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2020 JINGJING ZHAO SIMPLE AND COMPLEX

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JINGJING ZHAO

SELECTED WORKS 17-20

2020 JINGJING ZHAO SIMPLE AND COMPLEX

TO THE PEOPLE WHO DARED TO DREAM BIG

Inspiration is like the wind;

always by my side.

SELECTED WORKS 17-20

TABLE OF CONTENTS 01

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JINGJING ZHAO

LET THE DREAM FLY

BITE A BYTE

ABOVE THE PEAK

REDISCOVER YOUR NEIGHBOR

BOUNCING ON THE TABLE

THE SPIRIT OF DRAGONS

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ALWAYS BE READY

08 09

IMAGINE THE FUTURE

JINGJING ZHAO

A LITTLE SMARTER

BEYOND THE WALL

WINNER WINNER CHICKEN DINNER

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LET THE DREAM FLY CHPT.01

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PROJECT AIR CHINA COURSE STRATEGIES FOR BRANDING INSTRUCTOR THOMAS MCNULTY SEMESTER SPRING 2019

SELECTED WORKS 17-20

LET THE DREAM FLY PROJECT //

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JINGJING ZHAO

> MAKE THE FLAG CARRIER GREAT AGAIN

OBJECTIVE Create a new visual identity, application system, and standard manual for Air China Limited. It is a design that communicates their background to the customers with traditional Chinese cultural elements and a more international perspective.

APPROACH

Create a new visual recognition scheme for Air China. In order to highlight the new image of connecting with the world without losing Chinese characteristics in the new era, I wish to extract elements from Chinese traditional art and culture, combine them with the design language matching the brand, and bring new visage and vitality to China International Aviation. In the design, I used the auspicious cloud pattern in the traditional Chinese culture as the basic element and logo, and integrated some details of Chinese calligraphy to highlight the cultural background and characteristic of AirChina. I boldly used gradients and high saturation colorsto make them different from the previous monotonous red and blue colors. I believe that these changes will refresh consumers and lay a solid foundation for the brand expansion of Air China. In terms of writing, I used a more concise and modern English font than before, and retained the Chinese title inscribed by Deng Xiaoping to make it follow the old design, more harmonious and pop out with the pattern and logo.

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JINGJING ZHAO

SELECTED WORKS 17-20

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JINGJING ZHAO

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JINGJING ZHAO

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JINGJING ZHAO

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CHPT. 02

BITE A BYTE

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PROJECT HACK THE KITCHEN COURSE TYPOGRAPHY 3 INSTRUCTOR ARIEL GREY SEMESTER FALL 2018

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BITE A BYTE PROJECT //

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JINGJING ZHAO

> COOKING IS MUCH EASIER THAN PLAYING GAMES

OBJECTIVE To create a hypothetical cook book and direct a visual concept based on the specific subject. Show the ability to create a cohesive layout which can flexibly fit with various contents. Execute the concept of visualization. The goal is to have complete elements for the magazine which include at least five different articles, table of contents, chapter openers, and a fully designed cover.

APPROACH

If a geek who likes to study things is going to challenge the hack the kitchen, what the new greatness will he achieve? With this question, I began to design this cookbook. Unlike ordinary cooking books, I hope to add some electronic and retro games-related elements to the book, so as to distinguish it from the common cookbook full of beautiful pictures and boring articles on the market. I specially processed the pictures into the computer-generated graphics, so that the geeks could carry out the cooking step by step like reading the game guide. For ordinary readers, they will get a completely different visual impact than ordinary cooking books, and feel "Wow, I'm doing something really cool." In this book, I selected 12 dishes that are very basic and contain a lot of knowledge, so that readers can easily start cooking and learn some unexpected and interesting knowledge.

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PROJECT TOBLERONE CHOCOLATE COURSE 3D THINKING/ MAKING INSTRUCTOR JACQUES ROSSOUW SEMESTER FALL 2017

CHPT. 03

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JINGJING ZHAO

ABOVE THE PEAK

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A MOUNTAIN OF FLAVOR PROJECT //

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> EXPERIENCE THE SWEET FROM SWITZERLAND.

