Pride Action North Brand Guidelines

Brand Guidelines

Your Business Our Passion

Contents Page 1 Brand Overview

Page 2-6 Logo Type Construction Page 7-9 Brand Typography Page 10-12 Brand Colour Palette Page 13 Graphic style Page 14-15 Social Media Cover photos Page 16-17 Photography Style Page 18-19 Stationery

Brand Overview Pride Action North is a charity which strives to make the North of England a safer, more inclusive and accepting place for everybody to live, particularly members of the LGBTQIA+ community.

As a non-judgmental organisation, we provide high levels of support and guidance to encourage people to be their authentic selves, and we empower people by providing the tools for our communities to build acceptance and achieve visibility.

By working closely in collaboration with other organisations, we take a holistic approach to providing support for individual needs, we educate and raise awareness of issues our communities face on a daily basis and we open our arms to all and celebrate diversity.

Established by volunteers in 2017 as Northumberland Pride to initially host a protest march and celebration event for people living in a large, rural county but with limited access to Pride events, the organisation has developed significantly to become a leader in providing support services to LGBTQIA+ people throughout the North East, and beyond.

In 2023, the charity underwent a major rebrand to better encapsulate the role it plays in the region, which resulted in the change of name to Pride Action North.

Pride; the messages from the global Pride movement which started through protests for gay rights in the US in 1969 is fundamental to what we stand for as an organisation - giving LGBTQIA+ people a voice and celebrating their rights to be their authentic selves.

Action; we are not just an organisation which shouts about things - we are a charity which acts positively for the benefit of everyone we encounter. We offer bespoke support services to ensure that the people who need our services are given the highest levels of support and advice to make them feel accepted for who they truly are.

North; while we are headquartered in Northumberland, our reach is much more far-reaching. We work with people and organisations throughout the North East and we have the scope to work wider across the entire North of England.

Carrying out this important work in collaboration with partner organisations, Pride Action North has ambitions to end discrimination in all its forms.

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Logo type Construction

Full and single colour linear version 1

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Brand Guidelines

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Logo type Construction

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This version of the logo should be èæØ× êÛØá ÕÔßÔáÖØ Ôá× æãÔÖØ ÔåØ åØäèÜåØ× êÜçÛÜá Ô ãÜØÖØ âÙ ×ØæÜÚá êâåÞ âå êÛØá ÕØÜáÚ âéØåßÔÜ×

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Brand Guidelines

3

Logo type Construction

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Brand Guidelines

Logo type Construction

¿èßß Ôá× æÜáÚßØ Öâßâèå æâÖÜÔß àØ×ÜÔ ÜÖâáæ

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Brand Guidelines

5

Logo type Construction

Other logo variations

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ÍÛØæØ ×ÔåÞØå ÚåÔìæÖÔßØ× âãçÜâáæ æÛâèß× âáßì ÕØ èæØ× êÛØá çÛØ Ùèßß Öâßâèå ãåÜàÔåì ßâÚâ Üæáāç æèÜçÔÕßØ Ùâå èæØ âá ßÜÚÛçØå ÕÔÖÞÚåâèá×æ

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Brand Guidelines

Logo type Construction Logo rules

It will be necessary to increase and decrease the size of the logo for various applications. Always keep the logo in proportion (press shift when rescaling) and ensure it is always legible.

Please do not: • stretch, squash or distort • change the font • change the layout • change the colours • use as a transparency • change the scale

PRIDE ACTION ¿âåàØåßì Þáâêá Ôæ

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Exclusion Zone

Ensure that text or other objects do not encroach upon our logo. The marked space should always be given to allow the logo space. (5mm all around)

15mm(h)

35.8mm(w) ¿âåàØåßì Þáâêá Ôæ

¿âåàØåßì Þáâêá Ôæ

The logo should NOT be used any smaller than the dimensions stated above.

Brand Guidelines

7

Brand Typography Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces personality and ensures clarity and harmony in all communications.

For Pride Action North’s primary font we have selected Co. It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.

Filson Soft, our selected secondary font, perfectly complements our primary font Co. Its bold, rounded form, reinforces the soft, friendly and supportive nature of what Pride Action North stands for.

Filson Soft should be used to contrast Co, for example if Co bold is used then Filson Soft Pro Light should be used alongside it.

Both fonts can be accessed via the Adobe fonts manager which is included with any Adobe package and can be found here: Co - https://fonts.adobe.com/fonts/co

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Filson Soft - https://fonts.adobe.com/Ùâáçæ ĕßæâá Ùâáçæ æØÖçÜâá Brand Guidelines

Co PRIMARY: CO

Brand Typography ÉåÜàÔåì ¿âáç

Regular

Co is a sans serif design with rounded terminals and an underlying geometric structure.

With variations for Text and Headline, it combines beauty with functionality across multiple writing systems.

