How To Attract Customers on Your WordPress eCommerce Store

How To Attract Customers

on Your WordPress eCommerce Store

Your WordPress eCommerce Store Starting an e­Commerce website has become much easier thanks to WordPress. Businesses all over the world are using different WordPress e­ Commerce plugins to set up fully functional online stores.

Every traffic generation strategy starts with setting up a strong SEO structure.

But there’s already a lot written about it, so I won’t discuss this in too much detail. Installing a good WordPress SEO plugin should give you a steady SEO foundation. Read this post if you want some guidance on which plugins to use.

1. Build Your Email List Through Incentives

Building email lists is crucial for any online business. But for e­Commerce websites, it’s a matter of survival.

Without a thriving and engaged email list, you’ll find it extremely difficult to drive repeat sales from your customers.

You don’t just need traffic., you need visitors that convert into subscribers and potential customers. An email list will help you achieve that and allow you to work on your subscribers and drive sales.

2. Use Blogging To Attract Links and Traffic Any e­Commerce store that’s not blogging is missing out on hundreds of potential customers. Blogging should be a fundamental component of your traffic generation strategy.

Blog content will give you greater exposure in search engine results and send you much more qualified traffic. To take full advantage of blogging, break your content into different categories. ➢Industry News: Share the latest developments and news from your industry. ➢Success Stories: Share success stories of your previous customers who’ve benefited in any way from your products. ➢Resource Posts: Create detailed 1500­2000 word posts that covers individual topics of your niche in detail.

3. Use Guest Blogging for Brand Awareness Guest blogging is one of the best ways to enhance your brand image, get high quality backlinks and attract qualified traffic. A lot of people use guest blogging for SEO only. In my opinion, that’s a bad strategy. You can get so much more out of guest blogging.

Identify the most popular blogs in your niche, study their posts and reader comments. Try to understand what your potential customers are looking for. Create a high quality guest post and offer it for free to your target blog.

4. Use a Responsive eCommerce Store Design Online shopping is quickly moving to smartphones and tablets. Mobile visitors constitute the majority of ecommerce traffic and are almost twice as likely to make a purchase. For this reason, your website and online store must use a responsive design to accommodate mobile and smartphone users.

Failing to do so will provide a poor browsing experience to your users and increase the bounce rate of your website, which of course will directly hurt your search engine rankings. Google gives weightage to mobile friendly websites in the search results.

5. Create Content Rich Product Pages For most eCommerce websites, the product pages attract the highest traffic from search engines, since most users search with product names and models. To take advantage of your product pages, make sure they have the right structure, along with lots of relevant content. ➢ Titles: The title should contain the main product name, its model number and color ➢ Description: Product description is the most crucial part of the product page. Make sure it is quite detailed and includes all the relevant information about the product. Break it down into bullet points to increase readability. ➢ Images: Few high quality product images from different angles not only improve your user experience, but also give your products added exposure in Google Image Search.

6. Create an Integrated Social Media Strategy eCommerce and social media go hand in hand. But to really benefit from social media, you need to use it as a part of a broader traffic generation and branding strategy. Instead of stretching yourself too wide, focus on the most engaging social media platforms for your niche. Usually, for eCommerce websites, they are Facebook, Twitter, Pinterest and Google Plus.

7. Get Referral Traffic Through Influencer Outreach Another extremely effective way to increase your online store traffic, is by connecting with the influencers in your niche. This is a slightly long term technique, but its returns are worth the time and effort.

The basic idea behind influencer outreach is to build relationships with the key professionals in your niche, and then use their influence to drive more traffic to your website.

Traffic generation is a continuous struggle for most eCommerce websites and online stores. You cannot simply rely on SEO, sit back and relax. You need to consistently create high quality content around the core products in your store to attract new visitors, convert them into email subscribers and then eventually into paid customers. A traffic generation strategy built around high quality content is much more dependable and offers long term returns.

Reff:- https://www.tipsandtricks-hq.com/how-to-attract-customers-to-your-wordpress-e-commerce-store-7663

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