Hour 2010 footwear

We decided a year and a half ago that we wanted to start something new and fresh to the two sports we truely love, BMX and Skate. We didn’t want to start a new run of the mill brand or company. We wanted to create a label that wasn’t just one category of goods.

With our foundation and the three fundamentals set as dedicating to making the best quality products possible. Our biggest goal in development philosophy is and will always be; FIT, FUNCTION AND ORIGINALITY. We our proud to introduce to the world of both BMX AND SKATEBOARDING hour label - Hour

Our Vision Technical Specifications

2-3 4-5

Tourbillon Analog Digital Tees Hats

6-7 8-9 10-11 14-15 16-17

Overview Distributor Information

18-19 20-21

HOUR CUSTOM OUTSOLES Here at Hour, we like to be innovative. That’s why we came up with our own custom outsole bottoms.

The design team wanted to make something ultimately useable with longevity in mind, but with a nonoverbuilt, slim profile to reduce weight. Offering 2 separate designs integrated with 3 different outsole patterns. including the Hour Glass Traction System (HTS) and Flex Grip Technology (FGT). Soles that are as respectable as time itself.

HOURGLASS TRACTION SYSTEM ( HTS )

The hourglass pods in either of their convexed (cupsole) or concaved (vulcanized) constructions were created to give you maximum traction on almost any surface.

FLEX GRIP TECHNOLOGY ( FGT )

Specific flex grooves created to supply the shoe with the proper flex in all the correct areas without sacrificing grip to the outsole.

CUP SOLES

Basically what it comes down to, it’s a Cold Cement mixture that’s pressed and cured.

VULCANIZED SOLES

Specific flex grooves created to supply the shoe with the proper flex in all the correct areas without sacrificing grip to the outsole.

HTS

Hourglass Traction System - Found on Analog Sole

HTS + FGT

HTS + FGT

- Found on Tourbillon Sole

- Found on Digital Sole

Hourglass Traction System + Flex Grip Technology

Hourglass Traction System + Flex Grip Technology

Shoes

5

DEFINITIVE HIGH PERFORMANCE

A.

Soft and comfy. ‘Nuf said.

Visa Terry

Inspired by the supportive agility of running shoes, the runners streamlined, formfitting Upper Last delivers support and high-endurance performance. Direct and pure. Enhanced with only the finest materials. All Hour Label shoes contain ergonomic design and feather weight materials for optimized energy transfer and ultimate foot-to-surface contact. Ultra-minimalist in design, yet highly sophisticated in tech.

IMPACT RESPONSE SYSTEM ( IRS ) A high performance cushioning system that covers the entire footbed of the shoe. This provides you with superior cushioning without the loss of foot-to-surface feel.

B.

E.V.A.

Ethylene Vinyl Acetate High impact cushioning material that delivers proper support back to your foot. Whether you’re taking basic steps or jumping off 20 steps, your feet will feel bettah, for’EVA.

C.

Phylon.

Phylon is made of EVA foam pellets that are compressed, heat expanded and then cooled in a mold. This little piece is a life saver.

D.

Removable Arch Support

You got flat feet? Remove the arches.

E.

Poron

A little more cushion for the pushin’. Poron materials are down to work as hard as you do. Day in, day out. This material never breaks down or loses performance with continual use.

Pronounced: [ Tôr-bee-yon ] • Tourbillon, adj.

An addition to the mechanics of a watch escapement.

Tourbillon in Black

Shoes

Where sophistication meets athleticism. The Tourbillon isn’t just your average run of the mill shoe. The design of the Tourbillon was the fusion of the ever so classic date night mid top boot and the high performance feature that we are all looking for in a shoe to go ride in. The one-piece toe cap and other simple design aesthetics keeps the Tourbillon light and flexible in all the right areas. With its low profile outsole you get a great “foot to surface” feel with out sacrificing cushioning or grip. All of this comes from the HOUR technical components IRS, HTS, and FGT. Available Sizes: 7-13 Weight: 11 ounces (Men’s Size: 9)

Upper Features - All suede upper - Vent holes for increased airflow - Foam padded collar and tongue for added comfort and support - Textured non slip collar and lining - Square eyelets

Outsole Features - Low profile cup-sole construction - Forefoot tongue strap sock system for maximum foot forming fit - IRS impact response system - HTS hourglass traction system - FGT flex groove grip technology

Tourbillon in Tan

Colors: Black, Cool Gray 9, Sand.

Pronounced: [An-eh-log ] • Analog, n / adj. easuring or representing data by means of one or more physical properties that can express any value along a continuous scale.

