The Top 6 Social Media Marketing Trends For 2020

The Top 6 Social Media Marketing Trends For 2020

In 2019, we have seen many changes in social media marketing. For instance, Music in Instagram stories, dynamic creatives on facebook, youtube premium, cover photo generator on Pinterest, monetization rules, and more. Be it any change, each of them reveals the shifting of the focus of social media platforms on user engagement rather than business.

Nowadays social media has become an integral part of life that it’s impossible to imagine a day without it. Our morning starts with e-newsletters and subscribed mails and ends with notifications and messages. Almost 2019 comes to an end and now the question is what 2019 has in its treasure house for us? What are the latest social media marketing trends for 2020?

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The Rise of Voice Search Outshines the TV Ads Video Making Content is Forever Chatbots Bolster Their Reach Live Videos Machine Learning

The Rise of Voice Search

By the year 2020, it is estimated that around 50% of searches on the web will be done using voice search. It has already started to influence the web browsing, however, seems to grow to multiple times in 2019 and further years.

As speaking is an easier task than typing and consumes relatively less time so, with the help of voice search, you can get quick and fast solutions to queries. Just like Amazon Alexa, Apple’s Siri and google assistant, social media gives an access to its users to make audio content for advertising and marketing.

Outshines the TV Ads

Generally, it is expected that an average person spends 2.6 hours per day on social platforms which is much more than the average on television per day. Moreover, social platforms have extended its reach on both local and international level.

In 2020, it is predicted that it encourages the marketers to shift their focus to social channels rather than televisions for their advertising. It helps to increase brand visibility and drives better volume of traffic.

Video Making

Video marketing will keep growing in 2019 too like the previous years. However, experts are trying hard to improve the quality of videos and make them more entertaining than before. Visual representations have always taken as one of the effective marketing strategies for driving organic traffic and higher ranks for the brands.

Even studies say, around 85% of total internet traffic comes from video marketing.

Videos and video ads effectively present the information in a concise and compelling way.

Content is Forever

Either it’s 2019 or 2020, be it any year, content is forever. Content is always regarded as the king of marketing. However, the king needs to do more homework for impressing the readers on websites. In this niche of the head to head competition, it has become essential to improve the quality of content across different social channels to stand out your brand from the crowd.

In 2020, it is predicted that people pay attention to quality, keywords, blogging, guest postings, infographics and all to get noticed online.

Chatbots Bolster Their Reach

Wikipedia defines chatbots as the computer program which conducts the conversation via auditory or textual methods. Other names for chatbots are smart bots, talkbot, IM bot, and artificial conversational entity. In 2020, it is expected to bolster the reach of chatbots. It will grow more and become normal in use for consumers.

This encourages the marketer to strategies the marketing in 2020, keeping chatbots in mind. It helps the customers to get quick answers for their queries at the right time.

Machine Learning

Although machine learning is not able to mark its presence on large scale yet we predict to be a big game player in 2020. It is a form of artificial intelligence that automatically perform data analysis.

It helps to measure the marketing ROI accurately and gives you opportunities to improve the shortcomings.

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