As a logo, aesthetically, the current logo works well, in terms of being true to the heritage of Netherby Hall, however other than the monotone colour, there’s little relation between Netherby’s and Pentonbridge Inn’s visual identity.

The current colour palette is again complementary to the Pentonbridge Inn brand, conveying a classical and sophisticated message, however it is very limited and a wider range of colour options should be explored to bring the brand to life, and be truly reflective of the building and its stunning grounds.

The creation of a uniform colour palette relating to each aspect of Netherby Hall would be an excellent way to elevate the brand and create distinction between the accommodation and the hall itself.