2020 Brand Introduction
Inspired by greek nature
EUBŒA of Healthy plants, beautiful flowers, and pure water on the Mediterranean island of Euboea.
brand story
NATURAL COSMETIC, BOEAN
Nature of island of Euboea "Euboea," the largest island in the Greek Sea,
is an ancient city rich in beautiful flowers and fresh plants, and boean delivers the beauty of the water, flowers and trees of Euboea.
We melted the health of nature with our skin, the freshness of flowers, into the Cosmetics with beautiful sensibilities.
brand concept
lovely Delivering natural beauty with a natural and lovely atmosphere
modern romantic Package design reflects a compromise and modern romanticism
unique A color-brand with sensual and vibrant colors
brand philosophy
1
2
3
natural
daily
beauty
Made of natural origins that are good for your skin. EWG green-grade material and harmful ingredients are excluded, so anyone can use them safely.
It's a reasonable price and good ingredients. It's a daily care product. It's a natural beauty that gets prettier every day in a normal everyday life.
Boean's basic line is filled with natural ingredients and gives you healthy, pretty skin over time. Also, with makeup lines, you can get your own special personality.
*Boean Function Line Only (Shampoo, Body Wash, Cleansing)
brand philosophy
ENVIRONMENTAL WORKING GROUP
What is EWG rating? This refers to the grade of ingredients classified
from 1 to 10 by the Environmental Working Group
(EWG), a non-profit environmental group in the U.S. Level 0 to Grade 2 is divided into low risk, Grade 3-6 is usually dangerous, and Class 7 to 10 is high risk.
Boean uses all green-grade ingredients (excluding flavoring) of grade 0 to 2.
*Boean Function Line(Shampoo, Body Wash, Cleansing) Only
3 promises of boean
1st promise
It delivers healthy beauty through natural ingredients 2nd promise
Reduce distribution costs and offer a variety of quality products at reasonable prices 3rd promise
Bring your own individuality by combining the individuality and nature that Boean has
market position
*Approximately 30 on/off channels will be entered by Korean standards
2020 Product Introduction
Inspired by greek nature
product line
Function Line
Color & Base Makeup Line
EWG Line
Shampoo, Body wash, Cleansing line
product introduction
drawing eyebrow △ ○ △ ○ △
Easy to draw even for beginners Triangular edge shape
5 custom-tailored colors natural coloration
smooth application
01 black brown
02 gray brown
03 brown
04 dark gray
Color Makeup Line
product introduction
volume & lash mascara △ ○ △ ○
Strand by strand tantalizingly! A rich volume is created from the root
SA super hard natural wax perfectly maintains the curing of eyelashes after the eyelash curler is applied A curved brush creates a rich volume and tantalizing curling
The sweat and oil-resistant mascara allows not only a daily waterproof function, but also easy cleansing in tepid water
Color Makeup Line
product introduction
super slim gel eye liner △ ○ △ ○ △
Soft and smudge-free gel eyeliner 1.5mm-sleek & slim eyeliner
Great for representing clear & beautiful eyes and expression of edge Gel eyeliner with less irritation to eyes owing to its soft touch
Long-lasting eyeliner that is not smudged by oils
G01 kill black
G02 matt brown
G03 rose brown
G04 caramel brown
Color Makeup Line
product introduction
fit velvet lip tint △ ○ △ ○ △
Soft velvet texture
Vivid and tinted color Visible coloring
Perfect fit onto lips Smooth finish
kiss of rose
kiss of ruby
kiss of mood
kiss of marsala
kiss of red
Color Makeup Line
product introduction
aqua glow lip tint △ ○ △ ○ △
Lip tint with shocking color representation and long-lasting power
Its vivid and light water-gel texture tightly sticks to lips to maintain the perfect color all day long Long-lasting tattoo lip tint with no need of makeup retouch
Super-contacting power with no stickiness
Another level of color representation and long-lasting power
sparkle grapefruit
sparkle pomegranate
sparkle fig
sparkle persimmon
sparkle cinnamon
Color Makeup Line
product introduction
mood velvet lipstick △ ○ △ ○ △
Airy matte texture
Vivid natural color
Super close color tint Clear color
Atmosphere-creating lipstick
rhodes sunset
volos sunset
pireas sunset
athens sunset
patras sunset
Color Makeup Line
product introduction
mood face blush △
A clear, calm mood tone of color as if
○
Clear color lasts for a long time with
△
Smooth blur effect with fine skin texture
○
dying flowers.
sebum powder
Minimize color collapse with sebum powder 01. coral flower
02. rose flower
03. lavender flower
Base Makeup Line
product introduction
last makeup check concealer △ ○ △ ○ △
High cover powder and soft spherical silica containing magic cover Magic balance to apply lightly on the skin while concealing flaws Sebum powder giving a smooth finish
Silicone film former that does not block pores forms barrier on the skin Lightly fit with airy fit for smooth coverage of blemishes and scars 21 warm ivory
23 natural beige
Base Makeup Line
product introduction
face clear up filter makeup base (SPF34 PA++) △ ○ △ ○ △
Clear and natural tone correction like a filter
SPF34 PA ++ Inorganic UV blocker protects skin from UV rays
Moisturizing feeling creates soft moisture glow Light texture moist and fresh feeling Air fitting formula applied
greenery
ultra violet
Base Makeup Line
product introduction
allday perfect protection sun cream (SPF50+ PA+++) △ ○ △ ○
△
The moist cream type absorbs freshly after supplying moisture
Ultraviolet ray functional cosmetics that collect only the advantages of inorganic and organic systems Natural tone up effect with UV protection Containing 6 natural ingredients.
(Common Jasmine Flower Extract, Cotton Extract, Red Oak Flower Extract, Chamomile Extract, Sakura Flower / Leaves / Stem Extract, Alba Water Lily Flower Extract)
Gives no sticky feeling
Base Makeup Line
product introduction
moisture watery white tone-up cream △ ○ △ ○ △
Waterdrop formulation that bursts water droplets as soon as it is applied as a W/S formulation
Moisturizing cream texture moisturizing like moisture cream Bright and lively skin with natural tone up effect
Possible to cover pores and irregularities before make-up Whitening & Anti-wrinkle Dual Functional Cosmetics
Base Makeup Line
product introduction
aqua glow foundation △ ○ △ ○
Luminously glowing skin filled with moisture
Liquid-type glow foundation containing both moisture and radiance
Closely contact to skin without showing dead skin cells or wrinkles even after time passes! Maintaining the moist skin condition all day long without makeup retouch
N02 porcelain
P02 milk beige
Y03 ivory
Base Makeup Line
product introduction
aqua glow cushion (SPF50+ PA+++) △
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△
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Express dewy skin with moisture texture
No more cakey makeup with light texture even if you apply multiple times
Zero tightening with moisturizing effect
Easy and simple base makeup with Rubicelle puff UV protection functionality
N02 porcelain
P02 milk beige
Y03 ivory
Base Makeup Line
thank you