COUTURE

Youngs Jewellers is a New Regent Street institution with respect for the past and a forward focus. As curators of exquisite and fine pieces of antique and contemporary jewellery, the range is characterised by a sense of flair and love of the unusual.

Rebecca Stewart has noticed an increasing trend towards an awareness of where jewellery comes from, something not considered as much a decade ago.

“People are very aware of ensuring their pieces have longevity. They want to buy something where the carbon footprint is a lot smaller. They also understand that the quality of the workmanship in older pieces is a lot higher than the mass-produced pieces of today. So they’re getting value for money in that respect as well.”

Those familiar with the store would know that the collection at Youngs is everevolving, ranging from Victorian to Art Deco and beyond, precious gems and fine diamonds, Autore South Sea pearls, antiques, collectables, timepieces, and other objects d’art. A full range of jewellery services is also available, including valuations, restorations, repairs, and restringing.

A common misconception around vintage jewellery, such as the range at Youngs, is that it originates solely from estate purchases, inferring that the original owners have passed on. According to Rebecca, this is very much a rarity.

“Most sellers are elderly, yes – but often they just want to see their pieces enjoyed by someone else. They, in turn, will use the money gained from the sale to visit family or something similar. There’s no bad history there at all – these pieces just need new homes.”

There’s plenty in store at varying price points. Eighty per cent of Youngs’ stock is new – timeless pieces ready to become new family heirlooms. With Rebecca’s discerning eye, every piece has been hand-selected and meets the Youngs Jewellers’ standards for being unique, well made, and most of all, cherished.

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