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SUPER TECH In detail Blackfin //////////////////////// Interview OPO Scandinavia //////////////////////// //////// Brand Profile Vanni Occhiali ////////////// Lenses & Technology Sfered 20/20 europe a Jobson publication nr. 3/2018 – June/July – Year XXIX 20Eventi Srl Unipersonale

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FRESH FOCUS AHEAD

Trends, campaigns and an eye on the latest launches…

SUNDAY SOMEWHERE // Jet, set go! // Sunday Somewhere’s vibrant, youthful, yet enduring style is featured in a new SS18 campaign on the launch of twelve brand-new sun models. Directed by Dave Allison and shot by WALLCANDYCo, the imagery sets the mood for a sun-kissed summer season.

“Jet Set was conceived from the French holiday playground of Saint-Tropez. Blessed with sunshine and channelling the 60s era where experimentation was encouraged and sunglasses were an extension of self,” says a statement by the brand, explaining the background to the imagery.

Among other styles, the shoot introduces model Ruben, a confident and stylish aviator, Romeo and Odin, two unique shapes for men and Delilah and Hunter, fashion shapes with a nod to 70s poolside glamour. Also noteworthy are Poppy and Daisy, ultra-thin, lightweight, all-over metal frames and Piper, a statement cat’s eye with a feminine, retro appeal. sundaysomewhere.com

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XAVIER GARCIA // Back to the 60s // Xavier Garcia returns to the 1960s for the latest sunglasses collection, characterised by original shapes which reinterpret vintage design with a modern touch. Bold colour combinations feature widely, in tones that match lenses. Metal and acetate shapes are highlighted including model Cosmo, the oversized butterfly with curved lines and a sophisticated structure and model Caña, an oversized square shape where a finely proportioned metal frame combines with striking colored lenses. xaviergarcia.design

J F REY // High-tech Carbon Wood // Wood and carbon fibers are the selected materials in the new line by J F Rey, where tradition goes hand in hand with innovation, and sobre and bright electric colours create new modern combo designs. According to the company, Jean-François Rey CARBON WOOD seduces the contemporary man with the use of highquality materials and chic silhouettes fashioned with style, creativity and technical excellence. The line plays with the layering of the extremely thin layers of carbon fibers with natural wood in various styles and colours, and aesthetic details that magnify the “simplicity” of the shapes. The wood colours are combined with electric colours or the intense black of the carbon in all wood or bi-material versions. The design highlights the look, quality and finish with contrasts in materials, colours and textures, for an elegant and resolutely contemporary look. jfrey.fr

INVU // Travel Retail Finalist 2018 // The young Swiss brand INVU, owned by Swiss Eyewear Group, has been voted a finalist in the Global Travel Retail Award in the Eyewear Category. “What makes this nomination so special is that the international market research firm that conducted this study has, for the first time, decided that the end user will be the ultimate jury,” says Rebecca Harwood Lincoln, Travel Retail Director, INVU. “This strong vote of confidence from customers is a great honour for INVU and Swiss Eyewear Group. It proves that our strong focus on product innovation and high quality resonates well with consumers.” INVU sunglasses are designed and engineered in Switzerland and equipped with the ultra polarized lens from Swiss Eyewear Group. With an average retail price of between Euro 50 and Euro 60, INVU sunglasses offer customers incredible value for money and high quality UV protection. invueyewear.com

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ROLF SPECTACLES // Receives Red Dot Award // This year, ROLF Spectacles are the winners of the internationally renowned Red Dot award in the category Fashion Design 2018. The panel of experts awards the internationally recognised seal of quality to products that win their vote of excellence in design. The RED DOT winner is ROLF model Break from the excellence collection, a combination style featuring two natural materials, stone and wood, with a precise two-tone finish and incorporating the company’s innovative FLEXLOCK hinge technology. “Our new hinge made of wood and natural rubber enables movement in all directions, the layered structure of the slate giving each section of stone a ‘living’ appearance,” says a statement by the ROLF Spectacles team. rolf-spectacles.com

