Articulate the vision

How organisations handle change makes a huge difference to how people accept new technology and realise the potential of digital transformation. Where it was once the case that a company would bring in a big consultancy to manage projects, we now live in a world where change is the new constant, and our way of working is evolving all the time.

To help these projects succeed, we should help people appreciate the reasons why it matters and support them in embracing new ways of working.

Articulate t he visi on

There is much talk in business about the influence of technology in helping operations become more efficient and allowing people to do more meaningful and productive work.

But this often leads to a conversation too focused on the technology itself and the difference it will make. By articulating a vision, however, leaders can engage people at a deeper level.

“If we haven’t taken the time to define what great looks like for our people, how can we expect them to go and get it?” says Shawn from SAP.

“Everywhere I see underperformance linked to change, it’s because people haven’t clearly articulated why the change is happening, and the value of the change. Or what’s expected of that individual during and post change.

For Richard Little, professor of sustainability leadership at the University of Cumbria and a consultant at Impact, which runs development programmes for global companies, the easiest way to get people onside is not to try too hard. Instead do something worthwhile and aim for an outcome bigger than profit. I f we h a ven ’t ta ken t h e time t o define wh at great looks li ke f or ou r people, how can we expect t h em t o go an d g et it ?

“If the company is clear about why and how a particular project adds value above and beyond commercial goals, then people will commit to it,” he explains.

Bringing people together around a vision, and working out how they can contribute to it, is a powerful message that comes across in times of change. It’s more compelling than being forced and will ultimately be more successful.