Original Design Canberra - branding & prospectus 2014

Nishi Building Hotel Stairway 2012 Photograph: Ross Honeysett

Design DESIGN Canberra is a celebration of the best in craft, design and architecture in Canberra.

Held for the first time in 2014 DESIGN Canberra will be the most important event of the design year. Inspired by Canberra’s world-class design sector DESIGN Canberra will ENGAGE with craft and design, architecture and the designed city in new and exciting ways.

DESIGN Canberra wants to place your organisation as a leader in design thinking at a time when design is being recognised as vital for innovation and business growth. On the PULSE, and a premium event DESIGN Canberra puts sponsors and supporters in front of audiences during the festival and all year round. It is a unique opportunity for you to raise your profile and position yourself as the natural choice for customers.

DESIGN Canberra offers five levels of sponsorship, or we can create a customised package to meet your business objectives and individual needs.

Read on to see what DESIGN Canberra can offer you and be part of changing the way people think.

Avi Amesbury Executive Director Craft ACT: Craft and Design Centre

Luke Chiswell Lineface Photograph: Courtesy of the artist

JUMP To sponsor DESIGN Canberra is to position your organisation with leading craft, design and innovation. DESIGN Canberra will CONNECT you with prominent thinkers, designers, artists and customers. A continuous web presence and ongoing marketing and promotion campaigns will raise your status and your brand awareness. There are five levels of sponsorship:

• • • • •

Principal sponsor senior sPONSOR Program sponsor Event sponsor design sponsor

National Portrait Gallery Photograph: Art Atelier Photography

WORTH

STATE your position as market leaders ALIGN your organisation with world-class quality and innovation INFLUENCE government, business and community EXPAND your product, services and demographic ACCESS media and publicity

Alison Jackson Spoons 2013 Photograph: Ben Davies at the 2012 Craft ACT event Fusion: the art of eating Restaurateur: Soju Girl

CONNECT DESIGN Canberra will host talks, exhibitions, events and parties where you can meet, share ideas and connect with PEOPLE. A showcase of Canberra’s creative talent will deliver events linking innovation, creativity and business. These include: DESIGN Buzz

FUSION: the art of eating

Conversations, talks and lectures on design thinking, design for social change, design and architecture and design research

Designers and artists teaming up with restaurants to produce a fusion of fabulous food and inspiring design

Capital of CULTURE Tours

Living Artists

Tours with designers and architects for a close up of landscape and architectural landmarks, design projects and the best of Canberra coffee stops

Engaging with the diverse talents of Canberra designers and artists in their studios and workshops

MODERN market High-end, innovative designers and makers from Canberra and from across the nation offering a unique opportunity to meet and buy directly from Australia’s craft and design talent

ACTivate Connecting with craft, design and the city through the activation of urban spaces

ON LOCATION Held UPTOWN over four days DESIGN Canberra VENUE PARTNERS NewActon, Hotel Hotel, Canberra CBD Limited and Museum of Australian Democracy at Old Parliament House are set to host major festival events.

Landscape architect, designer Karina Harris Photograph: Ben Wrigley

INTELLIGENCE DESIGN Canberra is working with some of the most INFLUENTIAL and significant key stakeholders driving craft, design and architecture in Canberra.

Education: The Australian National University, University of Canberra, Canberra Institute of Technology Sector: Australian Institute of Architects, Australian Institute of Landscape Architects, Design Institute Australia, Australian Graphic Design Association Cultural: Museum of Australian Democracy at Old Parliament House, National Portrait Gallery Media and Marketing: 2B Advertising and Design SKEEHAN KI – PENDANT Photograph : Courtesy of SKEEHAN Tom Skeehan, Winner 2013 GOYTA Award and finalist in the Qantas SOYA Awards

STATS Art galleries are more highly attended than Australia’s most popular spectator sport, Australian rules football 37% of Canberrans participate in a cultural activity – HIGHER than the national average 46% of Canberrans attend an art gallery or musuem – HIGHER than the national average 15% of Canberrans who participate in a cultural activity do so in the craft and design sector – HIGHER than any other art form Visual Arts and Crafts events are attended TWICE AS OFTEN as any other artform Music – 6 times Theatre and dance – 6 times Visual arts and craft – 14 times SKEEHAN KI – CHAIR Photograph: Courtesy of SKEEHAN Tom Skeehan, Winner 2013 GOYTA Award and finalist in the Qantas SOYA Awards

