e d i t O r S

Hello and welcome to the first issue of Thoughtful Fashion!

I’m Lauren, the editor of this zine and creator of the brand Thoughtful Fashion. I started Thoughtful Fashion after a conversation I had with my 15 year old sister. We were casually chatting and she was explaining how she ‘needed’ to order some new clothes from the fast fashion website ‘pretty little thing’, for an upcoming house party. Out of interest, I watched her scroll through the website and i was baffled by the endless pages of clothes and insanely cheap sales prices that were clearly encouraging over consumption. As a fashion student, I was already fairly aware of the impact of fast fashion and how dangerous overconsumption is, but this interaction was a pinnacle point for me, where I realised not everyone shared the same concern when it comes to consuming fast fashion. I figured this was probably due to lack if information out there that’s actually engaging for a teenager, and this is when the idea sparked. After lots more research into fast fashion and its links to climate change, the need for Thoughtful Fashion became more apparent.