Analog in Black

Shoes

When we sat down to create the Analog. We wanted to use a vulcanized sole construction. This construction is a staple in every great shoe collection. Lets take a look at the upper. The idea was to fuse the classic deck shoe with performance athletic footwear for our inspiration. This caused us to push some boundaries by creating this clean looking one-piece upper with perforated air vents for breath ability. The outsole had to be elevated as well in its design. We couldn’t just sit back and slap on the basic stock looking Vulc. bottom. So a custom one piece molded and textured rubber wrap, hourglass styled waffle sole, and HOUR technical components IRS, HTS were meshed together to create the unique and ah aspiring staple to our collection.

Available Sizes: 7-13 Weight: 11 ounces (Men’s Size: 9)

Upper Features - One-piece suede upper - Foam padded collar and tongue for added comfort and support - Textured non slip collar and lining - Square eyelets

Outsole Features - Vulcanized construction - Custom one piece textured rubber wrap - IRS impact response system - HTS hourglass traction system

Colors: Black, Cool Gray 9, Navy

Pronounced: [dij’i tel, -it’l ] • Digital, adj. designating or of data, images, sounds, etc. that are stored, transmitted, manipulated, or reproduced by a process using groups of electronic bits represented as ‘1’ or ‘0’.

Digital in Black

Shoes

When we went into the design room to create the Digital. We decided to look at it a little different from your normal basic cup-sole shoe. We wanted to take the feel and comfort of high performance running shoes but still keep the overall classic features of the clean simple cup-sole we have grown to trust. By utilizing lightweight breathable mesh and high abrasive suede as well as HOUR technical components IRS, HTS, AND FGT. Has lead us to create an all inspiring classic with a modern twist.

Available Sizes: 7-13 Weight: 13 ounces (Men’s Size: 9)

Upper Features - Suede upper - Athletic breathable mesh for ventilation and comfort - Foam padded collar and tongue for added comfort and support - Textured non slip collar and lining - Forefoot tongue strap sock system for maximum foot forming fit - Square eyelets

Outsole Features - Outsole Features - Low profile cup-sole construction - IRS impact response system - HTS hourglass traction system - FGT flex groove grip technology

Colors: Black, White, Navy

13

Tee’s & Hats.

We took a simple approach to our tees this season. Three neutral colors, our brand logo, but in all the sizes you’ll need.

Tee’s

Font - Printed on American Apparel fine knit jersey tee - Durable screen print front/center - “Hour Silence Rebellion” printed on back collar - Small, Medium, Large and X-large Colors: Black, White & Heather Gray

Corpo - Printed on American Apparel fine knit jersey tee - Durable screen print front/center - “Hour Silence Rebellion” printed on back collar - Small, Medium, Large and X-large Colors: Black, White & Heather Gray

Icon - Printed on American Apparel fine knit jersey tee - Durable screen print front/center - “Hour Silence Rebellion” printed on back collar - Small, Medium, Large and X-large Colors: Black, White & Heather Gray

We wanted hats to represent all of our diverse lives. Some days it’s nice to roll in crisp fitted flatbill cap and other days you might want to keep it low key with an adjustable 5 panel.

Simple as that. Diverse, yet simple. Do your thing.

Hats

Fitted - 100% Wool - FlatBill/Fitted Style Cap - Sizes 7� - 7 7/8�

- Hour Label Icon 3D embroidery on front with Hour Label brand text on back - Hour Label branding package Colors: Navy, Black

5 Panel - 100% Wool - FlatBill 5 Panel snap back - Hour Font 3D embroidery on front - Hour Label branding package Colors: Black, Cool Gray 9

Corpo Snap Back - 100% Wool - FlatBill 6 Panel snap back - Hour Corpo 3D embroidery on front - Hour Label branding package Colors: White, Black

Castro - 100% Wool - FlatBill Military Style - Small, Medium, Large, X-Large - Hour Font 3D embroidery on front with Hour Label brand text on back - Hour Label branding package Colors: Sand, Black

Tourbillon Style: H0001

Color: BLK

Color: CGY9

Color: SND

Color: BLK

Color: CGY9

Color: NVY

Color: BLK

Color: WHT

Color: NVY

Analog STYLE: H0002

Digital STYLE: H0003

Overview

Font

FItted

Style: H0004

Style: H0007

Color: NVY

Color: BLK

Color: BLK

Color: CGY9

5 Panel Color: BLK

Color: CGY9

Color: WHT

Style: H0008

Corpo Style: H0005

Corpo Snap Back Style: H0009 Color: BLK

Color: WHT

Color: CGY9

Icon Style: H0006

Color: WHT

Color: BLK

Castro Style: H0010

Color: BLK

Color: CGY9

Color: WHT

Color: SND

Color: BLK

MAIN U.S. H.Q. 180 Distribution - USA 13733 Milroy Place Santa Fe Springs, CA. Email: sales@180dist.com Site: www.180dist.com Tel: 714.690.6454 Ext: 112