JINGJING ZHAO

OBJECTIVE Build a new look for the chocolate brand "Toblerone". Take the character of the "Toblerone" brand and extend it to show new market possibilities. The packaging concept makes the product stand out in the market.

APPROACH SELECTED WORKS 17-20

As a long-established Swiss chocolate brand, Toblerone has a unique taste and style native to Switzerland. This is a new set of packaging integrating more representative elements of Swiss scenery. I used a minimal design language to reflect the fresh and simple Swiss design style. I incorporated three different views of Swiss snow caps. These three illustrations can be understood as midnight, noon and sunset in the day, as well as the winter, midsummer and autumn. I hope consumers will be brought into the real Switzerland and experience the different customs and charms of Switzerland through these different scenes. At the same time, I kept the triangular box unique to Toblerone chocolate, and made it connect seamlessly to the mountain images. In the design of the larger wholesale box, I still continued the design of the mountains and die cut the shape of them. The lid can be removed after the chocolates are placed on the shelf. The mountains on the outside of the box and on the smaller box. The two boxes merge into one design to achieve a consistent visual effect.

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REDISCOVER YOUR NEIGHBOR

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CHPT. 04

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PROJECT LOOK: SF HAYES VALLEY COURSE VISUAL SYSTEMS 2 INSTRUCTOR TOM SIEU SEMESTER FALL 2019

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REDISCOVER YOUR NEIGHBOR PROJECT //

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JINGJING ZHAO

> A REVITALIZED COMMUNITY WITH VITALITY AND FUN

OBJECTIVE Create an exciting visual conference concept and give it a strong personality. The deliverables include promotion music video, visual book and community website.

APPROACH

This was a two-person project to create an experimental book for the Hayes Valley community in San Francisco. I worked with Hiuman Ng to make a book that reflects the new look of Hayes Valley after replanning and design. This a new community with full of culture and vitality. Before designing this book, we explore and experienced this community first hand. In our exploration, we were deeply affected by the vitality and friendliness of this ideal community. We chose blue and orange colors as representatives of this community. Blue represents the sky and a healthy lifestyle, and orange represents passion and a vibrant culture. The book is divided into three chapters: life, art and fun, which explain the face and culture of the entire community from three different perspectives. At the same time, in all parts of the book, we used interesting details we photographed from all corners of the community, and we hope these details serve to immerse the reader into this community.

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PROJECT DHS SPORTS COURSE BRANDING PRINCIPLES INSTRUCTOR DEAN WILCOX SEMESTER FALL 2017

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CHPT. 05

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BOUNCING ON THE TABLE

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BOUNCING ON THE TABLE PROJECT //

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> THE REVOLUTION OF A TABLE TENNIS PIONEER BRAND.

JINGJING ZHAO

OBJECTIVE Choose an existing sport brand and develop a new identity systemm consider the target audience and develop the concept based on your marketing research.

Double Happiness Sports, or DHS, is one of the few top table tennis equipment providers in the world. The goal of this project is to create a professional brand identity for Double Happiness in line with its international positioning. The first part of the work was to investigate its competitors. Based on this research, I established a design direction that focused on concise text, graphics, and lines. The second part was about positioning Double Happiness in the marketplace. I started by using a bouncing table tennis ball for the logo. For this I used graphics related to ping-pong for the logo. Because this brand is expanding internationally, I used its English name as part of this logo. The used a simple geometric overlay and heavy-weight of text for DHS. This made the bouncing ball more vivid. In terms of visual system, it could get better visual effects and make the bouncing ball more vivid and specific by putting the logo near the edge of the carrier.

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APPROACH

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THE SPIRIT OF DRAGONS CHPT. 06

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PROJECT MOUTAI COURSE ADVANCED 3D BRANDING INSTRUCTOR CHRISTINE GEORGE SEMESTER SPRING 2019

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THE SPIRIT OF DRAGONS PROJECT //

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JINGJING ZHAO

> A CHINESE LIQUOR WITH DRAGON SOUL AND GOLDEN SPIRIT.

