BOEAN__brand_intro_en

2020 Brand Introduction

Inspired by greek nature

EUBŒA of Healthy plants, beautiful flowers, and pure water on the Mediterranean island of Euboea.

brand story

NATURAL COSMETIC, BOEAN

Nature of island of Euboea "Euboea," the largest island in the Greek Sea,

is an ancient city rich in beautiful flowers and fresh plants, and boean delivers the beauty of the water, flowers and trees of Euboea.

We melted the health of nature with our skin, the freshness of flowers, into the Cosmetics with beautiful sensibilities.

brand concept

lovely Delivering natural beauty with a natural and lovely atmosphere

modern romantic Package design reflects a compromise and modern romanticism

unique A color-brand with sensual and vibrant colors

brand philosophy

1

2

3

natural

daily

beauty

Made of natural origins that are good for your skin. EWG green-grade material and harmful ingredients are excluded, so anyone can use them safely.

It's a reasonable price and good ingredients.

It's a daily care product.

It's a natural beauty that gets prettier every day in a normal everyday life.

Boean's basic line is filled with natural ingredients and gives you healthy, pretty skin over time.

Also, with makeup lines, you can get your own special personality.

*Boean Function Line Only (Shampoo, Body Wash, Cleansing)

brand philosophy

ENVIRONMENTAL WORKING GROUP

What is EWG rating?

This refers to the grade of ingredients classified

from 1 to 10 by the Environmental Working Group

(EWG), a non-profit environmental group in the U.S. Level 0 to Grade 2 is divided into low risk, Grade 3-6 is usually dangerous, and Class 7 to 10 is high risk.

Boean uses all green-grade ingredients (excluding flavoring) of grade 0 to 2.

*Boean Function Line(Shampoo, Body Wash, Cleansing) Only

3 promises of boean

1st promise

It delivers healthy beauty through natural ingredients 2nd promise

Reduce distribution costs and offer a variety of quality products at reasonable prices 3rd promise

Bring your own individuality by combining the individuality and nature that Boean has

market position

*Approximately 30 on/off channels will be entered by Korean standards

2020 Product Introduction

Inspired by greek nature

product line

Function Line

Color & Base Makeup Line

EWG Line

Shampoo, Body wash, Cleansing line

product introduction

drawing eyebrow △ ○ △ ○ △

Easy to draw even for beginners Triangular edge shape

5 custom-tailored colors natural coloration

smooth application

01 black brown

02 gray brown

03 brown

04 dark gray

Color Makeup Line

product introduction

volume & lash mascara △ ○ △ ○

Strand by strand tantalizingly!

A rich volume is created from the root

SA super hard natural wax perfectly maintains the curing of eyelashes after the eyelash curler is applied A curved brush creates a rich volume and tantalizing curling

The sweat and oil-resistant mascara allows not only a daily waterproof function, but also easy cleansing in tepid water

Color Makeup Line

product introduction

super slim gel eye liner △ ○ △ ○ △

Soft and smudge-free gel eyeliner 1.5mm-sleek & slim eyeliner

Great for representing clear & beautiful eyes and expression of edge Gel eyeliner with less irritation to eyes owing to its soft touch

Long-lasting eyeliner that is not smudged by oils

G01 kill black

G02 matt brown

G03 rose brown

G04 caramel brown

Color Makeup Line

product introduction

fit velvet lip tint △ ○ △ ○ △

Soft velvet texture

Vivid and tinted color Visible coloring

Perfect fit onto lips Smooth finish

kiss of rose

kiss of ruby

kiss of mood

kiss of marsala

kiss of red

Color Makeup Line

product introduction

aqua glow lip tint △ ○ △ ○ △

Lip tint with shocking color representation and long-lasting power

Its vivid and light water-gel texture tightly sticks to lips to maintain the perfect color all day long Long-lasting tattoo lip tint with no need of makeup retouch

Super-contacting power with no stickiness

Another level of color representation and long-lasting power

sparkle grapefruit

sparkle pomegranate

sparkle fig

sparkle persimmon

sparkle cinnamon

Color Makeup Line

product introduction

mood velvet lipstick △ ○ △ ○ △

Airy matte texture

Vivid natural color

Super close color tint Clear color

Atmosphere-creating lipstick

rhodes sunset

volos sunset

pireas sunset

athens sunset

patras sunset

Color Makeup Line

product introduction

mood face blush △

A clear, calm mood tone of color as if

○

Clear color lasts for a long time with

△

Smooth blur effect with fine skin texture

○

dying flowers.

sebum powder

Minimize color collapse with sebum powder 01. coral flower

02. rose flower

03. lavender flower

Base Makeup Line

product introduction

last makeup check concealer △ ○ △ ○ △

High cover powder and soft spherical silica containing magic cover Magic balance to apply lightly on the skin while concealing flaws Sebum powder giving a smooth finish

Silicone film former that does not block pores forms barrier on the skin Lightly fit with airy fit for smooth coverage of blemishes and scars 21 warm ivory

23 natural beige

Base Makeup Line

product introduction

face clear up filter makeup base (SPF34 PA++) △ ○ △ ○ △

Clear and natural tone correction like a filter

SPF34 PA ++ Inorganic UV blocker protects skin from UV rays

Moisturizing feeling creates soft moisture glow Light texture moist and fresh feeling Air fitting formula applied

greenery

ultra violet

Base Makeup Line

product introduction

allday perfect protection sun cream (SPF50+ PA+++) △ ○ △ ○

△

The moist cream type absorbs freshly after supplying moisture

Ultraviolet ray functional cosmetics that collect only the advantages of inorganic and organic systems Natural tone up effect with UV protection Containing 6 natural ingredients.

(Common Jasmine Flower Extract, Cotton Extract, Red Oak Flower Extract, Chamomile Extract, Sakura Flower / Leaves / Stem Extract, Alba Water Lily Flower Extract)

Gives no sticky feeling

Base Makeup Line

product introduction

moisture watery white tone-up cream △ ○ △ ○ △

Waterdrop formulation that bursts water droplets as soon as it is applied as a W/S formulation

Moisturizing cream texture moisturizing like moisture cream Bright and lively skin with natural tone up effect

Possible to cover pores and irregularities before make-up Whitening & Anti-wrinkle Dual Functional Cosmetics

Base Makeup Line

product introduction

aqua glow foundation △ ○ △ ○

Luminously glowing skin filled with moisture

Liquid-type glow foundation containing both moisture and radiance

Closely contact to skin without showing dead skin cells or wrinkles even after time passes!

Maintaining the moist skin condition all day long without makeup retouch

N02 porcelain

P02 milk beige

Y03 ivory

Base Makeup Line

product introduction

aqua glow cushion (SPF50+ PA+++) △

○

△

○

△

Express dewy skin with moisture texture

No more cakey makeup with light texture even if you apply multiple times

Zero tightening with moisturizing effect

Easy and simple base makeup with Rubicelle puff UV protection functionality

N02 porcelain

P02 milk beige

Y03 ivory

Base Makeup Line

thank you