EVOLVE DESIGN Canberra has already gained support as an important design event attracting partnerships with Canberra’s national cultural institutions, the tertiary sector and industry. The festival will be held annually and in 2014 the focus is to firmly establish the festival in the minds of Canberrans and interstate visitors. In 2015 the festival program will evolve to increase partnerships, participation and visitors to Canberra. DESIGN Canberra objectives are to go BEYOND our shores to raise awareness of Canberra as a world-class design city and increase GLOBAL partnerships and participation with our Asian neighbours.

Ashley Eriksmoen Clutch Photograph: Courtesy of the artist

Management Craft ACT: Craft and Design Centre will manage the delivery of DESIGN Canberra and develop the program in partnership with key sector stakeholders.

Craft ACT: Craft and Design Centre is a key cultural organisation in Canberra and has an international reputation in delivering world-class exhibitions and public programs.

We advocate for the professional craft and design sector at all levels of government and engage in local, national and international dialogue that encompasses the breadth of professional practice, research and innovation, new technologies and trends, industry and micro‑enterprises.

Craft ACT: Craft and Design Centre brings a high level of management skills and excellence in the delivery of their projects and we highly commend them on their capacity to collaborate with and embrace other organisations and individuals. They are well placed to facilitate the delivery of DESIGN Canberra 2014.

Robyn Archer AO, Creative Director, Centenary of Canberra ANU Colleges of Science Landscape architect, designer Neil Hobbs Photograph: Ben Wrigley

Membership Craft ACT: Craft and Design Centre’s membership offers all year around ACCESS to exhibitions and openings, public programs, artists’ talks and special events as well as discounts in our retail outlet. Membership is available to individuals and organisations and all proceeds support our membership of early career TALENT and their transition into the market place.

Email programs@craftact.org.au for more information

Amy Taylor Holster Dress 2012 Recipient of the Craft ACT Emerging Contemporaries Exhibition Award 2012 Photograph: Courtesy of the artist

Amy Taylor Revolve Dress 2012 Recipient of the Craft ACT Emerging Contemporaries Exhibition Award 2012 Photograph: Courtesy of the artist

Sponsors

PRINCIPAL SPONSOR – $30,000

SENIOR sponsor – $20,000 +

The PRINCIPAL SPONSOR will position themselves at DESIGN Canberra as a market leader. They will have high visibility at all major festival events, can be a guest speaker at the festival launch and a Master of Ceremonies at a major event.

The CO-SPONSOR will position themselves as a market leader at DESIGN Canberra and have high visibility at all festival events

Principal rights VIP at all festival events, guest speaker at the festival launch and Master of Ceremonies at a major event Banner

A display banner in festival venues at all high profile events

Acknowledgements

Be acknowledged as PRINCIPAL SPONSOR on the home page of the festival website, at all events, in all media releases, printed material and promotion

Festival events

10 free VIP invitations to all festival events

Printed program

Acknowledged as a PRINCIPAL SPONSOR with published organisational statement and logo

Website

Publish an organisational statement with logo and direct traffic to PRINCIPAL SPONSOR website

Newsletters

Acknowledged as PRINCIPAL SPONSOR through key stakeholder and festival networks and electronic newsletters to over 30,000 subscribers

Gift bags

Gift bags are distributed at all major events.

The PRINCIPAL SPONSOR has the opportunity to place promotional materials, such as T-Shirts and coupons inside the bag and have their logo on the outside of the bag.

Advertising

5,000 programs will be distributed across Canberra and throughout the festival. The PRINCIPAL SPONSOR can have a free full page advertisement.