OBJECTIVE The project is to select an existing famous spirit brand and redesign its packaging. Other deliverables are two different sets of shot glasses. Show the ability to create a 100th anniversary bottle with advanced 3D modeling and 3D printing skill. Execute the concept of visualization. The goal is to have a complete set of limited edtion gift set with brand culture and experience.

APPROACH

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As the most representative liquor brand in China, I expect to design a set of packaging and appearance with Chinese iconic elements for it. At the beginning, I make up my mind to use the Chinese dragon as the main element of the bottle. In order to achieve a completely different product positioning from existing products, I decide to break through the traditional design concept of bottle labeling and start to redesign the bottle. In the design, I take the reference in the style of the Chinese dragon crossing the ornamental column in Tiananmen Square and design the model of two different patterns like that. Thus, the ordinary way of opening can be abandoned, and the wine can be poured directly from the Chinese dragon's mouth in the model. This also echoes the topic of "The spirit of dragon". In the design of the outer packaging, I have directly used transparent material of methyl methacrylate to make the outer cover of the bottle, instead of using complicated patterns. Meanwhile, the logo of Moutai appearing on the outer cover has skillfully avoided the interference of the pattern on bottle. In other words, it can keep the simplicity on the appearance of the retail box. I also draw a pattern of Chinese dragon echoing the bottle and use the Spot UV for the work of the printing on the box so that the entire outer box could maintain a simple appearance without losing the delicate details.

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PROJECT NUCLEAR SURVIVAL KIT COURSE ADVANCED 3D BRANDING INSTRUCTOR CHRISTINE GEORGE SEMESTER SPRING 2019

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JINGJING ZHAO

ALWAYS BE READY CHPT. 07

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ALWAYS BE READY

PROJECT //

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> A SURVIVAL KIT THAT I HOPE IT WILL NEVER BE USED.

JINGJING ZHAO

OBJECTIVE Originate and develope a survival kit for a specific situation. The kit has to function graphically and logically. Select the products should be found in the kit. Show the ability to create a set of harmonious packaging design for different shapes of products and the container.

APPROACH SELECTED WORKS 17-20

As a survival kit, I want to design a clear and definite package that will not lose the beauty of it. I believe that when people are using, it will strengthen their will to survive because of its trustworthy design. The topic of nuclear threats encompasses the sense of the time in Cold War era and can keep modernity. So, I intend to use the industrial style as the basis for this design. I choose black and red as the main color of this set, and use craft paper to achieve a mystery of top secret. The addition of multiple languages also adds to the internationality of the design. And, its huge numbers will help to guide users to follow the steps to do radiation protection and escaped for safety. On each individual package, I have make a line drawing of the included product and can help users to quickly understand the content and use it at the right time. In the whole set of the design, I add the color of black as humor element to some details for satirizing the historical background and reminding the user to ease the feeling of tension.

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A LITTLE SMARTER CHPT. 08

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PROJECT MIJIA SMART HOME COURSE 3D THINKING/ MAKING INSTRUCTOR JACQUES ROSSOUW SEMESTER FALL 2017

SELECTED WORKS 17-20

A LITTLE SMARTER PROJECT //

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JINGJING ZHAO

> A DIFFERENT WAY TO CONNECT A COLORFUL SMART LIFE.

OBJECTIVE Choose an existing brand and develop a new identity systemm consider the target audience and develop the concept based on your marketing research. Making the product stand out in the market.

APPROACH

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As a smart home brand currently entering the international market, MIJIA has faced various challenges. Among these, the most important is to attract consumers' attention as soon as possible in all kinds of household appliance stores. Regarding this package, I hope to design a unique style that makes the products of MIJIA popping out from the market. As we know that, most of the electronics brands in mid to high end like to use a style of white and simple which is similar to the Apple style. But for MIJIA, such a design is hard to attract consumers' attention. Thus, I use the material of transparent Polyvinyl chloride instead of cardboard to make the box. From this, consumers can easily see the product in the package instead of a picture. Meanwhile, the product of MIJIA winning the â€œIFâ€? design award can present themselves very well. As for the design of color, I use a color contrast of highsaturation so that consumers can easily see the product on the shelves. The color of the upper and lower sides that gradually becoming transparency can blend together and guide the eyes to the product.

