Businesses are increasingly understanding the value of the customer experience in terms of improving loyalty, saving operational costs, and establishing long-term client relationships. You can build 1 to 1 customer journey across all platforms to provide a personalised cross-channel experience through journey builder.
salesforce marketing cloud partners USA provide feature to build customer on one on one, This is very mandatory when customer is going to express all the tate and preference in front of you. You can connect with them across many channels.