Measures of the Brand and Its Business Goals.

Property Revenue Centers Contact

Brand Development Main Scope t Visual Language Development t Guidelines for Photographic Style t Brand Development, Architecture & Creation of Corporate / Mother Brand o Naming o Creation of Identity Marks / Logos

t Brand Development, Architecture & Creation of Sub-Brands o o

Naming Creation of Identity Marks / Logos

t Pre-Opening or Interim Web Page Design t Guidelines to Corporate/Mother Brand and Sub-Brand IDs

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Branding

Branding

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Branding

Branding

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Vision Brand Development

Design Stages

Design Stages Tenders Supervision

Main Scope t Permanent Web Page

t Permanent Fact Sheet

Case Study: Sankara Hotel Nairobi

t Signage

t Permanent Brochure

Property

t Temporary Fact Sheet

t Take Away & Packaging

t Temporary Brochures

t Menu Covers & Collateral

Handover

Revenue Centers Contact

t Corporate Collateral t Marketing & Social Media Campaign t Staff Uniforms t Logo Wear & Apparel t Sales & Marketing Collateral, Gifts & WOW items t Social Media & PR Messages & Action Tools

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1.

2.

3.

4.

5.

6.

7.

8.

Property Rooms Division F&B Division Events Spa Recreations & Sport Kids and Family Back of the House Departmental Forms

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Branding

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Tenders

Handover

Main Scope

Main Scope

Tender of Production Supplier

t Soft Formats

Handover

t

Branding Collateral

t Branding Guideline & Samples of All Hard Copy Samples

Case Study: Sankara Hotel Nairobi

t

Signage

t Contact Details of All Production Supplier and Pricing

t

Logo Wear & Apparel

t

Take Away & Packaging

Vision Brand Development Design Stages Tenders Supervision

Property Revenue Centers Contact

Supervision Main Scope

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t

Production

t

Delivery

t

Installation (Signage)

t

Photo Shooting

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Branding

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Vision Brand Development Design Stages Tenders Supervision Handover Case Study: Sankara Hotel Nairobi Property Revenue Centers Contact

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Sankara Hotel Nairobi: Property & Revenue Centers

Branding

Branding

Vision Brand Development Design Stages Tenders Supervision Handover Case Study: Sankara Hotel Nairobi Property Revenue Centers Timelines Our People - Sales & Marketing Contact

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Branding

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Private Estate Case Study

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RESIDENCE

GUEST

GUEST 36 I 365Playground Management

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City Resort Re-Branding Case Study

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FOR OUR VALUED CUSTOMER Please complete the following: Name: Address:

Email: Phone: We trust you will enjoy take a full advantage of the card.

Best Regards, BYD Serviced Apartments

45 I 365Playground Management

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Contact

Martin Michalik

E-Mail

martin@365playground.com

Skype

martin.michalik

www.365playground.com