EXTRA CO TYPE EXAMPLES

N O P Q R S T U V W X Y Z a b c d e f g h i j k l m

DESIGNER: DALTON MAAG THE FONT

A B C D E F G H I J K L M

n o p q r s t u v w x y z Bold

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z a b c d e f g h i j k l m

n o p q r s t u v w x y z Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; : ă n |

Ā

¡ ÷ q ô ̀ ǝ N İ ̐ z Ā

ĝ Ğ £ þ ð ï ó ģ õ Ă Ȍ p ň ú û ~ Ǡ

Brand Guidelines

ý

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Brand Typography ÌØÖâá×Ôåì ¿âáç

Filson Soft Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m

Regular

Suggestions of hierarchy for other materials are:

n o p q r s t u v w x y z

Headlines: Filson Soft Black

A B C D E F G H I J K L M

Titles: Filson Soft Medium

N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

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Usage

Brand Guidelines

Subtitles: Filson Soft Book Body text: Filson Soft Light Other brand colours can be used where appropriate.

EXTRA FILSON SOFT TYPE EXAMPLES

Brand Colour Palette Light Teal

Primary Colour Palette Colour plays a vital part in our brand’s visual identity.

The Pride Action North colour palette is full of lively, complementary and gender neutral colours with an uplifting and revitalising nature.

Colour Codes

CMYK : C071 M000 Y033 K000 ËÀ» Ë À » Web

Colour tones 100% P 60%

40% P

The colours were chosen due to their rich, complementary and striking tones. All primary colours are used within the full colour logo design in separate ÚåÔ×ÜØáçæ êÛÜÖÛ àÔÞØæ èã çÛØ ÜÖâá ÖåØÔçÜáÚ Ėâê Ôá× movement.

Usage

: #10C1BC

Yellow Colour Codes

CMYK : C010 M013 Y100 K000 ËÀ» Ë À » Web

: #EACE00

Colour tones 100% P 60%

40% P

The Primary colours should be used strategically within any design as they are stand alone colours, so should be used either against a white or dark grey backdrop, or themselves with white overlaid.

This stands for all internal and external representation of the business.

Orange Colour Codes

¼ÆÒÄ ¼ Æ Ò Ä ËÀ» Ë À » ÐØÕ ¿¼ ¿

Colour tones 100% P 60%

40% P

Brand Guidelines

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Brand Colour Palette Colour Codes

Secondary Colour Palette

M002

Y100

RGB

: R206

G216

B005

Web

: #CED805

K000

Tones

The Secondary colours selected are purely to complementto the primary colours and should be used sparingly and should appear in less than 30 percent of the overall palette in one piece.

Usage

CMYK : C024

Colour Codes CMYK : C019

M078

Y000

RGB

: R211

G087

B179

Web

: #D357B3

K000

Tones

These colours should be used to accent and support the primary colour palette. A good use of these colours would be to introduce pattern/texture and iconography.

Colour Codes CMYK : C047

M036

Y036

RGB

: R126

G130

B131

Web

: #7E8283

K017

Tones

Gradient

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ÍÛÜæ ÚåÔ×ÜØáç Üæ æãØÖÜĕÖÔßßì created to combine all of the primary brand colours in one place, to create harmony within the logo icon representing collaboration and unity.

Brand Guidelines

The strategic and creative use of colour Ôæ êØßß Ôæ ÖåØÔçÜáÚ Ô æèÜçÔÕßØ æãÔÖØ Ùâå the logo creates a strong and ãåâÙØææÜâáÔß ÕåÔá× ãåØæØáÖØ

Graphic Style

Brand Guidelines

13

Social Media Cover photos

14

Brand Guidelines

Social Media Cover photos

Brand Guidelines

15

Photography Style

16

Brand Guidelines

Photography Style

Brand Guidelines

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Stationery

¾àÔÜß ÌÜÚáÔçèåØ ÅØççØåÛØÔ×

18

Brand Guidelines

Traditional Print âãçÜâá

Stationery

»èæÜáØææ ¼Ôå× âãçÜâáæ

º ×ÜåØÖç ãåÜáç çâ Ô åØÔß ÕÔàÕââ ÖÔå× êÜçÛ ÕØæãâÞØ ÊË Öâ×Ø Ùâå ãÛâáØæ çÛÔç ÔåØáāç ÖâàãÔçÜÕßØ êÜçÛ Ç¿¼ çØÖÛáâßâÚì ºßß ÖÔå×æ ÔåØ ãØåæâáÔßÜæÔÕßØ êÜçÛ Üá×ÜéÜ×èÔß ×ØçÔÜßæ ÌèããßÜØå Üæ Ûççãæ é ÖØ Öâ ãåâ× èÖçæ é ÖØ ÕÔàÕââ ÖÔå×æ

Brand Guidelines

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Ashington Workspace, Lintonville Parkway, Ashington, Northumberland, NE63 9JZ.

info@northumberlandpride.org.uk 0333 242 7307