Bloque Distribution- Argentina Bloque Distribution Av. Donato Alvarez 765 4*A Buenos Aires, Argentina 1406 Tel: 011-4632-8558 Email: info@bloquedistribution.com.ar

BMX Militia - Australia 56/106 Crimea Rd. Marsfield NSW 2122 Tel: 029-816-2500 Site: www.bmxmilitia.com Email: sales@bmxmilitia.com

Active 8 Dist - Denmark/Iceland/Norway

N.E.S cs / AW Swicki - Poland

Scoop Distribution - UK

Södra Grev Rosengatan 1/CV/Hus 16 703 62 ÖREBRO Sweden Site: www.active8sport.com Tel: +46 (0)709219854

Ul. Rakoniewicka 4 Poznan, Poland 60-111 Tel: 061-830-2232 Site: www.bmxforever.pl

617 Jubilee Road Letchworth, Hertfordshire, England SG6 1NE Tel: 0870-330-8461 Site: www.scoopbmx.com Email: info@scoopbmx.com

XM Sports - Ecuador

Toy Bike - Russia

Remigion Crespo 3-199 Y Remigio Romero Cuenca-Ecuador Tel: 593-72-889021 Site: www.xmsports.granecuador.net Email: xaesma@hotmail.com

Cherniahovskogo Str. 4 Moscow, Russia 125319 Tel: 095-324-1884 Site: www.toybike.ru

Sunex - France

Cami Antic De Valencia, 9 Barcelona, Spain 08005 Tel: 93-3568979 Site: www.360bs.net

Espace Vernedes 3 Lot Vernedes 40 Puget Sur Argens, France Tel: 049-419-8595 www.sunex.fr

La Finca - Germany

110-8575 Government St. Burnaby, BC V3N 4V1 Tel: (604)421-2229 Email: info@tenpackbmx.com

Am Nordkreuz 40 26180 Rastede, Germany Tel: 0049 (0) 4402 - 911 59 0 Fax: 0049 (0) 4402 - 911 59 11 Site: www.la-finca-distribution.de Email: info@la-finca-distribution.de

Red Party BMX - China

Velvart Bike Co. - Hungary

Rm 307A Beijing Business World No. 56 Dong xing long Street Chongwenmen Chongwen Beijing, China Tel: 8610-13146969204 Email: redpartybmx@gmail.com

Hungary Velvart Bike Co. Wesselényi u. 58.

Budapest, Hungary 1075 Tel: 36-1-351-3942 Site: www.velvartbmx.hu

Community BMX- Columbia

Calle Marconi - Italy

Community BMX Carrera 72a N 68b 42 Boyaca Real Phone: 5 49 37 10 Email: communitybmx@hotmail.com

Va Marconi 7, 24050 Ghisalba (BG) Tel: 39 3288747506 Email: info@callemarconi.com Site: www.callemarconi.com

BP Lumen - Czech Republic

Aver Trading - Latvia

TEL: 499 881 327, 499 882 793 FAX: 499 882 794, GSM: 603 378 710 Site: www.bplumen.cz Email: info@bplumen.cz

Baznicas 37-2 LV-1010, Riga Latvia Tel: ++371.7817.074 Fax: ++371.7817.077

10 Pack Distribution - Canada

360 Bicycles S.L.L - Spain

Byclipse - South Korea 2-127 Yeouido Sibeom Apt. Yeouido-dong, Yeongdeungpo-gu Seoul, 150-761, South Korea Tel: 82-10-5354-6372 Email: redpartybmx@gmail.com Site: www.byclipse.tistory.com

Skid Bikes - South Korea 102ho, 1F 642-10BEON JI SIN-SA Dong, Gang-Nam Gu, Seoul, South Korea TEL: 82-2-3446-3557 Email: zernadar@naver.com Site: www.skidbikes.tistory.com

La Finca - Switzerland Am Nordkreuz 40 26180 Rastede, Germany Tel: 0049 (0) 4402 - 911 59 0 Fax: 0049 (0) 4402 - 911 59 11 Site: www.la-finca-distribution.de Email: info@la-finca-distribution.de

Break Brake - Tawain 1F, No. 100,Guangfu S. Rd. Da’an Dist., Taipei City 106, Taiwan (R.O.C.) TEL: 02-87726560 Email: bb17store@gmail.com Site: www.breakbrake17.com

Ukraine Bravado - Ukraine Tel: 38 044 282 04 0 0 Fax: 38 050 330 911 9 Email: hotair@europe.com Site: http://www.dirtjumper.com

13733 Mirloy Place • Santa Fe Springs, CA 90670 • Tel: 714-690-64543 hourlabel.com