NEXT GENERATION In detail Kaleos Eyehunters ////////////// Interview Hoffmann Natural Eyewear Brand Profile Gold & Wood ////////////////// Lenses & Technology Polyray 20/20 europe a Jobson publication nr. 2/2018 – March – Year XXIX 20Eventi Srl Unipersonale
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ART DIRECTION
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Eyewear SIGMUND & CARL – neubau eyewear
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Shirt Boboutic Photography Andrea Biondi Model Valeria Popova @ Woman Management
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Registrazione presso il Tribunale di Verona 2.064 del 15.03.2016
Erratum: nr. 1/2018 January issue: we apologise for the incorrect frame name on page 29 – the frame labelled ‘Manu’ is Felix by neubau. On page 46, an “I” was omitted in the word Vision in the title.
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MIDO | DESIGN LAB | STAND P11-R14
WHAT’S ON IN EUROPE
TRENDS, LAUNCHES AND SHOW HIGHLIGHTS
INTERVIEW
Hoffmann Natural Eyewear
NEXT GENERATION NAMES TO WATCH 2018
IN DETAIL
KALEOS EYEHUNTERS
A young brand’s success story
EVENTS The latest updates
BRAND PROFILE
20/20 Europe Visits Gold & Wood, Luxembourg
FASHION
In the artist’s studio
TRENDS
Candy Colour
RETAILING
Supporting A Cause
DESIGNER LIFE
Nina Mûr
EUROPEAN LENSES & TECHNOLOGY 10
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JUST AROUND THE CORNER Trends, campaigns and an eye on the latest launches… MODO //
Unmistakable lightness //
A new campaign from MODO celebrates the brand’s concept of minimalism and lightness in the aesthetics of each unique eyewear style. The concept, based on a holistic approach, is developed through the theme of origami, where colour and “poetic” references contribute to the story behind each product line. Paper-Thin Ultra MODO’s extensive series of optical and sun collections includes Paper-Thin Ultra. Ultra TR90 pushes the limits of innovation, and the result is some of the lightest eyewear in the world. Each frame’s colorful ultra-thin 1.6 mm polyamide rim insert adds a
splash of colour and combines design and function for stylish results. The rim’s ingenious construction allows for regular lens insertion on a 0.6 mm thick Beta Titanium eye wire. For Spring/Summer 18, the Ultra collection sees the addition of two new optical shapes, each featuring the latest innovation - screwless hinges. The unisex high-bridge pantos 4416 has a TR90-covered bridge and is available in colours like crystal with powder pink titanium, teal with matte grey titanium, and classic black. Two new sun shapes give the signature Paper-Thin design a new dimension. The lenses, as always with Paper-Thin designs, are high-performance polycarbonate lenses with polarized High Chromatic Definition. Sun Collection The MODO sun collection uses high-quality materials and the latest production techniques to offer minimalistic designs and unmistakable lightness. Comfortable, thin and nearly weightless – all styles have a modern approach to form, function and protection. MODO sunglasses are fitted with HCD (High Chromatic Definition) lenses, a combination of polarization and antireflective coating that offers unsurpassed colour clarity and maximum glare reduction, as well as 100 % UVA and UVB protection. modo.com
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/// WHAT’S ON IN EUROPE ///
PRODESIGN // It’s all about how you feel // The Essential Collection from ProDesign is inspired by Danish design classics, and defined by beautiful shapes and playful colour ideas. “We focus on lightweight materials such as titanium and CXT, which can be cut thin to make the frames lightweight and comfortable to wear,” says Eyewear Architect Marie-Louise Japhetson. “Then we add subtle colours and play with transparency to further enhance the impression of lightness.” New models include the Light Titanium styles 1417-19, where the darker colours on the top make the frames look light as well. designeyeweargroup.com
ZAC POSEN // Worn by Maddy @wideeyedlegless // US eyewear producers Kenmark Eyewear introduce new styles in the Zac Posen collection for Autumn 2018. The collection focuses on glamorous, oversized acetate shapes, in a palette of tortoise, nude and mottled effect patterns matched with softly toned lenses. Model Saida, pictured on blogger Maddy (@ wideeyedlegless), a featured influencer on #KenmarkGetsReal, a site designed by Kenmark highlighting real personalities in their sun and optical designs, offers glamorous shaping and timeless appeal. The new collections by Kenmark, including Vera Wang, Zac Posen and Original Penguin, will be exhibited at Mido, Milan in February. kenmarkeyewear.com
ROLF SPECTACLES // Minimal in natural wood // The award-winning wood eyewear experts ROLF Spectacles have released circular model Sprite in the EVOLVED collection. The design is aimed at lovers of pure minimalist glasses design, created to provide a timeless and cool appearance in an ecological natural material. The frame style is created in a variety of wood types including Smoked Oak Maple, Smoked Oak or Smoked Oak Walnut. All ROLF frames are handcrafted in Austria. Each pair of frames requires several hours work and a high degree of expertise and craftsmanship. rolf-spectacles.com
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/// WHAT’S ON IN EUROPE ///
SERAPHIN EYEWEAR // Feminine luxury // Seraphin, Ogi Eyewear’s brand of affordable luxury eyewear inspired by neoclassic notions and timeless design, has released a new collection of sunglasses led by the Rosemary Sun and the Scarborough Sun. Showcasing innovative, fashion-forward flair, the designs present a fine attention to detail ranging from intricate design in translucent tones to an exquisite chain brow in a classic cat-eye shape. The Rosemary Sun displays coalescing curves that create an uplifting cat-eye shape and a bold statement with frosted matte designs on glossy translucent acetate. Independent and sophisticated, the Scarborough Sun reaches the pinnacle of style. Available in tortoise and black, this strong cat-eye features an embedded chain brow and a notched peak which adds visual interest. ogieyewear.com
PRIDE EYEWEAR // Family tradition and a passion for eyes // PRIDE Eyewear introduces new styles in its exclusive eyewear collections, produced in Cortina d’Ampezzo, the Unesco heritage site in the Italian Dolomites. The team is inspired by the nature around them, the architecture and art of their culture. Lightness, innovative materials and techniques and radical shapes are characteristics of the line. The new models follow a clean and minimal aesthetic creating a sophisticated up to date look, with metallic, matte and mirrored colour trims. The mix of innovative and architectural touches aims to create an essential, pure design with a spectacular finish for a unique and unconventional elegance. “Our goal is to continue to work with adrenalin and excitement in every PRIDE Eyewear design, being partners for our clients and offering bright new different choices in eyewear”. This year, PRIDE Eyewear won the German Design Award in the “Lifestyle and Fashion” category, one of the most prestigious international design prizes. prideeyewear.com
MEXX EYES // Clean lines, no frills // Style 2516 from Mexx Eyes is a plastic design with a feminine rounded square eye shape for Spring 2018. With its clean lines and no frills, these glasses are cool and contemporary, with a smart high-quality logo at the temple providing a touch of sparkle. The frame and its counterpart – style 2718 in metal with acetate feature bold wearable colours in trendy acetate and rich metallic tones with a matte finish. Mexx Eyes produces glasses for every day, created “for real people who live life to the full.” Mexx Eyes is produced by the German company OWP Brillen GmbH. mexx-eyes.com
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