360 SMS Salesforce Link Tracking and its Use-cases
CEO
Siddharth Sehgal
Salesforce Link Tracking As the name indicates, Salesforce link tracking is when users track click-through for each they send in a Salesforce text message.
Capabilities of Link Tracking ● With link tracking, you can send auto-shortened URLs in text. ● You can track click-through for each link you send in an SMS. ● If required, you can track date and time a user clicked the URL last. ●
Link Tracking Use-cases
1. URL for Payments You can send on-brand payment links for easy payments and track click-through to follow up with those who didn’t click the URL.
2. URL for Support You can use URLs to send detailed information over a specific topic or KB articles to customers and improve support services.
3. URL for Sales You can send URLs redirecting to deals and offer pages to improve product or service sales.
4. URL for Marketing You can send URLs redirecting to a new product line page to market new products and attract customers.
Shortened URL and Compliance
Compliant Texting with URLs Carriers like AT&T, T-mobile, etc. block messages that contain public URL shortener in texts. So, try to opt for a texting app that offers its native URL shortener service. For example, 360 SMS also provides its own URL shortening service to manage compliance.
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