love
Volume 4 | Issue 10 | February 2017
TOUGH
PAYS OFF
Vestavia Hills City Center is populated mostly by franchise and chain businesses. Photo by Sarah Finnegan.
Becoming the store next door City examines challenges for local small businesses looking to set up shop
By SYDNEY CROMWELL
That’s the kind of love that pushed Marco Johnson to pursue a goal that, at one time, he thought he’d never attain: finally getting his high school equivalency diploma. “For so long, I really regretted it,” Johnson said of dropping out of Jess Lanier High School, now Bessemer City High School,
Emily and Blake Hamachek knew they wanted to relocate their coffee roasting company to their own community of Cahaba Heights. “It was kind of the vibe we wanted,” Emily Hamachek said. What she didn’t expect was a five-month search to find a place that fit their needs and their budget for Higher Ground Roasters. “We could not find anything in Cahaba Heights. The real estate’s extremely expensive [in Vestavia Hills], and there wasn’t a lot to choose from,” Hamachek said. Vestavia Hills has seen increasing sales tax revenue during the past several years as more businesses recognize the potential in the city.
See TOUGH LOVE | page A24
See BUSINESSES | page A26
Demarcos “Marco” Johnson, center, surrounded by Pizitz staff members, from left: Kathie Knickrehm, Angela Pope, Tom Callahan, Donna Watkins, Kathy Rogers, Dena Moncrief and Amber Payne. Photo by Sarah Finnegan.
After many years and hardships, Pizitz staff member earns GED By EMILY FEATHERSTON
T
Pre-Sort Standard U.S. Postage PAID Tupelo, MS Permit #54
here are many kinds of love. There’s the kind written about in romance novels and portrayed on the movie screen and the kind hallmarked in family paintings and holiday celebrations. And then there’s the kind that’s tough — that pushes forward, no matter the challenges or circumstances.
INSIDE
Sponsors .............. A4 News...................... A6
Chamber............... A11 Business .............. A12
Sports ................... B4 Gift Guide ............ B10
School House ...... B11 Events .................. B17
Real Estate......... B25 Calendar ............. B26 facebook.com/vestaviavoice
The Roller Girls Two Vestavia Hills women discover new dynamics of a decades-old sport with Tragic City Rollers.
See page A22
Swing for the Fences The quest to get back to the highest stage in the state has begun for the Vestavia Hills High School softball team.
See page B4