FleetBrandTracker
Wave4September2024
OEMCarBrandTracker
Appendices–LeagueTables
BrandAttributes–Core
Attributes:Trust,Dealer,Reputation,Reliability,Value,BuildQualityandModelRange.
ThissectioncontainstheleaguetablesforeachofthesevenKPIsthatformthebrandattributesscore–see slide 26ofthepresentation.
Brandattributes
Hyundai are ranked 10th, based on the combined score of seven brand attributes. The mean score is 7.57 with Value for Money, Trust and Reliability driving the scores. Any attribute below the brand average score may benefit from increased communicationsto alter the perception.
Hyundai Core Brand Attributes
Mean I trust this brand
Mean They have a good car dealer network
Mean Their car model range meets my fleet requirements
Mean They have a good car brand reputation
Mean Their cars are reliable
Mean Their cars offer value for money
Mean They have good build quality
CoreBrandAttributes–BuildQuality
Hyundai are ranked 13th (up from 15th place).
CoreBrandAttributes–ModelRange
Hyundai are ranked 14th for theircar model range, down 3 places.
Car model range
Q. They have a good range of car models.
EVPower-CarBrandAttributes
Leaguetablesx7
Attributes: Trust, Demonstrator EV Model Range, TCO, Range Capabilities, Charging, & Confidence.
EVPowerBrandattributes
Hyundai are ranked 11th, based on the combined score of seven brand attributes. The amean score is 7.26with Confidence, Range Between Charging and Charging Solutionsdriving the scores. TCO, Trust, Model Range and Demonstrator Programme are below the brand average. Any attribute below the brand average score may benefit from increased communicationsto alter the perception.
Hyundai EV Brand Appeal KPIs
Range between charging
Confidence in brand
Demonstrator programme.
EV PowerCar Brand Attributes–
EV
PowerCar Brand Attributes– ChargingSolutions
Hyundai are ranked10th down 2 places.
This KPI is underpinned by 69.5% of fleetsagreethat it is veryimportant for OEMsto provide EV charging solutions.
EV PowerCar Brand Attributes– Demonstrator Programme
Hyundai are ranked 14th down 8 places.This KPI has seenbigger variancesthan othersacross brands, theperceptionsof thosebrands that have not yethad a demovehicleindicates that theyare passivein their expectations.
Mean I am confident that they will have a range of electric car models that meet my fleet requirements by 2035. W4