ØRGREEN OPTICS // QUANTUM 2.0: challenging tradition // Following the launch of QUANTUM in Autumn 2017, a second series by the Danish brand Ørgreen launches this month, consisting of 12 looks for men and women. Quantum is Ørgreen’s innovative range of frames which employ a spherical hinge to connect the titanium temple to the polyamide front, in a minimal screwless design. Combined with Ørgreen’s trademark material – Japanese titanium – and a bespoke range of colours, Quantum embodies Ørgreen’s goal to challenge the traditions of eyewear design while insisting on offering the highest hand-crafted quality. The second Quantum Collection extends a preoccupation with contemporary urban identity, characterized by constant movement, freedom, and self-determination, according to the company. Matte polyamide fronts are paired with titanium temples, in a wide range of colour proposals for both men and women. Through a combination of colours and finishes, fronts and temples, the collection plays with dualities of darkness and lightness, roughness and smooth finishes, showing how these moods can be playfully interpreted and “subverted” through style. orgreenoptics.com

WAITING FOR THE SUN // Wood, beta titanium and bois 2 // Paris brand Waiting for the Sun has created a new edition of sunglasses and optical frames for 2018, including styles in beta titanium and quirky designs in the patented material bois2, described as “a new generation of organic plastic, which is both 100% bio-degradable and 100% renewable”. This material offers the same mechanical properties as a traditional acetate but is completely free from oil. The collection for 2018 is distinguished by minimal shapes which are predominantly unisex and subtle colour choices with plenty of classic details. High-quality ZEISS sun lenses are a standard feature of the Sunglasses collection. waitingforthesun.com

Eyepiece Donna 03.03 www.gold-and-wood.com

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FARAH EYEWEAR // Craft, personality and individuality // In 2017 Perry Ellis International announced a multi-year partnership for Farah eyewear with INSPECS Group, global eyewear design house and manufacturer. The new Farah eyewear collection launched at MIDO in March, bringing iconic optical and sunglasses silhouettes with a modern Farah twist under the brand known for its iconic gold F. This premium menswear brand has its roots in the USA, but Farah’s present and future is British, according to INSPECS. Founded in 1920 as a workwear brand, the original Farah slack trouser made from hopsack canvas became a real hit with British style tribes in music and fashion during the 1970s. For the Mods, Casuals and Rockabillies of the 70s through to the Britpop artists of the 90s, Farah was the brand of choice and the famous Gold F a badge of honour. Farah’s eyewear silhouettes take modern iconic men’s shapes and carefully tailor them to bring craft, personality and individuality, but also utility and fashion convention. There are a range of sizes and fits, including universally adjustable nose pads on acetate frames, and larger men’s fit sizing. Farah eyewear colours reflect the classic apparel staples Farah Navy, Asphalt, Bordeaux, Evergreen, Black Ink, allowing men to dress well without trying. Farah Eyewear is produced by INSPECS – KILLINE GROUP. inspecs.co.uk

NATURE OF REALITY // Genderless style // The new eyewear brand NATURE OF REALITY, launched this season, celebrates the trend for genderless design and small, minimal ‘micro’ sunwear shapes, a popular eyewear look for Summer. Launched at its own website ‘natureofreality.co’, the range is now offering five unique shapes created with a wide range of colored lens tints. Frame materials featured include acetate and stainless steel wire, and certain models highlight capsule hinges and pod temple designs. Inspired by “alternative realities”, model Dimensions (pictured) comes in a choice of five colour combinations including lustre silver/black, black/ grey and silver/rose. natureofreality.co

KAOS // Kaleidoscope of colour // KAOS continues its focus on “colour for risk takers” with a collection that includes new shapes, neon applications and original metalwork. Highlights include the rounded model KK433, a slim frame that plays with colour contrasts and fun detail at the temples: a metal insert decorated with three-dimensional, two-tone elements that create a dynamic, light effect. Model KK426 has a round shape with a suggestion of the cat’s eye look, combining acetates with different patterns. The temples display a metal insert embellished with small, colourful details that reference decorative elements in clothes and accessories. area98.it

MONCLER GAMME ROUGE SS18

FI NE L I NE S A classic round shape is revived with an extended eye rim featuring double stripes and triple coloration for a unique look. The high gloss finish is created with an epoxy overlay that gives the frame a strikingly luxurious sheen.

K-621 | color 550