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PROJECT AVANT COURSE ADVANCED PACKAGING & BRANDING INSTRUCTOR THOMAS MCNULTY SEMESTER FALL 2019

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JINGJING ZHAO

IMAGINE THE FUTURE CHPT. 10

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IMAGINE THE FUTURE PROJECT //

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> A STORE IN THE FUTURE THAT WE WANT TO REACH.

JINGJING ZHAO

OBJECTIVE As a group collaborative project, create a retail store experience with package goods under serveral original sub-brands. Develop a diverse range of branded products for the store and consider the overall experience.

APPROACH

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We want to create a new retail store with a sense of the future and design a product line that can match it. In the design of the brand, we fully consider "what a retail store looks like in the future" and defined it as a composite center with user experience, customization, and the integration of sale and recycling. In this way, we have created four sub-brands which focusing on smart home, gaming and pc hardware, personal care, and health food. During the period of designing, we have explored new technologies and products that may appear in the future and applied them to our product line. At the same time, we also do research and look forward to the new technologies and materials that might be used in packaging design in the future. We also have carried out a simulation experiment in packaging design to reflect what it will evolve in the future designing. In the design of gaming and pc hardware department, I try to use the LCD screen as the foreground or background of the display window in the box to show the related information and dynamic patterns of the product. These motion graphics will replace the settled texts and patterns on the packaging, which can present the information more flexibly and attract more attention. Nowadays, with the rapid development of LCD display and e-ink technologies, dynamic display may become an important part of packaging.

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PARENT BRAND

CONCEPT Avant is an innovative store providing the vision of future. With the advanced 3D printing technology, everything we produce and sell is dedicated to creating a better future for people and planet. We offer experience labs in our stores where customers can collaborate with specialists to customize personal products fitting individual needs.

JINGJING ZHAO

FORM / SMART HOME

VIKTOR / GAMING & PC HARDWARE

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PARENT BRAND

KEYWORDS

Futuristic, Structural, Contrast

High-Tech, Professional, Scientific, Solid

PRODUCT LINE

Charging Hub Wireless Charger Cables Mug Remote Speaker Headphones Clock Fan Measuring Scale Lamp Lamp Kettle Air Purifier Coffee Maker Stand Mixer

Mouse Hard drive SSD Memory Thermal Compound Flash drive Mouse Mouse pad PWM Fan Keyboard Motherboard Graphic card Cooling solution Projector Headset

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TARGET AUDIENCE

Sunnyvale, California Boston, Massachusetts Manhattan, New York

Professionals Tech enthusiast People who like to experience new things

CURA / HEALTH & WELLNESS

NUTURE / FOOD

KEYWORDS

Biodegradable, Fresh Honest, Unfiltered

Innovative, Biological, Sustainable, Nutritious

PRODUCT LINE

Toothbrush Solid Toothpaste Solid Shampoo Solid Conditioner Candles Soap Bar Facial Cleansing Brush Perfume Oil diffuser Yoga Mat Solid Soap Set

Nutrition Bar Edible Coffee Bar Chewing Gum Liquid Egg Plant-based Milk Cultured Meat Sausage Pressed Juice Still / Sparkling Water Nutrition Drink Plant-Based Protein Powder Cricket Baking Flour

JINGJING ZHAO

KEYWORDS

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LOCATION

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CHPT.11

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BEYOND THE WALL

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PROJECT 10000 MILES COURSE ADVANCED 3D BRANDING INSTRUCTOR CHRISTINE GEORGE SEMESTER SPRING 2019

SELECTED WORKS 17-20

BEYOUND THE WALL PROJECT //

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JINGJING ZHAO

> TO EXPERIENCE THE HISTORY OF GREAT WALL.