MODERN market

The PRINCIPAL SPONSOR can have a physical presence at MODERN market to actively raise awareness about their products and services

Gift Packs

10 Gift Packs which includes I Heart Canberra tea‑towel; DESIGN Canberra T-Shirt and festival mug

Co-Sponsor rights VIP status, high visibility at all festival events and acknowledged as CO-SPONSOR Banner

A display banner in festival venues at all high profile events

Acknowledgements

Be acknowledged as CO-SPONSOR on the home page of the festival website, at all events, in all media releases, printed material and promotion

Festival events

5 free VIP invitations to all festival events

Printed program

Acknowledged as a CO-SPONSOR with published organisational statement and logo

Website

Publish an organisational statement with logo and direct traffic to CO-SPONSOR website

Newsletters

Acknowledged as CO-SPONSOR through key stakeholder and festival networks and electronic newsletters to over 30,000 subscribers

Gift bags

Gift bags are distributed at all major events.

The CO‑SPONSOR has the opportunity to place promotional materials, such as T-Shirts and coupons inside the bag.

Advertising

5,000 programs will be distributed across Canberra and throughout the festival. The CO-SPONSOR can have a free half page advertisement.

MODERN market

The CO-SPONSOR can have a physical presence at MODERN market to actively raise awareness about their products and services

Gift Packs

5 Gift Packs which includes I Heart Canberra tea-towel; DESIGN Canberra T-Shirt and festival mug

PROGRAM SPONSOR – $10,000 +

EVENT SPONSOR – $5,000 +

The PROGRAM SPONSOR will position themselves as sponsors of the festival program and will have high visibility at a selected festival event.

The EVENT SPONSOR will position themselves as sponsors of a festival event and will have high visibility at a selected event.

Program sponsor rights VIP status, acknowledged as PROGRAM SPONSOR at all festival events and high visibility at a selected event

Program sponsor rights VIP status, acknowledged as an EVENT SPONSOR at all festival events and high visibility at a selected event

Banner

A display banner in the festival venue at a selected event

Banner

A display banner in the festival venue at their selected event

Acknowledgements

e acknowledged as PROGRAM SPONSOR on the B festival website, at all events and in printed and promotional material

Acknowledgements

Be acknowledged as EVENT SPONSOR on the the festival website, at all events and in printed and promotional material

Festival events

2 free VIP invitations to all festival events

Printed program

Printed program

Acknowledged as a PROGRAM SPONSOR with published organisational statement and logo

Published logo and acknowledged as an EVENT SPONSOR

Website

Website

Publish an organisational statement with logo and direct traffic to PROGRAM SPONSOR website

Publish the organisation’s logo and direct traffic to the EVENT SPONSOR website

Newsletters

Acknowledged as EVENT SPONSOR through festival electronic newsletters

Gift bags

Gift bags are distributed at all major events. The EVENT SPONSOR has the opportunity to place promotional material inside the bag.

Newsletters

Gift bags

Advertising

Gift Packs

Acknowledged as PROGRAM SPONSOR through key stakeholder and festival networks and electronic newsletters to over 30,000 subscribers Gift bags are distributed at all major events. The PROGRAM SPONSOR has the opportunity to place promotional materials, such as T-Shirts and coupons inside the bag.

5,000 programs will be distributed across Canberra and throughout the festival. The PROGRAM SPONSOR can have a free quarter half page advertisement.

DESIGN SPONSOR – + $5,000 A design SPONSOR is acknowledged at all DESIGN Canberra events Distinguished supporter Acknowledged as design SPONSOR at all festival events Acknowledgements

Acknowledged as design SPONSOR on the festival website, at all events and (where space permits) in printed and promotional material

Printed program

Published logo and acknowledged as design SPONSOR

Website

Publish the organisation’s logo and direct traffic to the design SPONSOR website

Newsletters

Acknowledged as design SPONSOR through festival electronic newsletters

Gift bags

Gift bags are distributed at all major events. The design SPONSOR has the opportunity to place promotional material inside the bag.

2 Gift Packs which includes I Heart Canberra teatowel; DESIGN Canberra T-Shirt and festival mug

CONTACT Avi Amesbury Executive Director Craft ACT: Craft and Design Centre avi.amesbury@craftact.org.au Telephone: 02 6262 9333