9 SEO KPIs For Measuring Your SEO Results

9 SEO KPIs For Measuring Your Results

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1

Organic Sessions Organic sessions measure earned visits to your website from search engines such as Google and Bing.

2

Keyword Ranking Improvement Keyword rankings are where your specific keywords are positioned in major search engines like Google or Bing.

3

Leads/Conversions An increase in leads not only means you’re drawing more visitors to the site, but those visitors are completing the desired action in higher and higher numbers.

4

Bounce Rate Bounce rate is a metric that measures the percent of sessions where the user loads the page and immediately exits without performing any action.

5

Pages/Session Pages per session is a simple metric that measures, on average, how many pages users visit during a session. It also counts repeated views of a single page.

6

Average Session Duration Session duration measures the average length of a visit to your website.

The more in-depth your content and site structure, the longer you can expect this duration to be.

7

Page Load Time If a site is very slow to load, you’re less likely to explore pages deeper on the site. You’re also probably less likely to convert because your first interaction with this company has been frustrating.

8

Top Exit Pages An exit page is the last page visited by a user before ending the session, closing the tab or browser, or searching for a new website.

9

Crawl Errors Googlebot and other crawlers need to be able to fully see and access site content to assess its value and relevance. If your site has crawl errors, it means that Googlebot is having trouble accessing your site or reading its content.

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