The given assignment of ‘Type Specimen’ booklet. The typeface I was given is ‘Titillium Web’, which has little to no information, resulting in no body text shown in the booklet. To make up for the lacking of body text, the booklet feature many comparison in scale and weight in different situation. The typeface name include the term of ‘web’ indicate that the main purpose of this is for digital format such as web page. I have done some comparison and found that ‘Titillium Web’ typeface is similar to ‘Avenir’ and ‘Helvetica’ combined. Over the design process, there were some changes in colour palette from light grey to light blue to dark blue to orange. The reasoning choosing orange as a colour for this typeface because orange give a sense of modern and not too formal, which is the same to the typeface. From observation many type specimen booklet will have showcase of font along with its weight and size in point. I decided to not put in those element because the booklet will be changed in scale.