OBJECTIVE Originate and develope a new board game. The game has to function graphically and logically. Consider the game culture and target audience group in the concept. Show the ability to create a harmonious design with advanced 3D modeling and 3D printing skill.

APPROACH

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The Great Wall is known by the world as an iconic wonder from China. But who knows how hard the workers endured the pain when they build the Great Wall. With these stories, I designed the game 10000 MILES. In the game, players can play as Great Wall builders and experience the difficulty and challenge of building this historical wonder. In the design, I used 3d printing technology on chess pieces, chess boards and other appliances, which making playing this game as if players were actually building the Great Wall, to give players an unprecedented immersive feeling. By using the 3D modeling technique, I can well present characters and buildings in a three-dimensional way. This is a great improvement for relying on the plane surface approach only. The game boards use hexagon as basic modules so players can increase or decrease the size of the game board based on the number of players. Each modules represents a kind of terrain, which is modeled realistically and 3D printed. On the box, I used the iconic red and gold to give the game packaging a strong Chinese flavor. In the pattern, I used the simplified Great Wall pattern with the lines symbolizing the sun light and arrow beams, so that players of any cultural background will not feel isolated, and easily start this game.

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PROJECT NORCAL ESPORTS TOURNAMENTS CLIENT AAU GAME SCHOOL DIRECTOR MICHEL WITZEL SEMESTER SPRING 2018

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CHPT.11

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WINNER WINNER CHICKEN DINNER

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WINNER WINNER CHICKEN DINNER

PROJECT //

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> EXPLORING NEW HORIZONS FOR HARD CORE GAMES AND FANS.

JINGJING ZHAO

OBJECTIVE This is a freelance project for NorCal esports tournaments. The goal of the project is creating a new exciting visual identity and apply the identity to different applications for the tournaments. At the same time, delivering the tournament information to the players and audiences is important too.

APPROACH SELECTED WORKS 17-20

It is not easy to design a poster for an e-sports event with multiple games. And it will be even more difficult without the official elements pack and visual system. For this, I tried to combine the characters from two different games in the same poster. In order to eliminate the dissonance caused by the different styles of the characters, I created the silhouettes for the two characters. By this, players can easily identify game characters from silhouettes and the style can be combined together. For the purpose of better achieving a consistent style, I designed a flattening city background of San Francisco and add famous buildings like the Bay Bridge and Transamerica Pyramid in it. As a result, the poster can incorporate the information about the venue and event. As the main color in poster, orange can make a sense of storytelling for players. And the two characters, Lux and Genji moving towards San Francisco will representative the players participating in the game, while the other characters hidden in the tall buildings symbolize the enemies that need to defeat for the championship.

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>OVERWATCH SECTION

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>LEAGUE OF LEGENDS SECTION

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>EXTENDED PATTERNS

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THANK YOU

FOR ALL YOUR SUPPORT AND MOM & HELP DAD QIANG LV MY FAMILY MY FRIENDS

FOR ALL YOUR INSTRUCTION ANDMARY SUPPORT SCOTT TOM MCNULTY CHRISTINE GEORGE ARIEL GREY DEAN WILCOX DAVID HAKE AMY BROADBENT DORIS HARRISON M. JAMES EGAN CELINE TRICART MICHAEL WITZEL

COLOPHON

DESIGNER

JINGJING ZHAO JINGDESIGNCN@GMAIL.COM 415 914 5111 WWW.JINGDESIGN.CO

INSTRUCTOR MARY SCOTT

SENIOR PORTFOLIO 2020

PHOTOGRAPHERS JINGJING ZHAO YUPENG WU

PAPER TBA TBA

PRINTING & BINDING WENYIN

SHANGHAI, CHINA

SCHOOL

ACADEMY OF ART UNIVERSITY SCHOOL OF GRAPHIC DESIGN & DIGITAL MEDIA 79 NEW MONTGOMERY STREET SAN FRANCISCO, CA 94105

CONTACT

JINGJING ZHAO USA

JINGDESIGNCN@GMAIL.COM 415 914 5111 WWW.JINGDESIGN.CO CHINA 1789910336@QQ.COM 18946706789