Introduction
The FleetWise Trusted Brands Report is the UK fleet industry’s most influential trust index, spotlighting the suppliers, manufacturers and technology providers that fleets rely on to operate efficiently, safely and sustainably. Now in its fifth year, it has become the UK market’s most recognised independent supplier selection tool, underpinned by transparent research and five years of trend-led insight powered directly by fleet professionals — not suppliers.
Created by 360 Media Group, the report is built on independent ratings from fleet decision-makers and distributed throughout the year to support procurement teams across corporate, public sector and SME fleets.
Shaping Fleet Decisions Through the Second Half of the Decade UK fleets are operating at a point of accelerated change. Across the Fleet1000 community alone, more than one million vehicles are moving through electrification, connected technology adoption, cost rationalisation and operational efficiency programmes. As a result, decision-making is becoming more complex — and more consequential.
Ian Richardson Managing Director, 360 Media Group
e: ian.richardson@360mediagroupltd.com w: 360mediagroupltd.com
2026: A Bigger and Broader Edition Why Trust Matters
The 2026 edition evolves significantly to reflect market transformation:
● Recognition for emerging brands and new entrants
● Expanded categories for energy, charging, data, automation, AI & mobility
● Deeper insight layers including future-readiness indicators
● Alignment with the Better Fleet education framework launching March 2026
The 2026 Trust Index represents our most comprehensive and future-facing edition yet, with broader reach and ongoing monthly exposure to fleet decision-makers across FleetWise media channels.
In an increasingly complex landscape — electrification, mobility-as-aservice, charging, telematics, automation and rising cost pressures — the need for trusted suppliers has never been greater.
71%
95%
of fleet buyers cite trust as their top factor in supplier selection.
With 95% of B2B buyers not actively in-market, continual brand presence is essential.
1,000s
Thousands of fleet operators use the report to shortlist suppliers with confidence.
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Report content
The 2026 Trusted Brands Report goes beyond rankings to deliver the market context, confidence and clarity fleet buyers need to make informed, futureproof procurement decisions. It identifies not only which brands fleets trust today, but why those brands are winning — and how well they are positioned to support the next phase of fleet transformation.
“Energy & infrastructure brands saw the strongest YOY trust uplift of any supplier category.”
New for 2026: The Fleet Power Index
A significant enhancement for 2026, the Fleet Power Index introduces a qualitative layer of insight that elevates the report beyond traditional benchmarking. It provides the context behind trust scores, helping fleets understand the drivers of change, the rationale behind purchasing decisions, and the factors influencing the adoption of specific products and services.
This enables procurement teams to assess brands not just on performance, but on momentum, relevance and strategic fit.
The pitch: Why brands participate
Why Being a Trusted Brand Matters
The Trusted Brands Report provides unrivalled influence across the UK fleet sector through:
1. VISIBILITY
Reach 40,000+ UK fleet decision-makers across corporate, public sector and SME audiences.
2. INFLUENCE
Appear in the only independent, peer-voted trust index for fleet suppliers.
3. VALIDATION
Reinforce your brand claims with independent, third-party validation trusted by fleet procurement teams.
4. ALWAYS-ON PRESENCE
Monthly distribution + searchable directory + Better Fleet integration keep your brand visible year-round — especially when buyers enter active buying cycles.
5. INCLUSION FOR
EMERGING BRANDS
Challenger suppliers gain a level playing field to compete with major incumbents.
“2,000
Interviews.
Five years. One transparent methodology. Thousands of fleet voices. The definitive list of brands fleets trust to deliver.”
Why suppliers should be part of Trusted Brands 2026
Built on five years of independent research and more than 2,000 fleet interviews, the Trusted Brands Report is the UK fleet market’s most trusted source of supplier insight. Every brand is assessed on the same transparent criteria, ensuring no bias toward advertisers and preserving the credibility fleets rely on when making buying decisions. For suppliers, inclusion establishes trust, validation and visibility.
For those that choose to advertise, the report offers a powerful opportunity to stand out and elevate your brand — through enhanced editorial presence, prime positioning, clear calls to action and extended amplification across FleetWise digital and social channels. Every brand featured receives a digital profile and branded social announcement, while advertisers benefit from greater depth, prominence and engagement, without compromising the integrity of the research.
Join the who’s who of UK fleet suppliers and put your brand in front of fleet decisionmakers throughout 2026.
Media packages
FleetWise offers a range of optional media packages designed to amplify your brand, tell your story throughout 2026.
Premium Brand Amplification Packages
OPTION 1: BRAND PARTNERSHIP
Lead Category Feature
A strategic, insight-led editorial positioning your brand as a market leader by showcasing what truly differentiates you, from people and culture to product innovation, leadership vision and customer support excellence.
This 1,000+ word feature demonstrates credibility, measurable impact and clear relevance to fleet buyer priorities. Professionally written by the FleetWise editorial team, it aligns with the commercial, operational and sustainability challenges facing today’s fleet decision-makers.
Inclusion in the Ten Trusted Fleet Partnerships
All Brand Partnership Lead Feature partners are included within the Ten Trusted Fleet Partnerships, a premium showcase highlighting supplier–customer relationships fleets aspire to emulate.
Positioned within the first 20 pages for maximum visibility, this section demonstrates how long-term partnerships drive performance, innovation and loyalty. Strictly limited to ten brands on a first-come basis, reinforcing exclusivity and leadership status.
● Exclusive category leadership and maximum market impact ● Exclusive Category Sponsor status ● Position your brand as the recognised leader within your specialist category. ● Three-page brand feature ● Fleet buying guide integration Your feature is incorporated into FleetWise Category Buying Guides, shared with 35,000 fleet buyers and available for download yearround. ● Guaranteed prime position in the report First brand placement within your category. ● Social media amplification Five posts across FleetWise social channels. ● Reformat and redistribution rights Use the content for independent distribution or printed materials for events and direct mail (subject to fees).
Categories available: charging, fuel cards, payments, SMR, leasing, rental, salary sacrifice, telematics, fleet management software and fleet and risk management.
OPTION 2: ADVERTORIAL PACKAGE
Tell your story and drive consideration
● Single-page editorial feature (400+ words) Written by the FleetWise content team to position your proposition clearly and credibly.
● Matched full-page display advertisement
● Three social media posts Distributed via FleetWise channels.
OPTION 3: STANDARD ADVERTISING PACKAGE
Consistent visibility and brand validation
● Full-page or half-page display advertisement options
● Matched editorial company profile of either 300-words, full-page option or 150-words with the half-page option, plus images, URL.
● Three social media posts (artwork creation and distribution included) Distributed via FleetWise channels.
NEW ENTRANTS & CHALLENGER BRANDS
Built for ambitious challenger brands, enrolment provides a fast, low-risk route into the Trusted Brands Community. Secure visibility in the 2026 Trusted Brands Report, build early credibility with fleet buyers, and benefit from yearround exposure across FleetWise — with the enrolment fee fully refundable against future advertising. Places are limited, so register now.
All pricing options are outlined in the order form on page 7.
Distribution & campaign performance
2026 Distribution Model
The Trusted Brands Report reaches:
● Fleet1000 community (750,000+ vehicles managed)
● 35,000 UK fleet buyers across cars, vans, trucks & mobility
● FleetWise digital marketplace
● Better Fleet launch channels
● Industry newsletters (15,000+ subscribers)
● Social media (12,000+ followers)
● Relevant B2B industry groups
Why your advertisement investment works
● Always-On Promotion
● Monthly report distribution
● Quarterly insight refreshes
● Category spotlight features
● Buying guide integrations
Key dates for 2026
Campaign performance stats
● Outbound monthly report promotion
● Average open rate: 28%
● Average click-through rate: 5.6%
● Average read time 8.01 minutes
The report is shared on the FleetWise website available to view without registering and shared with our audience of buyers, 12 times per annum.
All Trusted Brands are featured with the FleetWise Digital Marketplace, with brand visibility boosted by the Trusted Brands icon.
● Early-bird booking deadline, March 6th, 2026
● Advertising booking deadline April 11th, 2026
● Advertising copy deadline April 21st
● Report launch April 28th
● Webinar April 28th
If your brand is not included — enrol today. For £499, secure your place in the UK’s most influential trust index for fleet suppliers.
100 Trusted Brands – testimonials
“With a 98% client retention rate and no contract lost through non-performance, we’re proud to be included in the 100 Trusted Brands report.”
“We are proud be one of and alongside other accredited businesses in the 100 electrification of business vehicles and solutions that businesses need to make this transition easier.”
Paua
“Geotab takes pride in being recognised as a trusted brand in the ‘100 Trusted Brands in Fleet’ by 360 Media Group Ltd. Geotab’s unwavering commitment to excellence and innovation in telematics has earned this esteemed position in the industry.”
Geotab
“Being recognised in the 100 Trusted Brands Report is one of the highlights of the year.”
Diode
Venson Automotive Solutions
Order Form
Company name:
Billing
Email your completed order form to production@360mediagroupltd.com
Postcode:
Telephone:
Option 1: Brand Partnership: Lead Category Feature
Option 2: Advertorial Package: Full-page
Option 3: Standard Advertisement Package: Full-page
Standard Advertisement Package: Half-page
Quater-page advertisement
Enrolment fee (applicable to new entrants)
Early-bird bookings 20% off advertising Book by March 6th Signed:
here
here
here
here
What you get
✔ All advertisers to appear in supplier shortlists for your primary category. ✔ Media Toolkit included to optimise touchpoints.
✔ 50-word company profile in the FleetWise marketplace for 12 months.
● Deadline for advertising booking is April 14th, 2026. ● Deadline for submitting ad copy is April 21st, 2026. Enrolment package
✔ Survey participation. ✔ 50-word company profile plus image ✔ Inclusion in the supplier shortlists. ✔ Media Toolkit. ✔ Inclusion of company profile in the FleetWise marketplace for 12 months.
